How Smart Entrepreneurs Are Unleashing AI Right Now

[00:00:00]Uh oh. It does say the stream is live.

[00:00:03]Hello. The stream is live. So, here's an opening thought.

[00:00:08]>> Hang on. We're not live.

[00:00:11]>> We were.

[00:00:12]>> We have to hit We have to hit every single platform.

[00:00:15]>> No, but we're live on Streamyard.

[00:00:17]>> Yeah, we are. And we're opening up all the other platforms.

[00:00:21]>> That's why I say they always take a minute or two.

[00:00:28]If you're watching, >> we're live. Randy, let's rock.

[00:00:32]>> If you're watching, guys, this is what you get to see. Live TV. Hey Paula, welcome. Thanks for letting us know. All right, so here's a thought.

[00:00:43]Keeping up with AI is a rigged game and you'll never be able to keep up with it.

[00:00:53]Hey guys, welcome to the live stream.

[00:00:55]I'm Randy Gage and I have a special guest star with me today as you can probably see on the screen. I'm going to introduce him in a minute. But first, if you would just check in, say hey and where you're watching from. And I do want to make something clear. We're literally broadcasting on six different platforms right now. So, some of you are with us here in the mothership on StreamYard. So say hey and we can see your comments here. So check in, say hey, let us know where you're watching from. Uh then we are live on Ford's YouTube channel, Ford's Facebook page, and maybe >> a couple other places, >> right? And then on my Facebook page, my YouTube channel, and I believe my Instagram.

[00:01:49]just we still would love to see your comments there, but we're not going to see them live. But we do have our teams watching those and when there is a relevant question that's for everyone, they're going to share them with us in this room. So, uh, just know and we will ask you to check in. And so, same thing, no matter what platform you're on, just say, "Hey, let us know you're watching because we'll be looking at that afterward."

[00:02:18]So, three things I want you to know about this one hour that we have together today. First of all, you're going to learn why most for why why most people haven't really been successful with AI and it's not the tool.

[00:02:37]The second thing is you're going to understand if you have this fear, if you have this belief that I'm just not technical, I'm too old, I'm not a digital native, I can never learn this stuff. We're going to blow that up and you're going to see, hey, I really can do this. And then uh the third thing why trying to keep up like we talked about why that is the worst possible formula because that would just drive you nuts. All right so let me introduce my co-partner here.

[00:03:16]This is Ford Sakes. Ford is has been my digital IT slashte guy for literally 35 years. Ford built the first website that I ever had.

[00:03:33]Ford built the first mobile app I ever had. Ford opened up the first social media channels I did. Anything technical I take back to Ford. He is a brilliant entrepreneur. We share some commonalities. We both were come from let's say not so idealistic childhoods and families of origin and we both lived on the street when took care of ourselves from the time we were 15 years old and we were on our parallel journeys and the moon was in the seventh house and Jupiter aligned with Mars and we met along the way and like I say he is I've entrusted him with my my whole business ever since. And we have done literally hundreds of projects together that have produced hundreds of millions of dollars in revenue. Uh, arguably billions for some of the things we've done and the spin-off effect that they've had. Um, Ford is a mad genius. He's not a tech guy. We actually debated if I interviewed him and said, you know, like, how many computer science degrees do you actually have? Because he has none. How many Ford and I are both high school dropouts who became multi-millionaires as entrepreneurs. So Ford, and this is why I asked Ford to do this session on my channels for my tribe, my clients, my coaching people.

[00:05:14]I'm telling them you have to go to Ford's events. You have to learn AI from the guy who is not a engineer. He's not a programmer. He's an entrepreneur who knows how to use AI to grow and scale your business. So, Ford, thank you for doing this. Say hello to all the nice people out there in internet. What a what a great introduction. You know, when you started off and you were talking about technology, technology, I would just tell everybody right now, uh this isn't about technology. And I think that that's one of the biggest problems people have right now is they're all seduced by the technology and they're looking for the next bell and the next whistle. And you know, anybody, you know, as a Hall of Fame keynote speaker, both of us, you know, when we go out and do presentations and trainings, I never want to be introduced as an AI expert because the more I know, the more I know I don't know. And I look through everything through the lens of business.

[00:06:18]Is this going to help me expand my influence? Is this going to help me build my tribe and my list? Is this going to help me get leads? And is it going to get new and repeat sales? And more importantly, is it going to improve operations? Right? So, I look at this through that business lens. and use AI as a as a secondary element.

[00:06:35]>> All right, so if you guys are in on that, whatever platform you're at, just type in the chat, yo, I'm in. And by the way, if you have somebody in your team, in your company that you work with and they're not on here and you think they need to be, send them a link and say, "Hey, catch this live stream." Because it's important on how we need to think about AI. what you're going to see. We only have an hour together. Ford is not going to show you any programming tips, how to set up any apps, any of that.

[00:07:09]We're going to talk about the philosophy of how you use AI to grow your business, and then he'll share something with you at the end that you will hallucinate over. Um so Ford what I see in my clients in the space is this silent tension.

[00:07:32]There is one group of people who just feel overwhelmed.

[00:07:38]They can't even me I'm you know me I'm in AI every day. I'm working with AI every day. But sometimes I open my email and I open the newsletters I read or the podcasts that I listen to or watch and I'm like, how many new platforms can come out? How many new techniques? How many of this? How many of that? And I think there's this tension between people who are trying to keep up, which is impossible. The game is rigged. And then this other group, which is where I really spend my time, which is just quietly going about their business actually using AI. They found just a few simple tools that they can understand and they can work and they're skyrocketing their productivity, their reach, even their profits in many cases.

[00:08:36]Would you maybe start with that? Why?

[00:08:40]Anyone who's watching this or listening who thinks I just can't keep up it, you know, the game is rigged. Can you What would you tell those people?

[00:08:49]>> You know, I I would tell people stop consuming and jumping on the next shiny object and start building. You know, you have to make AI a habit, not a hobby.

