Part 8: Free Digital Marketing Course in Telugu 2026 - SEO Module -

[00:07:01]Hello Hi Everyone Good Evening So I am Audible Gopi Garu Can you hear my audio Yes Sir Are you Audible Sir Okay So Very Good Evening So Today The New Module Will Start In The Yes A Part Of The Daily Learning About The Digital Marketing Okay Okay So Today Come On On Page SEO First Let Us Learn About On Page SEO Before We Cover What We Have Covered So Far In The Previous Seven Sessions I Will Give You In A Brief Two Minutes Okay Then Then Let Us Know What Is The Importance Of On Page SEO So What Are The Benefits Of This.

[00:07:43]So are you practicing anything Gopi garu? So some health issues I did not do so I am taking that recording and doing it. I did not purchase the domain either. One side okay okay that's great so let's see what we have covered so far actually so now you have an understanding of digital marketing so what are the key modules in digital marketing for us right in digital marketing right so it's all about an overview right overview so give me a minute just okay so let's say digital marketing okay whoever wants to learn digital marketing the pattern will be the same okay so whether it is learned for job purpose or not that means let's take an example even if you do two years of masters the pattern will be mostly the same okay first one should know about search engines okay the two key modules we have in search engines are ANTSCO and SM search engine optimization and After search engine marketing, you need to know about social media.

[00:09:24]In Social Media, we learn about social media optimization and social media marketing. Next, we will learn about the key components, that is, the tools. These tools fall into two types: one is digital marketing tools, which means these related tools are SCO and SCM, and SMO and SMM. Then now days productive tools have come, okay, they have been around for a long time, now it's booming, okay, let's say productive tools, what are productive tools? So far, we have used tools related to SEO to get the best SEO performance, and we have used tools to get the best advertising performance. But what productive tools do is that they complete our work 10x, that is, they are used as an amplifier. All tools are behaving like an amplifier to the digital marketing activity. Okay, so we call these productive tools.

[00:10:32]Among these productive tools, NowAI is okay. So to put it simply, we can say that the Gemina and Chart JBitiva that we are using now can also be all these productive tools. Okay, so what is digital marketing tools?

[00:10:47]Okay, SEMrush is an SEO tool, just like Google Ads is an SO tool, Meta Ads is an SO tool, LinkedIn Ads is an SO digital marketing tool. Okay, so all these tools we call digital marketing tools.

[00:11:02]We call productive tools as Gemina Ads, Chart JPT, related to these productive tools. Is it clear now sir, okay, so yes, as a business owner, it can be for a job purpose, it can be for a freelance purpose, when we learn digital marketing, what we need to concentrate on is that as a business owner, as we discussed earlier, the goals are very clear. If I have a website, I need to create a website and make the website visible to search queries. We will do SEO for that. Then go with productive tools. Okay, so you want to learn any productive tool. Okay, let's say you have learned Gemini. You can create images, create RLs videos, what not? Okay, with Gemini tool, we can create many things.

[00:11:52]With this tool, our digital marketing promotion activity will be greatly simplified. Also, ChartZapTi Everything So We Can Say is a productive tool. So when we learn, we need to know everything for the job market. For the business market, we need to know what our requirements are. The same goes for the freelance market.

[00:12:12]Again, we need to know everything. We should only offer services about what we can provide the best service to the market. So along with these, another important one has come and we have learned about website creation and designing. The design section has two sections: one is website design and website designing and poster designing skills.

[00:12:40]Website designing and poster designing skills are available. Poster designing skills are something we will learn after this is complete. So, we learned how to create a website completely, from domain to domain and hosting and theme with Elementor, and then we learned how to customize it.

[00:13:06]How to customize with Elementor Okay, so marketing plugin integration Okay, so we've completed everything so far Okay, so everything is complete in seven modules.

[00:13:19]In seven modules, we have the A to Z of this website complete. I'm impressed with the website you're creating.

[00:13:28]I'm impressed with the website you're creating. Let's take an example. I don't know how this plugin works.

[00:13:35]How can I improvise it even better?

[00:13:37]So if you come up with the doubts, I will clear them in the live sessions. Okay. Okay. So are there any doubts up to here?

[00:13:46]No more. Okay. Now we are going to the important one. So okay. Let's complete the overview.

[00:13:55]So another module is the SCO okay what is the importance of SCO okay so we are actually in the public domain so I don't want to go with the two shortcuts okay so let's say in the shortcut it is very simple we so I will share my entire screen give a minute okay let's create an example website. This website should be visible to search queries.

