In Nigerian politics, social media fame and online popularity do not guarantee political success because party primaries operate through closed-door delegate systems and zoning agreements that prioritize party loyalty and structural power dynamics over public visibility. A celebrity with millions of followers can still lose a primary election if they lack the necessary party connections and delegate support, as demonstrated by Pascal Okechukwu's defeat in the Imo State APC primary despite his massive online following.
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BREAKING “VDM DESTROYS Pascal After SHOCK Imo Defeat!”Added:
Now to politics.
Social media was abuzz with reactions over the weekend as results from the All Progressives Congress House of Representatives primaries poured in, producing a mix of high-profile winners and losers in constituencies across the country. In Kaduna state, the House of Reps speaker, Tajudeen Abbas, emerged as the winner after receiving the ticket to return back to the house for a fifth term if he wins next year's election.
Then, there was Yusuf Buhari, the son of the late President Muhammadu Buhari, who secured his first-ever APC ticket in Katsina state. But, one major shock was the stunning defeat of Pascal Okechukwu, the celebrity entrepreneur and content creator also known as Cubana Chief Priest. Despite his proximity to the son of President Bola Ahmed Tinubu Chieftaincy, he failed to win the APC ticket for his sitting in Imo state.
While reacting to the loss, he posted this video on Instagram. Let's take a look. CP lifestyle, my life, my style, my choice, my energy. Come on, you're crashing out on yourself cuz I'm doing me. Go ahead and do yourself >> [music] [clears throat] >> Pascal!
All right, SO THE NEWS SAID PASCAL Okechukwu lost the House of Representative ticket for Imo also all all east constituency.
Triggering widespread media reaction after primary election defeat. So, what this means is that inside two APC people they pick another person like Ubanachi Prince. And the other person no popular like Ubanachi Prince.
Inside APC they pick that you are not even good enough for them.
So, how are you good enough for the people?
>> [laughter] >> And this you know what he called the Imo baby pass is that he chose to embarrass himself the more. He came online to claim that he did not run, he did not contest, he was not even there.
Meanwhile meanwhile your friend, She Why is She Tinubu now consoling you if you if what you claim is what happened?
This is what She Tinubu posted. Bro, sometimes by losing a battle you find a way to win the war.
Keep your head up. Ubanachi Prince, we know what you are capable of achieving.
So, why you now denying?
Why you now denying? No worry, no worry, no worry. They'll give you political appointment very soon to compensate you.
Mhm. But one thing I want to tell you is this, before that political appointment will come an elected seat is 10 times more prestigious and more respected than a political appointed seat or a political appointment.
Because election means that your people chose you to represent them.
Do you understand? It means that you have been selected, you have been unpicked by your people to represent them.
There's a prestige. But you see, when they give you political appointments, because I know that's what they will try to do now so that if you come as I come to Nigeria on tour, but I want to sit down you that political appointment no get level.
Because Tinubu can wake up in the morning and decide to appoint you know you can wake up in the morning and decide to appoint a cleaner or those women that clean road. You know who fit carry and go appoint the minister of who also for Imo State. You want to represent the House of Reps for any place. Me, I fit talk about you. Now, I want ask you a question, Governor Hope Uzodinma, please.
That Orlu zone A lot of people heard it from your mouth 2026 when you say you want to run.
That same place where you want to run for.
Since 2021 till today, there have been serious insecurity issues there. A lot of Nigerians don't know. I want you to go online and do your research.
Since 2021, there's high level of kidnappings in Orlu area.
They kidnap mothers, children, farmers. It's so bad. The insecurity of that area is so bad that people are running out of their villages.
They are abandoning their homes in Orlu.
Governor Hope Uzodinma, please, you have never for once used your platform to call the attention of the government to to call the attention of the federal government to say this is what is happening in Orlu. You have never used your federal connection to call the attention to say, "Come, this is what is happening in Orlu.
Please, you people need to do something about this."
And you have always had the platform for like 5 years now.
You've been Governor Hope Uzodinma since February 2018 2019.
Or let's even say 2019.
You haven't ever used your platform before. You don't wake up and come up on the platform. What do you know about representing the people? You know Governor Hope Uzodinma, but what do you know about representing the people?
Show me the list of your CSR, your corporate social responsibility.
Show me the list of what you have done with your CSR. You were the governor of Imo State. Show me what you have done and do.
What you say you to buy my ticket to this country because I love my country and because I love the people of all of you. Show me.
Look at the conversation I'm having.
Show me.
What do you know about representing the people when you have never for once used your own money where you used your sweat, they get they put out for the benefit of the people?
But because he is financing your book, your drawing board, I want you guys to mention it. It's not like I'm coming online to come and make mouth.
I said I love the book so much that I know that book.
You know me as What is wrong with my country? I just want to say please.
I want your support. I want you to clap for me. The governor should get What do you want to get to become a governor? I will do so many things. I will help the youths. I will stop insecurity. I will do this. Then I will ask them a simple question. How? How do you plan to do this?
Every time they never answer how.
Everybody know what they want to do.
It's how to achieve it that is the problem. Only governor. I will do so many things. I will help the youths. I will stop insecurity. I will do this.
