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how a price ending in 99 still works on people who know exactly why
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148 vues0J'aime38This_explains_itVersion originale : 2026-05-21

The left-digit effect is a psychological phenomenon where consumers process the first digit of a price before finishing reading the entire number, causing them to perceive prices ending in 99 (like $19.99) as significantly cheaper than round numbers (like $20.00), even when they are fully aware of the marketing tactic.

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