Why binge urges get worse before they get better

Added: 2026-05-26

[00:00:00]This is the psychology of what's happening in your brain that I wish I was told years ago. When you repeat a behavior enough times, your brain builds a neural pathway for it. The pathway doesn't just disappear just because you decide you don't want to binge anymore.

[00:00:13]It fights back. And the way it fights back is by sending a stronger, more urgent signal to keep the behavior alive.