The discussion sharply exposes the gap between performative political outrage and the resilient reality of cross-border trade. It serves as a necessary reminder that while rhetoric wins elections, data still drives the economy.
Deep Dive
Prerequisite Knowledge
- No data available.
Where to go next
- No data available.
Deep Dive
Carney PUSHES Back Against Trump | U.S. Ambassador Says Canada May Have Missed the PointAdded:
Yeah, I made a comment months ago about, you know, and it's I love how that gets twisted here in Canada.
>> Do you I don't even think you're going to answer this one, but I'm going to ask it anyway.
Do you feel as though there is something happening intentionally or is it is it actually just a really intense negotiation and it's normal for for this to kind of be the the rhetoric and fallout?
>> No, actually it's not an intense negotiation. Okay. There really have been no serious negotiations since October of last year. And that's now betrayal.
>> That's an interesting point. I haven't heard it explained like that before.
>> Yeah.
>> We watch this. Okay.
Talking about with a smile and a smirk.
They're proud of that. They're proud of the fact that they're hurting people in Kentucky. Okay. We want to resolve the disputes on steel. A matter of fact, we had that pretty much resolved in October. And the Canadians blew that up.
Okay. It wasn't the Americans. The Canadians did.
>> But he had said, and I quote, "It started quietly. People, >> oh, you don't have to."
>> Okay, you're going to quote. You got it.
>> I think I got into that once before and all I got into was trouble.
>> And I was hoping that today was mostly going to be nostalgic and really cool.
And then there was a whole lot of stuff that happened over the last 72 hours or so. I heard over the weekend that nostalgia was bad.
>> Yes. Yes. And hope is not a plan. And >> yeah, >> the relationship has been quoted as a rupture. It's a dangerous divided world with the insinuation being that that's due to America. We have a hinge moment.
Uh the government has even referenced the fall of the Berlin Wall a number of times when describing the situation and so and even the international order crumbling. What do you make of that >> in the media debate over the last year have, you know, have helped create the reality that there's more anti-Americanism in Canada than what I believe uh you know that makes it just very very difficult. That's disappointing.
>> And one thing that I have loved so much every time that I go to the US is that I don't have to hear Donald Trump's name as often as I do here in Canada. for if you listen to the content of the speeches uh on Saturday, I expect that list will be expanded.
>> Okay. They're they're pretty proud of the fact of what they've accomplished.
>> I answered the question you didn't think I was going to answer.
>> I'm happy about that. Thank you.
>> That's that's really important because Canada doesn't have much LG.
>> Just kidding. Just kidding.
>> US Ambassador Pete Hora, very good to see you in person for one of these.
>> It's it's good to be with you again.
Good to see you.
>> Yeah. you know, you're celebrating your one year in this position, which is it's unreal how fast time flies. And I was hoping that today was mostly going to be nostalgic and really cool. And then there was a whole lot of stuff that happened over the last 72 hours or so.
>> I think I heard over the weekend that nostalgia was bad.
>> Yes. Yes. And hope is not a plan. And >> yeah, >> cannot mourn. There's a lot. We'll get into all of that.
>> Oh, we will. All right. Of course, we have to. Come on. So, you know, one thing though that um I am very curious about because there seems to be such a such a different perspective in terms of how Canadians view Americans and Americans view Canadians. And so for you being an American, um you know, in the position that you are in, you've traveled more of the country than I think most Canadians have. What has been one of the biggest surprises in terms of of Canadians as a whole or our identity, our culture that perhaps you weren't expecting to see?
Well, I think I got into that once before and all I got into was trouble.
Um, so uh yeah, I mean geographically it is a uh a beautiful country. I mean I've been up to yellow knife, white horse, so it's kind of like okay colors are important in Canada. So I got to remember that >> and it's spelled differently too.
>> Yes. And uh but you know we've been to Victoria, Vancouver, uh Calgary. B, Edmonton, you know, Winnipeg. We've seen uh so much of Canada. Uh, and it's it's awesome. By and large, the uh the people are are are very very friendly. Uh, there are elements of uh Canada that aren't. Uh, and then people get all shocked and it's kind of like, well, what do you expect a US ambassador to say when, you know, one of your national media outlets >> calls our hockey team monkeys?
>> Yeah.
>> Is that a compliment? In America, it's not. Uh, but maybe in Canada, it's kind of like, ambassador, why don't you understand? That's a term of endearment.
Uh, here in Canada, uh, I love your military. uh they are you know they are from my perspective uh so aligned with uh the United States uh on mission uh doing the work uh and those kinds of things the um you know so those are parts uh the geography most of the people the business community you know one business after another talks about how much they value uh the relationship the business uh that they do across the border. They've created prosperity, wealth, and jobs uh on both sides of the border. That's American companies and Canadian companies. Uh so that's all very very good.
