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How his AI agent is making him $300k/m dropshipping... it feels illegal
Added:The last time I was on YouTube was in this podcast room. The title for that podcast was how Andrew made $10 million with fake AI brands. Now, at that time, I was kind of at like the messy middle using AI to copy other people, copy other brands, and kind of make a better version. When I was in China, the Iran war happened. All my creatives went from like a two row ass one row ass. The bot took that as, "Yo, these creators are fatigued, bro. These ads are fatigued."
So, they never turned them on the next day. I lost out on like what 24 hours of revenue because the bot thought that my creatives are dying. You want to know something crazy? All of my creatives right now for my brands are all doing AI and my brands are also AI brands. Had a haircut that I didn't like and I knew that it was not going to be good. They weren't the perfect avatar. My ad has like seven founders by now. [laughter] Different founders. I started this company to help whatever.
>> Which one is it? You're you're split testing which founders which founder is the best. The girl founder the best. The guy found the best. AI is able to identify which are the best creatives to clone and copy. And people's going to say like, "Oh, why are you copying them?" I'm like, "Because it's working for them." Somebody had to do all the hard work and our AI is just going to go ahead and take it and clone it. We'll put the open source code to lip sync the 11 Labs voice with the Nano Banana. We just dropped them. We're like, we don't even need any of these nodes anymore. We just need a few nodes that connects to Sora, but then I was upset about it, but I'm like, wait, why am I upset about it?
They made it easier for me. Being able to execute back then was a moat. Like if somebody could just execute, but now with AI, I mean, how hard is it to click a damn button on a computer and have it run?
>> So, what is going to be the next boat if AI is going to do a lot of the heavy lifting?
>> Andrew, you're back, bro.
>> I'm back in the McLaren, bro. I swear at this point McLaren got to sponsor me, bro. like [laughter] >> they got to and he picked up a new car recently. So >> yes, got the Lamb got the Lam Urus, but I don't know. Lamborghini is not on the same like level as McLaren for me right now. So really >> I'mma keep it on I'mma keep McLaren merch for now.
>> McLaren over Lambo.
>> Yes. And also bright as hell. Like you you see me in the street, you're going to see me on the street if I wear this.
Like this [ __ ] bright as hell. So >> yeah. No, I like it. I think I think the the color should be your branding.
>> Yo, I'd be fire. I've been rocking, you know, I was going to wear orange shoes and orange pants, too. I'm like, I'm doing too much. I'm doing [laughter] too much.
>> That's too much. Well, Andrew, welcome back to the commercial podcast. This is podcast number two, which has never been done with any guests.
>> You know me, I'm always the pioneer in the space. [laughter] >> Yeah. You know, and your podcast did great.
>> You guys loved it, so we brought him back again. Yes, sir.
>> Um, and we're excited to hear a lot on your end because you kind of went ghost on YouTube.
>> Left all your audience in the dust after la last podcast.
>> I bitched the day ones low key.
>> He said it [laughter] was months of just And everyone was like, people were texting me. No, I'm kidding. But >> I don't think they had that much motion, bro.
>> People, you do have motion. We'll talk about motion.
>> Motion motion.
>> Miami motion. Okay.
>> Um, but we want to know what's been going on the last few months. Recap us.
We I know we had the Miami event. That was What do you think about the Miami event? For context, Commerce hosted a boat event. This is >> second boat event. We had 200 plus of the top ecom founders, drop shippers, brand owners, >> MR, >> everybody.
>> Everybody.
>> You made money, you were on that boat.
If you didn't make money, I don't know.
>> We actually made people verify their revenue like actual screen recordings of the Shopify dashboard. It was >> Yeah. Yeah.
>> What do you think about the event, >> bro? That was my first like networking event ever, like since I became a YouTuber kind of. Um, actually I want to talk about like why I even became a YouTuber in the first place. I remember going to a Shopify event and I was pulling in like, you know, a decent amount, you know, of revenue back then.
I'm like, damn, nobody knows me here.
>> And I was like, "Yo, I'm going be a YouTuber." And next time I show to a networking event, I'm gonna be him. I'm gonna be that guy. You know what I mean?
So >> that guy, >> I pulled up to the first event ever, which was Commerce's boat, yachts, whatever, like Miami events, right?
>> And I didn't really expect much. I know.
I was telling my friends back at home, I'm like, "Yo, guess what? I'm going to be like the next like like I don't even know like Andrew Tate over there.
They're going to know me. But I was joking. I didn't know I had that much emotion, >> right?
>> Um went to the boat event. It was sick.
I met a lot of people there. Um there was good food. There was good energy, good vibes. Everybody that you seen on YouTube was probably in that event.
Obviously ecom related.
>> Facts and X and on Instagram.
>> Right. Right. Exactly. Exactly.
Literally everybody was there and you know you had a good show. It was a water works kind of iron man. Joe, throw up a clip somewhere. editor drove a clip.
[laughter] That was ins. I was like, "What?" That was my favorite part was like after I saw that, I went to my vlog and I'm like, "Yo, what the [ __ ] is Miami?" I was like, "What is this place?" Um, but yeah, no, it was a really good event. Super great networking. And that was where I met a lot of I guess you guys like that watch my channel like, "Yo, Andrew, you changed my life. Yo, like you said, you verified everyone there is doing like a million dollars a year minimum." I'm like, "So, everyone I'm talking to I'm assuming is is already doing crazy numbers." So, I'm like counting in my hand. on like how many people that I met that like at least attributed at least a little bit of their success to me.
Whether I helped them start, whether I inspired them in some way, um whether I whether they're in my coaching program doing big numbers.
>> Yeah, exactly. So I was like, "Yo, Andrew." So obviously I've never seen my students in real life. They're like, "Yo, Andrew, what's up, bro? I'm uh whatever, whatever, whatever." I'm like, "Oh, hell, there's I was like, "What? No way." He's like, "Yeah, man." I was like, you know, that's cool. It was cool. That was like a really >> real life experience of social media and value you can do.
>> Of course, because I like, you know, I get testimonials all the time. You know, I post on my story all the time. I get testimonials like every single day. It doesn't feel like as cool anymore just because it happens so often now. Um that's attributed to my, you know, coaching program. Link down below. You know, I realized the last podcast I didn't shout it out enough, bro.
>> So, link down below for the coaching program.
>> There we go. But also, Conversive is preferred uh supplier for the coaching program. A lot of our students are going to go to Conversive. They get really good pricing. Sam takes care of us.
>> So, as always, >> it's a win-win. It's a win-win.
>> It's actually pretty cool. Like, >> yeah, >> all the biggest mentorship programs send us >> Yeah.
>> clients and Right.
>> It's great because we do good work.
Yeah.
>> For sure, >> dude. So, what happened after that?
Like, what what what was going on? Why did you stop posting? What were you working on?
>> Okay, let me take a sip of water. It's about to be a long ads. Yap session.
>> But >> um let me think. Okay, so Miami, I met a bunch of them. It felt super cool. I guess let me go back to the last time I was on YouTube, which was what, a few months a YouTube was in this podcast room.
>> Wow.
>> It was like >> It's been that long.
>> It's been that long. And I believe the title for that podcast was How Andrew Made $10 million with fake AI >> Rens.
>> Now, at that time, I was kind of at like the messy middle. I know you recommend you recommended me that book called The Messy Middle, right >> guys? Go buy that book.
>> There you go. The messy middle. You know what's ironic that Sam told me? He only read half the book. So the book is about the messy middle and as soon as he read half the book, he didn't like it's kind of ironic. Yeah. [laughter] >> Like what?
>> The book's about the the middle part of an entrepreneurship journey.
>> Yeah.
>> And that you you can't give up in the middle.
>> I only read half the book.
>> I went to the middle of the book. I was like, "Yeah, I'm giving up on this book." [laughter] trash be the rest.
>> But okay, so that was like messy my messy middle when I was on this podcast, right? Because the whole idea of it was using AI to copy other people, copy other brands and kind of make a better version of the brands or make a better version of their stores for example, right? And either I'll scale with them or I'll or I'll like start outscaling them.
um that idea perfect in its way but I realized I can double down on this not only because at that time it was like my team or me that was manually doing the AI work right let's just say for example I found a store that I actually let's start from the beginning finding the store itself I still had people uh my team doing product research for me or I'll be doing product research myself I'm like wait how am I missing the big picture here how did I use AI to clone their store how am I using AI okay to uh make their ads, but why am I not why am I not using AI ma for all the manual labor that I've been doing? So, I was like, yo, let me double down on that.
Let me start doing it. So, for example, now uh my students got access to what we call an AI rabbit hole uh bots and it's basically a bot that literally every single day, 24 hours, searches for products on Facebook ads library. It'll search for products every single day.