[00:14:20]Now, when I search for dental clinic Hyderabad on Google, this website that I created should be visible to Google search queries. The key factor for this is On- Page SEO. If we do On-Page SEO, that is, if we can create and optimize it properly, this website that we have created will be visible to Google search queries.

[00:14:52]We call this process on-page SEO. So after saying it so simply then we can directly jump into the on- page SEO and before that we can go on to how to do it and before that we can know its importance. What I always say is that foundation is very important once you know the foundation then you will understand the concept easily and there will be no doubts while practicing. If your objective is on- page SEO then you will be able to work better and you will be able to optimize better.

[00:15:25]Even if you are a business owner, your role is to create a website and get leads. A proper idea comes to you. Okay so now I'm going to the on page so right here look so we've already discussed here okay just a minute okay so I'm the user right so now you I'm the user okay so I'm a user what session do I need? I want to get the results from the dental clinic in Hyderabad.

[00:16:07]Okay, first let's understand the foundation today, then tomorrow I will go to the direct practice. Okay, so I will practice.

[00:16:15]So what is my intention as a user? My intention is I want to get the information so from Dagagoogu so for this query Dental Clinic Hyderabad Sogagoo what did this query do for me it showed me some links for this query. Okay, the question we have when showing these links is how do we actually show these links?

[00:16:42]How does Google show these links?

[00:16:45]What do we call Google? We call it a search engine. So search engine.

[00:16:50]SC means search engine.

[00:16:59]How does it show up in this order as soon as we search on the search engine called Google? If so, what are the criteria to be shown in the order? Okay, on what basis does the website show it? If we know on what basis it is shown, then why are most of the people not visible here for the same query, even though we know that many people in the Equal Knowledge Market know it?

[00:17:23]So someone is doing the wrong practice, so what is the wrong practice they are doing, how can we do the right practice, so what is this process, let's find out everything. Okay so is it clear sir clear so here we have already discussed so user okay user is searching like this. What is the user intent to get these results? So what do we call user intent search queries? So I means intent S means search Q means queries User intent Search query Kigagoo we call it a search engine Okay we call it a search engine This search engine shows various web page links here Okay we call all these links We call it a web page Okay so a web page means it's a website pages Search engine shows various web page links to user intent Sesh query in this format. Now if the user clicks on this link they are redirecting to the so landing pages okay once I am now landing page as a user to a landing page like this I clicked on this web page I am opening it in a different tab I am redirecting to this page here you can understand here upward here if you look at this structure here see this structure in this structure we have best dental clinics near me in Hyderabad so 1725 dental clinics in Hyderabad these two keywords are there. The point of this is that when we learn in general, this entire information should be on the website, but they are making it visible here only if it is on the website. So as soon as I clicked, I noticed that 1275 1725 Dental Clinics in Hyderabad are here. Okay, but where is this one?

[00:19:34]So here is the best dental clinic near me in Hyderabad.

[00:19:40]Where is it visible on the entire website? Where is it not visible?

[00:19:45]Look on the page. Where is it not visible on the entire website? Is it visible to you or not? So what is the reason why it is not visible? So what does the Google search engine do? Along with the content that is visible on the website, the Google search engine reads the meta description that is required for the search engine on your website. Okay so m so meta description md means meta description Google reads the meta description of a web page. This meta description is okay, the text in this format should be visible, but the website in the back end needs to give all these values. Okay, so how can we give these values? So how can we give these values ​​in the website? That process can be said to be on- page SEO. It is a part of the on-page SEO. Okay, the meta description that we give in a way that is understandable to everyone who sees the content on the website is called the one kind of on- page SEO practice.

[00:21:11]So here you can see this on page SO Practice, okay best what is here link best dental clinics near me in Hyderabad see in this tab but here it is not visible but I am placing the mouse on this tab here you can see best dental clinic near me in Hyderabad so here it will be visible to you when placed on the tab S sir will appear so these we call meta description these we call title meta title. Okay so this is not only this you go with any page okay so I'm going live today I went to the website.

[00:21:49]So I click on this one I just go to the select this one here you tell me this is a real time website this is based on this website what is the meta title they gave here the title is best dental clinic near me in hyderabad we went to this practo website what is the title here on the practo website meta description here is best dental clinic near me in hyderabad ok look here what is the information in this tab in this tab call for closure of educational institutions in 24 in telangana ok now if anyone types in google in telugu the name of educational institutions in telangana bandh in telugu they created the title for this page so by default it comes in the first place.

