The 'us vs them' mentality and virtue signaling in politics do not work because they fail to genuinely listen to diverse groups of people; effective political engagement requires focusing on candidate qualifications, promoting candidates without negative comparisons, and ensuring candidates actively listen to diverse communities rather than assuming automatic support.
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The Ends Justify The Means in Politics in Texas and Maine-- It Doesn't Work Unless You're in a Cult
Added:You know what, y'all? I think we're going to get six more years of Susan Collins and Ken Paxton.
Because us versus them mentality doesn't work.
It doesn't.
Unless you're in a cult.
So, the left trying this right now with their people, it's not going to work.
I cannot tell you the amount of times when I have addressed the topic of these political situations that y'all have come into the comments and said, "Well, everyone just has to do it.
Everyone just has to put aside their individual opinions and vote for for Grant Planter because Susan Collins is a bad guy."
It doesn't work that way.
Nobody has to vote. This isn't Brazil.
We don't have mandatory voting. I would love it if we did, but they don't have to.
All of this virtue signaling, it's [ __ ] And it is ends justifies the means mentality, and I am going to be calling it out every effing time I see it. Because guess what? The Knitting Co Lady platform, not here to help the Democrats win.
Nope.
My giant platform and all the eyes that I can get on it, where I regularly have politicians on my show, not here to help the Democrats win.
I'm here to teach you about bad guys.
That's why I write books about bad guys.
Stories and tactics books that help you understand how it happens.
And what doesn't work is completely not listening to people the way they've done in Texas and Maine.
And then telling people they just have to vote for the candidate who won your primary.
No, they don't.
And many different groups of people are telling us right now that they won't.
Black Texans right now coming out pretty loudly saying they just don't care if Texas gets 6 more years of Ken Paxton.
Cuz y'all didn't listen to them.
They're so tired of the Democratic Party just assuming that they will have the black vote.
Because y'all have been so steeped in apocalyptic thinking.
Because of the white privilege of the apocalyptic thinking that has been going on in this country for the last 75 weeks.
Y'all think that everyone is the same amount of desperate.
Meanwhile, the systems haven't been working for large groups of people for a really long time.
And they're not willing to vote for your candidate just because you say the other guy is worse.
It's a failing strategy.
Y'all are going to have to do better or we're going to end up with 2 more years of this [ __ ] 6 more years of this [ __ ] 20 more years of Ken Paxton.
It doesn't work.
Oh, hey. I've written a whole chapter on us versus them mentality.
Mostly focus on how MAGA has been using it.
But both sides are doing it now.
And the Democrats are using it as a losing strategy.
And I'm just going to be watching and pointing it out.
You can get signed copies of The Cult of the American Attached here or listen to me read it to you anywhere you get your audiobooks.
Have a day.
Figure out how to talk about how your candidate is qualified for the actual job. Figure out how to promote your candidate without comparing them to the other person.
And figure out how to get your candidate to listen to diverse groups of people.
Or your candidate's not going to get elected.
That's quite simply where we are at.
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