Wayne Goss's MAJOR Announcement! + The DRAMA Around THIS Makeup Look! OMG! | Makeup News

Añadido: 2026-05-10

[00:00:01]A year ago, I resigned from my own company.

[00:00:05]And the fallout was, from what I hear, quite spectacular because sometime in the fall of 2026, something is coming.

[00:00:15]>> As you probably know, Huda owns Huda Beauty and Mona owns Kyali Fragrances.

[00:00:20]Puda divested her shares in Kyali to her sister and the investment company General Atlantic in order to use that money to regain full control over Huda Beauty. Now, this is where it gets interesting. Hood of Beauty is now entering the world of fragrance monus territory.

[00:00:41]>> Side is the white swan and then here the red is a little bit of like giving black swan. People are asking if the makeup was done in the dark, if it was a joke, saying that whoever did his makeup must hate him. I mean, it's really, really mean, really rough.

[00:01:01]Hello, my friend. Welcome back to What's Up in Makeup, where we talk about everything that happened across the beauty space all in one place. I have so much to share with you. These are the topics next to me that we're going to be talking about. A lot of hot topics, a lot of things that I think there's going to be a lot of discussion about in the comment section. But before we can jump into all of those stories, we do need to take just a moment to thank this week's sponsor. Y'all know that I am a big fan of science and I am also a big fan of getting quality products for my money. I do not like overpaying and I do not like exaggerated claims. And that is why I am so excited that Quint reached out to sponsor this video. If you've heard of Quint, you probably know them for their truly high quality clothes like this shirt I'm wearing, the one I'm wearing in the main show, their homegoods, their accessories. They are always looking for new ways to bring you amazing high-end products for reasonable prices. and they have broken into the wellness market. By working directly with top tier manufacturers and cutting out the middlemen, Quint gives you exceptional quality without the markup. They only work with factories that use safe, ethical, and responsible manufacturing practices. Plus, all of their wellness products are expertly made in the USA, designed to deliver real results using highquality ingredients, and all of them are third-p partyy tested. And if you're a science nerd, you know that is awesome. Quinc let me pick what supplement I wanted to try. And of course, I chose the chocolate version of their grass-fed peptides. Plus, I found that I like it best in milk as a midday snack. And when I dug into the science and compared it to their competitors, I noticed that each serving has 20 gram of collagen compared to 10 grams that you find in many competitors. Plus, it is a lower cost than a lot of their competitors at $1 per serving. As you have probably correctly heard, drinkable collagen supplements support hair, skin, nails, joints. But this drink also includes hyaluronic acid to promote skin elasticity and hydration. They also include vitamin C to help that collagen synthesize in your body. Yay, science.

[00:03:25]If you are interested in trying Quinc's Grass-fed Collagen Peptides Plus or any of their beauty supplements, scan the QR code on your screen right now or click the link in the video description.

[00:03:35]Shipping is free and there is a 365day return window. Thank you again so much to Quinc for sponsoring this video. And of course, now it is time for What's Up and Makeup. Influencer brands always spark conversation especially when the creator is generally well-loved like Wayne Gosses and he was one of the first beauty influencers then more commonly known as beauty gurus to launch their own line. He started with brushes in 2013 sold exclusively at the retailer Beautylish. It was reported when he expanded his line in 2020 to include color cosmetics that he sold $800,000 in products in one day. But things changed about a year ago. went completely sideways with Wayne's business partners. Here is a clip from the May 11th, 2025 show of What's Up and Makeup. And the biggest thing that happened on my personal feed was when I opened up YouTube and I saw OG YouTuber Wayne Goss's video. His thumbnails are always pretty bold and dramatic, but this one really caught my attention. And when I clicked on it, I was like, "Oh gosh, oh my goodness." Like, I was shocked. So, here is what happened. If you're not familiar with Wayne, he's been on YouTube forever and he is a makeup artist. He started a beauty brand called Wayne Goss Beauty. It's sold at Beautylish. It is well known for being high quality. It definitely has that makeup artist brand feel. It has a very good reputation. The video is called very important. I have resigned. And then the bold words on the thumbnail say I walked away.

[00:05:21]>> On the 28th of March 2025, I resigned from Wayne Goss Beauty. And for reasons that I cannot discuss right now, I had no choice but to walk away as continuing on was impossible. And believe me, I tried. This means I've resigned not only as director, but also as creative director. I'm no longer involved in the creation, the promotion, or product development of any future products that may appear or anything behind the scenes.

[00:05:53]Let me be unequivocally explicit about this next point because it is very important. From the date of my resignation, the 28th of March, 2025, any products launched from that day onwards that continue to bear my name have nothing to do with me and do not reflect my values or intentions. They are not my vision and therefore I cannot endorse them. Nor have they been created, approved or signed off by me.