[00:22:50]Okay, so I'll check in real time whether this is true or not.

[00:22:52]Okay, so I'll check in real time and show you.

[00:22:57]Okay, I will search the same, so okay, so what title did they give? On the 24th, a call to the relatives of educational institutions in Telangana.

[00:23:07]I will type in Telugu. Vidya. Sorry, I definitely can't spell it right. A call to the relatives of the institutions. I copied that title and pasted it.

[00:23:38]Did you see what came up? The first result is today. The same title is there today. Yes, sir. That is the reason. Okay, how did they give this?

[00:23:50]This is on-page SEO. Okay, so how did they give this activity?

[00:23:59]This title was given as a relevance to the meta description that Google reads.

[00:24:02]Who gave the digital monitor?

[00:24:05]How is the digital monitor given? On Page SO is a part of the On Page SO So this page was given a title like this.

[00:24:14]Okay, so this web page came up for the search query. So what we need to do is to calculate the number of pages on our website after creating it.

[00:24:26]Let's say for example, in a website, there are 1000 pages on this website.

[00:24:33]This title for these 1000 pages should be relevant to the user's session query, and this user's intent should be relevant to the session query. If we optimize this title for this page, which is extremely relevant, our page will become visible to the session query. Got it sir this is actually the on page SEO process ok so let's break this down a bit ok so first we will go with search engine optimization is the process of improving a website so that it appears higher in the search engines results and attracts the more organic traffic ok so till now we have discussed the same when a user searches like this our website is visible to the user's query then by default the result we get is organically the traffic related to the website is improved right so next what is its goal what is it the goal increases visibility visitors leads sales without paying for every click ok so what is without paying for every click? So instead of this one, look here, when I typed in Best Dental Clinic in Hyderabad, I got a sponsored result here.

[00:26:00]Sponsored means what we said earlier. This is free, free results, or paid results, paid 100% paid results. Okay, this client, this business owner, what they are doing is paying Google some money and showing advertisements here. Let's go a little deeper. Okay, if we come to the bottom, there's Practo again, and there are other websites. They did SCO, which means search engine optimization.

[00:26:29]Okay, how did they do it? Here you can see clearly that the meta description is added to the title in a way that Google can understand, which means the same title as the search query that the user is searching for.

[00:26:42]Here is the best dental clinic in Hyderabad. So by adding this title to this page, it became visible to the search query. Okay so how do we know if this is really an ad go okay I now open it again in another tab but here look at the entire website so okay dental dental care in Hyderabad is there but exactly here dental clinic in Hyderabad should be where we see do we see that title here or do we see here here you mouse point here we see near the tab okay so best dental clinic in Hyderabad India so doctor name same yes it is here okay so yes it is what we say so there is another technical word snippet we say what it is snippet snippet we say what snippet this is sco snippet on page so snippet on page so how do we form so technically if we look so If we look at the backend here, this is the entire web page. Wherever I type to get this snippet on this web page, wherever I work, the front end becomes visible to me.

[00:28:07]Okay, we'll do everything on the back end of that process. Okay, we call the process of doing that backend on-page SEO. The goal is to get visitors, leads, and sales, but even if we don't pay money, we will still get the results we want.

[00:28:23]The next one is Types of SEOs.

[00:28:26]How many types of SEOs are there? We have four major types, and one of them is On- Page SEO, which is what we practice now. We now clearly understand what the second one is Off Page SO, the third one is Technical SO, and the fourth one is the Local SO. Right so on page it is more than ever a web page content optimizing to the search engines web page content okay so let me define it for you okay this is a web page what are we doing every content on this web page we are optimizing for google okay this process can be said on page so right and off page so what is off page so let's say for example this is our website okay so this is our website okay our website across the globe let's say this is all the globe usually we see the globe okay so we see it like a circle but so in the screen so let's see this okay so this is the whole globe okay so across the so all countries right let's say overall in all countries there are one billion websites. one billion There are websites. What am I talking about? I'm talking about off-page SO.

[00:29:56]Our website, this is our website, how many websites refer this website, how many websites refer it, so our off-page SEO ranking will improve as much as possible. If 100,000 websites out of one billion websites refer us, then our website information should be visible on their website in some format. So let's say 1 lakh websites are referring our website.

[00:30:26]Okay, so this is the website. This is the website. So, how does our website get the best ranking?

[00:30:32]I will tell you in the off page. So, is it clear? Yes, sir. The next one is the technical SEO.

