Success in business and farming requires starting from where you are with whatever resources you have, maintaining passion for your chosen field, and developing a resilient mindset that persists through challenges like climate change and financial setbacks; Divine Glucula's journey from mortgaging her home to plant crops during a drought to building a security company and a thriving farm demonstrates that resourcefulness, continuous learning, and belief in oneself are more critical than initial capital.
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How She became a Millionaire through Farming and Security Business追加:
You know, I run the security company.
That's another area where I say you don't need capital. I started in my seven quarters with three people.
>> I've made a lot of farming videos. I've interviewed a lot of farmers. But it was really important for me to interview Dr. Divine. For the past 3 years, I've been trying to get in touch with her.
>> So, this is why I say you start from where you are.
>> Exactly.
>> This is my story.
>> Yes.
>> I started with absolutely nothing. And just like most people think, you know, owning a piece of land, you're a woman, right? There's a lot.
>> Yes.
>> But it's not easy. It's not an easy road.
>> Yes.
>> Going anywhere worth going. It It's It's not It's not an easy road.
>> Today I spend the whole day with a millionaire. She's a business woman and a farmer. This is not just a farming video. Today you get an insight in the life of a big player in business here in Zimbabwe. Dr. Divine.
>> Anything you do, any business that you go into, you have to have passion.
>> The year is 1992. A woman stands on a farm in rural Zimbabwe. She mortgaged her home to plant a crop and then the drought came. The drought came and took everything. Most people at that point would have called it God's plan and moved on and even leave the farm. Divine Glucula decided to build an empire instead. Today, she commands over 4,000 employees. She's the largest private employer of women in Zimbabwe after the government. Her company became the first Zimbabwean security fame to earn international ISO certification. But this story starts not in a boardroom. It starts on a farm with red soil and a woman who had already lost almost everything. She grew up in a world where ambition in a woman was not celebrated.
It was managed. Even as a young girl, Divine knew she wanted to run something of her own. At the end of 1998, in the middle of Zimbabwe's economic storm, Divine Doula did something that on paper made no sense. She left stable employment. She started a security company.
>> I'm not a farmer by training. I I I worked as an accountant and as a marketing executive for 16 years of my working life.
>> Mhm.
>> I never did. But I was always passionate about farming. So I would read anything.
I would follow anyone who is successful in farming because that's the way I found learning to be easier. So you need to follow their their content because they put a lot of videos on farming and successful farming on you know so so it's it's in your interest. That's how you learn. You just don't learn by coming here. You also learn by just following looking at content looking at YouTube reading articles. This moment right here is the moment me and Kundai we have been waiting for for years. A business guru recognizing the work we are doing. To us this moment is golden.
This recognition from Dr. Divine means a lot to both of us. As you can notice we were nervous because it's Dr. Divine the owner of Seurico and Zukorero Farm.
She's the biggest female business woman in Zimbabwe right now. She's a role model to a lot of people. A lot of people who want to start businesses who are already in businesses. The impact is growing. Kundai and I were recognized by Al Jazzer. They recognized how our work is impacting diaspora community to invest in Zimbabwe. Imagine featuring on Al Jazzer as a digital entrepreneur. We were so excited to hear that there are people who are here at the farm learning farming. If you are, if you have the right information, you won't struggle.
If you are doing it right, you won't struggle. So, we are here to learn from doc ourselves and we're going to share with people the information that we're going to get from doc. That is to show that people are hungry for this information.
>> So, these guys have been trying to interview me for the last 3 years.
>> Yes. For the past 3 years. Yes. Yeah.
And I was happy that Dr. Doc mentioned that you should always be learning and social media right now is one of the best ways to to showcase what you can do as a farmer cuz if you are showcasing what you are doing as a farmer on social media it's you won't struggle with market that much but for us we are learning from dog we're going to share information with dog and the dogs tell us ah this is the proper way to do it that is why we're here >> and we also encourage you to create your own platforms Social media is not only for entertainment. Imagine you are doing your own farming and then you're showcasing that on social media from the ground to when it's time to harvest.
People fell in love with your product.
You understand that when it's ready for market, they're always going to come to you and say we have seen when it it started now it's here.
>> The moment we arrived at Zugo Farm, we were blessed with the breakfast. We arrived around 9:00 a.m. You know, big people, they they focus on time. You have to be there on time. We told her that we were going to be at the farm by 8:00 a.m., but we got there by 9:00 a.m.