[00:06:21]This is very important.

[00:06:22]>> Back again. Just as I was wrapping up the show, I went to the Wayne Goss website and there is an announcement regarding Wayne's departure. This is what it says. We would like to address recent public comments from Wayne regarding his resignation as a director of Goss Beauty Limited. While it is with great sadness that we confirm Wayne has chosen to step down from his role as creative director, we wish to clarify that he remains the majority shareholder and continues to be an owner of the company. Wayne's decision to resign from management responsibilities does not change his ongoing position and stake in the business. He remains financially invested in the company and continues to benefit from its success. We value the trust and loyalty of our customers and want to reassure you that our commitment to delivering the highest quality products and services remains unchanged.

[00:07:14]We will continue to build on the strong foundation that has been created over the years. And what's interesting about this is that Wayne never said he was leaving the brand. He said he didn't have full confidence in the products that would be coming out after he left his role. So, what this leads me to believe is that Wayne is so confident that the quality of the products is going to go down that he is willing to sacrifice his financial investment in the company. That is dedication to quality. Last week, Wayne put up a long awaited update to this situation. The video was titled, "A year ago, I walked away from my company, then this happened." Now, like Wayne does, this video is extremely short. It's only about 3 minutes long and he starts off talking about how painful it was for him to leave Wayne Goss beauty and how the only way he got through it was with the compassionate love of his friends and his partner. Now what they did was they not only supported him privately, they also protected him from things that they didn't think would benefit him. And this part of Wayne's video is really interesting, so I'm going to play it for you.

[00:08:29]my partner, my two friends, my accountant, his wife, and my neighbor who showed up every single day just to try and make me laugh. What they did is they formed a circle around me and they kept the ramifications of my resignation away from me.

[00:08:50]And the fallout was, from what I hear, quite spectacular.

[00:08:55]But I had absolutely no idea that any of this was happening around me. Um, I didn't need to because they did and they handled it. They worked tirelessly and endlessly for me and I will never ever forget what they did for me ever. They allowed me time to heal because I truly was not well by this point. There is absolutely no way to know what Wayne meant by that, but that little giggle and the use of the word spectacular that leads me to believe that after Wayne's resignation that sales for Wayne Goss Beauty dropped. And if that's true, this may have been a shock to his business partners who may have thought that Wayne's involvement in the brand had become relatively inconsequential and that his stepping back they maybe they didn't think it would have made that much of a difference. But Wayne to me in this body language is telling me that it absolutely did make a difference. Of course, there's no way for me to know that for sure. I'm just connecting dots here. But that's what I'm thinking right now based on what's happening in this video. After that part, Wayne goes on to talk about how there were major beauty brands that supported him by lending him their lawyers and their time and their advice and that they didn't ask for anything in return, which was super super cool. Now, the next part though, I haven't figured out exactly what this means, but it does feel important.

[00:10:22]>> So, here's the thing I think that I learned through all of this, which is don't be so reactive because no response is a response. And it is a very powerful one. Keep everything. Say nothing.

[00:10:38]Let them wonder.

[00:10:39]>> Like I get it. I get he can only say so much. But this part is so cryptic. I want to know what happened. I am nosy.

[00:10:47]Like what happened?

[00:10:48]>> So what next?

[00:10:52]If you could please go look at my website.co.uk.

[00:10:56]I will leave a link in the description bar. Of course, the website looks very different now, right?

[00:11:04]If you scroll down, you'll see a sign up. You won't be spammed. You won't even hear from me until it's time because sometime in the fall of 2026, something is coming. Thank you.

[00:11:23]No matter what Wayne meant by the earlier comment, it cannot be denied that you can see a sparkle in Wayne's eyes when he talks about people going to his website because this is the same website that had been under control of those business partners for the past year. And now he seems really excited for you to see the new version. I don't know if this next thing would be considered an Easter egg because it is kind of obvious but also very interesting choice. So, if you look at the bottom corner of the video, you can see these purple letters that just say FU, and they glow brighter and dim a few times. I think Wayne wanted people to notice this. Really, there has to be more of the story. I do hope that he chooses to tell it one day, but for now, that's all we know about that. However, there are some little information pieces on the website that give us more about what Wayne Goss Beauty is going to look like going forward. And one major message that they're sharing is that the products are going to be specifically curated for women over 35. On the website, it says Wayne wants to quote create something honest, useful, and genuinely empowering for women everywhere. The current product line, the one that's been around for a while, is still being sold on Beautylicious's website, but it seems like the makeup products may be on their way out because those are all discounted at about 30%, some of them a little more. All of the brushes, though, are still at regular price. So, what does this mean about what happened last year? That's what I want to know. I want to know the tea.