[00:30:42]Technical SEO in the sense of " see here" I am redirecting the web page.

[00:30:48]How fast does it load when redirected?

[00:30:51]Is the site secure or what is the optimization score? What are the website vitals?

[00:30:56]What are the vitals?

[00:31:02]We call this format that validates everything a technical SO. Okay, so it has tools. So we will take a look at the tools. Okay, we can improve from the tools. What is Local SEO?

[00:31:11]So how did I search here? When I searched for Best Dental Clinic, Dental Clinic Hyderabad, I scrolled down. When I scrolled down, look here.

[00:31:25]Maps are visible for this search query.

[00:31:27]This process of making it visible in these maps is called Local SEO. Okay, the process of making our service related session query visible in Google Maps as well as in local yellow directory websites is called Local SEO.

[00:31:47]Let's take an example. Just Dial is also fine. Okay, look here. Prato is also fine. So just scroll down.

[00:31:57]Just Dial. Just Dial. You know, if the information related to our website is visible here in this Just Dial, what do we call it? We call it Local SEO. This means that our information should be in local web directories. Okay, web directories now mean that when you type in dental clinics in Essar Nagar, dental clinics in Ameerpet, dental clinics in Vijayawada, dental clinics in Warangal, some local websites will add information related to that local business on their websites. If our website information is on such websites, we call them local SO. Okay, so everything is learned step by step.

[00:32:43]Okay, so it's clear. Okay, so the next one is on-page SO. Okay, so on-page is the process of optimizing individual web pages. Search engines can understand the content and rank it higher. So, yes, it's usual. So, how do we do this process?

[00:33:04]We already discussed earlier how we do it. The content and keywords on our web page, the headings given to that content, the title tag, the meta description, the alt text for the image, the internal link and the user experience. All these components are everything that we focus on. On- page SEO. Okay, here you may ask, actually, okay, what do these components mean? How do I understand this?

[00:33:35]Okay, let's take an example. We are on a web page. Okay this is the web page.

[00:33:40]So here is the title on this web page. Okay this title should be relevant to the search query. Dental Care in Hyderabad When someone types Dental Care in Hyderabad on Google, our entire web page will have at least one headline, but we will call it HW to HC.

[00:34:04]Okay, that means we can use a total of six headlines for a web page.

[00:34:07]Any headline, but the headline that is relevant to the session query, should be here. Okay, so what is meta description? So we saw it here, so the meta title that is visible in the tab here is called meta title.

[00:34:23]Okay, meta title, meta description, comes here. Okay, we have separate tools in those tools, we add these, we call them meta description. Likewise, we use images on this same web page.

[00:34:38]Let's say for example, if it is the image, okay, this image is called the alt name for this image, okay, we call it the alt name. Okay, this is the alt name.

[00:34:52]What should we technically name this image? It should be called Dental Clinic in Hyderabad. Technically, why should an image be given a technical name? So let's say for example, I went into what can I say now and typed in Tulsi Plant. When I typed Tulsi Plant like this, I went to the images. When I went to Images and typed Tulsi plant here, I got all the images related to Tulsi plant. Okay so do you also get the same images when you type like this? Yes sir right now my question is when I type Tulsi plant in the search engine called Eagagu how does it show the same images but Google can't see the images okay now if I see a human human I know your voice so I can say that I saw you okay this is Gopi.

[00:36:03]But Tulsi plants have different variants, different stages of the pictures, okay, when the nurturing happens, okay, but everything is related, so it shows images related to the Tulsi plant. How does Google know this is a basil plant? This object is a basil plant. So how is it identifying? So do you have any idea? So do you have any idea?

[00:36:27]Sir, we said that the alt tag is indaka, sir, this is a basil planter, if we tell it that, it will take the image, perfect, absolutely correct, okay, we are in Google, that is, here on these websites, we attach photos, we attach photos here, when we attach photos, it definitely asks for a file name. Give your file name, that is, the image file name, which we call the alt tag.

[00:36:55]Okay, if you give that file name here as Best Dental Clinic in Hyderabad, then by default that image will be shown. What they did here was add the image of the basil plant, so different things are basil. So those related keywords and phrases were added. Now, when someone searches in Google, what the search engine does is that it has billions and billions of images on its server, so every image has the same name. It identifies it and scrapes the website data in a fraction of seconds and shows us the results. This is also a part of the on-page SEO now. You see politicians, if you type one name, other people will come up. The reason is that it does n't mean that Google is making a mistake. What humans are doing is that if someone creates a different name for a person and uploads it, when we type that name here, internet users will see photos of politicians. Okay, what it means is that they gave that name to that photo in the back end.

