Britain’s Cost of Living Crisis Is Becoming Unsustainable… Families Are Being Crushed

Added: 2026-06-01

[00:00:00]Do you think the government are doing enough to help vulnerable people?

[00:00:03]>> No.

[00:00:04]>> The UK is preparing for a new cost of living crisis. And I don't know about you, but the moment I saw that, I just thought, how can there be a new one when we're still in the middle of the old one?

[00:00:14]>> I'm sorry, but the price of food is absolutely [ __ ] ridiculous. How do I expect people to actually survive?

[00:00:22]>> No, IT'S FINE. JUST PUT THE FOOD PRICES UP AGAIN. I WAS HAVING a little scroll through the news this morning like you do and every single news story is pretty much saying the same thing. Prices are going up again.

[00:00:35]>> The price of my groceries £159.72p.

[00:00:42]>> I don't What is in it that is costing us £5?

[00:00:47]>> £750 for a mint is an absolute joke.

[00:00:53]>> I got two small bags of food. 70 quid.

[00:00:56]Stupid man. Do >> you know what? I'm not actually even surprised that people are stealing cheese these days because £4 something without your club cards, that's a criminal offense in itself.

[00:01:05]>> How on earth are people meant to afford that on low incomes?

[00:01:10]>> The system is just squeezing so many of us from so many different directions right now.

[00:01:14]>> So, while big businesses and polluters are making billions in profits, we're getting thrown a few breadcrumbs. We deserve better.

[00:01:22]We're not surviving off the brink of death. Okay, it's completely fine.

[00:01:28]Just tax everything. The price is up.

[00:01:31]When's this [ __ ] going to end? When are Labor When are we going to vote Labor out?

[00:01:36]>> People have cut back on driving. They've cut back on their food shops. They've cut back on pretty much everything.

[00:01:43]>> Welcome back to Broken Britain. For millions of people across the UK right now, life no longer feels comfortable.

[00:01:49]It feels stressful because the cost of living crisis in Britain just keeps getting worse. Food prices keep rising.

[00:01:56]Fuel keeps increasing. Bills are getting heavier. Rent feels impossible for many people. And ordinary households are starting to feel like they're constantly fighting just to hold normal life together. That's what's making people feel exhausted now because this pressure never really switches off anymore. Every supermarket trip feels more expensive.

[00:02:15]Every bill creates anxiety. Every month, people try to cut back even more. And yet, despite all the budgeting, sacrificing, and working harder, many still feel like they're slowly falling behind financially. Families are skipping things they used to afford comfortably. People are watching every pound carefully, trying to stretch food longer, trying to survive between paychecks, trying to keep everything stable while prices continue climbing around them. And what's really starting to scare people is that this no longer feels temporary. For many households across Britain, this is starting to feel like the new normal. That's why frustration feels so intense now.

[00:02:50]Because people don't just feel poor, they feel trapped. Like no matter how much they adjust, life keeps becoming harder to afford anyway. And maybe the biggest fear of all is that many people no longer believe genuine help is coming. So today's question is simple.

[00:03:04]How long can ordinary people in Britain realistically continue living under this kind of financial pressure before something finally breaks?

[00:03:12]UK food prices are on track to be 50% higher by November than they were when this round of cost of living crisis began 5 years ago.

[00:03:24]>> NO, IT'S FINE. JUST PUT THE FOOD PRICES UP AGAIN cuz we're not WE'RE NOT WE'RE NOT DYING. WE'RE NOT STARVING.

[00:03:33]WE'RE NOT SURVIVING OFF THE BRINK OF DEATH. OKAY? It's completely fine to just TAX EVERYTHING. THE PRICE IS UP.

[00:03:42]FREAKING CHARGE US TO WATCH YOUTUBE.

[00:03:44]LIKE [ __ ] WHAT more do you actually want from the people?

[00:03:50]What more do you actually want from the people? 50%.

[00:03:58]50%.