>> Do you think in what exactly I'll rephrase this, what exactly do you think it is that Canadians seem to be misunderstanding about the situation right now?
>> I far be it for me to say that Canadians misunderstand anything. All right. Uh >> well, if we're speculating, >> the um No, I mean, I I don't I don't get into uh I have uh but I found that Canadians don't really want to hear those kinds of opinions uh or even thoughts or speculations. So, there's no value in going down there because they're they're not interested in in you know, >> understanding how others might perceive them. I think um my reason for asking that is because obviously there there dozen for me as a Canadian citizen who I I travel to the US semi-regularly and one thing that I have loved so much every time that I go to the US is that I don't have to hear Donald Trump's name as often as I do here in Canada. And the reason why I ask about a misunderstanding is because it seems as though there is such a there's such a gap between the reality, the rhetoric, what people want you to be upset about versus what's actually happening. And so my goal always is, you know, I'm I'm a Canadian who who is very aware of how important our relationship with America is and um the democratic right of the president of the United States of America. I I value all of that and I just can't I think it's more so myself.
I I I misunderstand almost where all of the outrage comes from. It doesn't make sense to me.
>> The I mean, you know, I think uh Doug Ford was recently in Texas.
>> Yes, that's right. He was with uh Abbott.
>> Uh he didn't have a meeting with Abbott.
I think he was speculating and hoping he was going to have one, but >> for whatever reason, it it didn't happen. the uh and he said, "Well, you know, the Americans love Canadians."
>> And I don't know if he was surprised or not. And it's like, we have no reason to be angry with Canadians.
>> Okay. Um you know, most Americans I we had friends visit uh you know, four, six weeks ago and they said, "Hey, we've been in Toronto for a conference for a couple of days. We're now, you know, we drove up to come and see you and we stopped at uh a liquor store out just outside Toronto and we wanted to buy a nice California wine and they were they said we weren't treated very nicely and we're basically told you want Canadian wine go drive south and go across the border. uh you can buy it there and then you can come back up and it's kind of they were thinking >> you can't buy Canadian wine here >> or American wine >> excuse me you can't buy American wine here and they said no >> I'm like well why not you know I mean a lot of that stuff that that's going on is uh you know Americans aren't aware of it you know we don't we're not promoting it >> uh we're not celebrating uh any of this these are tough negotiations uh in terms of USMCA. They affect people's jobs.
They affect people's livelihood. We'd like to get them resolved as soon as possible. Uh but you know, we're not celebrating uh every time that, you know, something goes south on on this. And uh you know, I I was in politics for a long time. We recognize that there are people that are hurting on both sides of the border because of this dispute. Uh and it's like let's focus on getting it resolved and obviously there are people maybe on both sides of the border that feel differently and some celebrate it. you know, um, one thing that I've always thought and just to kind of bring it back down to earth that point is if Canada, and I know the numbers have changed since, but, you know, we'll go based on publishings in October of 2025 where Canada had 85% of its of its goods were tariff-free, and we had 85% approximately trading back and forth varies, you know, month by month. But the part that I think a lot of people seem to forget when it comes to the vilification is that 85% is also because it's being bought by Americans, by American businesses. Like it's it's not like it's just a oh, we're just going to take it away.
>> No, like it's it's so collaborative um and it benefits everybody on on either side of the border. And I feel like that is something that you just you can't afford to pretend like that's not a reality. And and I think the prime minister has continued to say that Canada continues to have the second best trading relationship with the United States of America.
>> It does not compute. That is the best way that I could say it. It's like I don't But wait, he said it's good, but then everybody's mad and complaining about how bad it is, but it's good. How >> you can't have those don't exist together. What >> they do in Canada, >> apparently. We love math. That's uh that's one thing I've learned. Um you know on on the note as well of the the alcohol dispute, as we are all aware, the liberal convention took place and Mark Carney was on stage. And so what exactly did you make of of him? There's so many quotable moments there that I I've I personally felt were really unproductive to everything that's going on right now. But he had said, and I quote, "It started quietly. People >> Oh, you don't have to Okay, you're going to quote. You got it, >> I think. Okay.
>> And if we stand still during this rupture, we will surrender our f surrender our future to others.
>> This is what Americans are listening to.
Okay.
>> The foundations of the international order, the order which Canada helped build and from which we have benefited for so long, that order is crumbling.
Many of our former strengths which rested on our close ties with the United States have become our weaknesses. Now we understood these changes very early on. Other countries are only just now beginning to grasp the full scope of these changes.
And while we have overcome the initial shock of the betrayal, we must never forget the lessons it has taught us. We must take care of ourselves.
>> It started quietly.
People choosing a wine from the Okonogan over one from California.
Anyone Anyone had any bourbon recently?
I don't think so.