[00:09:02]You know, it in this day and age, it's the strategy in how you think about AI and how you think about your your relationships with your customer. You don't want to outsource your relationship to your customer. You don't want to click the easy button where people start using AI and they start prompting and they they get this um unconscious sense of competence that they really understand it. So, they're they're dangerously overconfident that they think they understand it. And those are the same people, Randy, that will send you an email that say, "I hope this message finds you well." 65 M dashes.

[00:09:39]And then at the bottom of their message, when they send their email, they didn't pay attention when they copy and paste and it'll say, "Would you like to make this message more friendly and add more personality?" And and so, you know, you can't outsource the relationship. So, today, what we're really talking about is strategy and and the dos and don'ts of what to do differently. And regardless of what level you think you're at, I mean, the scariest people to me and you are those people who think they know everything but don't know what they don't know. Now, this weekend, you and I are both going to be in Austin, Texas. We're going to be talking to speakers, authors, trainers, and consultants. And as you'll remember, uh, 20 years ago, you and I actually helped start the million-doll speakers group.

[00:10:21]That was speakers who earned over seven figures. And the reason we started those conversations was because it was the strategic thinking of the conversation.

[00:10:28]It wasn't just how to find more speaking engagements and get more deals. It was how do we think differently? And today on this live stream, what I want our viewers to listen to, regardless of what level you think you came into the room with, is you need to start building with it, not just learning with it. You'll need to look strategically and we'll go through and you know as you ask more questions Randy how to actually position yourself to be the authority to be findable and to leverage these tools to start simple and then get complicated.

[00:11:01]But it really starts building with AI, not just using AI.

[00:11:06]>> Yeah. And guys watching, I'm going to I'm telling you right up front, stay to the end because that's where the payoff is because we're going to build it.

[00:11:15]building block by building block by building block. So the key words I heard were learning versus building and you said stop consuming, start building.

[00:11:31]Just riff on that a little bit please deeper.

[00:11:34]>> So so you know this is the type of world that you start by doing. Every day uh there's a new change. This morning I opened up my inbox and Notebook LM which has been very popular is now called Gemini Notebook. So in in 24 hours if you learn the bells and whistles that the menus are changing, the settings are changing, the capabilities are changing.

[00:11:57]You know the way this works is everybody all the large language models are competing for your attention. So whether it's chat, co-pilot, gemini, perplexity, doesn't matter what, Claude, of course, they're all competing for your attention. So as of today on this live stream, I believe that Claude and Perplexity are the two biggest ones that everybody should be using. Now certainly you can use Chad GPT and you can use the other ones. And if you're wondering what the hell I'm even talking about, what you're really looking at is the difference between AI chat bots where you're chatting, you're you're reactive, you're you're answering and getting content, you're getting questions. So all of the models have that chat feature. But the new future is the agenic feature, which is where it actually performs tasks for you and builds the tasks and does a series. So basically what I would tell everybody is if you've got an an employee on your team or someone in your company or you if it's your responsibility and you work at a computer and you follow a certain series of steps you're replaceable because it's redundant and if if you can do it with a computer AI can do it better faster with no breaks and no drama and no bull. Look at that Randy. I got my own little beep button so I can cuss. So, you know, to the difference is a chatbot's going to give you information. A genic eye is going to follow a series of processes. And we'll get into it. We don't want to, you know, talk too technical here. But the future is not outsourcing the relationships.

[00:13:35]You have to look at what processes do you have that are redundant and repeatable.

[00:13:40]What things are just content? AI is great at analyzing data, but you have to look at how to set that up. So it's the strategic part comes from learning it and using it and building with it and verifying your answers. So I would say test, track, modify and repeat, right? You're testing something, you're tracking the results to see what works. You're repeating the one piece that works and and you might be modifying one thing and then repeat. So test, track, modify, repeat. And that's something you and I have done for decades with copywriting, right? We we do an AB split test. We send out two different headlines. We test and then we track which one got the best lift, the best response. Then we modify one element. Maybe we change this or add a graphic or add a video or add and then we test again. Well, it's the same with AI. So the the foundational methods that you and I have both used to help our clients make billions of dollars is the same now as it applies to AI. That's why you and I are looking at this different than a lot of other people that might have computer science degrees or but might be more uh computer science technically or academically. But it's not about that. It's about the outcomes and the results that you get.

[00:14:53]>> Okay. So Devin or Crystal, if you're watching, I got a message here from downtown Rebel Brown. She's on my Facebook page and she's saying it isn't live there.

[00:15:07]So check on that, please. Sam, if you're logged on, Sam, will you please?

[00:15:12]>> Yeah, I see Facebook, Facebook, LinkedIn, YouTube, YouTube, Twitter, and Twitter. I don't see another one on there. Um, so we'll have to you talk for a minute. I'll call I'll call Crystal, but I don't think we can add him while we're going.

[00:15:28]I think we can. But anyway, all right.

[00:15:30]I'll let you do that. So, Sam, if you would send a message to Devin, I mean to Rebel and give her the link for the Streamyard link so she can get in here.

[00:15:40]So, um and so Devon and um Crystal are not watching this live.

[00:15:46]>> They should be, but I I think Devon's at a maternity thing because she's having a new baby.

[00:15:51]>> Yes, she is having a baby any minute. So yeah, you matter of fact, we might be live streaming the birth. So hang around for that.

[00:15:59]>> This is her second kid. She had her first kid. This is the other one now. So anyway, let's keep going with this. But but we want everybody to be on this or at least bookmark this um and be able to see it.

[00:16:09]>> Yeah. So the dangerously overconfident part, you mentioned that earlier. Yes, >> I think we need to talk more about that because there are people that don't know a couple of things. One, they don't know that a conversation with a chat is not an agent.

[00:16:34]And they don't know that the first answer, you have an expression you always say about the first answer.

[00:16:43]Explain that, please.

[00:16:44]>> All right. All right. So, here's a couple quick tips so you can make sure that you actually left with something for those analytical people in the room.