[00:04:01]50.

[00:04:03]A bottle of ketchup is nearly £5.

[00:04:09]I'm sorry. I just tried to do my food shop, right?

[00:04:13]There was eight things in the basket and it was £45.

[00:04:28]Tesco. Two quid for 150 g of [ __ ] berries. Berries. I can [ __ ] pick berries. I can [ __ ] pick a berries from a field. Two quid for 150 g. Oh, you know what? It's [ __ ] You know, everyone's going to be [ __ ] and [ __ ] dead soon.

[00:04:48]So, according to this article from the Guardian, UK is preparing for a new cost of living crisis. And I don't know about you, but the moment I saw that, I just thought, how can there be a new one when we're still in the middle of the old one? For a lot of people, payday isn't really payday anymore. your money goes in and then within a couple of days it's gone. Rent or mortgage, bills, food shop, council tax, and then it's straight back into your overdraft. The report says that almost 90% of people are concerned about the cost of living.

[00:05:18]And 80% plan to cut back on their spending in the next 3 months. What is there left to cut back on? People have cut back on driving. They've cut back on their food shops. They've cut back on pretty much everything. This is when debt starts to become dangerous. putting the weekly shop on your credit card, using buy now pay later just to buy some clothes for the kids, borrowing money just to survive until next payday. A lot of people who are in debt aren't just stupid or reckless with money. They're just trying to survive in a world where the price of pretty much everything is going up, but wages aren't. If your debt is starting to get impossible to manage, please speak to someone before it gets worse. Even understanding the options available to you can make a massive difference.

[00:05:57]>> One thing that I know that's a scam is parking.

[00:06:01]parking tickets, right? Why am I paying £350 for an hour? When I used to ride a bus, I'm paying £280. Okay, now this it's increased. £360 for the whole day.

[00:06:14]Bro, I'm getting a lift from a bus that is worth £350,000 for a whole day. And I'm spending that for parking for 1 hour. Scam.

[00:06:24]>> I'm just going to come on here and have a right little rant now. I'm sorry, but the price of food is absolutely [ __ ] ridiculous. How do they expect people to actually survive? Now, families who have got two working parents who work full-time, obviously they struggle themselves as it is. But what about the single parents or the parents who have only got one of them that works? And that's probably part-time as well. The part-time workers or the parents that can't work.

[00:06:51]I'm sorry, two bags of food, one and a half bags actually. Let's just be correct there. One and a half bags of food from Heaven Foods has cost 30 quid today. 30 quid. A few snacky bits for the kids. You're talking a couple of pizzas, some crumpets, a couple of waffles.

[00:07:10]30 quid.

[00:07:12]Now, I do my food shop once a month. My big food shop doesn't last. Doesn't stretch at all. It lasts probably a week. I ain't going to lie. And then I'll continue with the rest of the month of pop into little shops along the way.

[00:07:21]as you do. 30 quid a time though.

[00:07:25]Something's wrong. Something is very, very wrong. And it's literally fries my brain.

[00:07:32]Fries my brain. Anyone else?

[00:07:36]The government's cost of living crisis package is a total scam. All right, you've probably seen the headlines. The government are handing us this package for the cost living for the summer which includes amazing things like giving children free bus rides for the month of August as if they can afford to do anything when they get somewhere and putting prices down on certain staple foods such as biscuits which apparently the supermarkets have actually got to hand on to us as if they're going to do that. So while big businesses and polluters are making billions in profits, we're getting thrown a few breadcrumbs. We deserve better.

[00:08:07]Remember, it's not about left versus right. It's about ordinary people coming together, getting rid of these profiteering scammers, and building our fair future.

[00:08:17]>> Also, I want to know what we're saying about this about the noise. I'm not very good with noise and recording, am I? This I want to talk about this £5.

[00:08:35]£5.

