The Rams masterfully transform a corporate selection process into a communal ritual, reinforcing their role as a vital social anchor in Los Angeles. This strategy successfully bridges the gap between high-stakes professional sports and genuine grassroots identity.
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Deep Dive
“Thursday” | Rams 2026 DraftAdded:
Hello, it's your partner Big Boy.
Angelenos, are you ready? Do you know what day it is? Yes, it's draft day.
That's right, the Rams draft day. Who are the Rams going to pick? We shall find out. Y'all continue to hang out with us in the neighborhood, Big Boy's Neighborhood.
>> [music] [music] >> Whose house?
Rams house, baby.
>> I'm talking about.
I know you don't want to stay cooped up in the crib all day.
I know this.
So, I'm going to take you to Draft House today.
Cuz it's Thursday, the Rams got a first-round pick, and we ain't got to do. I like that. I like that.
Oh, Look, I'm telling you.
Who's he with? I don't know, but hide your stuff.
What's up, little Smokey?
Craig Jr.
I brought my dogs with me.
Hello, dogs. What you got for us? Yo, what you got for us, punk?
None.
Yeah.
You know, I used to play with the Rams.
Drafted in '91.
11th round.
We know. Man, can you just give me my ring back? What ring?
You know what?
I'm ready to go right now, BLESS CAUSE.
WHAT? TERRY STILL GOT IT. HUH? HUH?
DAMN! [screaming] I CAN HEAR THEM.
Every time, Terry. Yeah, that's right.
We out.
Why do they hang out?
Why? Just why.
Oh, we need to go.
Come on, man.
I don't know why y'all tripping on that draft so much.
Who you think we picking, YG?
Man, if them picks. I'm going to tell you young street punks again, stay off my grass.
YG, chill. Why you always hating? He is my driveway.
Yo, what up, big dog?
You think they're going to draft enough big boy to help y'all in the trenches?
Man, playing with these picks like playing my emotions.
You got it, man. Go ahead.
Man, this Thursday is going to make our whole season.
And you know this, man.
>> [laughter] >> Don't sleep on Friday, though.
>> [music] >> You know what? Ain't no stopping all the dogs I'm dropping. It's Friday night, so [music] everything is popping. I got skin spinning on the head, so let the games begin. Yackety yak. Don't talk back or it's on.
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