Why More Options Make You Freeze

[00:00:00]More choices don't help you.

[00:00:02]They freeze you.

[00:00:04]We think more options means more freedom.

[00:00:08]But every new option adds a comparison.

[00:00:11]And every comparison adds doubt.

[00:00:14]What if this one is better?

[00:00:17]What if I miss something?

[00:00:19]So your [music] brain keeps scanning.

[00:00:22]Keeps checking.

[00:00:24]Until choosing [music] feels risky.

[00:00:27]Not freeing.

[00:00:29]That's not indecision.

[00:00:32]That's overload.