[00:08:37]I don't What is in it that is costing us £5? I just normally I'd get it from Primark and that one is, you know, perfectly fine, but Primark from here is quite away. So, I ordered it from Amazon and yeah, it's come the next day and yes, it's Garnier, I guess, but I'm not a snob with brand.

[00:08:56]I'm not a snob with I do like a water.

[00:08:59]Um £5. I was livid last night.

[00:09:02]Absolutely livid. to use water and that is gross.

[00:09:06]>> Since when did peppers start costing 70p? It's a bit of a dull topic, but I just wanted to speak about it because I remember when they were like 45p and now they're 70. Shocked.

[00:09:18]>> Okay, let me just balance you there. I have obviously gotten far too comfortable with the price of coffee in Canada. And let me tell you, I will never complain about it because why did I go to Starbucks yesterday as soon as I landed in England? I didn't even get my fancy matcha. I just got a plain matcha latte. No fancy milk, no strawberry cold foam, no nothing. £5 £5 for you Canadians. That is £8.50 with no add-ons, no specialtity milk, just a standard matcha latte.

[00:09:56]$8.50.

[00:10:01]Do you know what I think is the biggest scam in life? Carrier bags. Carrier bags. How are they 40p? Please, can someone tell me how did they get to 10p?

[00:10:12]How did we go from free to 40p? How has that happened? Average five bags a week equals to £102 a year for a plastic bag.

[00:10:22]Sorry, got my maths wrong. 104. But still, why why are we here paying for plastic bags? How is this okay? We are the only species in this world that has to pay for carrier bags. You don't see dogs, cats, insects, crocodiles, giraffes, paper bags. But we have to pay for bags. I mean, soon we're going to have to pay for fresh air. The fresh air that comes out of the sky and hits you in the face. Maybe not right now cuz it's so bloody hot, but we're going to be paying for air soon. Do you think it's fair that we're charged 40p for a carrier bag? Is it fair?

[00:11:03]>> So, is it me or does absolutely nothing feel wellmade anymore? It seems that you spend decent money, everything feels flimsy. Whether it's phone cables that split, shoes that wear out, and I'm sure parents out there will testify to this being real, toasters that die, kettles that give up the ghost, and washing machines that just walk out of your life after 2 or 3 years, takeaways cost £18 a person, and they arrive looking more like evidence in the bottom of the bag than they do like food. Supermarkets food is smaller and packed with worse ingredients. Restaurants are charging you beyond premium prices for emotional disappointment and the discount aisle at Bookers cash and carry. And somehow all of this is labeled as modern life as progress. Basically, we're paying more for a worse life. Tell me the last thing that you bought that made you instantly regret it. And also tell me the last thing that you bought that made you think this is absolute value. Drop it below. Let me know. Goldman, peace out.

[00:12:12]>> I've just been robbed, mate. I've just been broad daylight in the middle of the day robbed.

[00:12:18]>> I've just been to [ __ ] Tesco's. Tell me why everything in this bag after my club card has just cost me £16. Odd.

[00:12:26]I'll show you what I got.

[00:12:28]>> Are you having a laugh?

[00:12:29]>> Are you having a laugh? I will tell you a piece that I bought. Look, it even got a receipt to prove it.

[00:12:37]£1628 after my club card. Before my club card, it was £2043p for a cucumber, onions, a bag of frozen chips, which I might add were the cheapest ones in their freezer for £230, a lettuce, a reduced fruit pl, which was down to 80p, some mini wraps, £155 out of the freezers, eight cans of Dr. pepper and some cheese, which I might add was the cheapest option after using my club card. Also, tell me why it's got a security sticker on it. Do you know what? I'm not actually even surprised that people are stealing cheese these days because £4 something without your club card, that's a criminal offense in itself.

[00:13:24]But I can't I'm not surprised people are stealing the cheese at that price.

[00:13:28]Tesco's £2043 before my club card discount come off and then it was £1628.

[00:13:40]£1628 for a bit of salad and a Dr. Pepper fuming. I want to get Mr. Tesco CEO and give him a [ __ ] wobble because what do you mean? £1628 for a bit of salad and a Dr. Pepper.