And the crazy part is it actually does better than me and my team just because it's literally AI just because it's able to do it without fatigue. It don't got to go to the bathroom. It don't got to get water. Nothing. So keep doing it.
It'll find a bunch of products and it'll put into a Google sheets. And you're probably wondering, well, it's going to be a bunch of ass products. That's true.
Because now >> that's true. I wasn't >> that. Yeah. Yeah. That's true. But now we have an AI validator bot that we go ahead and parse through all of those settings or all of those um lines of products and it goes through our settings to see which is the most likely to um fail to pass uh what should you be testing and it's based on your parameters. So the cool thing is like these AI systems not only work for my method but it'll work for your method or another guru's method or anybody's method right. So my validations as I said the last podcast was um it has to be less than four weeks old. They has to be adding ads consistently. They have to be their ad videos should be like doubling down on specific angles, specific avatars, specific pain points.
You know that those are my validations and I'm going to put that into my AI bots. So, for example, somebody watching this maybe that they don't care about my strategy, but they want to kind of don't want to put in that manual labor anymore of finding products and checking out products and validating them. They can use my same AI strategy, but just kind of put in their own parameters and their own settings to it.
>> That's pretty cool.
>> Yeah.
>> So, so really just been in the trenches with the AI stuff, >> right? Right. Right. In the trenches. I haven't uploaded in what, six months by now, five months by now. Um, and the reason for that was just because I mean I said this in my YouTube channel before, but it's like once I figured it out and once I was like running it and like it was like a perfect like symphony like it's like you know that that scene when Iron Man like opens up his computer and everything just like works. Throw that clip up. But like that's how I felt every single morning. I like you know hello Jarvis and like Jarvis is finding me products, Jarvis is validating them.
Um the only manual labor that had to be done was maybe like like moving it from one thing to another which I started automating now as well. So for example, you know, once it finds a products um you know, somebody had to manually like parse them through the validator bot, but now I'm, you know, automating that part as well. So once they find a product, it automatically goes through the validator.
>> Um and I realized, yo, this is this is pretty cool. I'm going to gatekeep this.
Like I'm gonna I'm gonna I'm gonna let me make some money first. You know what I mean? Let me let me make some money first. You know, because >> I'm sure you guys know if you watch my YouTube channel, every little thing that I learn, as soon as I learn it, I get the camera ready. I get the lights on, I start recording ASAP and the video goes out literally the next day. Like I like I don't gatekeep anything back then. And this time I got a little greedy. I was like, "Let me let me let me gateep a little bit. Let me let me make my bread first." And especially during that time, even now, nobody was talking about AI in the way that I was doing it. Everyone said, "Yo, AI can do this. AI can do that." But I watch these YouTube videos and they're like, "Yo, AI's going to make the store for me." And then they get a template, but then it's like 30 minutes of them editing the site. How is that AI? How is that AI, right? Like, you know what I mean? Or like, oh, AI is helping me find products, but it's like, you know, there's they're still manually searching keywords themselves, and AI might help them like parse through like certain keywords, but how's the AI? It's still manual labor at the end of the day. It's helping and it's accelerating, but it's not automatic. And that's when I realized, okay, I gota I got to keep this on a low for a little bit.
>> Wow.
>> Yeah. Yeah. So, >> so you don't think do you think like AI is overhyped at all?
>> Um, yes, for sure. AI is over. Okay, I'm overhyping it myself, but at the same time, AI can't do everything right now, which is what people expect, but it can get 80 to 90% of the manual labor done, and that's that's really good.
>> Yeah.
>> Like, what what else do you want from it? There's a certain nuances. So, for example, I'm going to leak some tech on the AI validator bot right now. You can't just tell AI, hey, um, go ahead and validate this for me under these parameters. You kind of have to work around how AI works and how AI thinks.
So, I'll leak a little bit of tech on that is like first we'll have a node that will connect to um another software's API, which is to do a screen grab. So, we'll screen grab their entire ads library first, >> right? And then the AI will screen grab all that and then kind of so now the AI can see what exactly the ad library looks like. And then the next node we will have AI look at the actual picture and identify certain I guess identifications about the AI. I mean different identifications about the Facebook page. So for example, how many ads are they running? Um how many creatives do they have active right now?
Um when's their last batch uploaded?
Because how I would say majority of spy tools right now or people like using AI, they try to do it so like like direct to the point where they're like looking at the page source code to find how many active ads. They're trying to look go to the source code to find like when's the last time the creative was uploaded, which may or may not work depending on, you know, how the page is set up and how the code is set up. But it's so much better to just grab a screenshot >> and just like know exactly because you know exactly where the active ads are.
It's always in the top left. AI can identify like when's the last time ad was uploaded. All of that stuff. So it's not as it's not like as easy as it sounds, but once you get the hang of it, then you kind of realize how to work with AI in a way that makes sense.
>> I hope you guys are enjoying this podcast episode. We're bringing you the highest level of e-commerce value every single month. So definitely hit that subscribe button and check out our other podcast episodes. If you're looking for an e-commerce fulfillment partner that you can trust to ship to 65 plus countries worldwide and make sure that you have the best cost of goods, go to commer.co for a completely free quote.
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>> And what do you what platform or AI tools are you using to like connect all these things together?
>> Crazy thing is I had to change a lot of platforms, a lot of AI tools because AI is moving so fast. Um when I was in China, I think Cance 2 came out. I immediately switched over from V3 um and Sora 2 pros to to Cance, but um there's NHN, there is like Maker, there is Arcad just came out with their workflow. I'm not being sponsored right now, but our gas has their own workflow now, so that's also cool. Um, you know, clone.store as well. Like all these all these all these tools like helps you like all these tools are AI like they're tools at the end of the day. You still have to be the one that actually, you know, makes the system for it and tell the AI what to do.
>> During this time that you were like going through all these AI tools and testing things out.
>> Yeah. Um, I'm sure there were certain frustrating moments where like things >> kind of were a waste of time or filtering through. How do you kind of just actually act like actually create something >> that >> is worth it? Like how do you not waste time in in this fastmoving AI age, >> right?
>> You know, people are kind of looking at every single tool like where do I even start?
>> That makes sense. That actually happened to me the initial [clears throat] months. So the initial ones that I was actually like building these softwares out, building these um AI workflows out, one new like AI model drop will make all my work irrelevant. But at the same time, who cares? Because if it made my work irrelevant, that means that it's such an advanced system now or advanced model that it will work better for me.
So it's inevitable. Whatever you work on, maybe even this week that my team is working on, if somehow Grock or or Chad BT or or Claw drops a new model, it might make our work obsolete. But at the end of the day, who cares? That's what we we're working towards the goal and they kind of made our goal a lot faster to achieve. Even though it does erase a lot of our work, who cares, right? So, for example, a good example was let's just say before Sora 2 dropped, >> right? A lot of people including me where our workflows depended on depended on a lot of other like open-source like models for example to do the lip syncing. Now, now we have to use a different model for the voice acting. So 11 labs we had to use a different model for um making the creator's face. So at that time it was Dana Banana uh two a pro I believe right so we had to combine all that ourselves like imagine that workflow that it's a huge workflow >> it was extremely complex right this was only months ago right like it wasn't even like five years ago it was like months ago >> exactly it was that was when I was on this podcast and I'll do a b-roll of like the workflow that we had so we actually had that workflow automated where it'll create a face with nana banana another node will make the 11 labs voice another node will put the open source code to lip sync the 11 Labs voice with the nano banana. So it's like it's like all these workflows adding into one and then Sora 2 just dropped and we're like we don't even need any of these nodes anymore. We just need a few nodes that connects to Sora but then I was upset about it but I'm like wait why am I upset about it? They made it easier for me. I was I guess I was upset about it. I'm like oh not anyone can do it >> right?
>> And that's kind of thing or news that made me realize I should come back into YouTube. Well, number one was because of the Miami event. Since so many people came up to me and was like, "Hey, Andrew, I'm doing 500K a month, 200k a month. I want my dream car. I got a BMW uh M3. I'm moving to Miami because of you." And I started asking questions.
I'm like, "Yo, um, yeah, so how how does your workflow look like?" And well, to be honest, they were telling me the old ways of doing things. I'm like, "To be honest, you don't know any better because I haven't even I haven't even told it myself. So, how would they know?" But people be like, "Yeah, I'm you know, my VA is creating a store um right now." Um, and you know, for for ads, I had to do, you know, I have to put in the cap cut and do this and do that. Um, and even something as simple as like customer support. I'm like, "So, how's your customer support?" They're like, "Yeah, we have like five VAS around the clock." And I'm like, "Is how many how many tickets are you getting a day?" They're like, "You know, like 50 to 100." And I was like, "Yo, one of my stores right now is around like 250 tickets a day. I have one VA working maybe 30 minutes." And all they're doing is approving, denying requests or like like approving, denying like responses to the tickets. So people don't even know about that.
