The Coachella conundrum: influencer hypocrisy exposed

Añadido: 2026-05-05

[00:00:00]So, unfortunately, the time has come for us to discuss Coachella. Now, to be very clear, I am a Coachella hater, but I'd consider myself a relatively covert hater in the sense of I don't really talk about it unless there's a reason, and I fear that there is a reason.

[00:00:18]Before we get into this conversation, we need to set a tiny bit of context. When we talk about Coachella today, we need to take into account Coachella's origins, right? And many people don't know how it is that Coachella started. I also didn't know for a really long time.

[00:00:33]And I want to talk about that briefly because that context is really important to Coachella today. So according to Coachella's documented history, the festival's roots date back to November 5th, 1993 when Pearl Jam performed at the Empire Polo Club in India amid a dispute with Ticketmaster over service fees. The band refused to play at ticketmaster controlled venues and that show proved the polo grounds could handle a massive crowd. Paul Tulllet who booked the site through Golden Voice later said that the concert planted the seed for what Coachella would become. In fact, without that Pearl Jam boycott, there may not have been a Coachella as we know it. Also, the name Coachella is a typo. It was supposed to be Konia initially. Okay, so there's a lot of lore about Coachella. That can be a separate video if you guys are interested. The main thing is that Coachella started as a boycott of specifically ticket master and the fees that they were imposing. But the larger concept is anti- capitalist, anti-consumerous, so on and so forth because that is what the fight between Pearl Jam and Ticket Master represents.

[00:01:41]Putting aside that it's Pearl Jam, putting aside that it's Ticket Master, what are we talking about? We're talking about a band prioritizing wanting to be a band and having the people that want to see them be able to come see them.

[00:01:53]And then we have a corporation who's trying to maximize and profit even more from said band. Right? The names just happen to be Pearl Jam and Ticket Master, but the concepts are larger than just these two entities. Right? So let us remember that when we go forward in this conversation that Coachella was supposed to fight against the capitalist consumerrist almost pop culture type of thing because Coachella was also supposed to be indie as far as I saw.

[00:02:23]The acts that were performing there were supposed to be not necessarily chart toppers that paid their way to be chart toppers, but rather musicians that really were there for the music and maybe weren't being played on the radio or whatever the case may be. I think we can all agree that that is very drastically different than whatever the [ __ ] is going on at Coachella today. So, now that we've had that little history lesson, I don't even know where to start. I guess we can start with branding and virtue signaling. One of the biggest controversies relating to Coachella right now is content creators who went to Coachella with brand A, B, or C and that going against the morals and ethics they embody online. So the guy who's screaming about corruption and how Starbucks is the devil, oh wouldn't you know, Starbucks brought him to Coachella. as in Starbucks paid him or gave him a free trip, but I'm pretty sure he was paid five to six figures from what I'm seeing to go to Coachella. So, you understand that you can't do both. You can't scream about the evils of Starbucks and consumerism and capitalism and then turn around and be paid by one of the companies that you are supposedly against. Those two things don't go together. There are a lot of similar orals going on. So here I was talking about a content creator called Brand Flakes and we'll get back to that later but it's just to show an example of the controversy going on with Coachella right now. an extension of the brand flakes controversy idea, right?

[00:03:58]Something that has nothing to do with him, but that still pertains to the kind of influencer being hypocritical issue is the fact that a lot of people were also claiming, hey, there's a war going on. This is insensitive, out of touch, a whole series of other adjectives, none of which are complimentary. So, that was another issue, right? because the people who were talking a lot about the war and about America's role in what's going on in the world right now in critical ways obviously a lot of those people also went to this which seems counterintuitive to say the least. So Coachella, as much as I might think of who's playing, even though to be honest, I don't even know apart from Bieber because people were posting a lot about Bieber, I have no idea who's even there.

