Faye Emerson, a CBS TV pioneer, invented the late-night talk show genre in 1949 by hosting a show that featured comedians, musicians, politicians, and journalists, establishing key elements like the mailbag segment and full host control over guests and topics; her bold approach to controversial topics, including addressing a sponsor's criticism about politics, led to her show ending in 1951 and the late-night platform subsequently being dominated by male hosts for decades.
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Late-night talk shows began with Faye Emerson on CBSAdded:
Well, this week marks Steven Colbear's final week hosting The Late Show. Yeah. Morning anchor Mike Kirkoff is looking back at the history of late night talk shows on CBS and found the genre was actually invented on CBS by a real TV pioneer. Before Steven Colbear, I'm your host Steven Colbear. Before David Letterman, top 10 favorite numbers from 1 to 10. Even before Johnny Carson or Steve Allen, there was FA Emerson.
Hello, this is FA Emerson for PepsiCola. I'll be with you in a minute. She was the first late night television talk show host and she defined the genre. Dr. Maren Mock is a media historian credited with bringing FA Emerson's story back to the forefront with her research at WMadison.
Just a second. Late night television had not yet become a thing. Mock says at the time it was the evening news, maybe baseball, and that's it. In fact, at the beginning, 8:15 p.m. was considered late night. Who was the most interesting person you ever painted?
She was bringing on these comedians, these musicians, these politicians, journalists, uh, just kind of fun fact, interesting people from the culture of the day. Mox says Emerson had full control over everything. The guests, even having guests to begin with, the set, the topics, a lot of it is still part of late night TV. She also did kind of similar to how you think about David Letterman with his mailbag. She started that. And Mock says she didn't shy away from anything. Oh, now here's one. This a key key letter that I really based a lot of my research on. He says, "Better stick to the plunging neckline." Fay, politics is not for little girls. She opened that lie, read his name and full name and address. I think you have a perfect right to say what you think and to tell me about it, but I don't think that's true altogether. I think politics is everybody's business and um I'm not a very little girl either. It was such a powerful moment where she, you know, recognized the power of her platform. She was highly intelligent. But anyway, thanks for your interest. And like Cold Bear, her willingness to speak boldly about what was important to her drew a certain reaction. The networks and the sponsors pushed back and kind of asked her to cool it. And then eventually by 1951 was her last episode and then the late night platform got pushed to men. Women were never to return. Mach hopes the late night model pioneered by Emerson on CBS and carried on multiple networks for the last 75 plus years finds a way to continue. As far as Coar leaving and not being replaced with another late night television talk show host, there's going to be a void in Milwaukee. Mike Kirkov, CBS 58 News.
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