[00:38:08]Okay, so by default, that name is there, so it shows.

[00:38:13]Okay, so it's clear. Yes, sir, it's clear. So, why is it on the page?

[00:38:23]See the importance of that. So, it helps Google understand your web page. This is useful for understanding what our web page is. Improvising our keywords improves organic traffic to the website and enhances the user experience. So if the click-through rate is high, it means that as soon as our website results are visible to a search query on Google, the click-through rate increases, and the website's domain authority also increases, traffic increases, conversion rates increase, and leads are generated. Okay, conversions are usual, okay, leads and conversations are increasing. Okay so now we need to know the two terms here okay so what are the two terms here earlier when we used it we used it as SCRP okay SCRP it's very important very frequently we hear the word ESCRP okay what is the SCRP search engine results page search engine results page okay this search engine results page is what a search engine user is searching for these results these results are shown on a page okay these results are shown on a page so we call it search engine results page. Let's say this search engine results page is only for Google, which means that if you go to Bing, okay, so I will show in the Bing, okay, the same thing will happen in Bing as well.

[00:39:56]Have you ever heard of Bing?

[00:39:59]Sir, I scrolled down to Tulsi Plant in Bing. What do we mean here?

[00:40:10]Bing search engine is okay. Whatever it is, it can be any name. Search engine is okay. What we mean here is search engine results page. So what we need to understand here is that every search engine is okay.

[00:40:27]Google is a different company. Microsoft is a different company. Both entities are different.

[00:40:37]Who defines how I should show results in this search engine? There is SCRP here. In this search engine results page, as soon as the user searches, who defines how I should show results?

[00:40:50]Look here.

[00:40:52]AI mode is there. All images. Shopping videos. Short videos. News. More tools. Also, here first this snippet comes and here there are images like this.

[00:41:00]Who defines these?

[00:41:08]Google executes it. Okay. When a user searches in this search engine, I will decide why I will show results like this. I mean, SCRP owns it, so it's okay, it's its owner, so it's okay. Similarly, you go to Bing. In this Bing too, Bing is a different entity, a different search engine.

[00:41:40]Who will decide how I will show results when a user searches in this search engine?

[00:41:42]Here, Bing and Microsoft are okay. So, Bing is owned by Microsoft, so it shows Microsoft. That's why you see two reasons here: Images, Shopping, Videos, Short Videos, News, More and Tools, but there are different things in Bing Searching.

[00:42:01]Search Images Videos Maps News Co- pilot Okay, their Co-pilot is in SoAI 2, okay, that's why they highlighted it here. Right, so here's where most digital marketers get confused: when doing digital marketing, these two results are the same, which causes a lot of confusion among clients. In some cases, when a client arrives, there is no awareness of whether it is OK or So Binglow, but they say that both are the same. But what most users do is that the Internet is OK in this system. The default browser in the system is Internet Explorer. Okay, that browser will go to Bing by default. They type here but the results don't appear here, but digital monitors type in Google and the results appear here. So the client asks what I typed here, so I didn't get any results when I typed, what are you doing? Okay, so we should say that it is actually used more widely, so consider that even if it is only visible to you on Google, most of the other search engines will also refer to it. Okay so we call them data sharing how data is shared let's take an example now this data is visible on google we worked on google so scrp results are here okay so look here scrp results are here this data so how does this transformation happen to bing how does it take that is completely technical point of view okay how do we show the work we have done on bing also okay but when we discuss with clients so please do consider google only after you search on google then give me the feedback so will correct them so we should ask which browser they are using okay so many clashes happen this is a big problem in these early days okay that is it clear yes sir clear so so we call these search engine results page So I will go with again so best again ok so best dermatologist Hyderabad ok this search query I typed like this so in the search engine results page our data is visible like this the reason for each and every data to be visible like this is only on page so ok on page so if it is structured like this then our website will come in the ranking got it so little bit we will discuss about the on page soacr means its a search engine results page well optimized pages have a better chance of ranking on the first page Google evaluates relevance quality user experience authority and before ranking the pages so its all About How Right So Comes About means that our web page becomes visible in SoSCRP depending on the traffic coming to our web page.

[00:45:03]First of all, let's understand what type of search intent is. Okay, let's take an example.

[00:45:12]Here, there is a user. When a user searches with the keyword, we already discussed earlier that we call it search intent based queries. So let's first understand what intent-based search queries are.