[00:16:51]Look, the first answer AI gives you is a fast answer, not a good answer or or the right answer, right? So, AI is trained to for volume to give you quick answers.

[00:17:02]So, the best thing you can do is always ask it a second question. So, one, not the first answer, always ask it a second question. And that doesn't matter whether it's Agenic or whether you're just in a chatbot in Copilot, Gemini, Perplexity, Claude, Chat, GBT. So the first answer is never the right answer.

[00:17:20]The next thing is you need to make sure that you go into any profile that you're using, any system that you're using, and turn off improve the model. You see, they're all going to have something that says, can we use your data to improve the model? That's code for we're going to take your data. Right? So, uh, I probably should also say that in this live stream that this presentation is for information and educational purposes only. We are not giving you legal advice. So, um, it's Devon actually calling. Randy, talk to her for a second.

[00:17:54]>> Okay. So, we want to talk about the epiphany here. Um, the epiphany of understanding that these models are programmed to pander to you. They're programmed to feed your ego and tell you exactly what you want to hear. And you have to counterprogram against that. That's why Ford is saying, "Hey, the first answer is almost never the right answer."

[00:18:27]You're back.

[00:18:27]>> Yeah, I'm back. So Devin just called and said that you're live. You you asked us to go live on your Prosperity Nation page, not your >> Yeah, that's one Facebook page. Well, it's live there.

[00:18:38]>> Okay. So >> So you're live. You're just not live on the rayage.com.

[00:18:41]>> I'm going to mute myself and tell uh Deon.

[00:18:44]>> Well, while you're doing that, let let's go back to a couple quick tips for everybody here. One, >> the first answer is not the right answer. Always ask it a second question.

[00:18:52]Two, make sure you go to any profile, any program you're using, and go to your profile settings. look for data security, privacy, and just turn off improve the model because you don't need to be doing that. Um, if you've got an enterprise version of any of these pro products, they have got that turned off.

[00:19:07]Um, the next thing is as you're thinking about using AI, you really need to realize that you want to own the AI playbook, but you want to rent the technology. So, what does that really mean? There are a lot of people who created some really elaborate workflows in Claude's new Fable. table came out within three days. Millions of people had created these really amazing apps and workflows. Then the government came in, they shut it down, and millions of people lost their workflows overnight.

[00:19:39]So, what you want to do is you want to own the playbook. We'll talk more about playbooks in in a minute here, but a playbook is basically a series of instructions. Think about if you hired an employee, you would give them standard operating procedures. So, for example, I have a podcast every week.

[00:19:54]It's uh Fortify Live. We go live on Wednesdays at 11:00 a.m. Central time where I share business insights and I interview CEOs. Well, I have a playbook for a guest. So, I can say my next guest is Randy Gage. And what does it do? The playbook has instructions to go out to Perplexity and research Randy. Now, why Perplexity? because perplexity is set up to Substack and Reddit and Wikipedia and Google and ChatGBT. So, it's going to give me a more rounded research answer.

[00:20:28]So, it's using the right tool for the right job, right? So, the first thing it's going to do in the playbook is it's going to go research raining gauge.

[00:20:34]Then, it's going to look at his content, his value propositions, and it's going to check all his social media. Then, it's going to do an alignment to his message and my ideal client profile.

[00:20:48]where it's going to say, "Okay, Ford's listeners and viewers are entrepreneurs, business owners, franchise brands, private equity group, corporations, associations, and it's going to craft the hook." So, in in one click of a button saying, "Randy Gage is my next guest." It's going to research Randy.

[00:21:05]It's going to make the show hook. It's going to make the show introduction.

[00:21:08]It's going to make the softball interview question to get the conversation started. It's going to give me seven questions to ask. I don't have to follow them exactly. It's going to give me a a a show rackup uh because Randy has what's called rocket boosters.

[00:21:22]So, he'll have these quick snippets so I can share tips with the audience. Maybe he has a lead magnet, an upsell or his new book, which if you haven't gotten, everybody should go to Amazon right now and get Wealth Without Apology on Amazon. So, go go get that book because it's it's it's required reading for everybody.

[00:21:41]>> Buy two copies because I need the money.

[00:21:44]>> Yeah. So what it's going to do is the the in in so what I used to have someone pay to do I just I did the playbook first. The playbook was a series of steps very specifically outlined with the outcome the expectation the conversation they need to have and then keeping the human in the loop and validating your answers because you're responsible for everything that AI puts out. And that's what a lot of people don't realize that if you're using AI to create lead magnets or content or email autoresponders or anything, you're responsible for that content. And AI is prone to agree with you and hallucinate.

[00:22:20]And that's what the mistakes that people make. You know, people say, um, you know, I'm going to check AI. You know, I'm looking for adventure. I think I should jump off this building. Can I fly? And AI will say, yes, I think it'd be a great idea. And then you can say, "Well, I think I might die." And say, "Yeah, you're probably right. You shouldn't do that." And so, you have to realize that at the end of the day, AI right now is a toaster on autocomplete.

[00:22:46]It literally tries to think what the next word is. You've all been using AI for decades. Grammar, Grammarly, and Spellcheck is AI, right? What does spellch check do? It gets an input. It checks it against a database and tries to come up with whether the word is spelled correctly or not. Well, AI has advanced that's oversimplified, of course, way beyond that. Well, now, as Rain and I would attest, I think it's almost sentient. I think it almost does get to that point where it is thinking because it's gone much further than just trying to anticipate the next word or phrase or action because it's multimodal. It can see, it can think, it can hear, it can view pictures, it can create images, it can create video. So, and now it does some pretty high level strategic thinking. So, that's a lot to unpack on this one question, but owning the playbook means that you have taken the time to identify and outline the steps necessary to perform the tasks and AI should free it up so you have more time with the relationships. Randy, back to you.

[00:23:51]>> You know, I have an interesting framework that I train people in direct selling.

[00:23:57]five basic skills and I call them the parachute skills. And I tell them if you'll become proficient in these five skills, we could parachute you into any free country on earth and you could make money and take care of your family. You would never have to worry about getting a job again.