[00:13:56]was having a little scroll through the news this morning like you do and every single news story is pretty much saying the same thing. Prices are going up again. It's no wonder people are in debt, is it? Let me just show you some of the articles that I've seen just from this morning. First up is your energy bill. Analysts are predicting a 209 rise from July. That's a 13% increase on top of what you're already paying. And that's before winter even hits. And then there's this one talking about food prices being more than 40% higher than they were in 2021. But have a look at this bit. They call it the rocket and feathers effect which is where prices shoot up like rockets but then only drift back down like feathers again. So after a year only 5% of the price rise is reversed. After 2 years it's only 7%.

[00:14:40]So basically the prices just never come back down. And apparently food prices are on track to be 50% higher by November compared to what they were at the start of the cost of living crisis back in mid2021.

[00:14:52]And it's not just shoppers who are feeling it. The Guardian have said that 80% of businesses have already been hit or are bracing for impact. The straight off which is a critical shipping lane for oil and gas has been disrupted and that is pushing costs up across the whole supply chain. Threearters of companies are expecting their energy bill to rise in the next year. And over a third of them are saying that they might not even be able to afford to pay it. And the Guardian is saying that even if there was a ceasefire tomorrow, the economic shock waves will be felt for so many months to come. So this isn't going away anytime soon. And on top of everything else, there is a packaging tax called EPR that is quietly adding £50 to your shopping bill every year.

[00:15:32]The government have just confirmed that they're keeping it and it's going up again later this year. And this one is crazy. For the lowest earners with kids, a healthy diet is now taking up 70% of their disposable income after their housing costs. 70% just to be able to eat. So if you are finding it harder and harder every month just to make ends meet, it is completely understandable.

[00:15:52]You are not the only one in this situation. The system is just squeezing so many of us from so many different directions right now. So if because of that any of your debt has piled up, you're not alone in it. And there might be options to help you get out of it.

[00:16:04]Just have a look at the link in our bio or send me a DM.

[00:16:08]>> Hey guys, Steve here. Beautiful bank holiday weekend and uh but we're in a cost of living crisis, so people will probably have a barbecue at home, couple of beers, you know, because we got to be careful how you spend your money. But Rachel Reeves this week has uh has decided that what everybody needs is a couple of pound off of a Alton Towers ticket or go to the zoo. we yeah go to the zoo we'll uh we'll reduce the tax that they pay on the ticket which they'll uh which of course they'll pass on to the customer.

[00:16:43]Okay. So for a family of four is still going to be the best part of what about 100 quid to get into somewhere for a family of four that's with the discount.

[00:16:52]Then you got food because they won't reduce the tax on the food. So the food will be the same. It'll be some obscene amount for a burger. So, it's just not going to happen, is it? And what they've done instead, they've they're creating a tourist tax. So, anybody who wants to now stay in England for a bit of a holiday, they got to pay a tourist tax.

[00:17:14]So, not only are you paying tax on everything else, you've now got to pay tax on having a what they call it, a station.

[00:17:23]So, what has Rachel Reeves done apart from nothing? What a useless, stupid idea that was. There's about how many pubs are closing every week? And I'm not just talking little kind of independent ones. These are massive kind of chain ones that uh can't afford it anymore.

[00:17:44]Nothing. They don't get anything.

[00:17:47]But it's all right if you want to go to the zoo.

[00:17:52]When's this [ __ ] going to end? When are Labor When are we going to vote Labor out? Come on now. Enough's enough.

[00:18:00]>> Rant incoming. Rant incoming. Tuck a dog onto the groomers. Stick her to the same one every time. She only needed her nails cut. So you just pop on and she does them there and then usually right.

[00:18:10]Does them. Took her 2 minutes. I handed her a tener. And she Oh, that's grand.

[00:18:14]Thanks. I All right. Is it a tener now?

