Office Depot OfficeMax's back-to-school marketing strategy focuses on offering new products, colors, assortments, and characters while emphasizing value and trending items to position themselves as the customer's go-to destination for school supplies.
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Back-to-school newness at Office Depot OfficeMaxAdded:
Back to school is an exciting time for Office Depot.
>> I'm excited for the newness, new colors, new assortment, new characters.
>> [music] >> So, we're hitting on trend, hitting on value, and hitting on brands that are important during back to school.
>> We're excited to be the customer's go-to.
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