[00:45:27]So informational, navigational, commercial, transactional, okay, let's give an example.

[00:45:34]What the majority of the users do is the majority of the users view informational content. Also, some people see navigational content. So, they see the objective-related navigation they need, while some see search queries related to business. Some people are looking for a search query that is related to transactionals, okay, so both are related. As a business owner, we need to know what kind of search queries a user is performing. Their business is information-related, but our SEO should be information-related. If their business is commercially related, we should add all commercially related keywords to the website related to that business. Okay, so we need to build on-page SEO based on user search content search intent. Okay so are there any doubts up to this point say yes or no if I go with this more in depth okay I will take the same classes for another 30 days no matter how much in depth I say it will keep going right okay with the practical examples but css a beginner first what we need to understand is why is it important okay first session why are we giving us so much foundation i.e. on page so ok some people get jobs on page so. If we can understand the foundation of on-page SEO, we can practice it easily.

[00:47:07]Some people practice directly without knowing the foundation. Okay, the problem is that when it comes to practicing directly, we have a lot of questions. We will have to find out the answers to all these questions. Okay, why did this come here? So why did it come like this?

[00:47:25]Why should we add a title like this?

[00:47:28]Why should we add internal linking?

[00:47:29]All these questions keep coming up. Okay, if you can only know how to do it, but since we know the foundation, that is, what is a search engine? Why does a user do this?

[00:47:45]What is an intent-based search query? Why does this snippet form like this? Why is the meta title visible?

[00:47:52]How does the meta description come about? What are the back-end reasons for this snippet to form?

[00:47:57]What changes do we make in this snippet? What is the SO impact? Okay, on-page SO? Can we do the best improvisation in the SO?

[00:48:05]What is the importance of the alt tag? Okay, all this is the foundation. Okay, so by knowing the foundation, we will be able to do better understanding and better practice. Got it, but from the point of view we learn here, all these things we will learn during the practice, okay, so from the point of view we learn here, what are the career opportunities in these, okay, so now what module we learn is on- page SEO, when there is on-page SEO, we get job roles like SEO executive, SEO analyst. Content SEO Specialist, Technical SEO Executive, SEO Consultant, Freelance SEO Specialist, all these are very good roles, but it depends on the company we select. The salaries we get depend on the company we select. So, if we are paying 5k from the company we joined, that means that the company is right, so you have to go with the better company. If it is a better company, then better packages will come. Okay, so these opportunities are available to us in the market. So when coming to the fresher salary market, if we look at it here, as we have already discussed earlier, SCO Inton starts from 5000 in the market.

[00:49:26]This is actually for freshers, what I would say is that for freshers, it is from 5000 to up to 20,000.

[00:49:37]For SCO Executive, it is from 18,000 to 30,000. A digital marketing executive will earn around 20,000 and a SCO analyst will earn around 35,000, so this role will be around 30,000 to 50,000. As a freelancer, the sky is the limit. Okay, how much you expect from this is up to you. The salary is defined depending on the company you select. As a freelancer, you can start a project for ₹5000, you can take a project for ₹100,000 per month, you can say that ₹100,000 is impossible, you can ask, okay, but there are roles in the market, okay, so you have to go for this pace, this payout, that is, we definitely cannot go as an intern or an executive or an analyst, okay, just with one to three years of experience. So definitely every SO executive should have a solid foundation and solid experience. Okay, definitely one to five years of experience. If you select a niche category in this domain, you will be able to easily know which companies have this type of company in the market.

[00:50:50]Okay, so initially, definitely not. Okay, if you have at least five years of experience, then here you have a team lead. So, team lead project manager.

[00:51:01]Okay, so in these roles, it can be in agencies, it can be in companies. We have hiring, but the roles are limited. Okay, so we don't have huge roles, which means there won't be many openings. There will be limited competition. Okay, but so we should be the best experts.

[00:51:20]Okay, is it clear?

[00:51:30]Okay, so are there any doubts here? So, Srinivas Reddy, so if everything is okay, then Now I will tell you what the next activity is that we are going to do. Okay, so now it is all about the on- page. So now what we did earlier is the website that we created.

[00:51:56]We created a WordPress website. This is a WordPress website. This website needs to be optimized for search queries.

[00:52:03]In a WordPress website, we need to optimize it for search queries.

