Why does ChatGPT choose certain sources over others?

Ajouté : 2026-05-06

[00:00:00]So, the study by Ahrefs looks into ChatGPT and why it cites certain pages over the others. Kind of breaks down things like only 50% of the URL that it kind of retrieves are used in citations.

[00:00:13]It talks about like the different industries and how almost 70% of non-cited URLs are from Reddit and things like that. So, it's definitely worth the read to kind of see how uh AI search is working from ChatGPT's point of view. It's got a lot of data points that might interest you as well.

[00:00:30]One of the things that they mention is that the title and content being matched to their initial user's query is still one of the biggest factors that is used when citing content.