Sorry. Sorry. Um, a family planning a vacation to Prince Edward Island instead of booking flights to Florida.
You know, the um, so yeah, the interesting thing is we don't see a rupture. Canadians see a rupture. We're 85% of the stuff is crossing the border is tariff-free.
>> Mhm. Uh, so it's kind of like, oh, that's interesting. The, um, betrayal, we're going through USMCA review.
>> Mhm.
>> Which is built into the agreement and the other, you know, the section 232s that is in the agreement. Those are legal tools that Canada and the United States can use when we believe that there are inequities in the trade agreement. So we are using the tools that were agreed to in the US MCA by all three countries and that's now betrayal.
>> That's an interesting point. I haven't heard it explained like that before.
>> Yeah.
>> Then you go on to you know we watch this. Okay.
talking about with a smile and a smirk.
Yeah. No bourbon. Huh.
Okay. Well, they're as the as various Canadian they're proud of that. They're proud of the fact that they're hurting people in Kentucky. Okay.
We want to resolve the disputes on steel. A matter of fact, we had that pretty much resolved in October and the Canadians blew that up.
Okay. It wasn't the Americans, the Canadians did.
And then I got I want to meet Jeremy Hansen because I think he thought it was a good idea to buy a ticket to Florida.
Even though the prime minister would have encouraged him, don't go to Florida. Jeremy Hansen went. He was a I think I think he views that as a good ticket to get.
And we welcomed him on We welcomed him to join us on a ride as a valuable crew member and make history and travel further than any other American or Canadian, anybody else on the planet had ever traveled in the history of the known world.
the known history. Okay, I got to believe that Jeremy thought this is a good deal. Man, am I glad that I went to Florida. Am I glad I'm thrilled that I've been training with the Americans and that I'm a vital part of a fourperson crew to do something that nobody else has ever done in history.
>> And I think he's happy. And I think the his three fellow crew members have said, "We are bonded forever."
>> Yeah.
>> So I think they're thrilled that Jeremy was there.
>> And I know that uh you know that Friday night for the splashdown uh you know we had 70 Canadians and Americans invited over to the residence to celebrate the successful completion of that mission and something that we did together.
And so it's kind of like, you know, there's there's uh you know, but obviously um you know, it's it's viewed differently by some in Canada.
>> I think uh on that note as well, I mean, there's two things that I I really want to say. One of them just to correct what I view as just such a it's such an omission of truth is even when everybody was cheering about you know it happened quietly and you know suddenly people they just stopped choosing that option.
No we didn't actually it was because it was removed.
>> Yes. Um, in fact, I've I don't drink often, but I found it quite annoying that I cannot make I can't buy the the same barefoot bubbly that I used to uh for for drinks when we have guests over and stuff. But um how does that how does a comment like that strike you in terms of you know America or President Trump and the administration had just issued very recently a series of of irritants trade irritants which every country is going to have of course and to have that document come out it was made public what two weeks three weeks >> oh I mean the list of irritants has been out there ever since. Uh but it but but really publicized.
>> Yeah. But we're now at the point where we have had American products banned from coming into Canada. And if you listen to the speech on Saturday, I expect that that you know, if you listen to the content of the speeches uh on Saturday, I expect that list will be expanded.
>> Mhm.
>> Okay. They're they're pretty proud of the fact of what they've accomplished.
Do you I don't even think you're going to answer this one, but I'm going to ask it anyway.
Do you feel as though there is something happening intentionally to get us to the point where we are right now or is it is it actually just a really intense negotiation and it's normal for for this to kind of be the the rhetoric and fallout?
>> No, actually it's not an intense negotiation. Okay. There really have been no serious negotiations since October of last year. So you've got September, October, November, December, January, February, March. Uh you know, you've got almost Is that right? November, December, January, February, March.
>> You missed April, but it's fine because we're in it.
>> Yeah. So we're, you know, it's roughly six months of no serious negotiations, and the review is supposed to be complete by July 1. Mhm.
>> That leaves us with nine or 10 weeks. Um and the uh No, this is you know I was in again I was in politics. If you are giving the keynote address at your party's convention, these statements have been gone over.
>> Yeah.
>> Intensely >> uh for various audience. Okay. What's this going to do to the 4,000 people that are in the convention hall today?
What's the impact going to be? What's the impact going to be to the liberal constituency?
Um, by and large, what's the impact going to be for voters, you know, and what's going to be the impact on the American audience?
They've they've so these the I know I've been there. Okay. As these speeches are put together, every word the intonation we used to take risks in this country and now we're going to the moon.
the smiles, the gestures uh and that uh they are gone through you know they are practiced uh and they you know so no this is not a chance that this you know that oh well you know that's just speaking off the cuff and cuff and those types of things.
No, this is this is this is orchestrated messaging. You know, it it builds off of and you know, it doubles down on the somebody told me this is not elbows up.
