Luxury watch dealerships operate through a combination of consignment arrangements, online sales with payment holding periods, and strategic pricing to attract customers; the business involves authenticating watches through movement inspection and registration, sourcing from trusted dealers, and leveraging social media platforms like Instagram for immediate sales, with watches often selling quickly due to high demand and limited availability.
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Day in the Life of a Luxury Watch Dealer | Dubai & Lamborghini Huracán EVO | S1 E1
Added:Hey.
>> All right, mate.
>> Good. How are you?
>> Good to see you, yeah. It's lovely in there, mate.
>> I know, thanks.
Nice. You had it polished as well.
>> Polished, yeah. My mate polished it. So, my mate does all polishing watches and stuff. He used to work for uh the timepiece.
It comes on a It's It come on a oyster.
>> You changed it, yeah?
>> What dial was it?
>> Uh onyx. Onyx.
Onyx, so that's stone, isn't it? Onyx.
Wow. Wow, that's sick.
But roughly, or how much did you >> I don't know, mate. They go They go They go for silly money. They go for like 15, 16 grand or so.
>> Yeah.
>> I don't know.
>> All right. Well, are you going to sell it or what?
>> mate.
>> Keep it. That is sick. I love that.
>> isn't it?
>> I would wear that. So, we'll do like 30 days consignment. We can't sell it. And then And if we sell it online, we need to keep the payment for 14 days.
Uh and then we'll charge that.
>> Yeah.
>> And then All right. See you later, mate.
>> Good to see you, mate.
>> See you.
The man's back. What have you got?
>> Some grams, isn't it?
>> Are you going to show the cam?
>> Some shorts.
Casablanca.
>> Nice. Yeah, they're smart, them.
>> Wash.
Then Casablanca.
>> Nice.
Yeah, it's nice.
>> And some beach.
>> Beach shirt, mate.
>> Beach shirt.
>> What brand? What brand?
>> Hugo Boss.
>> Yeah, nice.
>> Then a different And I'll show you sick trainers.
>> Yeah.
>> I need to wait for them.
Look at these.
>> Off-White. Ooh, Off-White.
>> They're cheap as well, like 280.
>> 280?
>> Yeah, quite cheap for them.
>> sure that it's >> Yeah.
>> Yeah, very nice.
>> 700 pound down.
>> Down the drain.
>> Vanguard.
>> Aftermarket.
>> After >> T-shirt guy said tops of them.
>> You nervous?
>> You know what I mean? The design sending the picture is one thing. Seeing the real design >> It's completely different.
>> No, Morro said David should we pay for these cuz they're 45 pound plus that. I was like, yeah, they're going to be good. Yeah, they're going to be 10 10 10 10. Why are they going to be 10 10, Morro?
Cuz the design looked amazing. So, any of them would have been looked amazing. We made the design.
>> Yeah, that's true. And it said she's just a mock-up like we have. They It was just AI in it.
>> I've got an idea. Let's go get it and see how they look.
>> Let's go.
>> 3 hours later.
>> with the t-shirts.
Everyone excited?
>> Oh.
>> Oh.
>> Morro promised 10 10.
>> Let's see if he lived up to the promise.
>> Slim fit, yeah?
So, that's the front.
>> Ooh. It looks [ __ ] nice, to be honest.
>> for the back?
>> Yeah. Oh.
Yeah, that's [ __ ] nice, actually.
>> Soft soft the t-shirt.
>> Soft.
>> Oh, yeah, it feels really good quality.
Yeah.
Happy with that?
>> is That is a medium. That medium.
>> Who's going to model it for the vlog?
You?
>> I was driving and thinking we've got no Black Bays. I need to do a video to say, look, I've got no Black Bays. Please sell us some Black Bays. And someone just walked in and sold us this beautiful 2020 Black Bay reference 79030N.
And uh this is available for 2,250.
By the time you see in this video, it's most certainly going to be gone, but we'll always be stocking more, so please come and get it.
>> Man's already in holiday mode. What is this? I don't feel look.
Got the Louis Vuitton.
Yeah, man's in holiday mode.
>> It's not the buyout time yet, is it?
>> It is the buyout time.
>> Yeah, two more days.
>> Yeah.
>> Let's get this sold.
>> Ooh, code them.
Yeah, it's very nice, very clean.
>> Right, boys and girls, it's the time.
Pick your car out. Do you already know what I'm going to get?
>> Root beer.
>> Root beer.
>> Mora?
>> Mora.
>> I'm taking Rose the champagne. Let's try that one.