[00:13:00]Are his old partners out? Have they worked out a deal? I have no idea. But what is very clear is that whatever is happening at Wayne Goss Beauty, Wayne himself is very happy about it. And to me, that is a very good sign. Huda Katan has honestly always been a polarizing figure in beauty. She has been criticized over the years, not only for her political stances, but also for promoting controversial tips. Some of the things that she used to do were really silly. Things like using bra inserts as beauty blenders or lip pencils as hair curlers. Some of the things that she did were pretty useless in my opinion, like using a banana peel as a spot treatment or an entire video testing KY Jelly, Milk of Magnesia, and Vagisil as makeup primers. But she also teetered on the edge of being dangerous, and some would say legitimately dangerous. So, for example, in April of 2018, she had a blog post up where she was sharing advice for lightening the labia, which was misnamed a dark vagina.

[00:14:05]And the I advice was to mix lemon juice, coconut oil, and rose water in order to do that. For me, that's very problematic on a multitude of layers. In more recent years, Huda has been criticized for her political posts, including one where she shared a video about the protests in Iran earlier this year. In one of the posts that was widely believed to be pro-regime propagandists symbolically burned pictures and many people who saw that she shared this especially Iranians and activists they felt like the video didn't reflect what the protesters were actually facing and even worse that it seemed to go against the calls of the people for a more humane government.

[00:14:47]Now, when Huda posted this, she did delete it and she did put up an apology of sorts, but the backlash for this was immediate and it was loud and it was angry and people were calling for Sephora to drop Hood of Beauty altogether from their stores and from their website. But beyond fans and customers, this post also seemed to contrast with her sister Mona's support of protesters around that same time. And soon people noticed that Mona was no longer following her sister on social media accounts. This is multi-layered.

[00:15:20]This is more than about public figures sharing their opinions and family reactions to those opinions. This also has to do with their individual businesses. As you probably know, Huda owns Huda Beauty and Mona owns Kyali Fragrances. A year prior, Huda divested her shares in Kyali to her sister and the investment company General Atlantic in order to use that money to regain full control over Huda Beauty. Now, this is where it gets interesting. Huda Beauty is now entering the world of fragrance, Mona's territory. Of course, Mona doesn't own fragrances, and everybody knows that fragrances are hot right now. A bunch of beauty brands are launching fragrances. So, it is not abnormal for Huda to want to do the same thing. However, becoming a direct competitor for her sister's brand, especially in light of a possible feud, sounds a bit sticky. Let's just say that it sounds sticky. The fragrance is called Easy Bake Intense Oda Parfum and it was designed to be quote the final step in a glam routine. Huda said about the fragrance. I wanted Easy Bake fragrance to feel rich, sexy, and intense because when it's truly you, it's never too much. Not really sure what that means. I guess we would have to smell it to understand that. But apparently, she went through over a hundred iterations with a master perfumer before settling on this one. The scent, they say, opens up with wild cherry, has midnotes of white florals, cinnamon bark, and caramel milk, and base notes of vanilla bourbon. I'm personally very curious how this scent is going to do saleswise compared to Kyali.

[00:17:09]It can't be denied that Huda Beauty continues to be a top selling brand, but Kyali is a powerhouse in its own right.

[00:17:17]Data insights from April of 2026 gathered by Dash Intelligence showed that Kyali came in fourth in dollar amount sold in the entire prestige fragrance category. They tied with YSL Beauty, the industry's top money maker for number of units sold. Soul de Janeiro is the only other non-leacy brand in that top tier. They came in number one in units sold. It could be argued that Huda helped build the base of Kyali that Mona is now growing. But from the beginning of this year, it really is Mona's category to lose. Now, do not get me wrong. I am 100% not saying we should pit sister against sister. I'm saying we should watch out for it and see if it happens. Easy Bake Intense Oda Parfum retails for $79 USD and will be available for purchase starting on May 28th. There's an article in Allore magazine titled prominent dark circles was a beauty trend we didn't expect from the Met Gala.

[00:18:19]Honestly, I feel like this title is a little bit of a stretch. The theme of the Met Gala this year was costume art.

[00:18:26]I think what they noticed was an accidental theme, not a trend. Because if you look hard enough at hundreds of people dressing to the same theme, eventually you're going to find unrelated patterns. And I think that's what the media when they come up with trends from the Met Gala, that's what they do because something dressed up as a trend gets clicks, especially if it seems counter to what has been trendy in the past. I mean, I'm not mad at them for doing it. I'm just saying this ain't a trend. I feel like these kinds of discussions are following a tired pattern rather than listening to the actual conversation happening right now.