This is elbows up, but whatever. They uh it it's it's a doubling down of the strategy uh of elbows up. And that's okay. I mean, it just, you know, we'll send all of this to to the our negotiating team in in Washington. uh the president will probably see this stuff and the uh it's just recognized that the Canadians coming into these you know the final 10 weeks of review and negotiations their strategy is elbows up. We shouldn't be surprised. Uh it's been the strategy for the last uh n or 10 months. Uh and there's always been questions as to how seriously both sides were as to getting to a deal. uh you know we'll see exactly where this leads.
>> Do you feel as though we have reached or are potentially nearing reaching the point where the perception is is becoming more politically dangerous than reality or it's being prioritized over reality because obviously our nations are very connected, right? So >> but you know it it depends on who you're talking to. If you're talking to the business community, they're very concerned. Mhm.
>> Okay. They I mean I've not run into a business yet that maybe maybe the Chinese auto companies uh you know they're they're thrilled with the direction that it's going. Um but you know the companies that have invested in Canada and have invested in the United States and have created prosperity and jobs on both sides of the border, they're saying we kind of like this relationship. It's worked for us. Uh we've created lots of jobs. Uh, and yeah, we've been looking for years.
We've been looking for decades to expand our customer base and those types of things, but that's not very easy. And, you know, if if if the prime minister can make that a reality, we will be thrilled. But we don't want to give up our American customers. We still think there's a tremendous amount of potential uh to do business with America. And if we can get new markets, great. We'll go after both. And we can do both. I did that when I was in the private sector.
And when I was in the office furniture business, we always focused on our existing customer base and try to get more business out of them. These were people we had relationships with. We knew how to do business with them and all of those kinds of things. And at the same time, we would be looking at, okay, here's a, you know, here's a new company that looks like it has a lot of potential. Can we get in there and get their business? or here's a big company and they're still growing. So, they're buying more office furniture, but they're buying steelcase.
>> How do we go in and get that client? You know what? That's really, really hard uh to get a client to move from uh you know, from one supplier to another. But, you know, every once in a while we'd be successful. Uh Steelcase would sometimes be successful in stealing one of our clients and we'd go back and say, "How did that happen?" Uh but our best markets were always our existing base.
Uh new client, you know, new clients that were growing. The toughest one was to break into existing a mark existing markets where there were already existing relationships. I think um and I'm I'm speaking kind of off the cuff here as well, but when I think about the USC Canada relationship, I can certainly I can understand why people, you know, with the initial Trump tariffs that came out and and Canada took that incredibly personally. And I can't get into the psychology behind why exactly that is, but when when all of that first happened, I recall because I was doing this show back then and and I recall saying like what a great opportunity this is. This is such a great opportunity because it exposed a vulnerability that we have in terms of of you know not really changing anything so that we're able to be competitive with other na with other nations or so that we can increase exports with other nations. And so what a great opportunity to to really you know everybody knows to the grindstone and and let's go and and make this more competitive. Let's start getting some export terminals built.
Let's get the infrastructure done. And I was really hopeful that that was going to be the end outcome. And it and it doesn't actually seem to be. And you know, when you think about trade in general, our former prime minister, Steven Harper, as an example, um he had signed a historic amount of free trade agreements and various other uh levels of of trade agreements with nations. And in that time frame, we only limited our dependence on the United States, if you want to call it that, by 5 to 7%. And that was over a course of 15 10 15 years total when it was all tallied up.
>> Yeah. But remember it's not a dependence of the United States.
>> It's a it's a cooperation.
>> Well, but it but it remember to get that business what the Canadian government or the Canadian businesses had to do. They had to go and earn it the right >> to sell not from the government but from their potential customers. And American companies and business people looked at, okay, we got to go out and buy this widget. And they allowed American companies to bid. They allowed Canadian companies to bid. I'm sure they allowed other international companies to com uh to bid on those. And they looked at it and said, "Yeah, wow. this offer from Canada is really really a good offer.
You know, we're buying the Canadian solution. What this whole reopening of this, you know, you never liked it when a customer decided that, okay, hey, we've been buying your product for 10 years, but you know, we're going to go back and we're going to recompete it. It happens in the private sector all the time. Are we still getting a good deal? It made it made us as a company sharper. We had all the relationships. We had every built-in advantage to keep the business, but we had to go back to our customer and prove why we were their best choice. And I think in across the board, Canada had the opportunity to do that across all kinds of sectors. You don't develop an ecosystem in autos between the Midwest and the United States and Ontario and Canada just saying, "Oh, let's develop." No, you developed it because companies on both sides of the border decided that this is good. This is good for us. This is good for Canada. We're g, you know, we're we're going to build off each other's strengths and weaknesses.