[00:04:49]But I do know what happened in these scandals. And granted, my algorithm is tailored to me, but I do think it's interesting. Actually, question for you guys. On that note, how many of you know about who's playing and all the things that are actually about Coachella versus how many of you know just about the drama and the scandals? Because I feel like everyone I know just knows about the drama, has no idea who's playing or whatever. So to continue the note of the political activists, the anti- capitalism activists, you know, kind of flipping a switch and then going on that same note, a lot of people were pointing out that a lot of these influencers, especially the big ones, cuz there are plenty of 1 million plus follower influencers who were there. A big thing was, why did you guys have to go with a brand?

[00:05:36]in the sense of, for example, this same influencer who went with Starbucks, people were like, "Hey, you know, you have all these political beliefs supposedly. Couldn't you just pay for your ticket yourself? Like, couldn't you just go like a regular person?" Right?

[00:05:50]Which then goes into the conversation about the crazy [ __ ] perks that you get, not just with VIP, but with being an influencer, right? So, you get to RSVP to certain parties. I'm sure you get other preferential treatment I can't think of and honestly don't really care about. But there is a lot to be said about going as an influencer versus going by yourself. However, if you are so committed to your politics and your beliefs, would you not just go as an individual paying for your own stuff or I guess being sponsored by someone who reflects your beliefs? that touched on the note of how much the tickets cost because there are a lot of content creators online like Sophie Rain who ended up mentioning that she brought her friends I can't remember how many people to Coachella with her and it ended up costing a little under $200,000. Okay, so when people talk about Coachella and being out of touch, they're referring to all of that. Now, I looked into the price of the tickets mainly because I kind of wanted to see what it is we're talking about in terms of being out of touch and being hypocritical and throwing your morals to the wind. And I looked on the Coachella actual website, but because the tickets are sold out, I kept clicking and I couldn't find the actual price on the official website.

[00:07:04]But the AI overview says that general admission ranges from roughly $2,000 to over $4,000 per pass for weekend one.

[00:07:15]And weekend one just ended. So originally it says the general admission passes began at $549 and then VIP tickets began at $1,999 before fees, but the high demand made the costs go up. I'm not here to contest what people want to spend their money on. Truly, I'm very disinterested in what people spend their money on when it comes to things like this. When it comes to crime or whatever, that's a different conversation. But here, do your thing, I guess. However, what I will say, and this is why I brought up the history in the first place, is that if we remember the history of Coachella, the irony could not be louder. The irony could not be clearer. like the once upon a time indie show that actually was a flop financially the first year. I believe that same indie counterculture anti- capitalist anti-consumerrist festival is now $2,000 to $4,000 just to attend. Mind you, that's not necessarily with drinks, depending on your ticket.

[00:08:22]That's without accommodation.

[00:08:24]That's without food. That's without potentially anything else that it entails. And I feel like a lot of people aren't even thinking about the additional expenses of hiring a stylist, which is another thing we're going to talk about cuz people can't pick out their own clothes. But aside from that, we're also talking about any extra expense. Like if you have a dog, you need to get a dog sitter for the weekend. And I know this sounds like a silly thing that I'm listing out, but we're talking about people spending easily, especially if they have like a VIP ticket that was like 4,000 or whatever, easily people spending 5 grand, if not more. So, because I mentioned the scandal with a content creator going with Starbucks, let's talk about that because that is one of the biggest ones that I've seen recurring on my Tik Tok for you page. So there's this one influencer at Coachella, Brand Flakes, and he is getting a lot of backlash right now because he went to Coachella with Starbucks and his content is about politics. He has made his personality about politics. And he made a video and I quote, "I would lose any amount of followers and opportunities if the alternative is not making my stance very clear." Meaning that he would not take any money from a brand if it didn't align with his political stance. And so him going with Starbucks to Coachella.

[00:09:38]People are saying it's contradicting.

[00:09:39]You're a liar. You're performative.

