Sports Card Sellers Are About to LOSE Their Edge

Ajouté : 2026-05-12

[00:00:00]So, we all know that we are in an accelerated growth curve, and I've been saying for a while that the gravy train will end at some point. I have seen some software this morning that I'm going to show you that uh will probably end a lot of breakers within months. And I think it will end a lot of the noobs getting ripped off and really throw a wrench in the entire ecosystem. So, if your get-richqu plan is to run 5-second sudden death auctions and uh make a ton of money off of noobs, your time's coming. Now, before I show you the software, I want to talk about what it's going to break. Right now, across the entire market on Instagram and Facebook groups, especially whatnot, you have what I call trust me bro pricing. And for years, breakers and dealers and streamers and card show sellers have been using this. This is a $500 card.

[00:00:54]This is a uh you know, this is 4x the value of that card. You know, they're just making things up. And because there's such an influx of new collectors and new people to the app, they actually buy into it, which is crazy. So, that makes the market explode. It makes a very liquid place and makes um fraud quite possible. It's something called information asymmetry. And what that simply means is that there's a small group of people with a lot of information and there's a large group of people with very little information.

[00:01:28]Whenever that happens, whether it's stocks or tulips or art or whatever, who do you think wins? It's like what do you think is going to how do you think that equation plays out? That's what has been playing out. You see a lot of the like debut sports, boss sports, uh Yojack until I got him permanently banned.

[00:01:47]Sorry buddy. All these guys did they scream for 5 seconds and they rely on information asymmetry. That is their business model. No one wants to admit it. They haven't put together a nice deck about like this is how we're going to grow and this is what we're going to do in the market. Their deck can be summed up in like one phrase. It's it's like we will overcharge noobs. That's their business model. And they make you think as fast as possible. But this software I'm going to show you is actually going to break this. Um, I can't believe this is I don't know. I'm going to give the guy credit, too. I saw it on on X. I'm going to play it with his X handle. I think he's got the links in there or something. Um, I haven't tried it myself, but it looks so fascinating. It's going to kill this.

[00:02:29]It's going to kill this within months.

[00:02:30]Um, I actually hope all of you adopt this. I'm going to play around with it this afternoon to be honest, but like a lot of hobby profits come from uninformed buyers, delayed comps, hidden auction data, um, emotional buying and pressure, and FOMO. And it's it's getting so out of hand um where they're just straight up lying. They're like, "This is a multi00 card and it's like a $58 card." And um Whatnot doesn't do crap because they just want to grow.

[00:02:56]They just want the platform to grow.

[00:02:57]They want to IPO. That's cool. Let people get ripped off. Maybe whatnot polices like one out of every 10. Matter of fact, on Monday, next week, Monday or Tuesday, I'm going to air a video that shows what happens after I air these videos. and I'm going to tell you their success rate and all the crazy stuff that happens to me like with threats and things like that. U you're going to find this one entertaining. So that'll be like later in the week. But you also have this um and again I'm going to show you the software in a minute. But you also have this Vegas effect where the data is it's it's instant. So like whatnot thrives on adrenaline, speed, hype, social pressure. Give me a W in the chat. And in case you guys didn't know, that's a secret tactic. If somebody enters the comp in the chat, what a very seasoned breaker will do is say, "Get me a W. Get me a W." And it clears that comp out of the chat. It's very clever. Maybe they'll do a new one now that I've I've busted that. But um and that countdown urgency, right? And people don't think about the shipping they're paying and all of that, but again, before I show you this, two more points. Good sellers should want this.

[00:04:04]You know, you want to build trust and have buyer confidence and not burn somebody or smoke them for 200 bucks and they leave the hobby altogether. You want a repeat customer. And they're just they have so many new customer sheep coming to Whatnot that it's so easy to flee them. They just fleece them. And they don't care if they come back. They don't care about their LTV because this there's a thousand new ones behind it because whatnot's growing and this behavior is growing. And uh it's it's a fantastic business model that I thought was going to work for about 12 to 18 more months, but now I think it's only going to work through the summer and is probably cooked by the fall. All you single sellers are going to be cooked by this software.

[00:04:45]And lastly, before I show you this, this this mirrors exactly what happened in stocks before Robin Hood and web trading where um you know, they got rid of the fees. It used to cost I mean I know people call me an unk. I'm so sorry that I'm 46 today actually. Um but we used to have to pay like 15 16 bucks to trade a stock. Um until Robin Hood changed the game and then everybody followed.

[00:05:13]Vanguard followed next and uh the information is amazing on Reddit and other channels YouTubers doing finance stuff. So there are no more insiders with huge information advantages because the information is not asymmetrical anymore. It's actually even and fair. Um retail, you know, info info is not delayed. It used to be. I mean, we used to rely on a stock ticker on the TV. I mean, I'm old, you know. Uh so execution was slower. And now the markets are hyper efficient. They are so they're so efficient that um you know I remember reading Ray Dalio's book about them installing a special line across the Atlantic Ocean just to trade information um at a fraction of a second faster.

[00:05:54]That's a real thing. And um it just shows you that how hyperefficient we are in this day and age. And so what's happened in stocks it has not sports cards has not caught up right not caught up until right now. All right. So this is the software right here. So, I'm looking at, you know, this guy's clearly selling low-end Pokemon stuff. Okay, these are like $2 cards. Uh, you know, I rip these on my son all the time. So, he marks the Sharpie, right? This thing sold for four bucks and Oh, no, sorry.

[00:06:23]It's at five right now and it's probably going to go for six or seven or eight. It's just unbelievable.

[00:06:30]So, it went for double comps. Uh, so if you look on the right, this is AI software that somebody's developed that can actually scan in real time. It can pull comp data. You can see this data is from eBay. This Pikachu card, this is like a 50 cent card. I'm sorry. $1, you know, maybe $2 if somebody's obsessed with Pikachu. And of course, it goes for $4 plus 78 plus taxes plus whatnot's fee. This card's probably a few bucks.

[00:06:54]Um, let's see what the AI scan says. $3.

[00:06:58]Uh, and so again, it just pulls. So, uh, this is the first I've seen of it. And, um, Pokemon is on is at the end of a very, very parabolic curve. Now, if you think about it, this has a chance to break the auctions that like Debut Sports does and Boss Sports does. Um, people could just run this alongside in the browser. Maybe they even have like um, you know, a phone inapp extension or something like that. Um, and you're just going to know if they're lying right away. They're going to have to stop lying. What are they going to do when their entire business model is predicated on lying about comps? how how can they possibly survive and so um you are about to see a massive consolidation. I expect 80% of the single sellers to go out of business by the end of the year and um obviously everybody will consolidate to the big boys which will do just fine because they have such a massive following. Um it's very interesting. I'd like to get one of those guys on here.

[00:07:58]Um you know I'm in touch with Debut and Constant Cards and all those guys. I think it might be interesting to get one one of them on here to talk about what they think about this. Um, how they feel about customers running this alongside.

[00:08:09]If they're good sellers, they should be okay with it. Um, I know GB Boy and I, we we spoke and he now implemented a guarantee in his platform. Um, or if you don't like the price by the end of the stream, you get a refund. I think that's great. Um, there should be more of that.

[00:08:26]And uh I don't know like if this is one guy on Twitter who built this probably with open claw or something like that.

[00:08:33]Um I can only imagine how pervasive this will become to the point where I mean shoot like whatn not want to do this but they may even build this in they may build something like this into the app and just be like this is responsible bidding. They may be forced to through a lawsuit or government intervention or something like that. So very early days, but now I think this this is going to really mess things up for these guys over the next few months. So thought I would share. Thanks, guys.