Why Being Comfortable Is Worse Than Being Broke

Hinzugefügt: 2026-05-19

[00:00:00]Have I told you about the region beta paradox? Have you seen that one? Okay, so this is interesting. So, uh, imagine that you had to go a mile or less and if you did >> a mile, >> a mile. Okay, >> if you had to travel a mile or less, you would walk it >> and if you had to go more than a mile, you would drive it.

[00:00:18]>> Okay.

[00:00:18]>> So, paradoxically, you would go two miles quicker than you would go one mile.

[00:00:21]>> Uhhuh.

[00:00:23]If you follow that rule, the important insight here is that if you only take action when things cross a certain threshold of badness, >> sometimes better things can feel worse than worse things.

[00:00:34]>> Oh yeah.

[00:00:34]>> So if you look around and you see that people are stuck in region beta, this zone of comfortable complacency, right?

[00:00:40]It's the guy that sticks in his just okay job because his boss isn't too much of a dick, but the pay isn't that good and he's not really that passionate, but it's all right. Whatever, whatever. The person that stays in the acceptable relationship. they're not that fired up, but they're not really in love and their partner's not really got much alignment with their interests. Or the person that stays in a crappy apartment and there's a bit of mold in the ceiling, but it's cheap and it's in a good area of town or whatever. All of these people would be better off if their situations were worse because it would give them the activation energy to kick them out of the bottom and their only regret >> would be not doing it sooner.

[00:01:15]Dude, I love that.

[00:01:17]When I So, it's funny because if I look back on the instances that were the most painful in my life, every single one of them without fail has created a disproportionate gain, right? Like the most painful thing early on was for me was quitting my job and leaving, you know, leaving my dad basically. And then that created, you know, my first my first business and the gyms and all of that stuff. um you know, getting into the DUI, the head-on collision, um and like that whole situation got me out of all of these failed partnerships that I wasn't willing to do. But in the in the moment, I was like, I'm such a failure. Like, I suck at everything. But that gave me the springboard when I lost everything the first time after that. Um that then gave me like the idea that I needed to change the business model around, right? And that's what switched me into the licensing model, right? And so like each of these time and then that became, you know, the the first this is kind of like alchemy.

[00:02:17]>> Yeah.

[00:02:18]>> Like turning something which is worse than useless.

[00:02:21]>> Yeah.

[00:02:22]>> Into something that's as precious and useful as possible.

[00:02:25]>> You know, I'm I'm sure you know the parable of the, you know, the man and his son and he like buys the son a horse and then it falls. He breaks the leg and then they're like, "Oh, it's so sad."

[00:02:32]And then the army comes then the son doesn't die and it's like, "Oh, how great." Right? And so it's one of those really interesting ones where like whatever negative situation, and this is probably good for the audience, but like if you think back to all the negative situations you had, like the really really bad ones, when you expand the time horizon, most times they become net wins. And so then it just means that like if you're in a really tough time right now, you just got to wait [laughter] and then you get and then you'll get your reference point back on all the things that changed as a result because most times when [ __ ] is bad, it can't get worse. So then you feel like, well, it can't get worse than this. And then your action threshold decreases and you take and you do all the things you know you should have done anyways. And so it's like we have this big stack of should dos and we just wait until it's two miles. Yep.

[00:03:15]>> And then you just you're like you just like the firing conversation and you're like well I just fired one person or like I just ended one partnership. I just broke up with one girl or whatever it is and you're like who else do I need to talk to today? like and then in like a per like you have these rapid periods of growth that happen and then you have the next web of comfort because it's way better than you were before.

[00:03:34]>> And I think it's I wonder this this is more just like an open thought, but like I wonder how long like more successful people stay in that next plateau. Like I wonder if their threshold for action stays low.

[00:03:47]>> Yeah. Their med like all like I'm getting com like how quickly they get comfortable into like I need to change.

[00:03:53]You need to get better.

[00:03:55]>> Real quick, if you're a business owner and you are not growing as fast as you'd like, I'd like to give you a free gift.

[00:04:00]So, my team and I put together the $100 million scaling road map, which is basically 200 hours of us looking over all the portfolio companies we've had and what stages of growth they went through and more importantly where they got stuck and how they got past it. And so we broke it into these 10 stages and we made this little kind of quiz thing where if you put in your business information, it'll tell you where you're at. And the most important part for you, what to do for each of functions of the business across product, marketing, sales, customer success, recruiting, IT, human resources, and finance. And so no matter what you're struggling with, someone else has already struggled with it and solved it. And so I'd like to give you this thing absolutely free. You can go to acquisition.com/roadmap, plug in your business information, and if you want us to actually help you deconstrain the business and you're trying to scale, we'd love to help you out on the thank you page. You can just book a call with my team and we will look at the business, see if we can help, and if we can, we'll invite you out to Vegas and we'll do this in person live.