[00:24:20]As you're talking about this, I'm hearing a an analogy there. the same thing like you're you when when you develop this playbook now it doesn't matter if this particular lab gets shut down or that particular lab unplugs you or bans you or you get cancelled or whatever. If you can develop the skills on how to use these tools generically, then nobody can control you. Right.

[00:24:55]>> That's exactly the point. And that's why what we're talking about is strategic and we're not showing screen sharing with 27 different examples that will be outdated by the time the replay comes out. And so, you know, everybody listening here, regardless of your role or or responsibility, needs to think about how to make AI a habit, not a hobby. How to start building with it and not just learning, you need to start doing how to be somewhat skeptical in the results and verify uh all the results. There's a process popular online, I didn't coin the phrase, called anti-glazing.

[00:25:32]And basically what that's doing is it's giving your AI tool a set of instructions that prevent it from just agreeing with everything you say and giving you some, you know, BS answers.

[00:25:45]>> Yeah. The I think this show is kind of an example of where people have to go and the limitations of AI. If you logged on right away, you were there while we were stumbling and bumbling to get live on six different platforms. If you were here 10 minutes ago, you heard us saying, "Well, wait. You know, I'm getting a DM from Rebel. It's not streaming live on this. Ford's checking with his lady. I'm checking with Sam.

[00:26:15]We're Oh, hey. Well, we set up this Facebook, but not that Facebook."

[00:26:21]You might think, "Wow, that's unprofessional, or that's not polished, or they should be scripted more, or this should be more show business more." No, that's your superpower today. Because anyone watching this right now knows I'm not watching two AI avatars. I'm not watching some formulated designed to mesmerize me without any humans involved. Right? This is and this is the difference between sending a newsletter that has 29 lines of 29 sentences which when you receive it if you have anything above a room temperature IQ when you get an email like that it's a slap in your face and you don't even read what it says after the first three lines. on three sentences because what you're thinking by that time is god does this re person really think I'm such an idiot that I don't know that this is just chat GPT slop that they didn't even spend one minute formulating an original idea that they don't really care anything about me in any way to think it was worth my time before they send me a email that it's going to take me 10 minutes to read. They never thought like if I have their trust and they've signed up for my podcast or my newsletter or my blog or my fill in the blank. If I've signed up to that person and given them that honor, that trust, that collaboration, they really care so little about me that all they did was put a 5-second prompt in chat and then send cut and paste and send it to me.

[00:28:38]That's what that's the opposite of what we've got to do with AI. We've got to use AI to co-create and have a diad between the human and the machine which makes both of them greater. Thoughts on that?

[00:28:58]>> Yeah, I I think that the challenge you have and this has the same thing to do with findability, right? With with findability, what you what you have is the cost to acquire a lead has skyrocketed. It's harder than ever to be found. You've got Google which is now an AI agent, Gemini, right? It's shifting that direction. Uh it's giving you an AI overview. You have Google rich snippets.

[00:29:22]And so a lot of challenges right now are people are turning to chat GBT or Copilot or Complexity. They're turning to AI to help them create content, but the content they're creating isn't original, hasn't been trained, and it's slop. So what you have is you have people creating content with AI and AI is reading the content and basically zero sum gain because AI looks at it and goes well this is just BS there's no authority and if you want to have traffic and findability you have to provide authority so like for example us going live right now this is us sharing our insights this creates real authority as opposed to um going to a channel and saying hey give me a 900word article on, you know, strategic thinking around AI and then paste it on LinkedIn and thinking that's going to get you examples, >> which is what everybody is doing.

[00:30:16]>> Everybody's doing that 100%. And it's nuts. And there's there's really no reason. So, I think that what I'd like to cover is, you know, there's a lot of people right now doing AI summits, right? There's a lot of people training and and um offering training. Of course, I'm doing the same thing. There's an icon here on the screen. But the difference is I want you to share with your thoughts on why you decided to go to the AI summit. Now, this isn't a sales pitch, but I want I want you to hear the strategic thinking behind this.

[00:30:48]The problem I have is this. I resisted doing an AI summit, right? I've been teaching on AI now for four years. I was doing boot camps and workshops. I'm a hall of fame keynote speaker and speaking and opening up large conferences and associations speaking on unleashing AI how to keep the human in the loop right I've been doing these keynotes and these and people said hey will you do a workshop will you do a workshop will you do a workshop and I resisted it because most of the workshops I went to were bells and whistles they were outdated before I went on they showed 27 different tips and I want you to share when you and I were talking about the AI summit that's coming up August 14th and 15th in Vegas you made some comments about the agenda and you were like look I'm not coming to this thing if it's another well one it's not a pitchfest but two if it's 37 different tools or 27 different tools or even 15 different tools. So share with me your insights around some of the things that you went to and how they were smart people but people took notes but they were really more confused at the end of it.

[00:31:50]>> Yeah. And and you say this is not a sales pitch but I'm actually going to make a sales pitch. I'm going to say Ford is doing this next summit because at my request and I have clients in this room. I have five that I've seen now in this room that I've told you have to be at this event. You can't watch the live stream. You have to be there in the room so I'm there with you and I can liaison with you and communicate with you and make sure that your team is getting this and can apply it. So I told fort I want you to do this event another one you've done a few. I need you to do a whole revamp version so I can bring myself even though I use AI all day every day and I feel I've done a really incredible job uh with that and have become so much more productive and is scaling so much faster. I know I'm at the tip of the iceberg and I know and I have clients who they're not even they don't even have websites yet and I've got to get them into the world of AI. So I've been going to these for a year different ones and it's all the same. Okay, let me create this video of me talking for 30 seconds. Now, let me show you how I'm going to put it through uh 11 Labs and refine my voice. And then I'm going to put it into Hey Jen, and then I'm gonna play it in me speaking German. And of course, everybody goes out. Now, let me show you me speaking Japanese.

