THE SAD TRUTH ABOUT KYLIE JENNER'S FACE...

[00:00:00]Fashion trends are supposed to disappear, right? That's literally the entire point of fashion. But over the last decade, I think something really strange happened. We started treating our own faces like trends. Think back to around 2015 for a second. I know that feels like a long time, but it really wasn't that long ago. It's actually incredible how beauty standards changed during that period. Kylie Jenner's lips became one of the most talked about features on the internet. And almost what felt like overnight, social media was completely flooded with tutorials on how to get that specific look. At first, it was makeup tricks and lip liner, and then came the infamous Kylie Jenner lip challenge. And before long, lip filler clinics were reporting massive increases in demand because people realized makeup just wasn't cutting it no more. The more time that you spent scrolling on Instagram during that period, the more it started to feel like everybody wanted the exact same face, as though there had suddenly become a correct way to be beautiful. And everyone was spending like thousands of dollars to alter their perfectly normal appearances simply because social media convinced them that beauty wasn't just something you were born with anymore. It was something that could and perhaps should be constantly upgraded and changed whenever a new face trend appeared online. But what happens when that trend EVENTUALLY CHANGES? SO, BUCKLE UP because you know besties, I'm about to jump into that today. I want to explore how Kylie Jenner accidentally changed beauty standards for an entire generation. Why women began treating their faces as if they were seasonal fashion trends. Get a grip. how the beauty industry made billions convincing people that they should surgically alter themselves and why so many women now are desperately trying to reverse procedures that were meant to make them feel beautiful forever. I guess forever is only a season now, huh? And before we hop in, make sure you guys like the video, subscribe down below, and if you haven't already, feel free to take a moment to subscribe to my Patreon community. It's only $5 a month. I I know you've got that sitting around under your car seats, girl. And if you want to help support the channel, I do really appreciate it. I honestly don't think people realize just how much influence Kylie Jenner had over beauty standards because that point in history really felt like a fever dream. When I look back on it, I can't believe it was real. When we talk about celebrities chasing fashion trends, those nasty big fat Balenciaga sneakers from however many years ago, we're usually talking things that are temporary. They come and go. You know, Rihanna rocks a new look, everybody buys the same thing for 6 months, and then everyone moves on. But Kylie really changed everything. Before Kylie, lip filler definitely existed, but it didn't feel like it was something everyone was talking about. Cosmetic procedures were still viewed as something relatively private, and most celebrities refused to discuss them altogether, kind of like Kylie did for a while, or of course that their appearance had absolutely nothing to do with surgery. Then all of a sudden, Kylie's lips became one of the biggest talks of the internet. It's all anybody could talk about. People were making YouTube tutorials, trying to recreate them with makeup. Teenagers were literally suctioning shot glasses onto their mouths during the infamous Kylie lip challenge. And speculation about whether she'd had lip fillers became headline news across the world. And what hurts the most is Kylie did eventually admit to having lip fillers after literally denying them for years. But by that point, the conversation had moved so much further past Kylie herself. Her appearance had become completely aspirational. And because she launched Kylie Cosmetics in the midst of that obsession, she managed to build an empire around helping other women recreate a face that millions of people desperately wanted at the time. And honestly, I think that is still one of the strangest business models we have ever seen. Kylie was basically selling the idea that you yourself could buy your way a little bit closer to the face that everybody was talking about. 2018 lip filler blindness was so real because what do you mean I thought this looked natural and no one would know. Kylie Jenner made me do it. I had no free will whatsoever. I mean, no.

[00:03:57]Oh, dear God, no. And see, this whole thing though you guys might not remember it being as big as it was, but I remember. Lord, do I remember. And the truth is, this beautiful woman has no business having lips of that stature. It just makes no sense. It reminds me of Bali May when she was in her filler era.

[00:04:14]It was around the same time. That woman had no business ever touching her face considering how beautiful she looks now.

[00:04:20]We were just blinded. And I'm so happy I never did this, but lord did I want to.

[00:04:25]Being broke at the time saved me again.

[00:04:27]Now, to be completely fair, Kylie Cosmetics didn't contain any filler, which I mean, to be honest, maybe they should have gotten into that at that time. I think Mama Chris could have done something good. A lipstick can't physically make your lips larger. Even if it's a plumping lipstick, like what's it going to do? Just make your lips red and a little bit hot? And I'm not really suggesting that people bought a lip kit with the idea that it would completely replace a cosmetic procedure because I know we're a lot smarter than that. But that's almost what made the marketing so incredibly powerful. Her products existed alongside one of the most recognizable beauty transformations in the world. And the two became almost impossible to separate. Women weren't just buying the makeup because they like the color. Like heck, we all know there are so many other cosmetic brands that are of much higher quality than Kylie's was. Once somebody goes on to become the beauty standard, they stop simply influencing people that admire them. At that point, she was starting to influence entire industries. Makeup brands changed their advertising.