>> AI generated.
>> Exactly. Yeah. Is it perfect? No. There are going to be some nuances where AI doesn't.
>> That's why you have the VA to change it.
>> Exactly. Exactly. Exactly. So it's like damn, no one knows how AI can actually be integrated in their business. AI is everyone's using AI to help them in a certain way. Help them with copyrightiting, help them with creatives, help them making a store, but it's not automated in any way right now.
And I was like, damn, >> if I drop this knowledge on YouTube, they they they scale so hard. But I still gatekeeped it for a little longer.
But that's what kind of started my thinking in my brain like, "Okay, I should probably return to YouTube."
>> Yeah. You went back into the trenches to test it out, make sure it's it works, >> right?
>> And you, like you said, it's moving so fast. Yeah.
>> And I think the biggest thing is people are trying to figure out how to use it.
>> Yeah.
>> Um, and it's it's kind of like you worked backwards in a way. You're like, "Hey, like there's certain pillars to be successful with e-commerce.
>> How can AI actually do these things?"
>> Yeah. and then you put it into action and you build something around that.
>> So, I want to get into some of these pillars here, right? Um, you talked about using AI for various different things when it comes to ecom.
>> What specifically is AI doing >> in the process for your e-commerce stores?
>> Oh, okay. Let me break down my entire workflow right now. Before I went back on YouTube, I actually gave my previous students or my current students all the workflows to see if it would work for them. I mean, I already knew it was going to work, but I wanted like a case study before I released the program. And you know, it worked great. There should be screenshots up on the screen right now. AI is number one. The first AI workflow we have is the AI rabbit hole bot. That bot will go into Facebook ads library. I think I mentioned it before.
Every single day, every single hour, find products. I'm not going to go too much into that. Second thing is the AI validator bot. It's going to go ahead and go through all the products that the first bot found and start validating it and give you another Google sheet of like, hey, these passed and these didn't.
>> Granted, it's going to be like 95% p uh fail and like 5% of them going to pass.
Now, that's the Now, this is where the manual labor I'm still working on automating this part just because it's not perfect in a sense that the AI can go ahead and grab those five products and make the stores from automatically.
That's still manual.
>> Still working on that. So when a new AI model drops to the point where it could work, um like I think Claude co-work and stuff like that, it could possibly make it happen. But whatever that's like the only manual part right now, one of my VAS will have to go into the Google sheet manually also revalidate it because you know AI is not perfect.
Maybe out of the five products, maybe we only want to run like two or three of them for example. Then the VA would use another software like clone.store clone the entire site. not only clone the entire site, it will with one button, it will redo the entire images for our brand now. So, for example, let's just say your brand is called um I don't know, Melo Mellow Slippers, we're called Cloud Slippers. It will rebrand all the images into Cloud Slippers, for example.
And now that we have their store, the AI can now actually go ahead and clone their ad creatives. Now we have an uh a workflow that can clone ad creatives because people always wonder, okay, once you have the store, once you have the winning product, now what? How you going to how are you going to like make creatives for it? And here's the first mistake people make is that they make their own creatives. Now, don't get me wrong, it sounds like the right thing to do. And technically, we are still making our own creatives, but it's based off the research. It's based off the market data. It's based off everything off the original competitor, right? the original competitor is scaling right now because of the top five to 10 creatives on their ad account, right? We go to the Facebook ads library, AI is able to identify which are the best creatives to clone and copy. And people's going to say like, "Oh, why are you copying them?"
I'm like, "Because it's working for them." You know what I mean? It's working for them. So, why don't you just copy them? Those ad creatives that they made, somebody had to come up with the script. Somebody had to do market research on them. Somebody had to do all the hard work on like making everything, finding the right avatar, making sure that the the person on the screen is the person that would sell the product.
Someone had to make sure of all of that.
And our AI is just going to go ahead and take it and clone it. Now, what you're probably wondering, what do you mean by cloning it? It just takes exactly what they have, but it makes it into a different, you know, just put the B-roll on the screen. It's like if a girl selling like a like a red jacket, all of a sudden it's a different girl selling the same red jacket, but in a different environment, but they talk very similar.
It's like it's like you know those pictures of like a sority >> same concept.
>> Everything the same >> but different setting basically.
>> Everything's everything different but similar. You know those pictures of like a sorority group and you can't tell the difference between them. Yeah.
>> It's kind of like that.
>> Yeah.
>> So >> because we already know that concept's working.
>> Exactly. Okay. Exactly. Now now once we have the add creatives, let's just say we have like three to five of their best ad creatives cloned. Um you could do this extra step. I don't personally. We have an AI creative strategist bot that will kind of make iterations on that. I don't do it for the initial test just because I feel like it's not worth the effort until I know that it's working for me. But let's just like skip that for now because after that, this is the next manual labor which I will try to automate as well. It's pretty much just uploading the ads onto Facebook ads like uh Facebook ads manager. And then once that happens, now we have more bots that are going to Do you see where this is going? like this is all automated besides like one or two things. Right now, our Facebook ads manager testing bot is going to be able to handle all the the testing for that campaign. So, for example, it has different KPIs that I put in there. So, for example, I'm like, "Hey, if by 11:00 a.m. the CPC is over $3, kill it." And then, but make sure you go ahead and actually turn it on the next day because the next day have different results. There's so many nuances to that bot. It's insane. And it took me months and months of going through different ad accounts, going through um even different student stores to figure out all these dumb nuances.
And I'll tell you another nuance I realized. So, one of the bots I had um or one of the uh bots that I had managing my ad account um obviously creatives are fatigued usually, right?
Creatives uh could go fatigue and they lose performance.
In China, when I was in China, the Iran war happened, >> right? And all my creatives went from like a two row ass like a one row ass.
It's not because they're fatigued. It's just because when the war happened, everybody went to the Facebook and Instagram to get updates on the war.
>> They're not actually like prospects to my store. They're just going on Facebook to kind of get updated on the news, >> right?
>> The bots took that as, yo, these creators are fatigued, bro. Like the CPM matt high. Uh the CTR M everything like bad. These ads are fatigued. So they never turned them on the next day. So yes, there will be some nuances that has to be worked out on, but at the end of the day, it's still >> 90% of the work is done.
>> Media buying, AI media buying, >> right?
>> That's really cool.
>> I haven't touched an ad account, I don't know how long.
>> Really, >> the only thing I touch is the the uh the bot that manages the ad account, >> right?
>> If I realize that there's something wrong. So once >> where's that managed from? Like where do you actually manage the bot from?
>> So NHN is one. Triple Well has their own as well which I use for mobile like when you're on the go because the interface for N10 on mobile is is obviously not that good.
>> Um Triple actually came out with their own MOI 2 bots which made some of my workflows irrelevant which is fine. Like I said is it's moving so fast now that you know it's it's fine that happens. Um and yeah like every morning it'll give me an update like you know like 9:00 a.m. Hey Andrew here's how the campaigns are doing. um we already upped this campaign based on your parameter or we or we descale this campaign or actually AI is so good at identifying like patterns and recognitions that it can like scan your um entire like ad account and figure out or predict which ads are probably going to die out soon based on the pattern. So for example, if an ad creative is week over week losing 5% rorowaz um week over week having CPC that CPC that goes up CPM B this is this is based on like actual like not only just research but actual case studies from everybody that's using moi 2 for example and triple is huge. So imagine all the data that they have, right? So Moy 2 is like, "Hey, just so you know, we've we've seen that over across all of our clients, usually when an ad creative has these settings or has these KPIs, it's about to die soon." So it's going to let you know and then you can connect that to your ad creative strategist bot to make them new iterations of the everything and kind of I'm yapping right now, but you can see how intrinsic and like how crazy this kind of gets, right?
>> Can you can you always you can step in at any time, right?
>> And change something, >> right? in case, right?
>> And then for the creatives side of things with AI, I know before we were using a lot of different tools in one, >> right? How does how are things coming together? What are you using? What's what do you see on the AI side for creatives?
>> AI side for creatives. So I don't only use just one thing. I kind of make I kind of take advantage of like what's like the most optimized route. So sometimes like Cance 2 for me is really good at podcast ads. So, we use C2 for podcast ads. Um, but we're just using APIs. We're all in all still using either ARC ads workflow or we're using um NHN to use the APIs to make these outputs happen, >> right?