Um it was it was a a great opportunity to sell and a different approach was taken. Okay, we're going to ban, you know, we're going to ban American products. That's okay. All right. Okay.
That's that's the framework of how this negotiation will be rather than taking a look at all of the strengths that Canada has that you have built the reliability the the quality the relationship the you know um it's kind of like okay you know all right that's the world we're in um you know in Alberta it was a different approach >> okay >> one that Premier Smith was vilified for like nobody's business >> right but you know it's because someone called me like right after we had we were, you know, Maduro was review from office >> in Venezuela and people start calling, "Hey, Pete, are we, you know, are are we going to lose, you know, the oil sales to the US because you're going to buy from Venezuela?"
And the answer is, I don't think anybody's thinking about that. Canada is reliable.
>> It's affordable.
Danielle Smith, the folks in Alberta have embraced the relationship. They've made it clear they want to sell us more.
Uh, and they're telling us why buying from Alberta, if we need extra oil, why buying from Alberta is the best option for the United States of America. Uh, here. And here's the whole list of why buying from Alberta is such an awesome opportunity for both of us. it has worked for so long uh that it's kind of like no, you're not going to lose it.
Why would we why would we reconsider that?
>> Yeah.
>> Okay. We've got, you know, it's a relationship that works. Um you know, and you guys want to increase it, we want to increase it. Uh it's not broken, so why why even question it? You know, on that note, um the relationship, and I know we've talked about this a little bit as well, but the relationship has been quoted as a rupture. It's a dangerous divided world with the insinuation being that that's uh due to America. We have a hinge moment. Uh the government has even referenced the fall of the Berlin Wall a number of times when describing the situation and so and even the international order crumbling.
What do you make of that? Well, the uh that's the Canadian perspective. Uh for quite a while, it was actually the uh the perspective of both major parties, right? That elbows up, me too. um until recently where you know maybe we're finally starting to get a at least a debate or a discussion in Canada as to whether there's an alternative strategy to just kind of move America out uh and replace it to can does Canada have the capacity to take a relationship that's 75% of their exports build it and at the same time also look for new customers. I mean at Herman Miller we never just said we're only going to focus on existing customers. We always had you know at least three different strategies existing customers you know emerging customers and entrenched customers with our competition. We had strategies to go after each one of those those we had to do we had to be able to do more than one. It appears that Canada's putting almost all of its eggs in one basket, which is new markets in, you know, entrenched markets, uh, where you'll have to displace somebody else.
>> I That's so I'm so happy that you said that because that is a counterargument I've I've used myself so many times when people will say, "Oh, well, you know, well, we signed thisou with what insert nation here and so this is going to be so great." And I I keep coming back to that is that in the same way that you know we have USMCA or KUSMA as Canadians call it. Other nations have agreements with other nations that are for a certain period of time. And so it's not as though you can just come in and push everybody out. There's certain agreements and then if Canada does come in well now you're irritating perhaps what was another major revenue driver for another nation. Like there's a lot of complexity and nuance to it that's never a part of the conversation. And all that to say that of course Canada should be increasing its trade capacities. Of course we should be. That would be a smart thing to do. But at times I I find myself just so curious as to why our it seems as though our only motivation in doing so is because of America. And and it doesn't actually line up. And and you know, let's think about an example that I' I've referenced a handful of times as well being Australia in that they had somewhere around 40% of their export was going to China. They didn't like that relationship. China was not a reliable trading partner for them. They were being weaponized. It was or like their trade was being weaponized. The critical minerals, all that stuff was being used against them. And so Australia made a decision some seven or so years ago and they said, "We can't keep doing this with China. We don't trust them. we need to be somewhere else where it's it's a it's a government that we align with a little bit more and they're not going to take advantage of us. Having said that, in terms of our geography and everything, we already have these deals with China. So, we're going to keep doing those and the money that we make from those, let's use that to build to build infrastructure to increase our LG exports. Australia is going to be shipping LG to the east coast of Canada even. And I look at that model as an inspiration. I think that's that's that's really important because Canada doesn't have much LG.
>> Just kidding. Just kidding.
>> Funny. That's funny. You're a funny guy.
I got that.
>> Um but yeah, I I think overall at this point in time, it's been a year.
Come on. Is kind of my attitude with it at least. And I I don't I don't quite understand the consistency of the messaging that is anti-America. It's not that's not very Canadian of us for one.
Um, you know, even just as an example, there's been so many individuals who are praising uh the military announcements.
And I remember a few weeks ago there was was it Operation Cold Fury or Operation Cold something in Denmark if I'm not mistaken or I'm getting that wrong, but in in some European nations and the prime minister and a bunch of other people were down there celebrating it, watching it, and it was a big NATO exercise essentially. and the amount of people who were cheering that on and the only thing I could think the whole time was well the United States of America funds what 63% if not more of of NATO.