[00:05:23]Plastic surgeons start seeing different consultation requests. Influencers started to adjust their own appearances just to remain relevant. and algorithms then start rewarding the faces that most closely resemble whatever society currently considers beautiful. Looking back now, it's almost surreal how quickly it all happened. Within only a few years, women with naturally thin lips were completely convinced that it was something that was no longer beautiful and that their natural beauty was now something that needed fixing.

[00:05:51]Faces that looked completely normal for decades were now being described as flat, unbalanced, or lacking definition is just so not fair. Not because anything about those faces had actually changed, but because the internet had quietly introduced a brand new understanding of what beauty was actually supposed to look like. I think one of the saddest parts about this entire story is that the financial cost didn't just end once women achieved this ultimate beauty look. In many ways, that was actually the moment where the bills began. Because, of course, cosmetic procedures weren't designed to be oneoff purchases that you pay for and then never have to think about again. Lip filler naturally breaks down over time.

[00:06:29]Botox gradually loses its effects as the muscles recover. Thread lifts eventually lose their tension and even surgical procedures often require maintenance or revision work as the body changes with age. The beauty industry has quietly built an entire business model based off of routine appointments because of course somebody coming in every 6 months to get a top up on the lip fella is so much more valuable than somebody going only once. Like just think about that. I don't think you ever do some sort of cosmetic procedure only once. Now, think about what was happening during the height, like the absolute height of that Kylie Jenner era. Women didn't just book a single appointment and leave it at that. Many people started with lip filler, of course, because that was the one that everybody was talking about.

[00:07:10]Then, of course, they continue to fill up. Maybe it's not enough lip filler.

[00:07:13]They need to go back and have a little bit more and a little bit more. But once the lips became larger, the rest of the face, people were starting to report started feeling really out of proportion. Fuller lips made the nose look larger in comparison. So, of course, then it kind of led into people looking into rhinoplastes. I know it sounds like I'm a boomer when I say this, like, "Oh, it's a gateway drug."

[00:07:32]Like, "Ooh, don't have any beers. It's a gateway drug." But this is literally what this is. Once you get comfortable with a casual needle in your face every 6 months, does going under the knife to get your nose done feel that weird anymore? Then, of course Botox, the skin tightening treatments, laser resurfacing, and countless other procedures that promise to give you the final perfect Instagram face. But before long, what had started as one cosmetic treatment had quietly evolved into years of maintenance appointments and tens of thousands of dollars spent preserving a face that social media had convinced them was finally beautiful. And once you start adding up the cost of what it actually takes to build that perfect face, again, perfect face, and then of course maintain it year after year. The numbers become unfortunately staggering.

[00:08:18]They might begin with lip filler depending on where you're getting these injections done and who you're going to.

[00:08:23]One treatment can easily cost anywhere from $700 to $1,000 a pop. And because hyaluronic acid filler gradually breaks down, it also moves around, it doesn't stay in the same place. A lot of people have to fill and dissolve and fill and dissolve. Many people return every 6 to 12 months just to simply maintain the results that they want. And then of course, Botox is another recurring expense. I spend about $600 for Botox every 4 to 6 months. I get hydroacials maybe every 3 months. I micro needle at home. I do pills at home. It's expensive, but it makes me feel good.

[00:08:54]So, I consider it an investment into myself, and I stop feeling guilty. I don't have other hobbies that are costly, so I feel okay. I wish I could get a tummy tuck and a breast lift, but that feels like too much money. This person said, "I get a full face Botox three to four times a year, and I've had fillers in the past. I spend probably about $8,000 a year on Botox, chemical peels, micro needling, and lasers, and about another thousand on skincare. I don't really spend money on anything else, you know, in order to justify these prices." They say, "Well, I don't do anything else." Which should we not have any hobbies? It's okay. I work from home, so I don't buy lunches or even have transport costs. I never buy coffee when I'm out. If I buy clothes, I buy high quality stuff that lasts, not junk from Unilo. An absolute slam dunk on Unilo. So, besides daily essentials and overseas trip, every 2 years I live like a hermit and look like a million bucks.

[00:09:39]Like these comments are insane because people are choosing to actively spend less in their lives, spending less on travel, on their family, on hobbies, on going out and having a coffee just to be able to afford these periodic beauty treatments that they feel that they have to maintain. Which again, I've always been somebody that says like do what makes you feel good. Like if you like to work out and spend lots of money on workout classes and a personal trainer, or maybe you, I don't know, love to travel every 6 months and that's what you're budgeting for, that's fine. Or if it means you're getting your work done, okay, I I want you to feel good. I want you to be happy. I just think that's insane. Like to simply trade all of the things that you could be doing just to look like a million bucks but live like a hermit. I don't get it. According to the American Society of Plastic Surgeons, the average physician fee is around $435 per treatment. But because its effects typically wear off after several months, many patients receive it multiple times every year. There's even a whole conspiracy going on right now about Botox and how people who have been getting routine Botox are saying that it doesn't work for them anymore. Like, I don't know if the amount of toxin you put in your face eventually just stops affecting anything and then you need a stronger dose. Dose me stronger, please.