[00:33:39]Everybody's amazed. Now, let me show you me speaking Norwegian. Okay. Now, let me show you how I can pretend that I am dressed like a Jedi Knight with a lightsaber and I'm fighting Darth Vader.

[00:33:54]Ah, everybody loves it. This goes on for 10 hours, finish the day, starts the next day, the same thing. Every 10 minutes, every 20 minutes, you get a dopamine hit of every tool, a new tool. Oh my god, that's amazing.

[00:34:14]I've gotta get that tool. And you're writing down the name of all these tools. Then there's the slide deck.

[00:34:19]They're up there with the PowerPoint and they're showing you, okay, this platform does it and here's the process for this and here's the five levels of this.

[00:34:29]Here's the seven levels of that. Here's the 15 tips for this. And you're writing down, oh, and they're going to send you a copy of the slides. You're so excited.

[00:34:37]Oh, they have a workbook and it has copies of all the slides in the workbook. You're doing that. You're taking voice notes. They told you about whisper flow. So now you got whisper flow on your phone and you're recording everything and giving your notes to that. And you leave after two days or three days or five days, whatever it is, and you say that was amazing that I I saw 157 things. I've got 22 pages of notes. That is so amazing. and you will go home and do nothing.

[00:35:14]Nothing. You will go back to the office and do nothing because you were completely overwhelmed.

[00:35:23]It was a dog and pony show to give you dopamine hits, but it goes right back to the fundamental premise that Ford began the show with. It's not about learning more AI. It's about building with AI.

[00:35:43]So, this event in Las Vegas is going to be building.

[00:35:51]There's five and only five specific deliverables that you're going to walk out the door with. So, I want you to talk about those, but not yet. Before we talk about those five deliverables, there's three secrets that you shared with me before the show that you think are really the kind of the secret sauce.

[00:36:18]Would you talk about those, please?

[00:36:20]>> Sure. Um, I talked a little bit about, you know, the secrets which are, you know, um, the first answer is not the best answer.

[00:36:31]So, that's secret number one. and you have to ask second question. The second secret is you need to be documenting everything and creating those AI playbooks whether it's in Google doc or word documents and really writing everything down. You one way you can do it is you can film yourself uh transcribe it and then turn it into that and you can use AI to solve AI problems.

[00:36:52]And then and then the third thing is you have to make it a habit like I've said many times so far in this live stream not a hobby. You've got to be able to engage in it. And if I'm going to throw in a fourth one is you've got to be able to keep the human in the loop. You really need to look at your customer journey from suspect to prospect to qualified prospect to customer to client to advocate. And you have to map out your customer journey and all the different touch points that you have and all the different processes that you and your people are doing and take a strategic view of where should I really be applying AI. And that's the re that's where the real gains come in. It's not just writing a better blog or training it with your style or voice. It's really in how you can actually save time to spend more time on relationships. I talk to people all the time, Randy, who tell me, "Well, I was using this, but I I didn't really get good output." Well, it's garbage in, garbage out. I'll tell you right now, the reason you're not getting better results out of AI is you haven't effectively trained it with the dos and don'ts to do it. Um, I write for several associations. I get paid to write for several articles and and things and I have been able to customize AI, upload all my books, got seven books, upload all my books, train it with my voice and I can go in and I can say write an article on this and this.

[00:38:13]Give it two topics. It'll write a 1500word article with my headline and by line, all my voice, all my styles, all my mannerisms. It usually doesn't cuss, but you know, it has all those in there.

[00:38:24]And then I can take that output into Quillbot, which is just one of the many AI tools that can help check whether it's an AI checker. So if someone wants to work for me and they want to write content for me, I'll say, "Okay, write me two blogs." And all I have to do is copy and paste a blog in a Quillbot and it's 99% done in AI. So it's like, okay, you're not really doing anything, right?

[00:38:45]But I can take my article 1500 words straight from Claude from my Claude project that's been customized and trained with an AI playbook straight into Quillbot and it's zero detected AI. Now keep in mind AI checkers are somewhat subjective because I want you to share the source code conversation that you and I had when you were working with perplexity and it said that it was findable in AI. Now, I'll give you the premise to re get your memory. So, Ry's been writing copywriting and I' I've known him, like I said, 35 years. And he's been known, we we both started in the old direct mail days where you actually had to, you know, craft a message, create a list, send a creative out, track the response, and you had to you had to really be a sharp copywriter because it it cost millions of dollars to do the direct mail campaigns that we we set up in the early days. Um, so Randy, when you were writing copy, you asked AI, "Is this AI detectable?" And it came back and it told you, "Yes, this is AI detectable, but then you asked it the second question, which is, where did you get the training?" Remember that conversation?

[00:39:54]>> Yeah, I know. I think I know what you're alluding to.

[00:39:57]>> Yeah. You know, >> I was working on the copy for my Breakthrough You program, the coaching program for entrepreneurs. It's like an accelerated program and I had been thinking for a while like I was reading a book. I was building out a funnel. So I'm reading a funnel book by Richard Brunson. And I'm reading it and he's talking about this guru where he learned this and this guru where he learned that and so on. And I'm reading this and I'm like these are all people that I train these. It's so great. So, it was like I thought it was so strange that I'm trying to learn take my skills in the offline world and apply them in the digital world and everything I'm reading in the digital world is quoting people that I trained or helped make successful or they were at my $25,000 a person boot camp. And so, I'm that's little side note, file that away. So now I'm working on this breakthrough you copy and I write it and I put it into at that time I think it was Chad and I say run through this copy give me an analysis and it says you know you're forgetting something here one of the most important things there's a you have so many young people who follow you on Instagram and platforms like that and they don't know that you are the source code for almost all the gurus and influencers that they followed today and you've got to bring this out in the copy, right? So, that's the that's what you were talking about, right?