We felt so welcomed. We were first blessed with breakfast. As you can see from that video, we were eating breakfast and we were having conversations. So I bought this farm maybe the background 34 years ago with absolutely nothing. Anything you see in in terms of infrastructure is what I've put >> 34 years ago.
>> 34 years ago I owned the land with title.
>> I bought the farm when I was 31.
>> Oh I was working for for for for interm market. I did not started security because I only started security 1999.
Remember this is 1991 92 rather so I had not even bought sec I had not even started secur so that's when I bought this lens I was 31 as of now Dr. divine net worth is not publicly disclosed. However, a simple Google search can tell you her security company generates over $16 million US annually. This farm farm has over 1,000 kettle. She treated us like our own kids and we enjoyed the whole tour of the farm. It did not felt like an interview.
It did not felt like we are interviewing her. It was really she she's really easy. What I know about entrepreneurship, it is really the resourcefulness with a little that you have. That resourcefulness with just the the bit that you have where you are, you can start. I started with absolutely nothing.
>> I was fortunate. I bought this farm in 1992. I actually own title on this farm.
>> I bought it because there are circumstances that made me buy it. Being an employee, I was doing things. I was running my little truck tracking business >> which was giving me some income as I was working.
>> So then when we got together as a family we decided it was decided that I was in a better position to rescue the situation.
>> All right.
>> So I had to sell that truck and literally I paid a premium for the farm because whatever the value of the farm was and what I paid uh were two different. I actually paid more than the market price. How much more than >> Yeah. because the loan with interest with all lot of associates associated costs. So I I I then that's how when I I started owning this farm there was absolutely nothing.
>> There was nothing on.
>> So I started with two kettle >> like how is it possible?
>> No. So for me I started with selling a track that I was running. I was working.
>> Okay.
>> So obviously I had a bit of money to to to to buy the lens.
>> Then I had to buy two kettle >> two kettle and then >> I remember one of the one of the cows we called it machuni.
>> There were these colloial the slang names for women.
>> Yes.
>> The called machun. Yeah. Yeah. You did not get the sense.
>> I did not get the sense woman cuz my grandfather every time that he calls me >> I say much referring to my wife.
>> So that's the story.
>> All right.
>> But you know what? Farming is not easy.
That's the long and short. Obviously you need capital, you need money, but it also requires resourcefulness. It requires a lot of financial discipline.
Yes.
>> So with those two kettle I can't say I then I realized that I had to be doing other things >> to be able to to to eventually you know grow enough capital for me to make this a viable commercial farm it is today.
>> All right.
>> So what I did is that you know I'd left work at the time that I started this farm.
>> Yeah.
>> I'd decided ah well I think I'm set and just like most people think you know owning a piece of land you're warm and dry. There's a lot of work required.
>> So then of course I left work. Then I realized that I needed money because when I came here I thought cropping was the way to go and yet this is natural region 3B and this is a kettle country.
This is a kettle area.
>> So I thought you know cropping. So I did maze and that particular year there was a severe drought. I lost money. I even remortgaged my house >> and I almost lost but I what I did then I went back to my employer because I was always a a top performer and they took me back. So I went back and >> so so you went to work you were working and then you left work and then you thought we are now going to and then you lost everything you went back to work >> she took a risk a lot of people are afraid to do what she did. Yeah. Yeah.
Yeah. That's very true. So many people you know as for me I was also working and then I left and everyone is always saying like how how do I how do I live slowly?
>> So this is why I I say it requires a lot of financial discipline.
>> You've got money you don't want to going to be start seeing you know putting on designer clothes when you're starting to make a >> or having Brazilian which cost $600. with $600 you can buy two two heers.
>> What is it that you saw in farming that made you to say I'm going all in?
>> I I'd always been passionate about farming >> because anything you do, any business that you go into, you have to have passion. You know, I run the security company. That's another area where I say you don't need capital. I started in my seven quarters with three people.
>> Three people.
>> Yes.
Which which in fact there were two I was the third one. So this is why I say you start from where you are.
>> Exactly.
>> Start where you are.
>> Two >> our small table in the seven quarters that we were sharing.
>> One guard out there. We get another contract another contract that we're getting from friends and relatives that knew me. And before you know it, you do it well. as a as a lady in a male because when it comes to security, it's mostly obviously male dominated.
>> There's nothing I don't believe that there's work for men and for for women.
>> Yes.