>> Um, you know, so Sora 2 Pro, even though it's going away soon, um, is really good at hyper realistic ads. V3 is best for professional ads as in like professional photo shoots, professional video shoots, professional like cinematic, like whatever. I think Cance 2 is good at that too. But those are the models that we use. And then in order to access those models, we'll use workflows from NHN or or Arcads and stuff like that.
And to make the entire process automated, you can use cloud code to even set up like an a software that automates. It's it's it's a rabbit hole that it's crazy to get into without showing you on the screen. So hopefully have some B-roll for your team to put up on the screen so you can visualize a little bit more.
>> Yeah. No, that's awesome. I know there's like a whole back and forth of like which one's the best. We got Claw, Chhatbt, Gemini. What are you going for?
>> I use all of them.
>> In what way?
>> I mean, Gemini is good for I think I think Chad actually no, Gemini was better than Chad BT, but now I use Chad BT for like everyday like things like how fast will I get to this place, whatever, you know, everyday things.
Gemini is good for their thinking model or their pro model which cost like $1.99 a month. I forgot how much it was.
Either way is worth it. Um that is good for like if you're trying to solve like highlevel thinking problems like if you have a bottleneck in your business or if you have an issue with um like like I don't know LTV in your store that you want to increase or whatever like that's good for that.
>> Very good brain structure.
>> Exactly. It's it's able to like map especially because I feed most of my information to Gemini as well. that I that could be biased towards that. Um, the next most popular one is probably Claude. Personally, I don't use it too often, only for like script writing and stuff like that, but at the end of the day, I don't see personally um if there's like a huge lap in in Claw that because obviously Claw's also credit based.
>> Yeah. A lot of people are using Claw now for the coding side.
>> That's true. That's true. That's they're they're the best at that. That's for sure. Yeah.
>> Yeah. That's what we've seen like the the coding stuff. Claude, right? Um, dude, AI is just moving so freaking fast.
>> I can see you're getting a little bit overwhelmed right now.
>> It's so cool because like you gota, you know, I feel like people need to be in the trenches right now and learn everything they can.
>> This offer is so crazy. My mentorship students, bro, my mentorship students, they were chilling this time. All of a sudden, they had like a an airdrop. Yo, Andrew sent you 10 workflows. I'm like, hey, just just put them in your business. You know what I mean? I'm the one that spent the blood blood, sweat, and tears. Okay, no blood, but you know what I Like I'm the one that put the effort in. I'm the one that paid developers to figure out this whole system. I'm the one that did the trial and error. I'm the one that put thousands of dollars into this entire thing. And you're telling me someone just like joined the mentor show program and gets all this? Like I figured out all the nuances. Guess how much money I've lost in ads because a bot messed up that I was able to fix.
>> If somebody actually like I'm I'm not even kidding. like this offer is so well cuz if you were to do this yourself, you're actually better off just joining because you're going to lose that amount of money and even lost ad spend or like loss of revenue or just brain power from trying to like fry yourself from trying to figure this out.
>> Yeah, I think it's a huge value ad what you kind of have going on. You built something and you you did all the trial and error, you know, you lost money and >> you built something that works now. So >> yeah, I fried like 10k in ad spend in one day just because the bot turned off the wrong thing or did the because of a nuance of certain nuance just like the China nuance, you know, like I lost out on like what 24 hours of revenue because the bot thought that my kids were dying but no because it was because the war was going on. So after that I have to I have to fix up the bot going like hey this is stupid. But now I added like a parameter to make sure there's no like I checked that Facebook um is not like experiencing like cuz you know sometimes Facebook has like an issue and everyone talks about it on Twitter about how like yo Facebook spent 10k in one hour for like 0.1 rorowaz or whatever. So now have the bot set a parameter and make sure like yo just just say if this ever happens again check the trending news check Twitter to make sure and and you actually tell the bot to kind of like think for itself. Like I'm not saying this is AGI by any means, but it's like, hey, give it a probability score on why or why not. It's like its own council.
It's like its own like like high council area where like a bunch of people are like thinking like, yo, should we do this or should we not? That's like the closest thing we have to a AGI, I think.
But it's like it's like like those nuances would not have been figured out or will be figured out, but you have to spend your own money, your own time, your own everything.
>> Yeah. What are you seeing really work in the e-com industry >> that maybe is a little bit different um than how it was a year or two years ago?
>> It's just AI, bro. And so the funny thing is a lot of people will message me, hey Andrew, do your strategy still work, right? Does your media buying strategy still work? Does your product research strategy still work? Does you know, everything does it still work? I'm like, yes, but now it is just automated with AI. So it's actually still the same exact strategy that my students are doing now.
>> Just faster, easier with the AI systems.
>> Execution now is no longer a moat.
Execution used to be a molt back then.
Imagine that. Like being able to execute back then was a molt. Like if somebody could just execute, bro, they have a molt because some people just can't execute. But now with AI, I mean, how hard is it to click a damn button on a computer and have it run?
>> So what is going to be the next boat? If AI is going to do a lot of the heavy lifting, what's the moat?
>> I don't know. I I I would guess it'll be either access to different models or the molt is your skill on AI possibly. But even then, the reason why I say like that might not be a mult is because somebody could just send their workflow to somebody else and then you kind of incorporate all their skills, right?
Like you don't got to figure out any you got to figure out anything anymore. So, I'm not 100% sure on what the MOT the next MOT is going to be and we're going to we're probably we probably will figure it out. But you've seen in the news like a bunch of different like for example a bunch of different companies that um are you know doing millions of revenue because their most was execution based was because some people some people can't code that specific model or some people are not able to figure out their specific algorithm.
People are like well AI can write it now for example. Let's just say like I don't know back then let's just say so let's just say like one of your developers was helping you with an app that can help you like lose weight for example and they spent six months on the app put into the app store you see it doing well what's their moat number one is you can't even build a damn app yourself like you can't do it right >> right that's their moat like even if you wanted to you can't but now >> now you need like hundreds of thousands of developers and now you can just build it >> exactly so like developers now are I'm not saying they're irrelevant but like they're also evolving to the way like like so for example like my developers that I pay now it's not because of coding they're like overlooking the AI like they're like >> managers of the AI stuff >> like prompt engineers >> prompt yeah I think that's huge yeah >> I think I think personally the the mode I see is marketing okay >> like creative is everything now and I and I think that AI can do a lot of the creative creative heavy lifting right >> but I think the people that go above and beyond on all fronts with volume and quality across the board with their brands >> um and speed and execution like you said. Yeah. And just having these models set up, you know, the correct way and right because I think a lot of people can use AI in two different ways, right?
They can use it in a very, >> you know, low quality standard way of a lot of people using like, hey, Chpt, what's the weather today?
>> I still do that. Yeah. Yeah.
>> You know, and that's that's that's the standard way. That's right. That's that's how most people use it.
>> But then there's like utilizing these AI tools to actually make you money or speed up the process. Um, but it needs to be like you said with an executed model the right way.
>> Exactly.
>> Otherwise, >> you know, it just it's going to be a disaster.
>> Exactly. And I've been through a couple disasters. Like I said, the AI models like some of them have have limitations.
Like imagine if Nana Banana 2 or Nana Banana Pro didn't come out.
>> We're kind of stuck with Chacht's >> whatever image generator. I mean, I'm not going to lie, when it first came out, it was really good at the time.
When it first came out, I remember when Chach BT's image generation came out. I tweeted about Oh, no. Sorry. I don't I don't have Twitter. I I Telegrammed it.
I was like, "Yo, this is crazy that the it's like in it was like as close to realism realism as we got at the time."
And then Nana Banana dropped. I'm like, "Yo, this JBT is that garbage now." But I'm saying like if because if Chad GBT because at the point when ChadBt dropped, a lot of it has to do with your prompting skills. But I firmly believe that no matter how good your prompting skills at with Chash's image generation, you can't beat uh you can't beat the normal person with Nano Banana 2 or Nano Banana Pro. You just can't. Like the realism for those models are just way better.
>> Yeah, Nano Banana is crazy.
>> Yeah. Back then ch you have to like do like uh the JSON the JSo and like like incorporate a bunch of code into it and then also have like like mad reference images to make a decent picture.
>> Yeah.
>> Nana banana you upload the picture you want the picture you the picture you want to reference off of the picture that you want and then boom all of a sudden it got you.
>> Bro, did you see the Instagram picture I posted that went crazy viral?
>> Oh yeah, the one weren't you in Epstein?
[laughter] >> Oh not that one. It was It was with me, Elon Musk, Sam Alman, all the >> What about Epstein though?
>> No, that's too far, bro. But that probably would have went more viral. But yeah, I posted and like tons of people were like, "Yo, like that's crazy. You went to dinner with them."
>> Right. Right.
