In the Master Key game from The Price Is Right, contestants have a chance to win two keys out of five total keys: three keys that open specific locks for prizes (picnic package, smartphones, and Kia Soul), one blank key that opens nothing, and one master key that opens all locks and wins all prizes. Even if a contestant picks the blank key, they still have a chance to win the other key, ensuring they receive at least one prize.
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The Price Is Right - 🪙⚪️⚫️🔒 Master 🔑 Key - 5/29/2026Hinzugefügt:
Actual retail price, $9.49.
John.
>> [music] >> Congratulations, man. Nice job. Uh, where are you from?
>> Colorado.
>> And what do you do in Colorado?
>> Uh, I'm a stay-at-home dad.
>> Great.
>> [cheering] >> I'm a house husband.
And I make sure that my wife and my son want and need for nothing.
>> Wow, nice to meet you, man.
>> So exciting.
>> George, he's a better member of society than we are.
>> [laughter] >> What do you have for him?
>> A couple of nice prizes, John. It's a picnic package and a pair of smartphones.
>> [cheering] >> First, this picnic package includes a basket with four place settings, a folding table, and a blanket with a strap.
And second, these smartphones each feature an AMOLED display. One with 256 gigs of storage and one with 512 gigs of storage are included.
But John, imagine taking the family out in your BRAND NEW [screaming] CAR.
>> [cheering] >> IT'S THE 2025 KIA SOUL LX featuring a 2-liter engine, continuously variable transmission, and front-wheel drive.
IT'S THE KIA SOUL.
>> THANK YOU, RACHEL. THANK YOU, JOHN. We play a game called Master Key. This is a great game. We have five keys. One of the keys opens up the lock for the picnic key.
Uh, the other key opens up the lock to the smartphones. We have a third key that opens up the lock for the Kia Soul.
Now, that's three keys. We have a fourth key that's blank. Doesn't open up anything. But, there's a fifth key called the master key that opens up every single lock and win every single prize.
And you have a chance to win two keys.
So even if you pick the blank key, the other key will be a winner. You'll get something out of it if you win both keys. Uh let's start winning uh winning a key. Go ahead, George. Tell us all about this little wonder gadget.
>> Okay.
What that is is a cast iron Dutch oven that includes a lid with an ergonomic handle.
>> Is it $26 or $68?
>> [cheering] >> $68.
>> $68.
>> All right.
>> Cook a teeny tiny pot roast. No, $26.
You still got a key to win.
Uh go ahead, George.
>> All right, here we go.
This book holder and tablet stand is hand-carved from ethically sourced mango wood.
>> Really handy for reading.
Uh $37 or $75?
>> [cheering] >> $75.
>> $75. It is >> $75.
>> [cheering] >> Pick a key, John. Any key at all.
>> Any key.
>> Any key at all.
He's lucky. One of them is a blank, the other three are winners.
>> I'll take that, please. Thank you.
Follow me.
>> All right.
>> Here you go.
Put it in the first slot. First one to the right.
Nope. Try the smartphones.
Ah.
Try the car.
>> [cheering] >> Ah.
I'm so sorry. I'm so sorry. I'm so sorry.
>> That's all right. That's all right.
>> [cheering] >> You got a brand new grill out of it.
>> That's all right.
>> And choose for the wheel later. We'll be right back. Let's go. [cheering]
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