[00:19:02]And the media is starting to catch up to that because the actual conversation surrounds one of these very looks. This is Hudson Williams. He is the star of what my husband calls the hockey sex show, but is officially called Heated Ravalry. I have not seen it yet, but everybody that I know that has seen it absolutely loved it. Now, this is Hudson's full outfit. It is a custom Balenciaga look. It was inspired by a Spanish matador. But the controversy is really about his makeup. Apparently, it's black swan inspired.

[00:19:36]>> Blue side is the white swan. And then here, the red is a little bit of like giving black swan. In the movie, she has the the redened the red eyes. Trying to add a little bit of the mess to the the black swan side. Um you know, the sort of freedom, the chaos. And then um on the blue side, we're we're trying to add the sort of austere sort of perfect qualities that the white swan has. I've >> seen some people say that it looks more like Rufio from Hook, and I agree with that, but that's beside the point. The artist is Akah Flores, who lists her job on Instagram as celebrity men's grooming. And next to the post about Hudson's look, she says, quote, "Inspiration, a study in transformation where innocence fractures and grace darkens. the white swan shedding softness to emerge as something sharper, untouchable, and entirely reborn. Now, in response to this post, of course, people are commenting, and one of those people commenting is Rachel Reed, who wrote heated rivalry. She wrote on the post, "Incredible," with a fire emoji.

[00:20:38]Jason V is the president of Paper magazine. He wrote, "You've outdone yourself this time, Aka." Scandinavia commented on the post saying, "Aka, beautiful work." Dyson Beauty commented, "Love this look." It is worth mentioning though that one of Aka's posts on the Met Gala was sponsored by Dyson and in a video posted of Hudson getting ready, they use Scandinavia setting spray at the end. So, you know, but beyond Blue Checks, it's a totally different story, the opposite story. And honestly, it is so mean. People are going for her throat on this. People are asking if the makeup was done in the dark, if it was a joke, saying that whoever did his makeup must hate him. I mean, it's really, really mean, really rough. What I found particularly interesting, though, was when professional makeup artists started weighing in their thoughts. And there was one that stood out to me in particular. Before clarifying that she recognizes art is subjective, Ashley Morgan posted a really interesting thread breakdown about this look. I'm going to put on the screen for you the full critique in case you would like to pause to read the whole thing. But essentially, she feels like Ako was going for an avantguard look, but the approach was giving lack of technical skill. That her specialty seems to be invisible men's makeup and that Ako was out of her depth. Specifically, she critiques that the asymmetry doesn't look intentional. She says if you're going to do one blended wing and one sharp wing, you need to make sure your sharp wing isn't bumpy like this. I'm not sure if she meant to bring liner closer to one waterline and not the other. I would have liked to see liner on the waterline, seeing as this is a liner heavy look. Brushing up the brows without cleaning them up looks unfinished and lazy. I could go on.

[00:22:21]Ashley then gives credit for an interesting concept and admits that her earliest editorial work looked similar, that she had big ideas and didn't know how to execute them. But she says for such a big event like the Met Gala, Aka should have practiced more and she discourages people from quote gassing her up for sloppy work. What many people perceived as a fumble by Akaha then led to other artists trying their hand at recreating the look their way. And one of those people was Simon Plant. He's actually a singer songwriter, but he may have a career in makeup artistry if he wants one. Here is Simon's recreation of Hudson's look. This was one of the best ones that I saw. true to the heart, but so much better executed in my opinion.

[00:23:02]Of course, he went more symmetrical, which might be considered easier, but considering Hudson's Matador costume didn't seem connected with asymmetry at all or Black Swan, I think Simon's look would have played much better instead of distracting from the look as a whole by trying to do too much. But of course, as with most controversies, not everybody's going to agree. Donnie Davyy, makeup artist for the show Euphoria and owner of HalfMagic Beauty, reposted her comment to her personal story to make sure everybody knew where she stood on it. And she says, "I love this look.

[00:23:37]It's expressive, thoughtprovoking, playful, has a story, and goes against the grain of what pop culture tends to value in makeup. Sameness, technical, precision. When I look at this look, I don't wish it was more blended or crisp.

[00:23:49]I love the chaos. So, I hope Ago Flores does a series of looks like this. How exciting that this has caused so much adverse reaction. It says so much about where we are with makeup norms. I'm excited to see what you do next. Ako Flores Ako reposted this saying that the queen has spoken and she also posted something on threads as a response that was a bit more humble. She said, "MetGala was chaos and a career highlight. High pressure, high stakes.

[00:24:21]As an artist, I receive all feedback, positive and negative, with grace and gratitude. It's all part of growth.