>> And I was like, "This is getting scary real." This was this is months ago.
>> Yeah.
>> And I think AI, if you use it right, can be just dangerously >> effective. Yeah.
>> Um, >> for sure.
>> Wow. For sure. So we creatives, websites, branding.
>> Um I know people are using like coding now like claw to code full websites or parts of Shopify websites.
>> Like pretty insane stuff, right?
>> Um >> that's actually the next thing. So yeah, >> all the complicated AI workflows that I have on the screen right now for the B-roll, >> we're now using cloud code to make that into like a pro. It's it's going to be like a localized program. Obviously, it's a program that you run on your own computer, your own terminal, but we can make that into a a program with with good UI. So, it doesn't look so complicated anymore, right? It's like, so, for example, the creative strategy spot, it's pretty complicated when you see the workflow. It's like a million different things going different ways, right?
>> The reason why it does that because it has to account for most nuances and it has to account for, you know, special one-off cases that sometimes does or doesn't happen. Like you don't want you don't want to upload a picture of a pillow and all of a sudden it it has a person um throwing a pillow pillow like a baseball like it doesn't make sense.
Like sometimes those things happen if the certain parameters are not in place.
Um, but instead of having like a super crazy workflow, now claw uh code can kind of make it into a simplified program where it's like any software you've seen, like for example, you upload a picture of your product, maybe put a few parameters in and all of a sudden it spits out a video or a few videos based on how you set up the AI.
So, it's like a super clean UI instead of a gazillion things happening at once.
>> Yeah. How do you think someone should like split their time? Let's say they're running a e-commerce brand already.
they're successful with it relative like like 100k a month or whatever. Um and they're like dude like there's so much to do with AI. I need to learn this but also I don't want to get distracted.
>> Mh.
>> Right. Like how do they effectively test AI and like get really good at it or create what maybe similar to what you you're kind of doing now. Um and they want to go down that rabbit hole, right?
They just want to learn it.
>> Yeah.
>> How do they effectively split their time and how would they approach it?
>> Bro kind of gave me a layup, you know, just join the mentorship down below.
I'll just give it to you. You know what I mean? You don't got to go do all that.
You don't got to go do all that. Um, but if you wanted to take it solo, >> um, which I did have people as well in the beginning, they'll like, "Hey, Andrew, I'm going to do myself." They always come back because they realize it's harder than it is. And they realize that it's like like way like more effort and more it they'll spend more money figuring it out than just paying for a program. But regardless, if you do want to take a dooo, um, first things first, number one is make sure you understand how AI like operates first. And that's why I said in the beginning of the podcast, like it's not about the tools you have in front of you, but how you use to those tools. And like the example I used was the very first time that I tried making the AI bots to validate it, I was trying different ways. The first way I did was look into the source code, find how many ad creatives a competitor has, find and then I realized there are some things that it can't find. Like it can't find when the last time an ad was uploaded on the Facebook ads page. So I had to figure out workarounds. Like how can AI figure out what I'm thinking? A lot of it has to do with how do you put your brain into AI? And I realized, wait, all I'm doing is I'm visually just like screenshotting the screen in my brain and I'm trying to identify different things on And I'm like, wait, why can't AI do that? And that's why I figured out, yo, I have an API that can screenshot this page and a and AI can look into the page and figure it out themselves instead of finding the source code. So things like that. The reason why I say that is because a lot of people that will attempt this is going to try to to do it in in ways that they think the AI should work, but in reality, it's just having AI replicate you >> in a more human way, even though that doesn't make no sense.
>> Like whatever you do already in an AI version.
>> Exactly. not how AI would do it in an AI way because AI would tell you the same thing. Hey man, let me look at the source code or let me look at the I mean they're robots, right?
>> Um so yeah, that was the first thing I had to realize. Number two, obviously he said just get into the weeds. Just build your don't don't think about the entire workflow. It will build out on its own.
When I first started and I built out the first workflow, I didn't think it would be as big as how it looks like right now on the screen.
>> You just started something small.
>> Exactly. Just just one one note at a time. So, for example, let's just say I was building um an AI um creative strategist bot. Let's just say my my my my first one. I would first start off with the node that allows me to upload my competitor's creative or I'll have a node that will um that will allow me to at least put in my competitor's ad library. And then the second node, I'm like, "Okay, now what I want what would what would I want to do now?" I'm like, "Oh, okay. In real life, I would go ahead and actually watch their videos."
So the next node would be AI download the damn video and watch this video.
Okay, what am I doing when I watch these videos? I'm breaking down their their pain points. I'm bringing down the hook.
I'm breaking down the avatar. I'm breaking these things down. Okay, great.
The next node now AI watch the video.
Break all these pain points, everything that I said down. Boom. It's going to spit it out. All right, after I do that, what do I do now? By by the way, a lot of these things will only work as good as your skill level is, unless you just copy my workflows because somebody that doesn't actually know how to do creative strategy, what are they gonna what are they going to do?
>> This is really applicable to those who understand ecom really well or doing well because otherwise what are you like basing it off? You have to base it off actual data that works at skill.
>> Yeah.
>> Yeah. Yeah. Exactly. It's like so exactly >> AI will only be as good as you train it in a way to be >> like >> or if you download mine but Yeah.
>> Yeah. like you got to input it. Um, >> so you're you're creating this one step at a time, but you're putting the AI inside of your brain almost like dissecting it.
>> Exactly. And the cool thing is you can feed AI information or references that >> I'm not going to lie, I don't always follow it. Like sometimes you go like, "Hey, don't do this, but you still do it." I'm not like, it's not perfect, but you can feed it information to the point where AI can kind of like head towards the right direction at least, you know?
And look, this AI creative strategy bot that I have is not perfect. it will spit out some creative I'm like this is garbage or maybe the pillow is somehow inside somebody's neck somehow I'm not like you know some crazy stuff but guess what just click regenerate you know like whatever like you know it's like out of like the first three generations maybe only two or three will look I mean one or two look good out of three but that's that's how I that's how I would that's how I would recommend somebody to start um is to number one um >> yeah whatever the two that I mentioned >> yeah yeah >> uh like is there any resources that you've used to like learn AI or is it like just trial and error? Is it maybe YouTubers or I don't know like where do people learn AI today?
>> Well, I'm going to be start putting out content. So, that's that's the first thing. But number two is because nobody was putting out content specifically for drop shipping and I don't blame them. I I wasn't doing it.
>> Still trying to learn it. Yeah.
>> Right. Um >> this is probably one of the first like ever podcasts come out to talk about this stuff.
>> For sure.
>> In a highle way.
>> For sure. For sure. Like a lot of people always go like, "Yo, AI helps me find a product." I'm like, "How?" They're just saying something like, >> "Yeah, >> I go to Claude and I search up, hey, top five niches or whatever." I'm like, "Bro, really?" Like, like, "Come on, bro." Like, >> but um basically there's an entire AI like subreddit. There's an AI uh YouTube like it's a community that people are really interested in workflows, like AI workflows. And all I did was make them applicable to drop shipping. on what I did because look, there are doctor's offices that use AI to fix their accounting up or use AI in their systems to help uh people. Have you have you caught a restaurant recently and it's AI voice?
>> Yeah, it's crazy, >> bro. Like, you know, like >> and they're pretty they're getting really good.
>> Yeah. So, I haven't done this yet, so it's not in the program just yet, but it eventually will. We're going to have you know those abandoned carts that you get on your on your store?
>> Yeah.
>> We're going to have AI calling them, right?
>> Yeah. I'm still figuring out the logistics for that. But >> dude, some I just got a DM. Some guy was telling me, "Yo, like I know you have, you know, ecom stores." I don't have any ecom stores now, but when I like I people still think I do ecom.
>> Yeah.
>> Um they're like, "Yo, like I got an AI bot that would basically call all your abandoned carts."
>> Okay. Yeah. So it's not it's not I thought it was Mark Zuckerberg. I thought it was that unique out here.
>> It's okay. I mean it's No one knows who this guy is.
>> Okay.
>> Where this outscale him?
>> No. Well, I don't know if it's perfect either. I don't think it is. I'm sure.
And like coming from an ecom background, like there's so many, you know, edges that that someone can have. Um, >> anything that has been manual later on can be replaced now. And anything that you brainstorm that could be done a lot better, for example, that banning card thing that I just mentioned, could now be executed.
>> Yeah.
>> Yeah. So, >> I still think we're in the messy middle though.
>> AI is just getting better and better by the day. I wonder it's I wonder where it's going to be in a few years. third podcast I come on. I'm like, "Yo, [ __ ] all that [ __ ] We got some new [ __ ] now." You know what I mean?
>> Click the button.