So the only reason why that's able to even happen is is thanks to their contribution and and thanks to this collaborative effort and it's just really bizarre to almost take the credit for that I guess or pretend as though that is not a reality which is why I ask you know the perception versus the reality and and what it is that we're actually dealing with here.
>> Yeah. I mean the uh um >> operation cold response I can't remember what it was called now. And then there there's also things about the Canadians doing an exercise with frostbite and all of these kinds. We won't go there.
>> Um but you know the uh obviously you know we believe there is a tremendous amount that Canada the Canadian-American relationship can grow off of. Okay. Like I said the business community they see tremendous opportunity both sides of the border. the defense. If I talk to your defense folks, you know, you go to NORAD, uh, and these types of things, they see a tremendous opportunity, uh, and need to strengthen this relationship. I mean, you know, over the last two months, I think the Canadian government has made it clear they will defend the Arctic either by themselves or with the Nordic 5 in the UK.
More reliable partners.
It's like, wow.
70 years of, you know, NORAD where I think we funded a significant portion of that. I'm not sure. Uh but 70 years of NORAD, that's not a reliable military relationship.
Okay. You know, that's that's for Canadians to decide if if they have decided that, you know, America and their experience with NORAD is not a reliable relationship and it's not a model that actually we could grow to include maybe include the United States as part of one of the partners, one of the seven uh I don't even know why they put in the UK. Okay. But you know the Nordic countries, Canada, >> can you please include the United States >> uh in the Arctic defense and if you can't okay all right then you know I made a comment months ago about you know and I love how that gets twisted here in Canada you know >> me too. Okay. You you say something about NORAD. Oh, ambassador calls into question.
>> Yeah.
>> NORAD, right? But I don't hear, you know, as as the Canadian government is now talking about Arctic defense. Uh and again, every, you know, a lot of these words are thought through when they make these announcements. Um, and but I don't hear anybody saying Canada's potentially questioning NORAD, right?
>> Mhm.
>> You know, none of your media will do that.
>> Um, but, you know, it's kind of like, okay, we we we read read this, we listen to it. Uh and it's kind of like a Canada pointedly not once, not one speech or whatever, but you know, multiple times is making it clear that the US is not invited to be part of the NORAD defense, which is a shift. It was six, eight months ago that the government was talking about being part of Golden Dome, which is >> right, >> Arctic Defense. uh Canadian defense, North American defense, you know, some might call it Fortress North America. Um that's, you know, that appears to have moved away. Um so, you know, we're processing all of that.
>> Censorship is back and it's happening everywhere. Platforms are controlling narratives and pushing the stuff that they want us to see. We need to fight back. Rumble is the only company that stood the test of time and deserves our support. On one side, they're challenging big tech censorship, but now on the other side, they've introduced something that gives us protection against big banks shutting us off. Banks can cancel our accounts and freeze our cards. That's why they launched Rumble Wallet, one that nobody can cancel, not a bank, a government, a tech company.
With Rumble Wallet, you control your money. You can buy and save digital assets like Bitcoin, Tether Gold, and the new USAT. Tether's US regulated stable coin all in one place. Tether Gold is real gold on the blockchain with physical ownership of gold bars. USAT keeps your money steady against inflation. No banks needed. It's not only a wallet to buy and save. It also allows you to support your favorite creators by easily tipping them with the click of a button. Support my show and other creators by clicking the tip button on my Rumble channel, wallet.rumble.com.
Download Rumble Wallet today. open an account and step away from big banks for good. That's wallet.rumble.com or search rumblewallet in the app store.
I think it's it's it feels foolish. It feels shortsighted as well. Um because part of the reason why Canada and the US have the relationship that we do outside of the historical things that we have done together, especially if you want to take a look at at past wars and things like that, um is also just geography.
And it's it's actually not a bad thing to have a lot of trade with a certain nation, especially if that nation has a huge market in comparison and you have a lot of production that you can send to that huge market, right? There's nothing inherently bad or wrong about that. And while I obviously understand how some people could view that in a in a way where it feels as though, you know, somebody's threatening them.
Again, I I keep going back to well, if 85% of our trade goes to America, that's because they're buying it. So, you know, obviously, and perhaps this can be my next question to you, actually, is I feel as though there's >> I answered the question you didn't think I was going to answer.
>> I'm happy about that. Thank you. Um I always I always hear people um particularly online as well as in the media where they will infer that conversations like what you and I are having right now um which of course they're they're hard conversations to have. There's there's two nations that are in the middle of these negotiations right now and if it's not it's not always going to be perfectly sunshine and rainbows, right? That's welcome to life. But there's a lot of people who would hear things about you saying that, "Well, we don't view it as a rupture," as an example, and their immediate gut reaction would be, "Well, he's lying.