[00:52:05]That means we have to work on the back-end. Okay, this is the preview, this is the backend, so this is the nerler, as we have already discussed, whatever activity we want to do on a WordPress website, the source is the only plugins, look here, plugins, so here on the page, so what should we do, look here, so how did they give the meta title, best dental clinic near me in Hyderabad, this is the best dental clinic near me in Hyderabad, how did they add this title, that is, they are in the backend, the same, now let's take an example, I have selected a page called Biryani.

[00:52:44]What is the meta title for this page called Biryani? It says Only Biryani here. So there is only Biryani. I want to add here that this Biryani place is the best restaurant in Hyderabad. But I can edit this webpage, okay, now I want to edit it, so go with Edit with Elementor and it will take me to edit.

[00:53:09]Okay so just a minute so the page is redirecting okay so I redirected this page but what should I give here the meta title should be given okay I should give it Best Restaurant in Hyderabad. But in this edit page we can edit the design but we cannot do the So On Page So activity. So what we need to do for this is install a plugin. Okay, if you install the plugin, then you can do so on page SEO for all web pages. So what is the plugin name?

[00:53:51]Go to the plugin. The plugin name is there are many plugins. Okay, so there are many plugins. The one plugin name is Rank Math. I strongly recommend going with Rank MSO. What is the best plugin for on page SEO? Okay, so install. See the wrong SEO tools to dominate SEO ranking.

[00:54:15]How many active installations are there so far?

[00:54:17]I have 5 correct 4 million. Okay, I was looking at 5000 when it was 5, so now it has become 4 million.

[00:54:32]Okay, so 5.4 million active installations, okay, so one week ago, it would be very up to date. SoFive out of five ranking okay The first plugin came and dominated the market. All- in-one SEO is generally okay. Then it dominated the ASSO market.

[00:55:10]So how much did it dominate?

[00:55:14]That is, ASSO came into the market late after By Default.

[00:55:16]Rank Math SO came late. So what techies use the most is By Default Rank Math SO. So, if you have great technical skills in SEO, then OK Rank Math SEO is what most people prefer. Since SEO is more popular from an installation point of view, the count here is more like 10 million, but when it comes to optimization, SEO rank dominates the market. Okay so I strongly suggested go with the Rank Math SEO so if you want to explore the rest of these tools you can explore it okay that is up to you right so how to install Rank Math SEO immediately after installing this web pages we have an SEO snippet see how we will format this snippet so tomorrow we will learn in tomorrow session okay so such tools there are many things okay so let me start now it goes to okay so one hour okay one hour above goes so the topic is so it stops in the middle okay so that is the reason so I will start it tomorrow. Mean times now if you have any doubts then you can ask in the comment section so okay I will clear so if you have any doubts so on page SO on the topic or else randomly on digital marketing sir then the question you mentioned is this that thing sir we don't use it much sir we use it a lot. Bing is not used anywhere in India. I know where there is a chance to use it. Actually, Bing comes with many great features to beat Google.

[00:57:16]The market was shaken up when Bing came out. To be honest, Bing was a search engine called Google.

[00:57:21]It was completely different.

[00:57:23]Later, it was renamed to Bing.

[00:57:26]When the Bing search engine came into the market, it was a new introduction, and it had very good features.

[00:57:33]So who was the top player in the market then?

[00:57:35]Google. Google was already in existence. What Bing did with new search, new results, and new features is that in just 30 days, all the features that Bing brought became visible on Google. Okay, so what happens in this 30-day period is that all the users switch to Bing, they switch very rapidly. Bing said it had amazing features, and then within 30 days all the features became visible on Google.

[00:58:26]All those who went back came back to Google. Okay, but the thing is, when all the users went to Bing, the accuracy results shown in Google were not coming up in Bing. Okay, this was a draw back to Bing. So after 30 days, all the users came back to Bing and Google.

[00:58:31]Okay, that's the back story of the Bing, but it's the most widely used search engine in the market, and it's only used in certain scenarios, so it's a default. Okay, everyone who uses Microsoft Windows has Internet Explorer, and Bing is the default search engine in Internet Explorer. Okay, whether to use it or not is up to us. If they use it in a contest, then nothing is okay.

[00:58:57]So if they use it in a contest, then okay. I searched like this, "Best Dermatologist in Hyderabad." When I search like this, how will it be visible to me on Google?

[00:59:05]How will it be visible to me on Bing?