[00:09:42]People are like, "You would do it too for a check." You know what? You're right. I would do it too for a check. I don't post about politics. I didn't make a video being very loud saying that I wouldn't take any money from a brand if it didn't align with my politics. And he made that video literally in January. So that's where performative comes into place. At the end of the day, like brand can afford to go to Coachella. He's been very vocal about how much money he makes. again like he chose to make his content about politics. He was very loud. So people are allowed to be loud on his stance of going to Coachella with Starbucks. He is working overtime deleting those comments. So this influencer Bran, I actually follow him but not as closely. So when this all popped up, it was surprising cuz as far as I've seen, granted I haven't looked into it deeply because like I said, I follow him in a very superficial way. He was always very well-liked, mainly because, and this is just my opinion, a lot of the things I saw him say in terms of politics to me fell flat. Mainly because with influencers, it's very difficult to tell when you're just chiming in because it's convenient and because you're repeating other people's talking points and because it makes you seem like a good person versus this is what you believe when no one is watching you or no one's listening to you. Those are two different situations. And a lot of the times with influencers, I feel like they're pandering, they're virtue signaling, they're doing all these things to show that they're a good person and you should therefore follow them. In terms of Bran, he's the one that I saw getting a lot of hate because like this content creator mentioned, he had a video about he'd lose any opportunity to basically stand by his principles. Let me show you that video so you understand what it is that's being referenced here. I for one would rather lose any brand partnership than be silent and have people speculate what is Bran's views, what is he thinking? Is he in the gray area? Did he vote for this? A few moments later.

[00:11:32]>> I'm going to be honest. I did not know if I was going to make it to Coachella this year. I had heard nothing from brands. Then two weeks ago, I get an invite to go with Starbucks.

[00:11:41]>> Clearly, that isn't the full Tik Tok that I know of. However, as you can see, what he's saying in this Tik Tok does not match up with the actions of going to Coachella. Mind you, let me be very clear. I have nothing against anyone going to Coachella. I don't care enough for that. What I do care about is talking the talk and not walking the walk, right? I follow so many fashion giries on Instagram. That's the main type of content I look at on Instagram.

[00:12:06]And a bunch of them are at Coachella. Do I have a problem with any of them being at Coachella? Actually, no. Why? because they never posited themselves as beacons of ethics, morality, and role models in terms of who to be as a person. They're fashion girls. They do fashion. They go to this event, which actually I used to want to go to Coachella when I was like 18, but I didn't live in the US. I loved the fashion. I loved Vanessa Hudgens fashion. That's what forever will be Coachella fashion in my head. So, I had no problem with them going and it was fine. The issue with brand going is that brand is often discussing like I said capitalism, consumerism, corporations being horrible, blah blah and then you're going. So the issue actually almost has nothing to do with Coachella.

[00:12:55]Coachella is just a representation of how much money it'll take for you to abandon your morals and ethics if those ever were in fact your morals and ethics. So then because of all this heat, Bran responded in a sort of apology that in the comments people are saying he should have just shut up and that this apology just makes things worse. I don't think it's a helpful apology. I think it's disingenuous. And honestly, does this mean he's going to weekend, too? Like, because your actions after the apology have to mesh with the apology, right? You can't say, "Hey, sorry for kicking you in the face." And then I turn around and kick you in the face again. That's not how it works, right? Apologies come with changed behavior. And so what I'm wondering is if those contracts are signed, I don't know how he's going to get out of them if he is or if he's going to set things up for the future, whether it's Coachella or anything else, for him to be kind of free to go without criticism.

[00:13:51]Because let me also remind the internet of a quick thing. One distinct thing that I think influencers tend to forget is that you can have opinions that are not zero or 100. You can have a mild opinion. And I know some people call that fence sitting, but the reality is one single person won't have extreme opinions about everything. One single person will not care about everything period, but also not care about everything in an equal fashion. I care more about fashion than I do about geology. That is fine. I don't have to pretend to love geology. I can just say, "Hey, fashion is my interest." So that doesn't pertain to me. So the thing about Bran that I find tragic is that literally if he had not posited himself in the way he did as a spokesperson for morals and ethics against the big bad, whoever the big bad are today, then he could have gone to Coachella with minimal criticism because he wasn't screaming about things to that extent when he can't live up to the beliefs he spouts. You can also address the fact that a lot of these corporations are shitty, but you still enjoy this artist and you want to go see it. I kind of believe there is wiggle room there.