>> Stan?
>> Stan, Stan.
Do you already know what you're going to get?
>> Yeah, this.
>> Ooh.
>> 36 >> 36 minus >> Come on.
36 minus 2 ton.
>> Kobe, what about you?
>> I don't know what he's going to get.
Have a guess.
>> Cuz he's my brother, he likes the root beers.
>> I'm going to say yep.
>> You know what it is? Rose gold.
>> It has to be.
>> It has to be.
>> What is it, Kobe?
>> Um, bi-metal rose gold Wimbledon 41.
>> There you go, boys. Let's go.
>> OFF WE GO.
>> SO WHAT GOOD IS SUCKING UP?
I REMEMBER LIKE THE first watches that we took on holiday.
>> Which watch did you take on holiday?
>> When Sandeep had the best watches, what did I have on?
>> I think it was a 34 mm.
>> Yeah, it was a 34 mm two-tone oyster bracelet.
I don't know the dial.
Some funky dial, maybe like I don't know.
>> Mother of pearl.
>> Nah, nah, nah, it was like a factory, wasn't it?
>> Yeah, it was a factory.
>> And, uh, it was Was it a turnograph >> Yeah, it was a turnograph bezel.
>> Yeah, turnograph bezel.
>> Yeah, yeah.
>> Was I wearing 34 as well?
>> You had the 36.
Boys with the bracelet you told me it was new as well.
>> We can bring up a photo cuz it's somewhere over there.
>> If you did that, I'd love to see that in the comments. Yeah.
>> So that was probably like 3 years ago.
>> Yeah. And now what's on the wrist now?
Look at the big improvement.
>> Uh Root Beer.
>> 2018 Root Beer. And moral?
>> Sky Dweller champagne dial.
>> Wow. In 3 years.
>> We're leveling up.
But we we're not where we want to be.
>> Yeah.
>> We want to be a AP.
>> Yeah.
>> Hey Tom, what's on your wrist? Tom, remember?
>> Uh so we're just filming at the minute.
Wow.
>> Watch Gallery.
>> Patek. Crazy.
>> So that one controls the month, that one controls the date, that one controls the moon phase, and that one controls the day. Patek 527 >> Very nice.
>> From DK Watches, 62,000 pounds.
>> Dominguez.
>> You ready?
Oh.
MTV Cribs.
>> WITH DK WATCHES.
>> WOOHOO.
DAMN.
BRO, this place is >> MTV Cribs.
>> Nah, this place is huge.
Bro, what?
Oh my god. What?
>> Oh my god.
>> Let's go.
>> Oh my god.
>> Oh.
Oh my god.
Nah.
>> Is it cold?
>> It's nice.
>> Oh yes. Bro, this is crazy.
This is insane. Bro, look at the views.
Hey.
Let's go. Give us a haul. What have we got?
>> So, we've got some beers.
>> Yeah, Heineken.
It's cold, yeah?
Ooh.
Go on, then.
How much we ready?
>> Mini bar has the same ones and they're £12 each.
>> Hey, little free glass.
Introduce yourself.
>> Yes, sir, bro.
>> Yeah.
Yeah.
Let's see the watch.
>> This watch is cheap.
>> Hey, yeah, that's nice.
Very nice.
>> You already know.
>> Yeah, very nice. Nice to meet you. Thank you.
>> So, we had it booked on the 1st, no 2nd.
Yeah, 1st of June and they cancelled it. We come today and they said that the super yacht has broken. So, they moved us to a bigger yacht, bigger one.
No, I pay.
Bro, we have it booked. No pay.
No pay.
Bro, what the [ __ ] Pay what?
>> The plane.
>> They moved us to another yacht and he's >> Yeah, we didn't ask for it. We didn't ask for it.
>> Yeah. Turn that easy. Like saying 2,050.
I knew he's going to say it. I knew it.
I thought he's going to try it. But, I didn't think he's going to come to the gate and say, "Can you pay?"
The Dubai hacks.
Book a super yacht. It's not expensive.
It is about 100 pounds. You get food, unlimited drinks, 3 hours, all of this.
Cheaper than going anywhere else. The Dubai hacks.
>> This watch.
>> Yeah.
>> It's a very early 2006.
>> Yeah, yeah. We we sold these.
>> This particular one. This particular one.
>> You ever wear it? It's almost like mint.
>> I wear it all the time.
I just look after it.
>> Oh, look at that.
That's posh, isn't it?
>> Yeah, we only got it yesterday. And the retail price is 6,200.
