UCSF masterfully bridges the gap between cold genomic data and human emotion, proving that the future of oncology lies in treating the person rather than just the mutation.
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UCSF Transforms Cancer Treatment with Personalized Precision Medicine (:30)Added:
With cancer care, one-size-fits-all [music] is not right.
>> Not everyone's cancer is the same. It has its own specific mutational profile.
And when we give a treatment recommendation, it's customized to that patient. [music] >> It's not only the cancer itself that is unique, that person is unique.
>> We have to consider their families, their [music] fears, their hopes, their goals. We treat not just their cancer, we're treating them.
UCSF Health.
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