[00:15:00]However, if you are 100% screaming about this thing being terrible, then you can't turn around and do the thing, have anything to do with the thing, or be sponsored by the thing. However, in this day and age, it seems like everyone has to have a belief that is zero or 100, which is now screwing over these influencers. So, let me show you the apology.

[00:15:21]>> I want to apologize for starting off a video saying I didn't know if I was going to go to Coachella this year because I didn't know if brands were going to send me. That did not land. And I get that. [ __ ] tonedeaf as [ __ ] No defense for that. I'm very open about the fact online that I am a huge liberal. I am hugely against Trump. I am hugely against ICE. I passionately believe in women's rights, trans rights, LGBTQ rights. And because of those stances, I have lost a lot of brand partnerships and I've never cared because I've made in a lot of videos that you guys are now posting and seeing resurface. I would rather lose a partnership than make my stance on something unclear. I stand by all of that. This weekend I partnered with a brand that despite everything that they've seen and you've seen about my political views was happy to partner with me. This brand and every other brand in the world has never been boycotted by me. I have never once come on this app and if I have, please find in the comments you post the link of where I said these are the brands I'm boycotting. Every single big corporation you could think of has unfortunately had ties to the man in charge right now.

[00:16:36]Now, if your issue with the partnership I did was with how the brand handled a conflict in the Middle East, you in particular want to boycott any brand that has had ties to this situation in the Middle East. Ones here are ones that most of us use and support. And if you can confidently look through every single item on that boycott list and say you do not use any of those items, rip me apart in those comments. Are you so for real? I'm a glutton at the end of the day. If you want to get a Diet Coke or if you want to get Mac and Cheese from Chick-fil-A, you have to, you know, you have to live. And if we keep making it the end of the world, we're just going to keep losing. No one agrees on 100% of the same things. But if we can all agree that Trump sucks, ICE sucks, what's going on in the Middle East sucks, we can take action and we can vote, we can have the discussions online, spread awareness, and if you're basically telling me actually brand, no, you can't. We want you to stay silent about everything, that I'm not going to do. So, there are a lot of reasons why this video didn't land. And one of the biggest things, if you go into the comments, is people repeating the fact that he called the war a conflict in the Middle East. Honestly, as an English major, conflict and war, those are two different words, sure, but they are referring to the same general thing. A conflict just implies two two or more parties having difference, whether it's an ideology or whatever else. So, I don't really think that that is necessarily indicative of any type of belief. I don't know though. I don't know what he stands for. Like I said, I don't follow him that closely. Putting aside the terminology issues, the way in which he tries to justify himself here is not resonating with the audience for the main reason that he mentions like, "Oh, if you guys don't use any of these different companies from Airbnb to Coca-Cola, whatever, then you can rip me apart in the comments." But most of you, you know, have something to do with these brands to some extent. And where the dissonance seems to be happening is between the fact that buying something as a product, as a consumer, like you go to Starbucks one morning and have your coffee versus Starbucks paying you to be at an event. And for all intents and purposes, you are representing Starbucks. Those are two vastly, vastly different things. Now, for me, the biggest problem with Bran here is the hypocrisy. Because if you decide to go to Coachella, fine, go to Coachella. If you decide you don't want to go because it's evil or whatever, don't go. Case closed. The issue is that the people who are eating you up in the comments are the people you were trying to please in the first place because you posited yourself as this beacon of ethics and morality, which maybe you are, maybe you aren't, but those people are holding you accountable because those are the people that I think you are trying to get on your side. The reason why I'm saying this is because this is also disingenuous to me that I don't even know. Are you actually a liberal? or you not. And I mean, your political stance doesn't really matter to me as much as it's for clarity of where exactly are you here? Because your posing is one thing, acting is another thing. What What is this? And I think that's a big reason why people unfollowed him because it's like, okay, people had an understanding of you, or so they thought, and now you're acting in a way that contradicts those understandings.

[00:19:52]So now they don't know exactly who it is that they were supporting. So now they don't know what to do with that. Some people will send hate comments, but a lot of people will just unfollow because this doesn't seem to, you know, mesh.