[00:41:37]>> Yeah. I'm talking about the fact that that you know when something says it's findable in AI or AI detected, it might have been trained on your source code to begin with. You know, you you did ask me earlier, you said, "Okay, Ford, there's there's all these secrets when we were preparing the green room." And I did make a list of a couple of them that I want to share on top of the ones I already gave you. So, there's a lot of false beliefs out there. There's myths and and mistakes that people are making.

[00:42:00]And one of the false belief is that AI is all about finding the right tools and staying on top of what's new. And I would say a new belief really is that it's it's building assets. It's not a builder bigger toolbox. It's focusing.

[00:42:14]Would you agree on that first tip?

[00:42:16]>> 100%.

[00:42:18]>> All right. The next false belief that always comes up in all my keynotes and presentations, anytime I'm doing a pre-event questionnaire and I ask them is they have this false belief that they have to be too technical, that they need a computer science degree or that this is for somebody else. And the the belief the false belief is, well, I'm just not too tech I'm not technical enough. I'm not young enough. I missed the wave.

[00:42:41]That this is for tech kids. And I would say that's exactly wrong that you are the right person to build this. If you if you want to just speak to the AI so you get more natural conversation, you should do that. But if you can think it, you can do it. So I want you to remove the feel that you have to be technical because like we started out in the opening, I don't have a computer science degree, but I can get better results than most people because I understand the strategic thinking. Would you agree?

[00:43:10]Not only do you not have a degree, and probably most of the people watching this do not have a computer science degree, but you should know if you can speak English and you have curiosity and can ask a couple good questions, you have the same amount of ability to work with AI as a PhD programmer.

[00:43:37]Because like Ford and I were chatting I think last night about a app he built to that helps him manage this event that's coming up. He did it in two hours with a vibe coding app which we won't even talk about because we're not going to make anybody get frantic thinking they have to learn any programming right now. But you literally built out this software with because you speak English and everyone watching this should know the number one programming language in the world right now is English. Well, and let me just clarify English, Spanish, French, you just need to be able to speak. So it's it's you you need to be able to speak because the more uh that you can articulate what you want to do then yes. So English, yes, but you can still use AI with any language. All right, so let's go to secret number three. So I there's another myth out there. And the false belief is that this just moves too fast. I can't keep up. I don't have a team. I don't have the time. I don't have the budget. And I think that's a really false belief because the new belief is wait if I'm practicing and I pick a few handful of tools which is why for the AI summit unlike the first AI summit which it was drinking from a fire hose I did all this Q&A and we showed 27 different tools and they were all excited and I got great ratings but then like you said they left and they're like well what do I do? And there was information overwhelm. So, in the one that we're doing in August, the one that you and I are doing together, we picked five tools. We said, "No, you know, you >> and before you go into those tools, I do want to cl I I see my friend David Matthysse is in the mothership one, and he points out I need to clarify this.

[00:45:26]David actually built my first mobile app." So, I want to give him Yes. Yes, he did for that. Uh I said Ford did my first because really >> Well, it was a website, David. So, so there's a difference whether you call a website an app or whether you call an app an app, but we're not taking any credibility from you, David.

[00:45:45]>> Yeah, because David really did the first mobile app. But the point I was trying to make is every technological project I've done for 35 years. It always starts with Ford and his team. So, um, but David, that's right. I remember that.

[00:46:00]And I want to give you mad love, mad props for that. Um, okay. So here's the question for everybody watching.

[00:46:09]If you could feel confident about AI, if you would have five different types of applications, like right now you have Word or Excel or Keynote or PowerPoint. You have a certain number of things you work on like a a browser. Maybe you use Chrome, maybe you use Safari, Firefox, right? If you could learn five to total of five types of programming that you were in a room for two days and someone would com would you would actually create output. You would create assets for your business and you would walk out of that room with a co-brain to run your business with totally customized with you. If you had a promotional video and you knew how to create a promotional video, if you knew how to automate whatever workflow, something that you do in your business that every day, like give you an example, every Monday morning, I get an email and it says, "Good morning, Randy. Happy Monday.

[00:47:33]Welcome to the world. I want to let you know here's how many people downloaded your podcast on YouTube last week and here's how many new subscribers you had.

[00:47:45]Here's how many people listened to it on Apple. Here's the number of subs of listens and downloads and subscriber.

[00:47:53]Here's the number on iHeart Radio.

[00:47:55]Here's the number on Spotify. Here's the number on Ankor. And it's all in the email. It's automated. I do nothing. I wake up every Monday morning. I take the commute from my bedroom into my office here and that's in my inbox. That's what we mean by when you hear the terms a workflow or a workflow app just means we took some tedious repetitive process which would be me going to five different websites and checking stats for seven days on each one. There's an AI agent that did that for me and I open it up. It takes me 60 seconds to read the email and I know exactly what happened in my business the last seven days. So here's the question for everybody listening. If you could spend two days doing that, would it be worth it? No matter how much it cost, if it was $15,000, $25,000, $50,000, would that be worth it to you to know you could go in there for two days and you would walk out of there with specific assets for your business that you would know how to use them and you could practice using them on the plane ride home. You could wake up the next day, go to your office, your work, and you could apply them. How much would that be worth to you? That's the program that Ford is going to be doing. So now I teased them about that. You teased them about that. Please explain the five. Now this So what is it? August 14th, 15th.

[00:49:43]>> Yep. Friday and Saturday.

[00:49:44]>> Las Vegas, Nevada. What are the five deliverables they're going to walk out of there with?

[00:49:52]>> You're going to have a completely trained co-brain. Regardless if it's your your role as a business owner or staff executive or leader, you're going to have the complete co-brain that's going to dramatically improve your productivity and your profitability and your performance. So, it's a co-rain.

[00:50:12]You're going to have at least one of those, but very specific and above what you may think. It's what you don't know is what's getting you right now. It's because you people think they've done this, but not to the level that we're talking about. The second thing, >> since I'm brand new, I'm really I've never done anything. All I do is send email and watch dog videos on YouTube.

[00:50:34]What exactly could a co-brain do? Give Can you give a like a couple examples so they know like how they would use it?