They're lying. America's lying. Trump is lying. I don't trust Trump." Well, you sure did when he first made that truth social post about a year ago, and now you don't trust him. And so I suppose my my question to you is in that for the people who who feel so certain that they that you guys are lying and and America doesn't want to be our friend and they just want to own us like it was run on in the election campaign. What would you say perhaps to offer, you know, a touch of reality or even some hope to those individuals?
>> Again, you've got the second best trade deal in the world. Um that doesn't look like a rupture to me.
>> Mhm.
>> Uh we still have what $2.5 billion dollars worth of trade crossing the border each and every day. Uh you know we have um you know we're you know NORAD from our perspective is still working.
You know, we just uh co I think about a month ago, we had one of our Coast Guard people get severely injured when the cable broke and that was holding up their basket as they were going down to uh help some people on a boat. Um the we called for help.
The closest helicopter rescue team was in Canada. They came and picked the guy up, took him to Victoria for treatment. Uh, they recognized there was a good chance he might not make it. They did the things that friends do or that partners do. They flew into America, got the family, and flew him back to Victoria.
>> Wow.
>> The guy ended up dying. But, you know, that's that's how it works. Uh, you know, I think a week later or a week before that, uh, we had a couple crazy Canadians, okay, decided to go on Lake St. Clair with their four-wheel drive or snowmobile, and they kind of went, whoa, what happened to the ice behind us? It it is now water.
And, you know, so they called for help.
the two Coast Guards folks stations on both sides of the border. They didn't look and say, "Okay, let's geollocate this four-wheel drive, figure out if they're on the Canadian side of the border or if they're on the American side of the border to figure out who needs to pick them up. These guys need to be picked up." Now, it was an American helicopter.
You know, they went and picked them up, dropped them off in Windsor.
A happy ending. uh to potentially a difficult story. Uh I'm sure they're not happy. I assume they lost their four-wheel uh little >> that happens so frequently in some parts of the country. It's crazy.
>> But that that's how this stuff that's how this stuff works >> and that's uh you know some somehow that's getting lost uh in in the debate and in the discussion right now. And that's too bad because those types of things happen each and every day um between the two countries. And that's why I say the defense people, it's second nature to them, okay? They don't sit there and say, "Well, wait a minute.
It's the Americans turn. We've done the last three. It's about time they pick up their, you know, their end of the bargain." It's kind of like, okay, it's just, you know, we've had three instances where it made most sense for the Canadians to do it. And who knows, maybe the next 10 will be all Americans.
That's that's what we are focused on.
>> Yeah. Nobody's keeping count on on things.
>> Nobody's keeping count. Nobody's doing, you know, exactly where is the border and whose responsibility is. It's kind of like it's our joint responsibility to protect the lives of Americans and Canadians. Uh and we'll do it whatever is the most effective and best solution to make that happen. I uh I want to ask you as well before before we run out of time here, you busy guy, that there's been so much talk in Canada about the middle powers from the prime minister's Davos speech and I haven't heard you really comment on that yet. So I would love to know your thoughts on that or or what you make of the signal perhaps that it sends >> the um do what you want. Okay? Form form your you know your m your middle powers alternative universe.
Okay.
Can you remove a Maduro?
A threat that everybody said, "Oh, we're glad that they're gone." There's only one c country that could have removed him the way that they did. That's the United States of America.
Okay. countries say, "Well, you know, we should have done that through negotiation."
Okay, this is as we're losing 50,000 people a year to fentanyl. Canadians proportionately are losing the same amount.
>> They're they're killing our young people with fentanyl. They're bringing drugs in here. They're bringing their gangs in.
Uh they've been warned. They were given escape hatches. You know, Donald Trump said and his team said, "We've waited long enough. We've given Venezuela enough offramps to to fix this. We have to protect and secure American young people, and by doing that, we're going to protect a lot of other young people uh around the world, including in Canada. We're going to remove him." And we did it. Uh, and what 2 3 months later, things appear to be going pretty well in Venezuela.
Okay. Is it perfect? Is it, you know, is is it the equivalent of a Canadian province or an American state in terms of how it's functioning and uh law and order and no, but they they're not exporting drugs anymore and they're not killing our young people. M uh thank goodness um Iran was on the verge of having a nuclear weapon.