[00:10:47]But it also could be a ploy where they're really weakening down the Botox that they're giving you so you come back more often, so you show up more often and you pay more. Plus, think about this. A rhinoplasty costs anywhere from $7,000 to $13,000 before you even start considering anesthesia, operating fees, or even taking time off of work. All according to recent figures published by the American Society of Plastic Surgeons.

[00:11:12]And you guys know that we talked about this in our recent rhinoplasty video.

[00:11:15]You guys simply cannot be spending any less any less than $10,000 on your nose job. You can't. I won't. I simply won't allow it. I simply will freeze your bank account. Instagram demanded a certain kind of woman and then produced her and it completely deranged huge portions of the population in the process. The face was traditionally thought of as a portal to our humanity. But something seems to have gone really wrong. There's so much beauty everywhere right now and so little of it feels attractive. Everyone is hot and nothing is erotic. With the pervasiveness of injectables, facelifts, looks maxing and AI, it feels like the face is separating from the person and the person is separating from the soul.

[00:11:51]And all of this is just happening in front of us on our phones in the most benal ways every single day.

[00:11:55]>> So you had your nose done, you've had your tits done, and what? Botox and filler.

[00:11:58]>> That's Yeah, that's it, right? In 2019, I wrote about Instagram face, the phenomenon in which the most visible faces on Instagram had begun to resemble one another. Their faces were basically contoured by the algorithm, one injection at a time, reconfigured as a consumer guide in a disciplinary manual.

[00:12:13]Today, things have escalated significantly. Ordinary women can get Instagram face at the strip mall, and the rich and famous are getting facelifts instead. I got my third facelift and I thought new face new tour.

[00:12:23]>> That demographic because it's highly over represented in our visual culture.

[00:12:26]It shapes what people think is normal.

[00:12:28]From 2019 to 2022, there was a 75% increase in patients age 19 and under getting Botox. Many young women living in dialogue with what's on their phones have gone from thinking proactive Botox sounds nice and practical to believing that visible aging should be treated like a disease. They are altering the perceived look of youth itself. Here are some things that I do to slow down the aging process as a 14-year-old. I started doing most of these things at 12.

[00:12:51]>> Buckle fat removal, which absolutely exploded in popularity when all of the chiseled cheeks became a massive trend, like when Jen Ortega got her buckle fat removal, can easily cost thousands of dollars on its own. With reported pricing varying dramatically depending on location and the surgeon that you go to, and then almost as quickly as it all arrived, the trends simply disappeared.

[00:13:12]Over the last few years, we've actually watched beauty standards move very far away from the heavily filled Instagram face that dominated the late 2010s.

[00:13:20]Softer makeup became fashionable again.

[00:13:22]Everybody wanted to have the clean girl aesthetic. All these exaggerated, overfilled lips started looking dated, and even the celebrities who helped define that insane era. Even Kylie Jenner herself appear to have embraced a much more natural look. Now, Kylie has even spoken publicly about really regretting some of the surgeries that she's had in the past, which kind of makes this story even more tragic in hindsight. The problem is that reversing cosmetic procedures is a lot less simple than just hopping on the next trend.

[00:13:51]People assume that just dissolving all those fillers will help return them back to the face that they had before, right?

[00:13:56]Like, you put the filler in, just take it out, I'll look the exact same. But of course, you guys already know the reality is much more complicated.

[00:14:03]Dissolving hyaluronic acid filler usually requires injections of an enzyme called hyaluronidase, meaning another medical procedure, another consultation, and of course, another bill. Depending on the amount of filler and the location where it was injected, multiple sessions are required. And like any medical procedure, there are also risks to dissolving and trying to reverse all of the damages from everything you had done before. And then think about how revision surgery is even more complicated. A second rhinoplasty is generally considered more technically difficult than the first because the surgeon has to work around all of this new scar tissue and the anatomy that has already been physically altered. And then procedures like buckle fat removal present an even more difficult situation because once that fat has been surgically removed, there isn't just this straightforward operation where you can simply put the fat back exactly where it was. According to reporting from Allure, dissolving filler often starts around $400, but depending on how much filler somebody has accumulated, how many areas need treating and how many appointments are required, the total cost can quickly climb into thousands of dollars. If somebody decides that filler isn't enough and they want revision surgery instead, the financial commitment becomes even greater. Just think at that point, if you're dissolving fillers, getting fillers, then you're getting a nose job, and then you need to get a revision nose job, the bills are just racking up.