[00:18:16]She says I I said, "Oh, you only usually charge me a fiverr." "No, it's a tener."

[00:18:21]A [ __ ] tener. I haven't had my haircut in probably 2 years. I actually do it myself to save money. Kira, on the other hand, hers is £30. Every time I go, her hair gets cut every 6 weeks cuz it's that thick. Rory needs a haircut every 2 to 3 weeks because her hair grows that quickly. And now it's a tener for the [ __ ] dog's nails to be cut. I mean, a tener for every 2 minutes. If you had a line of [ __ ] dogs charging them a tener every 2 minutes to have the nails cut, you'd have a grand [ __ ] packet on you. What's you get these days for selling pictures of your feet? Just asking.

[00:18:55]Seriously though, I need to get me a new job. I can't [ __ ] keep up. Why is everything so [ __ ] expensive? I mean, that tener would have got me a quarter loaf of bread and a half a half pound of milk.

[00:19:08]Good morning.

[00:19:10]One of the biggest lies constantly being pushed is that the reason why your supermarket groceries and things like that are so expensive is because of various wars or conflicts abroad.

[00:19:21]knowing that your prices have been going up for years. Okay, have a look at this clip and tell me if you believe this. It may feel contradictory, a little bit confusing with that latest figure that's just come out, but this conflict is undoubtedly pushing up costs.

[00:19:39]Supermarkets, suppliers are all telling us that we all feel it when we go shopping. But this latest figure come out in the in the last few moments shows that inflation the 12 months to April dropped to 2.8%. That was a drop from 3.3% the month before. Now feels a little bit contradictory after everything we're saying. But the reason that came down was the lower energy price cap came into effect on April the 1st.

[00:20:04]>> The price of food has been going up for years because the supermarkets have been very greedy. The price of fuel, by the way, the reason it's gone up is because the the the companies are using the excuse of wars abroad, right? To essentially say that's the reason, even though the fuel's been in the country long before that, okay, the British public are being absolutely fleeced.

[00:20:27]Okay, they've been absolutely fleeced and lied to, but it seems like most people are not believing it, which is good, by the way. Okay, but don't tell me that the reason these prices are going to is because of some wars or whatever. It may contribute to it. Yes, but prices have been going up for years.

[00:20:48]>> Take me back to Vietnam. Honestly, like London is just Let me complain. Yeah, I'm back to complaining. I'm back in London, so I'm going to complain. Yeah, London's [ __ ] expensive. It's so expensive. I literally just went to one of those like expensive fruit shops.

[00:21:05]Okay. There's expensive fruit shop, but also at the same time, you know those fancy fruit shops. Yeah. Okay. We went in there just to have a little browse.

[00:21:10]Yeah. How much was a dragon fruit? Guess how much a dragon fruit was just under £5. Yeah. £4 something for one dragon fruit.

[00:21:22]Oh my goodness. Do you know how much is it in Vietnam? Less than a pound. Guess how much mango steeen was? Guess how much a kilo of mango steeen is?

[00:21:30]£24.

[00:21:32]£24 for a kilo of mango steeen.

[00:21:36]Oh my goodness. Oh my goodness. That's absolutely crazy. You know how much it was in Vietnam? The max I paid was 100.

[00:21:44]No, the max I was quoted £100,000 which was £280.

[00:21:48]£280 for a kilo of mango seed in Vietnam. And it's £24 here. That's over 10 times the price. Do you know how disgusting that is? That's absolutely disgusting. 10 times the price. Dragon fruit was four times the price. Over four times the price. Mangoine 10. 10. How are you even picking up those prices? I don't even understand.

[00:22:10]That's absolutely crazy. Just take me back. It's the life of just browsing the shops and getting whatever the [ __ ] I want. And here it's like I have to think of the money. Like I'm back to this life where I have to buy reduced food again.