[00:50:41]Anything you're currently doing at your computer, that co-brain is going to be your companion, your strategic thinker, your sounding board, and your content copywriter, message writer. So, it's going to duplicate your brain so that you can automate systems and leverage yourself and get more time back. So I believe the real future is yes it's we're all about AI and using it to build relationships but the real is the human connections.

[00:51:17]So having that co-brain is going to help you do what you do better and it's also going to give you more time back. The challenge people think is that right now people think AI is going to save them. The way they're currently using AI it's going to expose them. So again, it's not just using AI, but it's using AI in a way that's in alignment with your business and your brand to avoid brand damage. That's really what the codebrain is, Randy.

[00:51:44]>> Okay, perfect. So you're going to walk out of there with your co-brain program on your laptop. And yes, you have to bring a laptop. If you say, "Can I come with a phone or no? Can I come with a tablet?" No. Can I come with a notepad?

[00:51:59]No. You can bring all those things if you want to play with them, but you have to come with a laptop because you're actually going to create these things.

[00:52:08]100%. 100%. All right. So, the next the next thing is you're going to get an AI workflow to automate at least one process that you're doing. We're going to help you identify it, prepare, plan, produce, and publish that workflow that will cut hours and hours off your time.

[00:52:34]Randy mentioned earlier um some of the workflows and things we're doing. We're doing things in Claude Co-work. We're doing things in lovable. We're doing things in tools that instead of paying thousands or hundreds of thousands of dollars, you now can get done much quickly, much more quickly with these tools because they've advanced so quickly, right? And so you're going to walk out with an AI automated workflow that automates a specific um element of their day to get at least an hour or more back per day. multiply that by week, by month, by quarter, and that's when you start to see the real builds.

[00:53:13]So, it's it's not just a workflow, step one, step two, step three, but it's really helping identify, plan, prepare, publish, and promote and and produce that AI workflow.

[00:53:26]>> Perfect. All right. Third thing.

[00:53:28]>> All right. So, the third thing is, you know, we all know that you can chat with AI and get content back. You can use AI to create scripts and create images, but now the real future is going to be using AI to create video. It's actually at the point now where you can go straight from text to video. So, you're going to walk out with your own AI generated promotional video or training video.

[00:53:57]Depends on what your role is, right? If you're if you're selling something, it might be a promotional video. if you're doing internal training or something to do with a product or service or a process, but it's going to be leveraging the power of AI video to make a better impact to build your company, your brand, your product or an event. It's going to be using AI in ways you've never thought possible that it's non-technical to help you leverage the power of AI.

[00:54:24]>> Just so you know, remember, I'm an old guy. I'm not a digital native. Ford, my friend Jim Barber, and about two other people. They had to fight with me for like two years to get me to get an email.

[00:54:39]>> Oh, I remember.

[00:54:41]>> For like two years, I wouldn't even get email, right?

[00:54:44]>> No.

[00:54:44]>> And then I still didn't use a computer.

[00:54:47]The email went to Lornette, my assistant. She would print them out and put them on my desk. I would read them.

[00:54:52]I would write a reply, and Lurette would send it for like another year before I ever bought a laptop. I'm not a tech guy. I don't want to be a tech guy. I only use tech when it works to make my life easier, not when it makes my life more stressful. And I want to let you know the video that you're going to create there. You might choose to do a video of you speaking to your camera with you'll add some effects to. You might use a digital avatar, which would be like a digital spokesperson for your video, or you might do an animated cartoon video. You'll choose, but you will literally do it yourself. And you're going to leave the event with it.

[00:55:39]You're not going to have a thing to like, okay, I have to take this back to my team and tell them what to do. Or, okay, I have an outline now. I need to send it to a video editor. No, you'll have a completed video. The fourth thing, the fourth thing, before you tell them that, I need you to know, guys, watch it. When you see this fourth item in action, you're going to lose your cookies. I was going to use a different word, but you know, the replay >> bleeped out.

[00:56:12]>> When you because when you find out how naked and invisible you are with AI, you're going to lose it. So, explain to them what I'm talking about.

[00:56:27]>> The fourth element of the five is an AI discoverability audit. Now, there are countless website graders out there. You put your website in, they're a lead magnet. They do a little they to go to chat GBT and they give you a fancy report and then they want you to spend lots of money to get the report. This is different. You're going to get an AI discovery audit which is going to help you understand how visible you are, your business, and your brand is in the large language models. It's going to tell you how findable you are and how you compare to a competitor if you want to do a competitive analysis. But it's going to help find how findable you are in AI language models and how findable you are in Google rich snippets. And not only going to give you an audit, but it's also going to give you a step-by-step playbook that you can then leave with to go back to your team and say, "We didn't realize that our site isn't even readable by AI or we're not found in these snippets or the information out there is wrong and outdated. How do we update that?" So, the world has changed.

[00:57:30]The cost to acquire a customer has gone up. So that AI discovery audit is a hands-on working part where you're going to run your business and your brand through it. We're going to give you access to it while you're there and everybody in the room and those attending virtually are going to be able to put their business and their brand through it. Get the report and then we're going to go through that so that everybody leaves to improve their findability because that's the real challenge right now.

[00:57:53]>> All right. Fifth thing, maybe the most important one.

[00:57:58]>> We're going to get rid of the clutter, right? Instead of leaving with 87 pages of notes and 27 different tools, you're going to leave with what I call a massive action plan, an implementable plan that's doable, timely, topical, and relevant for your business. So, not just an overwhelmed to-do, but you're actually going to have a uh executable plan that's measurable that you can then implement. So that ramps up the five things that we're going to do, the co-brain and the AI workflows and the video and the discovery audit and then of course the practical action plan. So you're going to get your questions answered, but we're not going to overwhelm you with 27,000 tools.

[00:58:39]>> All right, there is a bonus session from me, 75 minutes. This is not my event.