>> I know.
>> No, I I'm just like cuz I wanted to 1750.
It's honestly extremely high right now.
I've already gone up 100. You just said 100.
>> Yeah, you're right.
>> Just do it.
>> Yeah?
>> Just do it.
>> Honestly, it's a great deal for you, honestly.
>> All right.
>> Yeah.
>> Uh good point.
>> I've got a pocket in my bag.
>> Uh we have unmarked black bags so you can do it. But, it's probably safer on the wrist.
Enjoy your new watch.
>> Yes, thanks very much. The right watch in the right place at the right time.
>> Yes.
>> Absolutely.
>> It would have been gone probably today, honestly.
>> Yeah.
>> I think so.
>> Yeah.
>> It it it just did it. It popped.
And I appreciate the extra money as well.
>> Thanks very much.
>> Thank you.
>> See you later.
>> All right, bye.
>> Thank you.
>> Bye.
>> Bye.
>> So, we're back from Dubai. One the best deliveries. Let's have a look what we have bought.
We need stock at the moment.
>> We love one of them.
>> We We're quite low.
>> We came back to a lot of orders as well.
>> I don't know how I'm going to eat.
I'm not eating unless it's steak.
>> Do you have any idea of what we're getting or what this is?
>> This should be the blue dial 41 piece.
>> All right.
>> Should be.
>> Should be.
>> Should be this cuz it's quite popular.
>> Yeah.
It's an easy sell.
>> All right.
Let's Let Let's look together.
>> There you go. Yes.
Very nice.
>> Yeah, it's nice.
>> No papers?
>> No papers. That's why we're going to give it for cheap for 6995.
>> 6995, yeah, that's cheap.
>> Doesn't need the polish.
Which is always a good sign.
Let's open it up. Let's check the bracelet. Let's check the movements.
Is the watch registered?
So, obviously, uh this watch has come from a good dealer of ours. Uh we deal with them all the time. Um I don't I don't really need to check these, but we always make sure to check them anyways because you never know.
They might have bought a straight away sent it to us without checking it. So, we like to double-check everything.
Which in this case, yeah, took my time to to see the movements as you can see.
Right there. Let me Let me focus a little bit so you can all see. So, yeah, checked out the movements. Everything's fine. All the screws are the original. Everything's fine. Dial is nice.
Uh bracelet's good as well.
Yeah, pretty much now what we left to do is do watch register.
>> Yep.
>> Once the watch register is done, it's good to go on Instagram story.
Instagram Instagram stories are the first thing that these watches, as soon as they come in, we put them on there.
Uh then it's the website. Colby's going to list on the website straight away.
And yeah, we just sit and wait for the money to come in.
>> Yeah, tomorrow finally I'm picking up my Lambo. It's been a long wait. A whole month I had to wait for V5 to come.
>> Look how much the magic space.
>> All fives.
>> All fives is >> All fives.
>> All fives.
>> Everywhere. Fives everywhere.
>> I wonder why he does He gets paid like that.
>> He just works in Tesco. It's fine.
>> And they paid him.
>> So that's paid for the Tag.
>> Tag sold. And he put a deposit down for this lovely 41 mm.
Got an amazing deal to be honest. Only 6995 for the scrambled serial number. So that's 2011 plus. Yes, it has no papers.
6995.
>> Can't go wrong.
>> Yeah.
>> But this one he sold I think it was like 7450 or something.
>> That was the that was a deal for a good price. Normally we'd sell that for like 7995 or 7650, I think.
>> So yeah.
>> How much is that in fivers by the way?
>> They take a good start.
>> How much how much is it?
>> I don't know. It's like >> 500 >> No, it's not even 500. It's like over a grand.
>> Over a grand in fivers.
>> Sweet eight, yeah.
Yeah, there's your purchasing invoice.
That's what You got a choice.
>> What?
>> Between fivers >> I'll do it all in fivers.
>> There's a grand of fivers.
>> Literally saving up all the fivers >> for the kitchen and all that.
>> Everyone pays me in fivers and all that.
So I can't put that all in the bank.
>> Yeah.
>> So yeah, so fivers. So anybody gets paid with the mouse gets >> There you go.
>> No, cheers. YouTube, thank you very much. Cheers. See you later. Right.
We have just bought a Tudor for £1,000.
We're going to sell it today for £1,295.
Going to give it a quick polish, wash the bracelet, and it will be ready to go.
Right, it's been less than an hour. The Tudor has been sold. Someone come through the door, they were visiting Southport, seen the story, came straight away, bought it.