[00:20:04]Here's the last thing we'll discuss in regards to Bran. And the reason why I chose him is because the controversies surrounding Bran are controversies that are also going on with other influencers, ones that I never heard of, so I didn't want to cover them. But this is a representation of what the conversations being had actually are.

[00:20:21]>> Oh, brand brand. That that apology video was not not it. Did Starbucks send you the talking points on a one pager or did y'all set up a little meeting first?

[00:20:34]Like I just that like he made it even worse for himself. He made it even worse. And if you have no idea what I'm talking about, honestly consider yourself lucky. For the sake of feeling included and knowing what's going on and everything, let me catch you up.

[00:20:45]Essentially, this big influencer based in Philadelphia named Bran has largely built his huge following across social media on being a sort of political activist. So, when he announced that he was going to Coachella as part of a brand deal trip with Starbucks, everyone that followed him for his transparent political takes and activism was kind of like, come again. which I will interject and say, I feel like different people have different issues with different things about what he did, but I think the major overarching thing that we can all kind of agree on is that he literally directly contradicts himself because he made his whole platform about being a transparent political activist and not selling out or switching up on people for the sake of getting a check only to do exactly that. And then came the apology video where he literally did not take any accountability. And it was basically just like, I'm still a good person. I haven't changed. You all are bad people for trying to make me out to be some perfect person that can never make a mistake. And then and then in the apology video, he's like, "Actually, you guys are all just as guilty as me because you're watching this on an iPhone. You order from Amazon. How about that?" As if consuming things on a regular irregular basis because look at the [ __ ] world we live in. Sometimes you just have to do that is the same thing as partnering with and getting paid by a brand that is known for union busting. Specifically the unions that pressure them to make a stance against Israel and in support of Palestine and has one of if not the worst worker to CEO pay ratios literally of any company out there. It's just oh my god. Oh my god. So tonedeaf. And of course now to he's like armed his supporters with that talking point because that's all the comments say. Literally just regurgitating exactly what he said, which more than likely he's regurgitating from what Starbucks told him. Oh, it's just it's it's a mess.

[00:22:41]It's a mess right now. Also, his whole like defense of the partnership to begin with hinges on this idea that he couldn't have afforded to go without it.

[00:22:49]behind you as part of his whole transparency brand. He literally has told people so many times that he makes seven figures from social media. It's like you're kidding. It's like you're kidding. You did not need Starbucks to pay for you to go to Coachella in exchange for your morals. White gays get a bad enough rap as it is. You're just you're out here making us look even worse.

[00:23:13]>> Yeah. And I agree with what this content creator said. All of it in my books anyway has to do with hypocrisy.

[00:23:20]Everything that's being done, if you separate it from what he has said is not a big deal. Going to Coachella in my books, not a big deal. Having a partnership with Starbucks, not a big deal. But if you work backwards and you make statements that make it seem that you have a certain belief set and you have certain core tenets and then you just go and do the thing anyway, even though it's against your core tenants, that's the issue. And another part like this creator said is that Bran has talked about how much he makes on social media.

[00:23:51]So technically he didn't need a brand to take him in the first place. He could have just gone. That makes it all technically worse because I think people probably would have given maybe a tiny bit of a pass if it was someone who really needed the money, you know, via this paid partnership really and went to Coachella to make that money, right?

[00:24:09]It's a different thing if someone's going for fun and then on top of that they're paid, but then also they could have paid for this themselves. So there was no real gun to their heads that like they need to go on this trip to make ends meet this month, whatever. Moving on from brand, the other thing that a lot of people are commenting on with Coachella, which I kind of referred to earlier, was just the overconumption here to do especially with fashion, right? The overconumption of buying a different outfit for every different day that you're going and maybe you're going two weekends, right? So, there are a lot of content creators who are filming and documenting the fact that they hired stylists to style them for Coachella, which honestly to me is a crazy expense.

[00:24:48]I couldn't imagine. Isn't the fun choosing your own outfit? Anyway, so let's talk about that. Here's an example of what's going on and why it's ridiculous.