>> And can I also say just on Iran, this one has bothered me a bit. Um just as a lover of history myself, you every US president, if I'm not mistaken, as far back as Carter had mentioned that Iran was a huge threat, needed to be taken out. It was going to be a thing. And and nobody ever did it. and then uh Trump comes in and and then Trump actually takes action. And I do believe as well part of the disconnect for Canadians too is that the protests leading up to the um to the actions of the United States there were not documented at all in this country. Um, the only reason why I had an an inkling into what was going on is thanks to military friends that I have who are serving in in both the US forces as well as the Canadian ones who were in the general area who some of which have fled and recently came back home. Um, but that was the only reason why I knew anything. And I I have a a couple of gal pals of mine who are Iranian who fled the regime a number of years ago and they were informing me of everything and you know being cut off from communication and it was just such a bad situation but it wasn't documented >> you know and this is a regime that to number one imagine what would have what would be happening now if they had a nuclear weapon these folks from our perspective very easily could have used it. Uh the second thing is the estimates are what anywhere they shot I think literally they shot 30 to 50,000 of their own citizen who were rallying for you know some kind of more freedom and rights and these types of things. It was not debated. They were just killed um slaughtered in the streets. Uh, so people may not like America's military power.
Okay, they can't do middle powers can't do this. They can't even come close.
They can. They're great at negotiating, but sometimes maybe negotiations just don't get you to where you need to be.
and having negotiations and the capability to back that up with action uh I think is a much better combination to get to a good result than just negotiation. And people can always argue about did you exercise it at the right point?
Should you have waited another six months, six weeks or whatever? You know that that's that's a legitimate debate to have.
>> But to see what's happened in in that part of the world, uh no one else would have had the capability to do that and the um you know, so we thought we needed to do this to protect and stabilize the Middle East and protect our own interest and protect our own country. That's a right that we can make. That's a decision we can make. Canada has decided and others have decided they're not going to support that uh or support it to only a limited amount. Uh that's a decision that they can make.
>> What exactly is the uh the reality right now of the situation with Canada versus what media outlets are reporting on? Um because you know as we have mentioned throughout this whole chat with the liberal convention it's it's very anti-America and so what is the reality?
>> Oh I think the uh like I said the business community the military folks they are very very supportive of this relationship and strengthening it and moving it forward as well as exploring other options. Okay doing multiple things.
I think that the uh from a political standpoint, you now hopefully you're now starting to get a debate. Um from a media standpoint, chalk one up. Okay. you know, uh, the the political and the media debate over the last year have, you know, have helped create the reality that there's more anti-Americanism in Canada than what I believe. Uh, you know, that makes it just very, very difficult. That's disappointing.
>> And lastly here, how do we go about healing the relationship at this point?
Well, uh, we've indicated a very great willingness to, uh, to heal the rel, you know, not heal. We, again, you go to Doug Ford and others go to America and say they don't think there there's Yeah, it's great. They don't think there's a problem. We're not focused on it. Okay.
We're still getting 85% of the stuff we buy from, you know, uh, and going back and forth ac across the borders is terrorfree. The uh the second thing is uh you know, you don't have Donald Trump out there talking about uh a betrayal of a relationship. Uh you know, you don't uh you know, don't buy Canadian, don't travel to can Canada. Uh you want to see uh and he's I don't think he's going to do that. Okay, he hasn't done it for a year.
>> Uh you know, we talk about the possibilities. Okay, Americans are forwardlooking. We are talking about the potential. Okay. Let's do oil together.
Okay. Energy dominance in North America.
Let's do autos together. Autod dominance in North America. Let's do uranium nuclear power together. Dominance North America. Let's do critical minerals together. Dominance North America. Uh you go down that, you know, let's do defense together, you know, fortress North America. We're talking about the positive potential of what we can accomplish together.
Um, Canadians will have to see exactly uh that that's our view. Um, you know, Canadians will have to filter through what they're hearing uh from from their side as to are they hearing that same vision um of let's do things together.
Well, US Ambassador Pete Hora, congratulations on one year. Thanks for being here and uh always a pleasure to chat with you.
>> Great. Good to see you. We'll see you again soon. We'll see you at I don't know. Do you go to Stampede?
>> I will be there. Yes, >> we'll be there. It's okay.
Related Videos
US-Iran War LIVE: US Launches New Strikes On Iranian Military Site Near Bandar Abbas | WION Live
WION
6K views•2026-05-28
Guess Which Country Trump Is Threatening To Bomb Next! w/ Chris Hedges
thejimmydoreshow
5K views•2026-05-30
TRUMP LIVE | POTUS makes massive announcement on Iran nuke deal in high-stakes cabinet meeting
TheEconomicTimes
536 views•2026-05-28
The Silence Around Alex Coughlan | #80
RealEddieHobbs
2K views•2026-05-28
Did China Get to Marco Rubio?
ChinaUnscripted
1K views•2026-05-28
Sonko Is Now Speaker. But Who Are the Two Men Who Made His Return Possible?
djbwakali
11K views•2026-05-28
Why Was There No Mention of Israel or Gaza in The DNC's Autopsy Report
wearefindout
227 views•2026-05-29
Trump Just Got HUMILIATED... And It's Going VIRAL
harryjsisson
46K views•2026-05-29