>> Yeah. Yeah. Yeah.
>> Money starts flowing.
>> I actually thought about that. I actually thought about that. I actually thought about creating a allin-one AI bot where you just press the button and it'll find a product, make the product, everything. And I realized there's too many nuances for now and the models are not good enough to do that.
>> Yeah. And then like Yeah. I feel like as AI gets better, people need to just level up their skill.
>> Right. Right. Right. Right. some way because if everyone's doing the same thing, right? I mean, now it's still early. Now it's early early and like people are just kind of just not they most people don't know it. I mean, I was talking to a brand uh founder, one of my buddies, and he's telling me he's doing four or five million a month with his brand, and he's like, "Bro, most of our creatives are done with AI now."
>> You want to know something crazy? All of my creatives right now for my brands are all done with AI and my brands are also AI brands still, >> right? And and we see this more like AI uh creatives work really well for problem solving products. Um >> you know why AI creators are so good?
>> You control everything with the AI.
>> You can change it in a second like just the script >> right remember back then you have to reach out to like a 100 creators. Those 100 creators you might get back maybe 50 of them will give you back videos. Out of those 50 videos maybe like five of them will be good videos. And even those videos were good, there's still like something you don't like about their hair or how they said a certain thing.
Maybe they stuttered at some point for what they you don't got to go through all that anymore. You you can choose what color hair they have. You can choose uh what what actually I don't want to get into it because that's like one of my products. Like one of the creators I had had a hair color that I didn't like and I knew that it was not going to be good. Like they weren't the perfect avatar, >> but the way they talked was like my avatar, if that makes sense.
I I wonder if we'll see like because some brands have like a UTC creator works really well for them.
>> Yeah.
>> I wonder if >> we'll see more brands taking that creator that works for them.
>> Yeah.
>> Putting them into AI and having the AI create tons of variations with that person.
>> I'm going to draw some sauce right here.
I'm Sauce. Ready?
>> Do it.
>> One of the niches that I'm in, there's a very popular brand that has a popular creator and they're pushing, I would say, majority of their volume. I just made a person that looks like them. Like very similar. Like I'm not saying to the point I'm going to suit like not their likeness in a sense, but it's like a lot of the comments like, "Yo, is this guy blah blah blah or this guy?" It's not.
Obviously. Pretend pretend like it's Mr. Beast, but it's not Mr. Beast. Like you can clearly tell it's not Mr. Beast, but it's like a body double Mr. Beast.
>> It looks similar. So people stop scrolling almost.
>> At least at least. I'm not saying that that creative did well, but at least we got them to stop scrolling.
>> That's crazy. That's really smart, >> right? So, we have that in our system.
>> I feel like people can do that with celebrities, too. But as long, right, it can't be oneonone because then that they'll get you in trouble. I'm sure people are running that, too.
>> For sure. I've seen I think like Jennifer Jennifer Lopez in an ad before.
Like, this is not Jennifer Lopez, bro.
[laughter] Like, but you know, you know what I mean?
>> That's really smart. Yeah. They also saying like founder based ads like >> that's really good, too.
>> I think my ad has like seven founders by now. [laughter] Different founders. I started this ad. I mean, I started this company to help whatever. And another guy like, "No, I started this company."
Like, "Oh, >> which one is it?" You're you're split testing which founder is going to work.
>> Which founder is the best? The girl found it the best. The guy found the best, you know?
>> Yeah. Some founders don't want to be out there.
>> Yeah, for sure.
>> Like, >> yeah.
>> I just want to And it doesn't fit like sometimes like like if I created like a makeup brand like >> Yeah. Yeah. No, I'll tell you about this funny one. Um, in my old neighborhood, we had um this store that was super like healthy. Like everything about it was supposed to be healthy. Imagine their entire marketing is healthy and their owner was like 300 lb. And I was like, "Bro, how how I'm not buying from you, bro?" Like, "Well, like if it's healthy, why why do you look like this?" You know what I mean? Like, >> oh, >> you know, the owner of that store that's selling healthy stuff was 200 lb.
>> Yeah. No, that doesn't work.
>> And the crazy part was there was no like there was no macros on the on the on the on the on the whatever. There was no calories. I'm like, "How could I even trust you, bro?" Like if if the owner was a 63 jacked six-pack guy, I'm like, "Ah, a shit." Like that makes sense.
That makes sense. But >> dude, have you seen all these pages popping up where it's like a certain type of race and they're giving advice?
Like you saw the the Jewish guy, bad guy, >> Chinese guy, dude.
>> Yeah. Chinese guy of just giving wealth advice cuz it's like >> Yeah. Avatar.
>> Yeah. They know what's up. Um and and then one of them just got removed. The Jewish uh older guy. They just removed him. But like he had some crazy funnels though.
>> Yeah. He had 1.3 1.4 four million followers.
>> Dude was printing because he had a product link in his Yeah.
>> to like say like a Jew or something like that.
>> Like like how to like Yeah. How to like think like a >> Jew. Yeah. [laughter] >> You're like I got I don't need that.
>> Yeah.
>> Okay. Okay. Okay.
>> Um Yeah, that's sick. Like I mean not that they got removed, but like it's sick that like you know that's the capabilities now with AI. The avatar fit I mean to to the product >> is insane. Have you seen like any crazy sketchy things with AI that like might be saucy?
[laughter] >> Nah, I don't think so.
>> I don't think so. All right. If we get I'm not gonna say too much, but if you get into it, obviously like just like dick pills and like, you know, like black hat MR. You sign up for a $15 weight loss, but then you get rebuild at $50 a month um as like a weight loss subscription plan. You know, all those things using celebrities to promote certain products as well. Um, yeah. I I just said I don't I don't know a lot. I just >> Well, any any like anything that >> we can use?
>> Yeah.
>> How is How is like the whole MR game is very popular now?
>> I heard.
>> What do you think about that?
>> I think as long as people are doing it like an ethical way, that's fine. And the only thing I I don't see ethical is like the VIP club in a sense where it's like someone buys a product for 50 because the reason why and this and anybody too is like think about if it was your grandma or your mom or your girlfriend and they bought let's just say your girlfriend bought um a makeup brush for 15 bucks, right? And all of a sudden they're like they're getting scammed 50 bucks every single month or whatever or your grandma let's just say.
>> Come on, bro. Like that's not right. But I mean, if you do MR the the right way, like it's a if it's a reusable not unreusable makeup brush that someone needs replenishers every single month, that's a different story. You know what I mean? Like that's like they have to buy every single month. That's different.
>> Yeah. I've also seen like there's so many different types of things you could do with MR even like u if you're in like let's say the weight loss niche, you could do like like a health club or membership to like right, >> you know, incorporate that. um >> that I would personally think it's okay as long as you actually have the material to back it up like and so like let's just say like let's just say you buy um I don't know weight loss product and then you you get enrolled into a a weight loss club and that club actually has a community like a bunch of people in that community. Uh that club actually has um videos that shows you how to do certain workouts that gets updated constantly. They have coaches in that in there that that's kind of like what I do like the mentorship program right like you're joining a community.
>> Yeah. I think it's genius what Whoop is doing.
>> Yeah.
>> Um >> Oh, yeah. Yeah, exactly. Yeah, >> you have it on, right?
>> Yeah, I have it on.
>> So, like they charge uh yearly or monthly.
>> I think both. I don't know. It's worth it, though. Like, I mean, yeah. So, >> they even like give the watch for free >> for real.
>> I don't know. Yeah.
>> Yeah. They have like a free trial now.
>> They give you the watch and then they just charge on the >> How do you do that without having one?
>> No.
>> Yeah. I just ordered one actually. Oh, that's how you know. Okay.
>> Good. They're really good at what they do. Um, how do you how do you like I feel like that's so important to constantly look at like what the bigger brands are doing and >> see what you can pick up from everywhere.
>> I think I think it's only important when you cruise or you start scaling or you're trying to brainstorm like how to grow more.
>> It's really irrelevant to beginners to be honest. Like >> do you think people get are getting distracted too much and that's what's holding them back from success?
>> For sure. For sure. people right now, especially when I when I did my AI thing, I was overwhelmed to the point where I wanted to do the create a strategy bot before I figured out how to even make a bot in the first place, you know, like I was distracted in more ways than none. Like if you're on Twitter, like there's so many use cases for AI, you feel like it's almost infinite, which it is, but in that case, just start with one. just start with the next the next step and the next step and the next step because I I feel like somebody listening to this podcast, they probably think there's so many use cases now that they're going to blow up and like and like try to like figure out all of them.
No, just figure out what's the one do a do a time audit in your schedule. What is the one thing that's like draining most of your time but also energy? And that for me was product research. So that's the first bot that I built. Or if not that, then you would try to figure out what's the main thing that's driving revenue in your business. And that might not be product research for somebody.