[00:24:28]Taking a risk always comes at a cost, and I stand by that. There's always room to evolve, no matter where I am in my career. But while everyone is entitled to an opinion, it's important to remember that there's a human with feelings behind the work, building something with purpose, vision, and heart. It costs nothing to be kind. And then she followed it up with a second post that simply said, "Please be kind to each other." Loggging off. Wherever Akaha is today and whatever she's doing, I hope that she isn't beating herself up too bad because in the end, it's makeup.

[00:25:04]It washes off. It wasn't offensive or rude or hateful. It was just different.

[00:25:10]And I noticed that in some photos it seems like she and Hudson are close, which may be why he chose her as his artist. And maybe she was out of her depth. But as she listens and learns and grows, there's one thing nobody can take away from her. She did makeup on a celebrity at the freaking Met Gala, and that's pretty awesome. It's hard to deny that the economy is going through it right now, and as a result, many people are having trouble making ends meet.

[00:25:38]Beyond the tariff charges imposed earlier this year and now gas prices going through the roof. That is all trickling down to pretty much every industry and the cost of the goods that we're buying. As a result, people are spending less on wants and prioritizing their needs. So, what do you do if most of your business is based on those want to have items? You fight. But how? It's a tale as old as time. Brands are studying consumer behavior and modifying their strategies accordingly. And one thing they're noticing is that sales on Tik Tok shop are disproportionately high. The platform has sold nearly a billion dollars of product just in the first quarter of 2026. But how are they doing this in this economy? Right now brands are looking at two main mechanisms. First, the idea of discounts and second manufactured virality. They are achieving a lot of this through UGC creators. UGC stands for usergenerated content. Often, but not always. These are creators just getting started and they have a small reach on their own, but partnered with a brand in short form. They have the ability to sell a lot of product and because of their perceived low reach, brands can pay them minimally or in exchange for product and affiliate commissions. This can become a very profitable side hustle for creators with full-time jobs, but it's also much more affordable for brands who then sidestep the high cost of hiring a popular influencer. In short form UGC content, brands are able to push limited time discounts and this product is going viral phrasing and hurry up before it sells out marketing. Often they pair this messaging with bundle deals. So when a customer does the math, they get that FOMO and they feel like if they don't jump on the bundle, they'll never get that price again for that individual product. So they end up spending more in order to get the one product for less.

[00:27:40]But here's the thing, due to the Tik Tok algorithm, videos from months or even years ago can refresh as if they're new.

[00:27:46]So brands simply let their sales run on forever. In one of the articles linked below, they talked specifically about brands growing on Tik Tok. And apparently eight of the top 10 brands got more than 90% of their views from paid content like this as well as formal influencer sponsorships. In addition to that, Tik Tok's own data shows that the number one driver of a first purchase on their platform actually isn't the content itself, but the user comments underneath the post. They've also figured out that a repeat purchase is usually due to customers learning more about the product, how it works or the ingredients or the science, stuff like that. And brands that succeed are reverse engineering that pattern leading to increased sales. Now, speaking of influencer and celebrity sponsorships, big influencers continue to be a big driver of sales. And anyone looking at the launch of Alex Earl's skincare line or Cardi B's hair care line or Justin Bieber's pimple patches with road that immediately sold out, you could see that celebrities and influencers still have a lot of pull. For example, Nick Jonas just released some promotional videos with Canada with the angle that shaving is skincare. I mean, sure, I didn't have that on my 2026 bingo card.

[00:29:04]That is for sure. And speaking of Nick Jonas, he's actually a perfect example of the next point. When all else fails, and even when things aren't failing, brands are doing something really, really freaking weird to get attention.

[00:29:18]They're manufacturing controversy. I honestly find it kind of annoying, but I get why they're doing it. Nick introduced this collaboration, making it look like he was launching his own skin care brand, but in reality, he was just promoting razors.

[00:29:33]>> Hey guys, it's me, Nick. And of course, you know that because you're on my thing. Um, but I have something that I'm going to be sharing with you very soon.

[00:29:41]Very excited about. Uh, I've always been really into skincare and this is something in that space. So, keep uh keep looking for updates. Bye.

[00:29:50]>> And that really pissed off a lot of his fans who were thinking he was actually coming out with a skincare line. And beyond that, you've probably seen this.

[00:29:57]Tons of brands writing fake apologies and then just promoting products. They apologize for deleted posts and for making mistakes, but in reality, the mistake was being too awesome or some weird angle like that. Again, I hate it, but I get it. You've got to stand out in this market. And that's just a way that brands are seeing success. So, the question is what it comes down to is how does this affect you as a customer? And I think it's just about keeping your eye out for these marketing tactics so you can be aware of how brands are targeting you. And then that way you can go in with open eyes. You know the tricks. You know the tactics. And then in that you have a better shot of buying because you genuinely want it instead of impulse buying based on their marketing tricks.