[00:22:24]No, I don't have to. But do you know what I mean? Like you might as well. Do you know what I'm trying to say? But in Vietnam, I don't have to think like that. Even though sometimes I did buy reduced shopping, but that's not the point.

[00:22:35]>> The point is, yeah, I do get through a lot of it to be fair and it is kind of fun. But also at the same time, it's sad. It's sad.

[00:22:42]Take me back to Vietnam. I'm genuinely genuinely going to find a way to get myself back there because this ain't the life for me. This really is not the life for me. like I want to have that life where I I can just do as I please, not have to worry about money and think, "Wow, I'm getting scammed." The thing is with Vietnam, Yeah. Yeah. It's cheap, but it's not even just cheap. It's just reasonably priced. It's just reasonably priced because like it's not like the locals are like, "This is a [ __ ] scam.

[00:23:10]It's just reasonably priced food." And that's how it should be cuz there's no greed. There's the [ __ ] greed here.

[00:23:17][ __ ] hell. £24 for mango steering. I understand export import prices and XY Z, but also at the same time £24 for a kilo.

[00:23:26]Anyways, I'm getting out of here. Good morning. I have a day off today. Um, I did get like a text at like half 10 last night to see if I would work today, but at that point I just wasn't organized enough to work today. So, I have taken a day off, but I now wish I hadn't because the price of my groceries £159.72p and that is with £33p like club car prices and then a a club car plus coupon which saved me £176p.

[00:24:01]So, my shopping for the week should have been £29.91 p. And okay, maybe slightly more toiletries than normal. Like I think I've got like shampoo and conditioners that I don't buy every week and moisturizer that I don't buy every week. But I've also like really reduced how much meat I've bought this week.

[00:24:19]Like I've only bought burgers, a couple of packets of bacon, and a pork shoulder. Like a pretty small pork shoulder for doing pulled pork. The rest was just all your standard stuff like fruit, veg, yogurt. Like there's not even milk in that shop. There's a bit of butter, cheese, and then like like Chris had Nutella on the shopping list. Sorry babes, it's chocolate. He has a little spread this week. Tesco's own. It's Tesco's own beans this week because they like like they're 40p a can. And I looked over at the Bronson's and Hind.

[00:24:50]And I was like, are the kids going to know the difference? No. And there are certain things I'm like, I'll stick to branded. Like if I'm buying ketchup to go on a burger, I'm going to buy Hind.

[00:24:58]If I'm buying ketchup to be like mixed into like a sauce, it's going to be value Tesco's whatever. Same with mayo.

[00:25:05]Like I'll buy a jar of mayo like just Tesco's own for like mixing into things.

[00:25:09]But if I want mayo on something, I buy the normal helmans or hinds don't really care. But anyway, oh it's just so scaring. Like it's ridiculous. And I did buy some ice lollies, but like they're Molly's ice lollies. Like they're as cheap as they come mental. So, if anybody has any tips on how to make your shopping cheaper and like we've got so much better with food wastage in the house. Like I had to throw out an onion the other day cuz it was starting to rot and it like broke me in the inside. I was like that onion is probably about 60 p.m. thrown in the bin. Anyhow, any tips on how to feed the feed the family for less? Hit me up. And like we're not that good at not eating like meat meat. Like we do like meat.

[00:25:52]It's just I've like bulk bought meat other places. Um, so vegetarian. I don't I don't know if we could do it. Like I don't want to be vegetarian, but like even one we had fish last night. Um, maybe one veggie meal a week. I know people say that cuz the prices, but actually in price of flipping vegetables in there, I'm not sure that it does. So any tips? Let me know. Hey guys. So you're going to have a laugh now, right?

[00:26:18]I go to the gym.

[00:26:21]I come out. I thought I'm hungry. It's been a bit of an up and down day today.

[00:26:26]So anyway, I thought right, I'll nip in Morrison's and get the stuff and make the boys lasagna for tea. That didn't go to plan anyway. I've got the stuff. I'll make it tomorrow. Firstly, £750 for a mint is an absolute joke. Like, what are these prices? I picked up two Domino sauces, big ones. It would have been £610 for two sauces.

