Hooters restaurant chain is attempting to reinvent itself as a more family-friendly establishment by addressing customer concerns about its traditional image, including the skimpy uniforms and bikini nights that have defined its brand since 1983. The rebranding strategy involves moving away from its controversial image to attract families, with discussions about introducing breastfeeding accommodations and other family-oriented changes. This reflects broader business trends where established brands adapt their image to changing consumer preferences and market demands.
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'The Five': Hooters explores family-friendly rebranding...Ajouté :
>> Jessica: YES, THAT IS ME.
WELCOME BACK.
TWITTER SAYS GREAT SONG FOR HOOTERS.
CHAIN NOW TRYING TO REINVENT ITSELF AS A MORE FAMILY-FRIENDLE HOSTING MIDDLE SCHOOL BASEBALL TEAMS, I WILL ASK THE WOMAN WHO HAS BIRTHED A BASEBALL TEAM, ARE YOU BRINGING ALL NINE TO HOOTERS?
IT'S NINE?
>> Rachel: NO, I DON'T WANT TO GO TO HOOTERS WITH MY KIDS.
HOWEVER, I WILL SIT IN THE AGE OF ONLYFANS AND PORNHUB, HOOTERS IS A LITTLE WHOLESOME THESE DAYS.
I THINK, YOU KNOW, STARTED IN 1983.
IT'S HAVING A COMEBACK.
PIZZA HUTS ARE TRYING TO COME BACK, AS WELL.
YOU KNOW, THEY SUFFERED FROM LAWSUITS.
MEN WANTED TO ALSO WEAR THE UNIFORM.
SO THEY HAD TO GET OVER ALL THIS KIND OF STUFF AND NOW THEY ARE BACK.
>> Jessica: NOSTALGIA PLAY, JOEY?
>> Joey: THE PROBLEM WITH HOOTERS IS THEY GOT RID OF THE CHICKEN QUESADILLA.
I USED TO ORDER TWO OF THEM, I LOVED IT, FINE PLACE, FAMILY ESTABLISHMENT, I ENJOYED IT.
NEVER GOT THE WAITRESS I WANTED WHEN I GOT THERE.
THAT ALWAYS MADE ME MAD.
THE ONE IN DESTIN WAS AWESOME.
WE WILL LEAVE IT AT THAT.
I HATE THAT IT'S KIND OF GOING ON THE DOWNFALL, THOUGH.
>> Jessica: DANA?
>> Dana: I GUESS THAT IS ONE OF THE CONCERNS, PEOPLE SAY WHAT IF THEY CHANGE THE UNIFORMS AND THEN THAT WILL BE THE SACRILEGIOUS SITUATION?
I DON'T CARE WHERE PEOPLE TAKE THEIR KIDS TO EAT.
>> Greg: JUST NOT WHERE YOU ARE.
[LAUGHTER] >> Dana: JUST NOT NEAR ME, EXACTLY.
>> Jessica: GREG -- >> Rachel: YOU LOVE KIDS.
>> Greg: IT IS INTERESTING.
YOU KNOW WHAT THEY ARE GOING TO DO?
IT'S HOOTERS, OBVIOUSLY, THEY ARE GOING TO MAKE IT MORE KID FRIENDLY BY INTRODUCING BREASTFEEDING.
SO THE ACTUAL WAITRESSES WILL COME TO YOUR TABLE A
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