[00:30:39]Because let's be real, we're all trying to protect ourselves from buyers remorse. And being aware of these new marketing tactics can be super helpful.

[00:30:46]Time sure does go by. Can you believe that the Sephora Kids craze hit mainstream media 2 and a half years ago?

[00:30:54]I I guess it feels so close because we haven't forgotten and kids still as young as elementary school age are using skincare on social media to gain a following and they're still very very popular in that adults continue to be concerned about what marketing skincare to kids is doing to them both physically and psychologically. Now I'm just I'm going to say this. I know this is going to be a hot take for some people, but I am all for 100% the occasional spa night with friends or with a parent. I'm talking cucumbers on the eyes. I'm talking a hydrating sheet mask. I'm talking manicures, pedicures, stuff like that. I'm also all for cleansing, moisturizing, and sunscreen, which I feel like should be a part of every person's life from birth up. What I have a problem with is marketing skincare as anti-aging to kids, making them afraid to get older, afraid of wrinkles, afraid of pimples, and other natural skin processes that they most likely are going to go through at some point. I also have a problem with brands that sell products inappropriate for kids, marketing to kids, and sending them PR packages of those products. Being a kid should be a time of learning and getting to know themselves as a person. their likes and their dislikes as a child and as a human and also living as much of a stress-free life as possible. Skincare for kids can sometimes work against that instead of for it. Now, due to a lot of backlash from the public, it seems like companies like Sephora are being held accountable for not working toward the same goal of raising healthy, happy children. In the end of April, Sephora announced that following a regulatory investigation by Connecticut Attorney General William Tong, they will implement new safeguards on the marketing of anti-aging skincare products to children. Sephora has agreed to adopt measures to ensure their marketing practices are more age appropriate and responsible when targeting and reaching children. In a press release, William explained why he was fighting for this. And he said, quote, "Our kids, especially tween and teen girls, are inundated with influencer content pushing product after product loaded with messages about appearance and hygiene and self-care.

[00:33:11]Not every product promoted online is safe or appropriate, and far too often that information is not clear. Today's settlement with Sephora includes strong enforcable measures to ensure young customers are seeing accurate warnings and information about the safety and suitability of products for young skin.

[00:33:30]So what does this mean in practice?

[00:33:32]Thankfully the terms are clear and enforcable which fixes the problems of earlier proposed regulations like they were saying they wanted to require ID for purchase of certain skin care products which just sounded like a whole ass mess. Here's the down and dirty of what's actually happening as a result of this. First, brands must give Sephora disclaimers about the suitability of their products for children under the age of 13. And these disclaimers must be clear and easy to find on their website.

[00:34:02]Second, employees who assist consumers must be trained to identify products that may not be suitable for children under 13 and warn customers about the disclaimers. Finally, there must be a resource on their website that clearly discloses and informs consumers of products that may not be suitable for children under 13. You may be wondering why they chose 13 instead of 18. And I think it probably has to do with the fact that some retinols can help young skin as they go through pubescent skin changes. So, that kind of covers that.

[00:34:35]But here's the rub, though. Because the regulatory investigation took place in Connecticut, it only applies to Connecticut. Since their website reaches beyond Connecticut, I imagine that the disclosures will be seen on the Sephora US website for all customers, but there's no way to know for sure at this point. We also don't know when these changes will be implemented. Honestly, I feel like this is very reasonable. It's just education. It's honest and I think honest education to protect kids from picking up products that could hurt them is a really good thing. I just wish that it didn't take an investigation for Sephora and brands and other companies to do what they could do to help. Okay, y'all. As I was researching, I found an article in Beauty Independent simply titled, "Do vaginas need juice?" Stay with me, though. Stay with me. Don't leave. Stay with me. That caught my attention because what? What are you talking about? It turns out that there is a new beauty brand marketing a new type of beauty product for the vagina.

[00:35:40]And if your face just went like this, mine did, too. So, let's cuz I was thinking the same thing. Let's talk about it. First, I need to tell you about the brand itself. It is called Juice and it is marketed as self-care for down there.

[00:35:56]What you do is you insert you insert a fruit infused meltable suppository. Kind of like a tampon. You put it in your vagina. Why are we doing this? You might ask. They say it adds moisture and leaves a subtle scent. That's it. What could it smell like? You might ask. Or maybe you're not asking, but I'm going to tell you anyway. What you might be able to smell like are ripe cherry, soft peach, or sweet strawberry. The suppositories are made from plant oils, fruit extracts, and vitamin E. And it's described on their website as a little indulgence that enhances confidence.

