The Italian 1960s. The styling of objects, brands, and buildings

Added: 2026-05-22

[00:00:00]Now the 60s are also the time where design has to do with the styling of objects. The styling of brands as we see for Vignelli's branding of American airlines very very famous design the styling of uniforms for example Puchi designed the uniforms of Braniff an airline of the 1960s or the styling of objects like Munari early futurist who designed the Kubo ashtray. The styling refers also to buildings, cars, chairs and lights. So this is the building that Joponty designed for Pirelli, the tire company featuring a tire track virtually going up to the skyscraper. This when it was launched in 1958 was the tallest skyscraper in Europe. The design of buildings also relates to the design of hotels. And this is the hotel parkco de principoint design in Sorrento on the Amalfi coast where ceramics are ways to define the marine atmosphere. Yeah.