That might be creating new ad creatives.
Then you would figure out an AI creative strategy, but like you know those are two those are the two ways I would say like just focus on the next thing instead of being so overwhelmed and so distracted by everything you could be doing because you could be doing a lot.
>> Yeah, >> I could be doing a lot more right now too, but I'm not focused on that. I'm focused on what's the next step. What's the next step? It's like the whole like what? Learning how to run before you walk kind of thing.
>> Yeah, >> that's kind of >> that's big. I feel like people can also apply that to their life.
>> Like stop looking five years, look at like right now, what do you got to do?
>> Right.
>> Right. Because like I feel like in the beginning people make these like specific goals or like >> like on 10 years I want to have Yeah.
It's like bro [laughter] like what do you have to do right now today and then this week this month you know?
>> Yeah.
>> That's what that was one of the mistakes I've made.
>> You think so?
>> Yeah. In the beginning >> for sure. People ask what's your 10 year goal? Right. You you say it but look so many things happen in 10 years. That can't be your goal. You might even reach your goal a lot faster too because of how things are accelerating, right?
>> Yeah.
>> Um or like me, I've been trying to get a six pack for 10 years or just never be able to do it because I'm like, "Oh, I have 10 years to figure out how to get a six-pack."
>> So, it's like, you know, I'm not focused on the next thing.
>> Right. I feel like you see it more um with more than anyone like what are you seeing the actual success stories in the e-commerce world?
>> Yeah.
versus like the people people just like I don't know like they never succeed with drop shipping or e-commerce like they're just like I don't know they feel like something's wrong with them.
>> Okay, here is the number one I will probably get clip farmed. The most thing I've seen is the most successful people that I've seen buy courses. I'm not okay look there's gonna be some people on >> courses specifically or like mentorship whatever like education yeah knowledge info right they buy it. I bought it in the beginning I still buy it. So, it's like, look, there are going to be some people either on Twitter or some people that are like, "Well, I never did. I make $10 million." I'm like, "Yo, I'm sure, bro. Like, I'm sure there are."
And we're going off like a general case study right now. If you brought a hundred regular people into a room, 90 like if if if 50 of them bought info and the other 50 didn't, I guarantee that 50 is crushing. Like, they're way better than the other ones that that didn't.
Right? So that's that's the first thing that I realized because number one when I first started I bought a course too for for 600 bucks that deleted all distractions because number one I >> took it seriously >> I spent money in the course >> even if the course is a scam like you paid that money you're like yo I'm in this I got to figure it out.
>> There is no distractions like what am I going to pay a course from somebody else and like tried the 10 million different other methods out there. No, I'm going to stick to this one method.
>> Yeah.
>> Once you stick to that one method then you can go ahead and actually um figure out whether or not you want to like buy other methods, whatever. But that's the first thing buying like and obviously I'm saying this because obviously I sell mentorship too and I see how fast my students accelerate. Bro, I had this one guy in my comments, my YouTube comments that's been asking me questions for three years and I'm like bro I have students that joined last month that will like crush this guy like over his three-year journey and I'm like dude so like that's number one acceleration. You get the better info. You get you have you have no distraction. You're you're following one like you're blindly following like this one guy. The only thing I would recommend is obviously do your due diligence. That's the only thing.
>> Gotta make sure because there's a lot of scams out there.
>> For sure. For sure.
>> How do you spot how do you spot a scam?
Like like >> someone wants to buy a course, you're like, >> "How do you know if there's the guy's a scam or not?"
>> I don't know if I look for scams. I look for reasons to buy. So, I don't really look for like, "Hey, this guy a scammer or not." I look for, hey, is this guy a reason for me to buy? So, for example, I'll tell you this one thing. when what five years ago um when Facebook was really really crazy on banning uh profiles, banning BMs, banning ad accounts, like I was running a store. I think at that time I was doing like 300k a month crazy but ad account got banned or something got banned. I tried to make a new one got it there was like I was like yo there's no way out bro like I'm getting banned. I at one point I bought a computer to go to my to ship to my cousin's house because he had a different IP so I could run ads from there and then like it's just like a whole system. I'm like, "Yo, there's no way." I saw someone on YouTube um that basically taught the entire proxy process, the entire anti- detect browser process, the entire process of that. And he had a course. It was $2,000.
I just kind of looked at his case studies. I kind of looked at what he was teaching and I'm like, "Okay, this guy's legit." Because he actually has people that got back up after or testimonials and whatever. And as long as I saw what he offered that I needed, I bought it.
And bro, if I didn't buy that course, I wouldn't know how to circumvent Facebook at all. Like I'll I'll be out here trying to I'll be driving my cousin's house every single day trying to manage ads for my cousin's computer. Like >> yeah, >> that's horrible, right? So that's that's another thing. Like I wasn't really looking for reasons not to buy. Like people do that. Why?
>> Yeah.
>> I'm looking for reasons to buy.
>> Yeah.
>> No, that's good.
>> Yeah. Yeah.
>> I think it's like it's like what you said. It's like make sure the person like actually knows what he's doing, has the numbers, has the testimonials, a reason, you know, to buy. And I same thing, bro. I bought courses in the past. Like when I first started, spent tons of money on on all that. It's just >> Yeah, >> it's there's one mistake. There's one mistake actually. The second thing I realized, sorry I cut you off.
>> No worries.
>> Um, so a lot of people buy courses or buy information from somebody that they want to be. It seems it seems like the right thing to do at first, right? But the issue is a lot of times the person that you want to be might not have the information that you need, right? So that's why I'm saying I'm looking for I'm look I've bought courses and mentor mentorships from people that I don't even like. I don't even want to beat them, but they have what I need. They have that certain system that I need. Uh for example, maybe they have a really good uh email campaign that that I want to look into or they have a really good upsell. Like some of these people that I buy from, I don't even like them as a person. I would I don't I would never want to meet them, but I need their information >> to help me grow. And that's fine. But a lot of people, they kind of buy sometimes it could be both. There's a lot of times I bought from people that I like and they also have what I need, which is great. But don't pick one.
Don't pick don't pick just like one of them, which is like, hey, this guy looks cool. I want a lifestyle. Let me buy what what what um >> you know what?
>> Yeah. Don't buy on lifestyle marketing.
>> Yeah.
>> Only >> only. Right. Right. All right. If he has what you need and that's double that's a that's a you know that's a two birds one stone kind.
>> Yeah. I think people like are realizing that now like because people have the coolest life, right? And then just they made like a they had some Fiverr guy make their course.
>> Yeah. Yeah. Yeah. Yeah.
>> Yeah. No, that's big. Well, yeah, definitely learn from the right people.
Communities is huge.
>> I see there's a lot of really good communities popping up in the ecom world which is mention which is great. Like to mention that like even events like >> you know events have been top tier. a commercial event in Miami.
>> Yeah, we have some more coming up. We got New York, we got we got two New York, we got one Budapest probably.
>> Okay, there we go.
>> Affiliate world. Um, >> I'm going to meet a lot of you guys there.
>> Yeah. But yeah, the reason why I like events cuz personally it changed a lot for me going out there and just being around like really successful people in what you're trying to achieve.
>> Yeah.
>> Um, obviously like don't go to like a, you know, if you're trying to succeed with e-commerce, don't go to like a random entrepreneurship event if you're trying >> it's not applicable. It's not applicable. I mean, if you need the motivation, you need all that stuff.
Sure.
>> I think you'll get that just from being around ecom guys, though. Like, >> like the general like I feel like ecom guys are so like like yes, a lot of people do need that general advice, but as as long as you surround yourself with the ecom guys, it kind of comes with it.
>> Yeah.
>> You know, >> you'll see how they do things. You'll learn from them.
>> Yeah.
>> I mean, networking today is so important, right?
>> But like some people over network and they don't do the work to get them to the good network, >> right? Cuz like people don't want to network with people they don't want to be like or be around, >> right?
>> So just focus on you becoming a really great person that you would want to be around and a successful person that other successful people want to be around.
>> Yeah.
>> And then it's just naturally going to come.
>> I agree.
>> Like if you're looking around, you're like, "Oh, no one wants to network with me. No successful person wants to answer my message." Yeah. Like what do you have to offer? Like the same way that you will want to network with someone else.
>> Yeah. What do they It's not like It's not like transactional in a way, but like other successful people want to be around other successful people, >> right?
>> They don't want to be around like >> And you got to put yourself out there, too.
>> Yeah. You got to if no one knows you, like how are they supposed to like get in contact with you?