[00:26:54]Nearly £20 to make lasagna. That's without the pasta sheets and the stuff to go in it. Can't believe it. Anyway, I'm walking around thinking, right, I want some fruit cuz stay on track. On a night time, I like to have a fruit bowl rather than eat crisps and [ __ ] Thought, well, it's only a pound. That's good. I'll get six and put two away each for kids for for Easter. Like I goes to the till to pay for I had a basket full of stuff, don't get me wrong. Goes to the till.

[00:27:26]Didn't even ask me for my mall card. I didn't even think about using my M card.

[00:27:29]I scanned it and paid and thought that were expensive. £250 per tiny should have been a pound egg.

[00:27:38]Honest to God, you could not write it. I shouldn't be allowed to go shopping on my own. I'm just a liability. Honest to God. So, I've walked out absolutely fuming.

[00:27:52]>> I've got these tiny eggs that should have been a pound with my M card and I paid £250 per egg.

[00:28:01]Oh, you couldn't write my day honestly.

[00:28:03]But the price and the cost of living is a [ __ ] joke now. So, can someone sort it out, please? cuz I can't work enough hours in the world plus have these kids plus do school run plus do baths te's clean the house and everything else and still live like it's crazy and then it's scary all this war stuff going on and I hope to god everyone's safe in Dubai but people moaning the holidays been cancelled and there's people trapped in the hotels and getting hit by missiles what the [ __ ] world's gone mad I just I might just build a bunker out in the garden and camp out Because at this rate, we're not going to be able to afford to uh to eat three meals a day. I already I already don't eat three meals a day as it is, and we can't rely on MJ for the rest of our life. But yeah, don't go to Morrison's and buy1 eggs, end up paying full price and thinking you got a bargain. Scan your M card.

[00:28:59]Wow. Wow.

[00:29:02]I've just been into Asdra to do my not even a weekly shop, just just a a top up shop just to see us through the end of the week cuz obviously we were away at the beginning of the week cuz of the bank holiday.

[00:29:16]I I need to change the way I shop and really get back into my growing my own food again because I'll tell you what, uh that just under £100 just for essentials, not not even like anything fancy, just for meat and veg and a few bits to go with the meat and the veg sauce wise. Like I haven't even got two full bags of food and it was literally it was like £93 I think it was. Uh that is just where do they I understand you know they they have cost and overheads and things like that but like how I mean we're and we're only a family of three but how on earth are people meant to afford that on low incomes that just it just it blows my mind. It really does. I'm just I'm shocked. I'm really really shocked actually at what it's cost today. And I've noticed recently like over the last couple of months that my shopping build has been creeping up and creeping up and creeping up and you know and I'm very much one of these people. I use everything that's in the fridge.

[00:30:37]Nothing gets left. Nothing gets wasted.

[00:30:40]But Jesus, like how on earth do people afford it? That's like wow is all I can say. It was just wow.

[00:30:56]Anyway, I'm going to go home now and cook some tea in this heat. Bye.

[00:31:04]>> It's your boy Big AJ from Intrusive Thoughts. Get me today. I'm just going to go on a little shop, man. Just get a couple bits for the next few days. Let's see how much it's going to cost.

[00:31:20]madness.

[00:31:29]>> I mean, who's going to be real in it?

[00:31:32]Like, price of food is ridiculous, man.

[00:31:35]Literally, I got two small bags of food, 70 quid.

[00:31:39]Stupid, man. What you lot like? Um, you Tommy Robinson flipping protesters. you lot that are slapping up the the England flags everywhere. You're a bunch of idiots. What are you even protecting?

[00:31:49]This country's gone to [ __ ] mate. Come on, man.

[00:31:53]>> So, I've heard that uh the food cost will be up by 50% by November this year, which is crazy.