[00:36:36]One jar of 14 melts will run you $62.

[00:36:40]The founder is a woman named Hanushka Tony, and she's also the founder of luxury goods resale platform Cellier.

[00:36:47]Apparently, according to a LinkedIn post that she made, their first month online resulted in more than 3,000 orders and a bunch of positive feedback. In that same post, she also says, and I think this is really important, do we need a beauty product for our kitty cat? No. But beauty has never been about need. It's about choice, expression, and how you want to feel in your own body. You don't need a hair mask. You don't need perfume. You don't need a bikini wax.

[00:37:17]You don't need any of it. But the question isn't really about need. For me, the question is about should. Should should people be inserting scented oils into their vaginas? And if they did, would it be reinforcing the idea that there is something wrong with their bodies that needs to be fixed or flavored or scented or made more palatable for someone else? Katie Cotm is the founder of intimate care brand Luna Dailyaly and she feels like the problem is more about this kind of messaging. One that says people need to do more down there when they really don't. Here's a bit from her Instagram video explaining why.

[00:37:51]>> So, a new brand has just launched and it's telling women to insert cherry flavored melts into the vagina and I need to talk about it. It's called Juice. The brand is calling it for a little bit of indulgence for an area of the body that's been left out of beauty, the vagina. Here's what's actually happening. For decades, the feminine hygiene industry has sold products to women that they don't need. And they've made money by telling women that their bodies are the problem. We smell wrong.

[00:38:15]We taste wrong. We need fixing. And what's really scary is it's all BS. The vagina is completely self-cleaning. It doesn't need any products inside it, even water, let alone flavored melts.

[00:38:25]I'm going to take you through a few things that are really worrying me about this. First of all, is that shame has been repackaged now as indulgence. It's not fix your body anymore. It's treat your body. It's the same insecurity but in a prettier packaged jar. And this one goes one step further. It's not just on your skin. It's inside of you. It's inside your body. Is this product appears to sit outside of every single regulatory framework from a product regulation standpoint that are designed to keep women safe. Cosmetic law covers only external use and the vagina is not external. It's internal. It's not a medicine. They've said on the website.

[00:38:54]It's not a treatment. They says on the website and it's not a registered medical device, which by the way is what a tampon is. that with it comes a whole different set of regulatory framework than sits for products designed for external skin including the vulva. The vagina is not an accessory. It doesn't need indulgent. It doesn't need flavoring. It certainly doesn't need products that are not respecting years and years of regulatory frameworks designed to protect women. In 2026, we should be past this, but here we are. In addition to that, we have the opinion of Lindsay Wyn. She is the founder of Mamataro Apotheca and she says that vaginal moisture is important but questions the safety of juices formulations. She shared with beauty independent quote with a product that includes ingredients like fruit extracts and stevia you risk creating long-term disruptive and dangerous issues. From a Volvo vaginal care standpoint this is negligent and from a social and cultural standpoint a brand like this is harmful.

[00:39:44]Your vagina should not taste like fruit and we should not be telling women and young people that it should. But this goes deeper than that regarding safety.

[00:39:52]There is also concern that women will buy juice to mask odors that need medical attention. And as a result, they won't get treatment for the underlying problem. Because these are considered cosmetic products not intended to cure or prevent conditions like supplements.

[00:40:07]They don't require FDA regulation before going on the market, even though they are literally inserted into one of the body's most sensitive areas. So, I will leave you with this. If you have any concerns or if you do not feel normal, talk to your doctor. You are perfect just as you are and you don't need this kind of product to validate you. We have made it to the something old, something new segment, but very quickly, I have been receiving some PR recently and I wanted to share a couple of things with you just as a courtesy of these brands because they were kind enough to send these over and I want to share them with you because I'm really enjoying them.

[00:40:44]And I did see some people talking specifically about this palette and wondering about the quality. This is from What's Up Beauty and it is their new Skyfire palette. It is absolutely gorgeous. It is what I am wearing on my eyes today. I will show you up close.

[00:40:58]What is happening here is we have pigmented but blendable mattes in here and topper like duo chromes. These are not opaque duo chromes. They are topperike. So you're going to get that like you see on my lid here. That's this shade right here. It's called galaxy.

[00:41:13]That's what's all over my lid. That's the kind of effect you're going to get.