[00:24:58]>> Brian, Chicken Fry, walk me through your outfit from head to toe.

[00:25:00]>> So, I got a stylist, but this whole outfit was not supposed to be together.

[00:25:03]So, I put a bunch of different pieces together, but I don't know where anything is from, but I know that I love it.

[00:25:08]>> If you had to predict, how much do they cost?

[00:25:10]>> Too much money. I paid too much money.

[00:25:12]Okay, here's the thing about when you're an influencer and you get outfits from a stylist. Want to know how much one look is? 1,500. Want to know how many I got?

[00:25:20]Six. So, I have to I have to go strip to make my money back.

[00:25:23]>> You have to give it back. I have to give it all back. I don't get any of it.

[00:25:26]>> Yeah, it's [ __ ] up. $1,500 for clothes that you're not keeping to create looks, which in my books are god- awful. Like, there is so much that I've seen people wear to Coachella that was done by a stylist that I cannot imagine paying for. In fact, I feel like they should sue and get paid for wearing that out and having. Anyway, that's an example of what we're talking about here with Coachella. Now, here is another example. So, Coachella is in exactly 3 weeks. And fun fact, I looked into getting a stylist. You guys, just to book the stylist cost $8,000. That doesn't even include the outfit. So, after a flat fee of $8,000, I was quoted at least $5,000 per outfit. And there's 3 days of Coachella. And the craziest part, we don't even get to keep the outfits. Needless to say, I am not spending $23,000 on my Coachella outfits. I'm not going to lie, I'm not that important. Okay, so I cut off the TikTok early. It'll be linked down below. But as you can see, this this is another person who's not just talking about the stylist, but the crazy amounts that certain stylists are charging for Coachella. Based on that, let me show you one more Tik Tok, which I think is absolutely insane because I think this puts things into context about how Coachella has become the influencer Olympics and Coachella has become basically a place where you go just to say that you went, right? So, it's not about the party. It's about being able to tell other people you went to the party. It's the same with the influencer events like camp pouch or whatever the [ __ ] it's called or the revolve party.

[00:26:59]It's so you can say you went. I'm pretty sure you don't actually care about the party. You care about the cred you get from saying you were there. The sense of importance you get from saying you were there. So, here's a Tik Tok with 5 million views of this person who paid to get styled for Coachella. And the results, they're harrowing. Oh, I'm trying not to have a panic attack right now. I'm trying to breathe. I hired a stylist to dress me for Coachella and my outfits just arrived. We are 7 days out.

[00:27:30]So, let's unbox these together and hope for the best. So, this is option number one for look one. So, it's like a sequin skirt and a gold bikini. She did also include the scarf, which I love. I lowkey feel like I just need to cut it because I don't like it being in a circle. Like I don't know how I would necessarily use this.

[00:27:52]I'm not seeing the vision come together.

[00:27:54]Let me try with the pants on. This is the second option. I do like these pants way more. I just don't think I like it with the belt and I don't think I like it with this top.

[00:28:08]I don't know. I don't know how I feel about this. I like the pants. Definitely not the bikini. I don't think I can wear the belt because it's way too big on me.

[00:28:18]And then with the scarf again, like I like the scarf. I just How do How do I wear this? Like Like I guess I can put it up towards the night time, but feel like it looks weird in the back.

[00:28:33]What do we think, guys? Look two. We have like a vintage top of some lady here. She did say to like crop it. So, she did suggest to like wear like kind of like this with a bralette underneath.

[00:28:50]And then these are basketball shorts. I don't like these. First of all, they're huge on me. And I was probably envisioning more wearing shorts rather than basketball shorts. So, yeah. I don't I'm not seeing the vision here either, I'll be honest. Okay, look three. Um, this is a scarf that she said to wear as a halter top. I don't know. I don't know if I'm tying this correctly. This is just kind of like the first try. And then this is the skirt. Uh, I'm not I'm not going to turn around right now. Um, my whole butt's out. I really like the scarf. There's no chance I can wear this all day. Like I I'm super itchy. She did send this other top in case I wanted to use this. I'm not sure. I'm not sure. Okay.