[00:15:20]They're simply through the roof. How are we paying our bills? How are we paying the mortgage or the rent? How are we feeding the children? Surgeons interviewed by Business Insider recently reported that revision nose jobs are literally upwards of 15,000 American dollars. While revision facelift surgeries start around 25,000. Oh my, I feel sick. Because as we know, correcting previous surgeries is so much more difficult and complicated than just doing a first surgery altogether. That's why I think this entire cycle is extremely profitable. I mean, if I could go back and be a plastic surgeon in another life, if I was a little bit smarter, maybe I would. I I'd be the richest man in the world. The beauty industry has made billions of dollars convincing women that they're not good enough and that they need to follow these trends in order to be beautiful.

[00:16:06]And then, you know, you end up spending thousands of dollars just to be some sort of beauty standard that they've literally sold to you. I know I'm giving conspiracy theorist. I know I'm giving tin foil hat, but us girlies on this channel, we like that. That's a green flag. In fact, >> I feel like I've always been a supporter of plastic surgery in way of like making yourself feel better and doing things that like are good for you. But then I just saw Brooke Scoffield Chafield's Tik Tok where she got her eyelids cut.

[00:16:35]We've There's got to be a limit. Like some lips look like they're going to explode.

[00:16:43]Like everyone like you girls are beautiful. It kills me. Oh my gosh. Brie Olsen before all the plastic surgery.

[00:16:50]Beautiful. Beautiful. Now I'm scared.

[00:16:52]>> Now as those standards have shifted once again, many of those same women are spending thousands trying to dissolve all the filler they got to have the perfect Instagram face. And now they're attempting to recover all of these features that they spent years trying to erase. The companies haven't really lost either way because whether somebody is paying to change their face or they're paying to reverse the changes made to their face, the industry is still making a fortune off of the exact same insecurity. As I kept on researching for this video, I ended up realizing that the beauty industry has convinced so many women to do something that would sound absolutely bizarre in any other context. Imagine somebody told you that every 5 years you needed to go ahead and renovate your entire house just because the styles have changed. And finally, just as you've finished spending tens of thousands of dollars to renovate this whole house, my god, you're in recovery mode. It takes so long. Somebody goes and tells you that you're minimalist interiors are totally out, vintage is back in, and now you need to spend a fortune and do it all over again.

[00:17:48]Because that's essentially what women have been asked to do over the past decade. And that's what I find really frustrating as though women haven't already spent years, undergone multiple procedures, and invested extraordinary amounts of money trying to achieve the very appearance that society is now telling them looks dated. That's why I think Kylie Jenner has become the perfect mascot of this entire era. Not because she created these beauty standards by herself, and not because I think she deliberately manipulated an entire generation of women, but because her face unintentionally documented the internet's changing definition of beauty almost year by year. Think about her being like the epitome of the Instagram baddy Instagram face and then a handful of years later goes ahead and gets a facelift, starts dating Timothy Shalomé and is now the poster child of like baddy clean girl reduced BBL no fillers facelift era girl. Holy [ __ ] Like make that my next like password that needs to be like like a high number high character password cuz that's perfect.

[00:18:48]Pretty much when fuller lips and dramatic contour dominated social media, Kylie was the poster child. She was literally the one doing it every day.

[00:18:56]Full beat and like a lace front bob. Now that softer, more feminine, and natural features have become popularized, her appearance has completely shifted to be a part of that trend. Think about how insanely strange that is. People aren't just interested in what Kylie's wearing anymore. Especially because of her brand Kai. Nobody cares what she's wearing anymore. That's a T. The only thing that people seem to care about is her face.

[00:19:19]It's almost as though her face has become the stock market for cosmetic procedures. With millions of women trying to figure out where beauty is heading next before deciding what to do with their own appearance, the beauty industry simply cannot survive if tomorrow everybody decides to be satisfied with their appearance. It constantly needs another ideal to sell, another face to emphasize, and another insecurity to quietly introduce because that's what keeps people booking consultations and buying products. The finish line has to keep moving.

[00:19:47]Otherwise, the industry won't make any money. And honestly, I think that's a rat race. And truthfully, I think that is what is so sad about Kylie Jenner's face. It's because it is the perfect mascot for this rat race. Sure, you can go ahead and keep following her blindly, but if you ask me, it's much smarter and much more financially viable to ignore all of these facial trends altogether.

[00:20:08]Thank you guys so much for watching today's video. If you enjoyed it, throw it a big fat thumbs up. Subscribe down below if you're not already. And if you enjoyed today's video, you can go ahead and click this playlist. I know you will love it, obviously, because I made it.

[00:20:18]Have an amazing day or night or whenever you guys are watching, and I'll see you guys very soon. Bye.