[00:59:08]So for this comparison, we will look at these two. C Very scenario Okay the question you asked is good so let's use it in a contest okay we went to a vegetable market okay let's say this is the total Hyderabad city okay there are two vegetable markets in Hyderabad one two when one goes to a vegetable market okay when a person customer goes to a vegetable market everything he needs is fulfilled here okay everything is available this is the same person when he goes to another vegetable market in Hyderabad some things are missing okay okay some things are missing this happens every time. Okay, then what will this customer do? They will tell others, okay, I went here, I had an experience, everything is available to me here, so most of the people will keep going to this vegetable market. Also, this is the same, okay, same like this, we have major competition in the market in India and there are two search engines, one is Google and the other is Bing. Okay, now we are all users. When I go to Google and search, I get the information I need. Everything is the same, users go to Bing. I am not satisfied with some things.

[01:00:37]Okay, now let's say there are 100 active subscribers in India and 30 CR.

[01:00:43]Some of these 30 CR users use Bing and some use Gagu. Most people go to SoEga because they get the majority of the satisfaction from it in the search results.

[01:00:56]In this contest, users select Bing and Ga. Okay, is it clear, that's it, so do you have any questions?

[01:01:12]Tomorrow we'll go directly to the WordPress website, install the OnPageSO plugin, and the content for this web page is actually very generic content. Let's remove this generic content and add real content, that is, SEO optimized content. Let's first write up and add that content and optimize that content.

[01:01:36]Okay, there are two scenarios here.

[01:01:39]When will we optimize the content?

[01:01:42]What else have we done to this website? We have brought the website live. I have not indexed this website for Google search engine yet.

[01:01:53]Okay, when will I index it? This is a mistake that many people make, especially business owners. Okay, never make this mistake. Your business will not be visible on Google. Even if it comes into visible, the song ends up in the wrong listing. Many people don't know.

[01:02:12]Don't index your website immediately after building it, meaning don't index it for search engines.

[01:02:18]After optimizing all the content on the website, we call the URLs permalinks here. After creating all these permalinks properly, only index them for the relevant search engines. A mistake that some people sometimes make is that they index the website for Google immediately after designing it, that is, they index it for search engines, but the content is not optimized and the URLs are not proper. There are many mistakes when we do indexing. What Google does is that it reflects every information on our website as if it were in the NSCRP. What we do at the point when we are indexing our web pages is okay, and it shows the current state as if it were. To overcome this mistake, when some users click on the link like this, they go to the wrong links, so they keep getting a 404 error. In the sense that no URL appears, why does it happen?

[01:03:19]When indexing is done, it is not properly optimized.

[01:03:23]So what a business owner does is hire a digital marketing expert to look at my website and see why it is not visible. So this digital monitor comes in, makes all the corrections, and makes all the changes to the URLs again.

[01:03:37]Broken URLs are those that have been changed to a URL and are no longer visible to the existing URL. Okay, so it takes at least six to 12 months to overcome all these mistakes.

[01:03:46]If we go live early, then we should never go live. We should go live only after the content is properly optimized.

[01:03:57]Without knowing this mission, business owners take indexing in advance and say that my website is not visible. Here a mistake comes and that's our misunderstanding.

[01:04:05]Okay, so the system always works perfectly. The system will always give accurate results for everyone. But the mistake that comes in executing it is the digital marketing mistakes.

[01:04:19]Okay, what is the executed mistake?

[01:04:21]I will show you tomorrow what is the mistake that business owners make in the session.

[01:04:26]How do digital marketers overcome it? Misunderstanding, miscommunication, where does digital marketing come to business owners?

[01:04:33]Conflict is tomorrow. I will show in the real type. Okay, okay, these will be one, two, three sessions. After the two, three sessions are over, go off the pages. So are there any questions? So this is all about the today session.

[01:04:50]Sir, now to the client. So a new client has come in, so you wait for 6 to 12 months, what do I do in that scenario if I don't have a website by then?

[01:05:01]No, no, I'm just waiting. In that sense, what I'm saying is, okay, for that session query, it should come into visibility properly for that session query, okay, when will we index this website in advance?

[01:05:20]This website is not a website, so we will take this website live without any proper optimization. When we take it live, there are many mistakes, both content-wise and URL structure-wise. Don't go live without overcoming these mistakes. If you take it live, it will take three to six months to overcome these mistakes and bring it back to visibility. No matter how fast you do it, it will take three to six months.

[01:05:56]So, if you don't do it in advance, with proper corrections and proper optimizations, it will become visible in real time. Then my point is, sir, got it, okay, okay, Gopi, so tomorrow we will meet in the session. Okay, thank you, everyone. Have a good day.