Jason Whitlock TORCHES Tom Brady: “The GOAT Is Acting Foolish”

[00:00:00]Michael Jordan understood something Tom Brady doesn't. Absence creates myth.

[00:00:07]After basketball, MJ MJ didn't chase relevance. He withheld it. The Jordan brand does $6 billion a year.

[00:00:15]>> Damn. Jordan barely speaks publicly.

[00:00:19]When he does, it's an event. NBC paid Jordan what? 6070 million for one interview. One really boring bad interview. [laughter] The lesson. Jordan monetized his greatness by protecting it. He built an ecosystem that works while he stays silent. Scarcity is the strategy.

[00:00:41]>> Okay. Um I don't know how he's going to continue this or finish this, but I do know that there's a different backdrop to attention and to relevancy now than it was back then. back then is the era of keep your nose, you know, keep your nose to the ground, keep your head down and just keep working. So, it was easier for you to distance yourself. It was easier to be far removed and get the benefits still. But now we in the attention currency, right? And to do it big, people got to see a lot of you, a lot of it. I give it to you like this. Is Kevin Hart the best comedian there is? He's funny as hell. He That last special was really funny. He's funny. But is he the best comedian? Most would say no. But it doesn't matter because that's not what's being asked now. When we grew up, at least me. It was being asked. Who's funnier, Richard Prior, Eddie Murphy? And then you be like, "Oh man, this one, this one, this one." You know what Kevin Hart does?

[00:01:46]He's everywhere.

[00:01:49]So even if you don't think he's the funniest, you're like, "Yo, he must be the biggest draw. He must be the big biggest one. I can't go anywhere without seeing him."

[00:01:59]LeBron James, the way he handles his his relevancy and legacy, he everywhere. He talking about all things, he being everywhere he wants to be. I just think that it was a switch in climate, a switch in in backdrop. And maybe that's why Tom Brady is like, "Oh, you gotta be everywhere to be your to be the big dog." His money is his money. The Raiders, just his piece he bought in the Raiders is insane. It already done what?

[00:02:28]Triple, quadrupled already. What? The little chunk he bought in the Raiders.

[00:02:31]Big chunk. So, I just think it's a different animal now.

[00:02:35]>> Jordan doesn't need the camera. The camera needs Michael Jordan. That's power. Brady is doing the opposite. He's everywhere. the Fox booth, widely panning, the functional beverage hawking, the crypto in entanglement, the roast, and now bits with influencers half his age. Don't forget though, you're right. You're accurate in terms of assessment. But don't forget Tom Brady was bottled up when he played. Tom Brady was so locked in that he didn't do all these things that he's doing now.

[00:03:10]Almost like arrested development. like you know he he missed his childhood. He in the league locked in like next level and now I'm thinking and then he gets divorced.

[00:03:24]Oh, he outside. He like what? What am I doing? Like I only get one life and guess what my life is? I'm Tom Brady.

[00:03:34]So I'm I'm contrasting what Jason is saying. Not even arguing it. Just giving you another layer to look at on the side, which is when you Tom Brady, life's pretty good. Why be a prisoner of your success?

[00:03:51]You can look at Michael Jordan easily say, "Man, if I were Michael Jordan, I'd be outside more." You know what I mean?

[00:03:56]I'll be doing more things, but Michael Jordan's doing what Michael Jordan wants to do. And it's worked out wonderfully.

[00:04:03]Will this work out for Tom Brady?

[00:04:05]Wonderfully. He still got his $300 some million dollar Fox deal. He's still Oh god, the Raiders. That's hundreds and hundreds of millions. Like he still is in look like he's having fun. He's putting a middle finger up to people literally too. He did this. He's basically like, "Yo, can I live?" That's a lot to be locked into your sport that sooner or later is going to end. You're going to have a football death and then your marriage and your family life, you have to go through that breakup.

[00:04:36]I'm outside. There's nothing wrong with a man making money. The question is, what's he trading for it? It's all just incredibly weird. Tom Brady wants to be Pat McAfee, a punter turned content creator. I get it. McAfee makes 60 million a year now, or is going to, but he's not Tom freaking Brady.

[00:05:02]>> Some people will say Brady has lost since his retirement. No, I think it's been lost since he and Jazelle separated in 2022.

[00:05:11]>> She's winning the divorce. He's losing and losing it. It's like Brady wants Mike Tyson's postc career legacy. Maybe Brady will sleep with a lion in the next Hangover movie or tattoo half his face.

[00:05:26]We love Mike Tyson, but we also giggle at him behind his back. I never laugh at Michael Jordan. We simply rever him.

[00:05:36]Could you imagine Jordan associating himself with a brand called Goodnut?

[00:05:44]Pause. Um, all I want to say is just give Brady enough freedom to be Brady, man. I mean, we obviously know this is in contrast to what we've seen for all those years. And I I just I one thing I've always been perplexed by is that when people have so much and have it all, as we say, why they use so little of it. Like these superstars seem like they are trapped in their own cages. They don't want to go nowhere. They they tired of people.

[00:06:19]They're tired of paparazzi. They start to act a little different or weird.

[00:06:24]They're real short. They don't want to look up.

[00:06:27]They always got to be around some entourage. Like that damn like it's to see Tom Brady throw up the middle finger in some seats made me say damn Brady you really going far. And then at the same time I was like that's kind of good for somebody of his stature to just be like I ain't tripping. I'm doing this.

[00:06:51]I ain't doing I'm doing this real spit.

[00:06:54]the coconut water brand Brady is pitching. Brady is channeling the wrong mic. He's choosing the formerly behind Iron Mike rather than like Mike. You remember be like Mike.

[00:07:14]Look, let him be him. Simple as that. Let him be him. Because that's Tom Brady now.

[00:07:22]This is new Tom Brady. He outside. He dating. He hanging.