[00:29:42]Oh, I'm trying not to have a panic attack right now. I'm trying to breathe.

[00:29:47]This seems great as a beach cover up. Oh my god, I'm going to have a panic attack. Yeah. So, we're uh going to go get dressed and then go to the mall cuz there's no chance.

[00:30:01]I think the only thing I like about this whole thing were the pants. This was such a bad idea. Oh my god. Oh my god.

[00:30:06]Oh my god.

[00:30:07]Um, okay. All right. Let's go. So, in this particular case, I'd actually be very curious to know how much she spent on whatever that was. But this is another example of, and this is no shade to this person, if you want to hire a stylist, she said in her caption, it's a very long caption. She said that she doesn't necessarily feel comfortable with fashion or she has a little bit of uncertainty and so she wanted to hire someone to help her. Fair enough. My critique on the stylist is dropping thousands of dollars for an event that's supposed to be countercultural and creative and it's a great opportunity to make your own outfits and have fun with it and you're kind of just not doing that. Again, do whatever you want, but I'm saying in terms of the ideologies behind Coachella's existence, this is already not lining up, right? But anyway, that is a theme throughout everything we've discussed. So, that's not particular to styling or anything.

[00:30:57]What I will say is that it has turned into, and this is one of the biggest critiques I'm seeing online, into, like I said, the influencer Olympics. So, you're going there, and listen, I love an outfit. I love dressing up. I love making a whole thing out of something.

[00:31:13]Love that. The days when I get to dress up are by far the most exciting days.

[00:31:16]End of, right? Even if it's just me deciding I'm going to dress up that day for no reason. Absolutely love that. the power that fashion can have on you to make you appreciate yourself more, to feel like a million dollars. Like really, I do think fashion is powerful.

[00:31:32]In fact, I do have a certification in styling. That being said, it has turned into exactly everything that Coachella was supposed to go against and it has turned into this excuse to do all these extravagant things seemingly for the gram or for Tik Tok. I find that so sad and just depressing because you're using it as a status symbol and that goes for a lot of other things but especially with Coachella. And the reason why I think I'm so disappointed by it is because like I said when I was like 17 or 18 at this point I was in high school in China. So Coachella was not at all a possibility even if I wanted to. I looked to Coachella as this fun event where you could be yourself, where you could dress up, where you could see the bands you like, meet like-minded people who also love those bands. Like, it really was supposed to be about the moment, about being in that moment. Now, clearly, I'm showing my age as a 32year-old because now what it has turned into is basically, if we want to go there, a sponsorship for what, Instagram, Tik Tok, and wherever else people post pictures. Cuz all of this is being documented. All of this is being like some might even say that people are going just so they can document it. So you're going not because Bieber's there or whoever the [ __ ] else is there.

[00:32:52]You're going so you can show that you went and then how do you show that you went? You post it on Instagram and Tik Tok. So really is anyone factoring in the music? The fact that I've barely heard about any of the music other than Bieber is wild.

[00:33:06]Like I've not seen anything other than Bieber. Now, you guys can let me know what you think in the comments down below. I find all of this kind of depressing because it really is showing in my opinion that the brain rot is becoming very real because I think the reason that we've gotten to this point in the first place is because people have zero attention spans. They spend time on Tik Tok get hyper influenced by Tik Tok where you see that someone else is a stylist so now you have to get a stylist or someone else is doing this with their outfit or they said that you can't wear that to Coachella so now you're doing or not doing based on somebody else's opinion. and then you're going to Coachella not because you care to see anyone playing there but because then you can show that you went.

[00:33:45]I don't think we can actually disassociate this from social media.

[00:33:49]Like I think those two things are like this because honestly I would love to know how many people would still go to Coachella if they couldn't post about it on socials.

[00:33:59]Actually, I really would like to know that. Anyway, you guys can let me know what you think in the comments down below. Thank you guys so much for watching. Thank you to my patrons as always. I'll catch you guys next time.