Then I will ask them a simple [laughter] question. How? How do you plan to do this? Every time they never answer how.
Everybody know what they want to do.
It's how to achieve it that is the problem.
See what I did now.
It's China. See working system.
If you have a general position or that you should return like you have to China in few days.
But if you ask them how, they will not be able. But you see these people here, they know how because they have a drawing board. They have a time frame [clears throat] and a time line to say okay, in so so years, this is how I want our China to be. This is how I want Guangzhou to be. This is how I want Shenzhen to be.
Then they put three months that I want to achieve.
You started thinking about the House of Reps probably 2026. They feel like you are going to bring on it earlier because you have connection to Shina Pelleru.
I'm happy that you were embarrassed.
And like I said, you have joined the list of embarrassed politicians. Now, Today [snorts] we're looking at something pretty wild. So, Pascal had the private jets, the celebrity friends, and you know, millions of followers hanging on his every post.
>> Oh, absolutely. I mean, he was everywhere online.
>> Right, everywhere. So, how does one of the loudest voices on the entire internet lose an election before the final votes are even cast? We are pulling from Pascal's fall, VDM, and the reality of Nigerian politics to figure this out.
>> It's a great source.
>> Yeah, and our mission here for you today is to unpack that massive friction between digital clout and well, the actual structural political realities on the ground. It is really the ultimate collision of internet spectacle and the rigid mechanics of party politics.
Because the internet saw Pascal, who you probably know as Cubana Chief Priest, suffer this really humiliating defeat in the Imo APC primary.
>> And instantly it just became a meme.
Exactly. Content creators, especially VDM, turned a completely serious political campaign into just like meme material overnight. Because VDM capitalized on that loss immediately. I mean, he understands the digital economy perfectly. Controversy and public humiliation spreads so much faster than sympathy, right?
>> Oh, 100%. The narrative just became that Pascal failed and the internet ate it up.
>> an influencer who has millions of followers, but then, you know, cannot even sell 10 tickets to a live show.
Right. Um does the internet actually care about the politics or do they just want the entertainment value of watching a giant fall? Well, most average voters are just entertained by the celebrity feud today. But the issue is that this viral mockery completely overrides the actual political nuance of what happened. The meme basically becomes the accepted truth. Right, because the The narrative is just that he failed at the polls. But that is not actually true, is it?
>> No, not at all. If you look at the actual party mechanics behind closed doors, this was not a straightforward rejection by voters at the ballot box.
Paschal actually withdrew before the final vote.
>> Wait, really? He withdrew? Yeah, he withdrew because of party zoning agreements. There is this massive uh stark contrast between social media fame and grassroots political structure.
Delegate support relies on closed door alliances and party loyalty, not likes or views. But wait, I am stuck on something here. If you have that massive online megaphone, I mean millions of fans watching your every move, shouldn't that popularity force the party delegates to bend to your will? You would think so, right? It is a logical assumption to make that clout equals leverage.
But in Nigerian politics, the mechanics of delegate support run on completely different tracks. So the internet outrage just doesn't work as leverage.
>> Not in this context, no. Zoning agreements are strict, entrenched contract that dictate how power must rotate between specific geographic regions. Okay. So if it is not your zone's turn to hold power, the party elites will simply not give you their delegate support. You literally cannot tweet your way past a structural lock like that.
>> Wow. So having all that internet fame in a closed primary is essentially like having um the loudest cheering section outside a stadium, but inside only the referees are actually allowed to vote. That is a perfect analogy, and worse, those referees, the entrenched party loyalists, they often view massive internet fame as a liability. A liability? Because they can't control it. Exactly. They want a strict party discipline above everything else. To a political establishment, a wildly popular internet celebrity looks like a wild card, someone who might go rogue on social media instead of well, instead of being a reliable team player who falls in line with those closed door alliances.
>> Oh, that reframes the entire fallout. I mean, VDM is giving the internet its daily entertainment, but politics is really a long-term game. It is. Nigerian politics can change overnight. The person who is a viral loser today can easily maneuver behind the scenes to become tomorrow's kingmaker. So, how does a candidate balance that? Like, how do you maintain your loud online fame while quietly proving your loyalty to the party establishment after a defeat?
You do it by playing the quiet game.
You survive a viral defeat by recognizing that internet drama is temporary. You just let the meme cycle burn out. Then you provide funding, you throw your weight behind the party's chosen candidate, and you prove your loyalty. Right. So, you basically trade your loud public defeat for quiet internal political capital. Precisely.
Because true political endurance requires realizing that while the memes fade, the political structures are permanent. That is such a fascinating dichotomy. Online virality is great for getting your name out there, but a total liability with the party loyalists. So, for you listening, the next time you see a trending political feud online, look past the memes. Ask yourself who actually holds the power behind closed doors. Because the real power is definitely being negotiated in rooms where the Wi-Fi's probably turned off.
Absolutely. Which leaves you with a wild thought to consider today. If viral creators like PDM can so easily weaponize a political loss for clicks, what happens to the next generation of candidates? Do they abandon social media entirely to protect their credibility with the party, or do they start secretly hiring meme makers to run their campaigns from the shadows?
>> [music] [music]
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