>> I always say if someone refers to me as a woman entrepreneur, I say no, don't refer to me as a woman entrepreneur.
>> Refer to me is just as a damn good entrepreneur.
>> Yes.
>> So you you are doing goals. So we do goats here. We do goats. We do calary reds. We do ba. We also do crossbreeding with indigenous goats. We do goats. We do kettle. We do poultry. My daughter does pigar. Yeah. So you need to by the way nutrition is a greater part of this production because if your animals are not in good health, they are not going to conceive.
>> All right.
>> So they need to be Yeah. Then they can conceive. you can essentially be able to get them to come on it.
>> Dog, I wanted to ask, have you ever reached a level where you said, "I'm giving up."
>> No, I don't. I know. Maybe you my fighting spirit is just too much. I guess I've bring it on.
>> I no matter how difficult it is, they will deal with it.
>> You're not afraid to take a risk. That's what I've noticed.
>> Yeah.
>> Which is this? Is it the ban?
>> This is the banan. So approximately do you know how many ko you have?
>> I know I know every >> how many?
>> So you have answered my question. How many approximately dear?
>> Do you want to know?
>> It's a big number.
I never sold any effort in the first 15 years of operating >> because all the efforts I was putting back into my head into my head to grow to an level 15 years.
>> Yeah. I would sell the CS.
>> What businesses are you doing for cash flow? Like Gaga cuz it seems like the the K business is it's a long game. The money is slow but what other things are you doing for cash flow? Goats goats we we are selling almost all the time. We do brasers here and there, but I can't really say broilers is a big we doers once in a while, but you know for our bush not that we think it's a yes. It generates a cash but >> but yeah >> what are the challenges that you have faced dog in business in in farming actually?
Well, every business got has got its own challenges. In farming, I'm sure is the climate change.
>> It is the biggest challenge that any farmer would face whether you're doing cropping or you are doing livestock. So, the biggest problem is climate change.
So, it's about really finding mitigation measures to ensure that how you've got enough water on the farm because they drink lots of water. you've got enough pastures or you cut grass or you make a silage because you don't want to buy feed it's expensive.
>> Are you a Zimbabwean farmer or an aspiring farmer either in the diaspora or on the ground here in Zimbabwe? Have you been told about this fast growing nutritious grass for your livestock that contains up to 18% protein? If you have been looking for a lasting solution to cutting cost on feed for your hair, then you don't want to miss this. Junga grass remains an excellent and highly palatable rich in natural sugars. It provides exceptional nutrition for kettle, goats, pigs, poultry, rabbits and fish. If you are struggling with feed as a farmer, this is for you. And for dairy kettle, junka can boost milk yields and support gut health. If you are tired of buying feed and you have limited grazing land, junka is for you.
It is easy to grow on all types of soil.
It is very low maintenance. It matures rapidly, averaging 3 months. Junga can be harvested for 5 to 25 years without replanting. Once established, it can be harvested 3 to six times a year, growing up to 4 m in just 4 to 5 weeks. Farmers, I've heard your cries and that is why I collaborated with the Chiwashira Juna Institute.
>> We preserve some, you grow your maze, you do silage and you then start feeding in the dry months. So the challenge is really climate change but you know there are always workarounds to manage it. I'm I'm actually surprised. I thought people were very keen on on security business. I see a lot of companies coming up. I I mean every day I coming up now >> that's a new name.
>> What about the time that you started?
What about the time that you started?
>> Well at the time I started because at the time I started there were very few blackowned let alone woman owned. M >> so black owned because the the market was basically dominated by some big players >> and people thought we can't take on so and so you know because they were a force >> but if you are an entrepreneur like some of you myself say what gap is it that I can exploit I saw a gap myself in the security sector >> and I'm sure you know what it is. Yeah.
>> What made you to push to that level of saying I'm going to keep on doing doing what I'm doing?
>> Because I knew I was on to a good thing and I knew that if I do do it well, >> it is going to grow >> because it it was about identifying what is it that the market is looking for.
what is it that they are ling that I can come in and show that difference and that's precisely what we did we came out with a product that we said we want to professional professionalize the security sector you know they used to be called >> the moment we walked in there we took out all that thinking that whole mindset >> we cleared it off the people's minds and mouths >> yes >> they are now professional people they are now perceived as oh I also want to be because we taught them that this job is as important as you a a content creator or a a a farmer or somebody who's a computer programmer or whatever.