And that's why we price our watches really well for everyone to enjoy, to wear.
Yeah, that's him, mate.
Boom.
There's no road trip without Maccies.
Let's go.
He's got dinger there. It's pretty nice dinger, you know what I mean?
We're going to Hatfield now to pick up a Lambo, Huracan Evo. Stay tuned, guys.
>> Ah, it's nice.
>> It's very nice.
It's comfortable.
>> [ __ ] key, look at the key.
>> Oh my god, it's huge. We're calling in the 2 hours away, and the current plan is we're going to go see our friend Jamie. He's going to pick us up from the Enterprise.
>> Yeah, his office is right next to Hatfield Lambo.
>> It's a small world, always a chance.
>> It's 4 hours away.
>> I know, it's [ __ ] 4 and 1/2 hours, man.
>> How you doing, man?
>> It's good to film it.
>> I know we got him.
>> You know I got the camera in the back.
>> Oh, that's why you're here.
>> Yeah.
>> Literally, one of my One of my clients in Dubai literally just bought a Urus.
>> Like Oh, I've seen that. Yeah, yeah, yeah.
>> It's all like yellow, yellow, yellow.
>> Yeah, yeah, yeah.
>> He was going to tell me he was going to get a Urus. He was going to get a Huracan, really.
Is that tie cans?
>> Wow.
>> They're nice tie cans.
>> Electric, though.
>> Two motors there.
>> I really like >> And the garden >> Can I just have a minute?
>> All right, mate.
>> Sorry.
>> Can't film.
>> Wow.
>> Wow.
>> It's definitely the loudest.
>> That one.
are you excited?
boring Really?
Let's do this.
Wow.
Look how he's excited he is.
Of course.
>> Change our settings if you want.
You ready?
>> Yeah.
>> Oh my.
What do you say?
>> It sounds so loud in person.
>> He's going to drive it out.
>> Yeah.
>> [ __ ] I can't breathe.
All right, let's go. Let's go.
You got to put it in first.
>> Yeah.
>> Let's see if we can get back.
Oh [ __ ] You know what? We got 7 minutes.
Is this the first time you've ever been in a Lambo?
>> First time I've been in a Lambo.
It's crazy. It feels so low down. But it's comfy, wasn't it? But boys.
This is it. I'm scared. Don't be scared.
I'm excited though.
>> I'm ready to rock and roll. All right, let's Holy [ __ ] Holy [ __ ] >> Now that is a joke.
Hello.
>> Hello.
>> I'm very good. I'm currently in a Lambo.
>> Hey, how do you like it?
>> I know. I know. It's amazing. It's great. Listen, I'm calling Well, first of all, congratulations on the baby.
>> Thank you, mate. I appreciate that.
>> And the >> Congratulations on the new baby.
>> I know. Some Some people buy Lambos, some have babies. It's just just to have a Right. So, I want that Sea-Dweller.
>> Could you do it?
>> Well, I want it cheaper.
>> I can't do it.
>> I want it at 6250, so you need to come as close to that as possible. Let's meet halfway, like 6,000 300.
>> 6,450 pounds.
>> And 50 pounds? No way. Let's do >> You want a box? The boxes don't come with papers anymore.
>> I know. I know. The boxes are cheap.
>> I can't go with a box. You'll be quiet.
You'll just I'll give you a box then.
>> Let's do 6,350 and that's it. Signed off. Send me invoice.
>> All right.
>> I'm in a Lambo, you know, like petrol's expensive. I need to be making money now.
>> And so is milk.
>> I know.
Yeah, 6,350.
Bosch.
>> All right. Done it.
>> Thank you very much. And will you send me an invoice and I'll pay you like when I stop.
Deal done. So, that's Let me turn this down.
So, that's Luke. We do many many deals.
Many deals. I'd probably say about one watch a day.
>> Yeah, you're on the phone to him all the time.
>> That's what it is. You just need to keep that relationship and I like working with him. Yeah. All the watches he sends me, they are in good condition. We obviously polish them anyway, but if you're buying it from someone else, the glass could be chipped. There could be issues with the movement where it needs service. With him, I know everything's sound and you know we still polish everything, make it Nico watches retail ready.
But yeah.
>> We've already got problems.
>> What's the issue?
>> Customer says they haven't got the watch, but the tracking says delivered.
Every time I go away, something happens.
Well, let's see. We might have lost 5K.
>> Yeah.
>> You put the wrong label.
>> Me?
>> Yeah, you.
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