>> My first Shopify event I went to, no one knew who I was. No one's trying to network with me, >> right? That's I guess personal branding is like that's like a huge plus of that >> for sure. No, you hear some things too like there is like let's say like like some of my students or or people that I meet like they have such a huge ego because they're doing let's say like 5 million a month, 10 million a month.
Those are crazy numbers, right? Those are crazy numbers. Huge ego for for obviously what they've built, but their ego's in the wrong place where I've noticed some of these guys, they're like especially the hate towards me. Like like I think there's one guy in the bull, I'm not going to say any names, but he's like, "Bro, Andrew is getting mad recognition. This guy only does a million dollars a month, bro. My shit's pulling in like $4 million a month and [ __ ] And I'm like, "No one knows who you are, though." Like, you're complaining about something that you've never even done yourself. Like, you're complaining that I'm getting this recognition because I put myself out there. I made a YouTube videos. I have a community. You have a Twitter account that you post screenshots about. Like, obviously, no one knows who you're an on. Like, you're complaining about something for somebody so successful.
You're complaining about something that you don't have because you never went to get it. And you see a lot of that hate in the internet nowadays where like people feel entitled to the recognition because of the dollar amount and not because of the effort they put in to get that recognition >> which is that's a certain of mine.
>> I want Yeah. Some people like if you're watching you're doing a couple hundred thousand a month you want to start your you're like you're like no I want to wait till 2 million a month to like to like start teaching or not even teaching like my personal brand right >> like it depends like some people just want to be like in silence and whatnot and that's fine right and sometimes that actually helps them a lot just to focus I know a lot of really successful entrepreneurs do that right >> but then there's the other side of like you know you have value and you know that you can help people then sure um as long as you can actually help people that's it you can't help everyone. Like some people cannot be helped. Like you they're a lost case. Like they just >> like don't think that >> try.
>> Yeah.
>> Well, you know, a lot of >> not a lot like I think three of the YouTubers that make content on YouTube now are my were my students like previous students.
>> That's epic.
>> So it's like it's like a [ __ ] waterfall effect. Like I taught them then three of them make YouTube channels and teach other people. Sadly it doesn't funnel all the way back to me in any way. Like I wish that like you know I have a deal with them >> tagged. You know what I mean?
>> Thank you.
>> Yeah. Yeah. And like let's just say like like they like you know how Mikey again did it with Michael Bernstein like you I wish I had that deal because like I'm thinking like damn I taught these guys.
They're on YouTube teaching now they have their own coaching program that looks sort of similar to mine. I'm like hey what the hell? Like you know what I mean?
>> So yeah there's there's there's that too. But like hey like when it comes to that I think what you mentioned about the people that work in silence and like do their own thing. Those are cool. It's just the people that that do that but then expect recognition for something >> or hate on the others.
>> Yeah. Yeah, >> I've seen so many guys like hate on me or hate on other YouTubers or other gurus just because they're like, "Oh, this guy only does this amount a month.
I'm doing this amount a month." I'm like, "Dude, no one knows who you are because it's not like it's not like there's no leaderboard. If there's a leaderboard like how gaming is, that makes sense." You know what I mean? If there's a leaderboard, a public leaderboard >> that shows certain things that people can recognize you from your accolades, that's fine. But >> yeah, does personal branding take a lot of your time?
Um, I think it used to because I used to overthink all these people's opinions. I used to overthink everything. I'm like, "Oh, what if I come on the podcast with McLaren? People think I'm a [ __ ] or whatever." I used to overthink all these things. And I realized like my main business is not a personal brand. So, I literally have my notes as like personal brand is not your main business. I keep reminding myself that >> because I keep overthinking everything of it. So once I realized it wasn't my main business and I kind of just do whatever then it kind of that's when I started doing a lot better because it's like more yourself. If you watching YouTube videos back then it was so scripted back then because I'm like overthinking every little detail. Um if I say this I might I might get exposed on Twitter for saying this and this you know what now I'm going just say whatever because my main business is not personal branding. It's kind of like um an investment in myself and also it keeps me going as well. Like if I didn't have a personal brand, I don't think I would be >> I don't think I would kept going because there's no accountability and there's no community and there's no there's no >> like there's no no one to keep me accountable in ways that I could keep myself accountable. Yeah. Like imagine imagine if I was walking around someone came, yo, Andrew, I used to watch you five years ago. I I would I would not want that for my worst enemy, bro. That's like the that backstab to the heart, bro. It's like you used to watch me five years ago, bro. Like I don't want that to happen. So that's why I keep going.
Keep going. Keep going. Oh, like you mean you stopped five years ago? Like as if.
>> Yeah.
>> Yeah. Yeah. Yeah.
>> Well, I'm sure people said that. Yo, I used to watch you five months ago.
>> I'm like, [ __ ] the [laughter] YouTube.
That was true on the boat. They were like, yo, you haven't uploaded in a while. Like, yeah, I haven't.
>> Yeah, they'll keep you accountable for that. I feel like partnerships also like um has kept like a lot of people accountable in the ecom niche.
>> Yeah.
>> Um or like team members because like now like we have >> you would do more for somebody else than you would do for yourself.
>> Yeah. No, for sure. I see that now. Like we have so many so many team members that like they they feed their kids with like pay them.
>> Yeah.
>> And it's just like, >> bro, I can't stop, you know?
>> You can't stop. Exactly. Exactly. And all the impact that I had um you know, on my Discord, on my community, and the people that I meet online, like the amount of impact, it's like it's it's so worth it to have a personal brand for me. Um >> yeah, >> that I just got to keep reminding myself it can't be my main business though, or else cuz what is my YouTube channel? My YouTube channel is showing my results and then showing how I did it. If I don't have the results, what am I going to show, right?
>> Nothing. Like I don't have a personal I won't my personal brand is backed up by my results >> which is >> Yeah, I like that.
>> Fortunate but also unfortunate [laughter] >> because if I stop then I have no I can't do anything.
>> I see a lot of ecom channels coming up which is really good. They're just showing like their journey every day.
>> Yeah, that's cool.
>> Which is cool. Like just showing what's working for them as long as it doesn't distract them. Like I had some like like we have people on the podcast like they don't have a personal brand like they're pulling crazy numbers like they'll just you know drop value from time to time but like >> you know you got to find what works for you. You know what I mean?
>> Yeah. Yeah. For sure.
>> I was also I had my personal brand ecom brands. Yeah.
>> Commercial so many things. And uh >> but that's not your main business though.
>> Yeah. Well I had a I met with Alexi and their team and a bunch of others and thought just focus one.
>> So you pay for info too?
>> Yeah. Yeah.
>> Yeah. Yeah. No, I come from the info background.
>> Yeah. So, like that's I keep going back to that because like some so a lot of people are so afraid to pay for info and I'm like, bro, most of the people that I know that got where they are is because they pay for info some sort of way. Oh, yeah. Whether if it's not a course, it's like a consultation call. Bro, I take >> consultation calls are low-key underrated.
>> I stopped doing them because it was so underrated, bro. I'm getting paid like what 500 bucks in 30 minutes. I'm giving them so much game that they apply and they make a million dollars. I'm like, nah. I'm not doing those. consultation calls actually are goated.
>> Like that's like really good. If someone wants has like a bunch of questions, they just like go to like anyone who knows ecom like how much you charge for an hour.
>> Yeah.
>> Boom. But like it is >> I would say like there is a good thing about one-on-one or group mentorship where it's like a consistent basis, right? Where you have I like group mentorship.
>> Group mentorships are good because there's other people you can connect with. Oneonone's really good because you're like very accountable. So there's there's like a pro in each type of info, >> right?
>> I like masterminds, too.
>> There's so many great ones like that are coming out. Just whatever works best for the person.
>> Yeah, I do both. So oneon one students also are in my Discord, which is the entire community. So yeah, both.
>> Yeah.
>> So >> I'll be doing everything.
>> Well, guys, that was round two. Hope you guys enjoyed. Make sure you hit the subscribe button and uh maybe we'll see you for round three. Go check out his vlog.
>> Yes, sir. Coming back. Come back. Season two for Andrew U.
>> Peace, guys.
>> Peace out.
>> Sick.
>> I hope you guys are enjoying this podcast episode. We're bringing you the highest level of e-commerce value every single month. So, definitely hit that subscribe button and check out our other podcast episodes. If you're looking for an e-commerce fulfillment partner that you can trust to ship to 65 plus countries worldwide and make sure that you have the best cost of goods, go to commer.co for a completely free quote.
We service over a thousand e-commerce brands, taking care of all the sourcing, manufacturing, and fulfillment from China. So, you don't have to worry about anything on the back end. Let us, the experts, [music] actually handle for you. Go to commer.co for a free quote.
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