CME ON THE GO - Marketing Your Practice - PLANNING

Ajouté : 2026-05-05

[00:00:00]This seems like a lot. Yeah.

[00:00:01]>> You know, there's a lot of social media out there. There's a lot of platforms, a lot of different options. This is a lot of posts that suddenly our practice has to put together.

[00:00:10]Where do you recommend we start?

[00:00:14]How do we get started? What are some not necessarily [clears throat] tips for getting started, but tips to keep it going, tips to keep it organized?

[00:00:22]I would suggest Well, first of all, if you have someone in staff that you can position as your marketing person, and they're your social media posting, you know, they're going to do your social media post. If you can choose someone in your practice to take on this responsibility, that's great. But, you have to have some rules in place. You have to have some guardrails so they know, you know, what you're looking to have done. And you might have whether they're the final say or someone else is going to look at it.

[00:00:49]It's always good to have at least one more set of eyes on something before it goes out. But, I would come up with a calendar, and this is what I do is, you know, a calendar of for the year of, you know, and you can automatic already put in, you know, certain dates of community involvement that you're going to do, or certain um events tied around your particular practice. And um you know, I look at some Q&A's, and you can build a a lot of that you can build in advance.

[00:01:13]So, Q&A's you can do lots and lots of posts, and then sprinkle them through in your calendar. See where you're going to put them. And then, you know, same thing with a lot of these, it's you can build a lot of them up front and then schedule it out. And there are platforms where you can actually put them in and say, "I want this to run on this day at this time." So, once they're done, you can load them in. So, it's not every day you're going in there and doing it. And I wouldn't suggest posting every day anyway. Three times a week would be great if you can do that. That's that's pretty much my rule of thumb. But, you can you can create so many things in advance. And then, when new things pop up though, then you you take that and you put it back in the bank, and you pop in whatever's, you know, hot at that moment. You know, if there's something new that's come out or, you know, something that you want to to share, some other community involvement, or some spotlight on a you know, one of your practitioners or staff. You know, you can then take whatever you had, put it in the bank, drop that in, and fill it in later. It's so you want to make sure everybody knows what it is that, you know, what your brand is, what the messaging is, you know, what you're trying to say, what you're the feel you're you're you're wanting to give to your your potential patients and and referrals and staff. Um and then stay within those those guardrails as much as possible.