Why do Swedish banks not offer Financial Advice?!?

Added: 2026-06-01

[00:00:02]I bank with Nordea. If I log into my Nordea app, it shows me I have a contact. So, yeah, when I log into my about or whatever it is, my account, it says, "Okay, your your personal contact is whoever it might be, you know, um Sven Larson."

[00:00:17]I've never heard of Sven. And I have also got um that person changes probably every couple of months. I've been here for 10 years now, 12 years, not once has anybody reached out to me from Nordea to actually ask me anything about my finances. Um so, I am, as you mentioned, in the unknown, which I'm pretty sure in the UK you could go through whoever it could be a broker, it could be an accountancy firm, it could be whoever, but there's typically someone always fighting for your business, and that's not the way it is maybe here.

[00:00:45]>> It's In In Sweden, what happens is if you've got over half a million crowns, then you'll get a personal advisor.

[00:00:52]That's what generally happens. So, you need half a million crowns for that.

[00:00:55]However, as you've said, the advisor doesn't stay there for that long.

[00:00:59]So, the relationship breaks up. Some cases, you do get an advisor staying there for long periods of time, but generally you don't. And they don't give you a call to say, "Look, things are changing, so you need to do X, Y, and Z." All they'll do is they say, "You've got the money in the account, how about investing the money where you're going to get a better return?" That's about it.