[00:58:46]I'm not putting it on with Ford. I'm not even his co-star. I have just 75 minutes because he asked me to speak to all the writers and the coaches but particularly book authors, people who write white papers, reports who are creating communication at companies. He asked me to talk about how you use AI as a co-creator and not lose your soul and not lose your voice and how to not send out AI slop, not sending out this crap with 29 lines of 29 sentences that is just an insult to the people. Or I'm even thinking about bringing a slide or two just to show there's like >> Did you say slide? You don't use slides.

[00:59:44]>> I was thinking of bringing it one or two that just show like 10 sentences that are immediate AI tells that they're at the time you download it for your email you want to send or your book you're writing, you think that's the most clever sentence you've ever seen. And what you don't know is AI has just served up that exact same sentence to 50,000 other people that day. And so everyone knows, oh my god, this is just a game, you know, >> commodity, right?

[01:00:22]>> So, um, I'm going to just talk about that from a writer standpoint. So, that's going to be there. This it should be for two days with Ford in a workshop.

[01:00:35]This should be $50,000 this event. No no nothing. It really should be $50,000. And I kind of wish he charged that because then I think people would give it the reverence it deserves and they would pay that attention when they're in the room because people follow their money. if you just asked him for consulting on that. Ju just a quick consultation with Ford is $15,000.

[01:01:04]He put this together. 30 people, not 31.

[01:01:10]This is not one of those internet statistics with funability. There literally is a room. There will only be 30 people.

[01:01:19]>> Yeah, we only have six seats left. So, it's six seats left and it's sold out.

[01:01:22]So, you know, >> right? So, 24 of the 30 are gone.

[01:01:26]There's six seats left. If you're on here, it's what is it? 2477.

[01:01:33]>> 2477 if they go to it. Yeah.

[01:01:36]>> Now, you can live stream it, but I told my clients, "No, you can't live stream it because I know what's going to happen. You're going to be sitting home.

[01:01:46]You're going to have the computer on.

[01:01:47]The dog has to go out for a walk. The kid comes in because she skid her knee.

[01:01:54]Then you go and make lunch. Then you know you I can't emphasize enough the value I think of being in the room with Ford there. So literally at the break you can say listen I did this three minute promo video that I want to put on. I had this problem with this and he can solve it. He'll have someone from his team who can solve it. you got a question about the writing thing, I'll be there in the room with you. There'll be 29 other people in the room with you who are brilliant people doing what you're doing at the same moment. Um, so yeah, the live stream is an option, but >> I same price. You might as well get to Vegas, make a weekend of it. You know, it's an all day Friday, all day Saturday. You're going to you can come in on Thursday night, leave Sunday so you can fly. But this is a working summit. I just want to I I every every every when we get done with this live stream, I'm going to go to my email and I'm going to see 27 AI summits because everybody with a laptop is doing a summit and and some of them are good.

[01:02:56]Okay, great. But remember, the reason to attend this is you're not only getting the mindset piece. You're getting the strategy piece of how to use this as AI evolves quickly. We're going to give you the foundational methodology on how to think about AI and use it. And then you're going to actually leave with the tactics for those five tools that we picked out that are going to make the biggest impact on your business. Doesn't mean you can't use more than five, but we're going to focus you so you don't leave in that analysis paralysis overwhelming situation.

[01:03:31]All right. So, uh, Devin, Crystal, Sam, if you would on any of the platforms, would you type in the actual URL for people? And Ford, say it out loud now for people on this one.

[01:03:46]>> Certainly. So, it's profitrichress.comicummit.

[01:03:53]No spaces. So, profitrich results.com.

[01:03:56]And if you go there, there's a banner.

[01:03:58]But profitrich results.comsummit.

[01:04:02]And >> when if they do that QR code, that'll take them to the same place.

[01:04:06]>> The QR code's going to get it. The message that's been on the ticker the whole time will get them there. It's going to get them. It's going to get them straight there.

[01:04:14]>> Okay. So, final things because we got to wrap this up. We know you all are busy.

[01:04:18]We're a couple minutes over. The other thing I don't think we've really made it clear, you're going to get a pre-event contact and it's going to show and a workbook and everything before you >> it's a pre-event attendee success uh checklist and guide so that you're actually up to speed before you actually enter the room. and it's going to show you the only tools that you're going to be working on that weekend and you're going to download them before you come.

[01:04:51]>> Correct.

[01:04:52]>> And I did you settle on five tools or six tools. What?

[01:04:55]>> I think there's five, but there could be like a 5.1, but it's basically five tools.

[01:05:00]>> All right. So, >> cuz you were like, "No, no, no."

[01:05:04]>> Cuz the whole thing of this guys is it's going to be a no overwhelm zone, >> right? We want >> every single person. So there's let's say five or six to that includes Claude chat GPT a video thing couple of things.

[01:05:21]That's it. So two or three of them you might already have. Okay.

[01:05:24]>> Right.

[01:05:25]>> And he'll show you exactly which tools exactly which model or level to get.

[01:05:31]You'll have them on your laptop. They'll already be installed. So we won't waste any time with that. You will be working.

[01:05:39]And then you're going to go home with those five assets that Ford just told you about.

[01:05:46]>> I will be there. Ford will be there. If you're in my Breakthrough You program, if you're one of my corporate consulting clients and I told you you had to watch this now, you know why you have to be there. And I am watching you. You better get registered for one of those six seats because I don't want you telling me I didn't get it. You know, I will be there on the Zoom because I'm not buying that. You need to be in the room. All right, Mr. Sakes, final thoughts.

[01:06:14]>> No, final thoughts is I I look forward to having you be there. I guarantee you're going to leave there more re prepared and again, it's going to help you solve your top challenges and it's going to be unlike anything you've ever done. So, it's it's what you don't know.

[01:06:28]It's those blind spots that are going to get you and those are going to be revealed and solved at the summit.

[01:06:35]All right, thank you all for watching.

[01:06:37]Peace, love, and unicorns.

[01:06:40]All right, everybody. We're going to end the live stream. See you at profit results.com.

[01:06:45]Hey, Randy, thanks for doing this today.