Why Your Cold Call Sucks

Added: 2026-05-05

[00:00:00]Your cold call probably sucks and you don't even know why. Here are five signs your cold call is dead on arrival. Sign number one, you open with how are you today? They know it's a sales the second you say it. You handed them the exit.

[00:00:12]Sign number two, you're pitching the first 15 seconds. Nobody asked what you do. Stop telling them. The pitch is for the meeting, not the call. Sign number three, you talk more than you listen. If you are doing 80% of the talking, you're not selling, you are monologuing and nobody buys from a monologue. Sign number four, you ask when's good for you. That question kills the deal. The brain freezes on open questions. Give them two specific times instead. Sign number five, you hang up without a booked meeting. Send me some info is not a yes, it's a polite goodbye. If you did not book it on the call, it's already dead. And here's the thing, you can't fix what you can't hear. Every call on my dialer gets recorded, transcribed, AI summarized. I literally see which line killed the call.