So for for us it was about inculcating a mindset in our guys that this job you should you know because people had low self-esteem that work in the industry >> and we said why should you have low self-esteem you are the greatest asset any big company like old Mish really relies on everyone goes home at 5:00 we are left alone there nice heer you look at that look at that beautiful hea beautiful hea they is one which I saw a potential buru but it's in there yesterday when they were >> what is it that we're doing wrong as Africans that we should fix to better our lives to to perform well in business >> I think we should believe in ourselves >> you see I think you know one of the biggest issues that I've noticed is you know when we post just just this week when we post when we did a post about what we did at the weekend. We had our annual awards in family fun day with our employees. So some some some guy then post on our Facebook and another Facebook you see you see our mentality.
>> So just that that person you can see him he's got a big problem.
>> So he's not believing in himself. He cannot believe any other black person can do this.
>> So it's already a mindset.
>> So our biggest our biggest enemies is our mindset >> thinking you know they have got to be doing some ritual.
>> So but you know so this is our biggest to answer your question. We need to believe whatever I should be able to succeed if I do it well.
>> I've got to create the necessary value for the people that are going to pay for it.
>> And I always say the amount of value you are going to create is the amount of money you're going to make yourself. So you cannot >> I needed to hear that >> you cannot just then expect to do well and start you know being successful when you have not put in the necessary input that you require. So it is important and that takes belief >> that takes self belief >> that takes you to understand that how do I do this I need to learn I need to understand I need to engage the people I work with I need to you know there are many many steps which as you saying I've shared that in my book >> so it's I think the my first chapter in the book is about the mindset if you remember >> it's a mindset shift that we need as black as black people or as Africans where we don't believe ah She's already you have already lost the battle before you start >> before you go on the battleground.
You've already lost it in your mind.
>> Yeah.
>> You know I'm learning honestly doc you are not afraid. You are not afraid to make mistakes. That's what I've recognized. You are not afraid.
for us blacks, she's there. Imagine a security company back then. When was it 1999?
>> 1999. Yeah.
>> Imagine.
>> Imagine that time starting a security company, having the audacity to to buy a farm and say, "I'm I'm now doing this."
Even if if I was you, when I lost those crops, I was going to say, >> "I'm done. Let's let's continue.
>> Yeah.
>> No more.
>> But she said no, >> we go back.
>> In fact, in fact, after losing those groups and then I went back to work 2 years down the line, I then told my boss, I'm leaving. That's when I started security.
>> I think it was two 3 years down the line. I started security. And he said to me, "Are you sure?
Are you sure you want to go back?
>> Yeah.
>> So, yeah. Well, I said >> and went all in.
>> Yeah. Yeah.
>> Then the rest is history.
>> The rest is here is here.
>> I said we did all our DMs here.
>> All All your DMs. What happens here?
>> That is just a bonfire. Oh, >> so my daughters put it because it was part of what the activities will be like.
>> So in September I've got a group of I think maybe 30 40 women from diaspora.
>> By then I'm hoping you will be ready. So >> and then you are >> so we are going to change this as well.
There's something there the new there's a new concept a whole new concept that I'm putting >> after my visit to China there's a whole new concept >> but what do you think when you're just sitting here >> this is the next thing >> and it's quiet >> no >> there's fish here people can fish there >> oh you can do fishing as well >> you can imagine it's going to be nice >> so agro agro tourism >> so it would be echo and agree >> echo and >> echo and agri tourism >> so people want to come. I've seen those in South Africa where the tourism but also agri tourism which is something to do with that people want to see how what is how does operating farm work >> just like a lot of people don't know.
>> Yes.
>> So yes you've come to relax there will be activities which are to do with tourism but there's also the aspect of you seeing and operating >> and learning >> operating fun. Yes, that's very true.
>> Farm operations in real terms.
>> Yeah.
>> Then you can come in, relax and then to put places where people can sleep on the other side.
>> Yeah. That's why I'm saying we those are some of the things that I saw. We're going to put glamping tents beautiful.
>> So we don't build we don't we we are doing it as a glamping.
>> Glamping. Glaming.
>> Glamping is glamorous camping. Yes.
>> Yes.
>> You get it?
>> Then we will also put but you know so we have three tires. The luxury, the mid and then the lower end.
>> Nice.
>> Yeah.
>> But this one is bigger than that one.
>> It it might be. Yes.
Maybe twice.
>> Yo, this is fun.
>> Three times.
>> Three times.
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