[00:32:01]So, that's why I'm thinking they are kind of like playing out this whole uh skinny is the whole outfit because no one can afford food. So, the obsession of being skinny this year is going to be paramount. It's going to be Yeah. the next trend to be skinny because no one can eat. And some girls will be a bit desperate and go on dates just so they can eat. It's going to be that pandemic.

[00:32:28]Yeah. So, girls going to start going on dates just so they can eat and Yeah.

[00:32:34]Which is a bit sad, but that's what I see it's going to be. But yeah, it's crazy. 50% more.

[00:32:43]Food's really expensive as it is. Olive oil. I hate when I'm allowed olive oil or any cooking oil cuz I am at the aisle looking at the best price. Can you imagine for oil because I refuse to pay it. I refuse to drive anywhere because diesel is expensive. I think twice before going anywhere because that's a lot of fuel to be wasting, you know. And yeah, anyways, enjoy eating your last meal, I guess.

[00:33:15]Anyway, bye. What in the broken Britain?

[00:33:17]I can't even buy any stamps anymore.

[00:33:19][ __ ] is this. See, I love these cost of living crisis posts like this where it compares things that you could buy 2005 to today. So, Rob Moors put, "In 2005, minimum wage was 5 quid and a first class stamp was 32p. Now in 2025 minimum wage is 1221 and a first class stamp is £1.70.

[00:33:40]So back in 2005 with your hourly wage you could buy 15 first class stamps. But today you can only buy seven. So is wages going up a good thing if they don't align with the increases in price of things? It's what I've said for ages.

[00:33:55]It's okay getting 20 an hour, £30 an hour, £50 an hour, but if a stamp's going to cost you 10 quid, it's no good, is it? absolute [ __ ] broken Britain.

[00:34:05]That's the cost of living crisis that people aren't really talking about. And it's not just stamps, it's everything. A pint of beer, seven quid. Glass of procco, seven quid. Whatever it might be. Everything's gone up more than what we're getting. And people will say, "Well, put the minimum wage up again."

[00:34:18]Yeah, you put the minimum wage up again.

[00:34:20]And guess what happens? Profiteeering.

[00:34:25]What makes this crisis feel so different now is that people across Britain are no longer simply frustrated by rising prices. They're emotionally exhausted by them. Because this pressure now affects every part of normal life. Food, fuel, energy, rent, transport, even small everyday routines that once felt affordable now feel financially stressful. And over time, that changes how people live. Families stop going out as much. People cut back harder. Parents sacrifice more for their children.

[00:34:58]Ordinary workers constantly calculate what they can realistically afford before making basic purchases. And despite all of that, many still feel like they're barely staying afloat.

[00:35:09]That's what's quietly breaking confidence across Britain because people are doing what they're supposed to do.

[00:35:15]Working, budgeting, trying to be responsible, trying to survive honestly.

[00:35:22]But normal life still keeps becoming harder to afford every single month.

[00:35:26]That's why so many people now describe Britain as unsustainable. Because this no longer feels like temporary inflation, people can simply wait out.

[00:35:34]For many households, this feels permanent. And once people start believing things will never improve, that's when frustration becomes something deeper. Hopelessness.

[00:35:45]Because when ordinary families stop feeling financially secure, they stop planning ahead. They stop feeling optimistic about the future. Life becomes survival focused and that slowly changes the mood of an entire country.

[00:36:00]You can already feel it across Britain now. The exhaustion, the anger, the anxiety.

[00:36:07]People quietly carrying financial pressure every single day while trying to appear normal on the outside. And maybe the most worrying part is a lot of people no longer see real solutions being offered. They see more taxes, more price rises, more pressure, and less stability for ordinary households.

[00:36:29]Which raises the real question, what happens to Britain when ordinary people no longer believe they can build a stable life through hard work anymore?

[00:36:39]Because right now, for millions across the country, this no longer feels like living comfortably. It feels like surviving constantly.

[00:36:49]This is broken Britain.