[00:41:16]Now, like I said, the mattes are very, very blendable, easy to use. You don't have to go back and forth, build and blend, build and blend. They go on, they blend beautifully. The toppers are absolutely gorgeous. I do have more transfer onto my brow bone with some of the shades than other ones. I did wear the shade stars on my eyes last night. I went to go see Leslie Jones. I went to a comedy show with my very good friend and we had a blast and this looked incredibly gorgeous. and I didn't get any transfer, but I am getting some transfer with Galaxy today. So, just be aware of that. But overall, what's a beauty shadows are freaking amazing and I really, really love them. The other thing I wanted to mention to you is from Jones Road. It is their your skin foundation stick. I'm wearing the shade bisque. It is really, really good for more mature skin because it doesn't settle into fine lines. It feels very moisturizing on the skin and it is very lightly pigmented. It is a light coverage. It just gives an evening of the skin tone. I don't have any other foundation on. I do have a little bit of concealer under my eyes, but you can see my freckles are still very prominent because this is more light coverage.

[00:42:22]It's more hydrating and in that it's not going to have the pigment cake up in my like my forehead wrinkles for example.

[00:42:29]And I'm really enjoying this. But definitely don't expect a lot of coverage. It also one thing I love is it doesn't have that weird smell that some of their complexion products have. if I really really smell for it, there is a little bit of a scent, but it's not offensive in any way. So, I wanted to mention that because I've been enjoying that. And then finally, Nomad Cosmetics came out with a new collection. This is their blush and Greek Odyssey. It's what I'm wearing on my cheeks today. It is just one of those pH changing blushes.

[00:42:56]Now, these shades right here are all the same shade. I think they just have them in different pans just to make sure that the colors stay the way they are.

[00:43:04]They're not different colors. So, these are you can see they're all they all come out to be the same shade, but it really is a beautiful color and I'm very much enjoying it. And just to be clear, this is not sponsored. They did not pay me to talk about these. I do have an affiliate link with What's Up Beauty that will be linked down below. But of course, if you don't want to use that, no harm. Go ahead and just head over to What's Up Beauty without using the affiliate link. I won't be mad at you.

[00:43:27]Now, on to something old and something new. And this is a really good one because we have highlighted some weird makeup releases on this show over the years. And it is officially the 10-year anniversary of one of the weirdest things we've ever talked about. It was available exclusively in very limited quantities in Hong Kong. KFC launched their finger-licking good nail polish line.

[00:44:12]It was supposed to taste like chicken and apparently it really did. But it wasn't just chicken flavored. It was marketed as edible specifically. It had no preservatives. It required refrigeration and it was intended for one-time use. The staff over at the BBC got their hands on the polish and they reported that the pigmentation was quote disappointing. Apparently, even after two coats, it was still completely transparent. Totally different than what was advertised in their music video that they created and the ads that they put up. At the time, I joked, and this is so cheesy, I guess we can't have our nail polish and eat it, too.

[00:44:56]Let's fast forward to May of 2026, and we have another brand stepping out of their lane to release nail polish, and it's Birkenstock. They have released a whole line of nail polish for about $12 each in five shades, plus a dualpurpose top and base coat and a gentle nail polish remover. You can also get sets that include polishes and a top coat as well as a polish with a complimenting pair of Birkenstocks. Thankfully, these aren't advertised to taste like feet.

[00:45:28]I'm sorry, I shouldn't have gone there.

[00:45:30]My bad. And that, my friend, was what's of makeup this week. Thank you so so much for watching. And of course, as always, thank you to the What's Makeup Facebook Hunters. Their names are scrolling below me. Thank you for all of your submissions this week. I appreciate you so so very much. Our live chat will be at 10:00 a.m. Eastern time this morning. We're going to be hanging out talking about something going on in the industry. I'm looking forward to hanging out with you. But if you can't watch it live, it's no problem. You can always catch it on the replay. Head over to my channel page, click on the live tab.

[00:45:56]You'll find all of my live chats housed there. Or if you're subscribed, it's just going to hang out in your subscription feed. It's going to be right there for you to click on. Make sure you're hitting that subscribe button, by the way, on channels that you are enjoying because YouTube likes to switch up what they show you. And it's kind of a way to bookmark channels that you want to revisit so that you have control over what you see and making sure you don't lose people that you love. So, if you're enjoying the content on the channel, you're enjoying this channel, other channels, make sure you hit that subscribe button. It really does also help us out a lot by making us look super cool. So, there's benefits to both of us. Let's just be for real here.

[00:46:32]Anyway, if you would like to hang out a little longer because you did enjoy this video and you want to watch more content, YouTube should be recommending two videos over here for you to watch.

[00:46:40]The bottom one is last week's episode of What's been Makeup in case you missed it. The top one is one YouTube thinks that you would love based on the videos you've been watching recently. But if you got to go cuz you got stuff to do, you're busy. I get that, too. It is no problem. Thank you for hanging out as long as you did. And mad love to you. I will see you in a video very, very soon.

[00:46:57]Bye.