Market disruption occurs when a business or individual introduces unique perspectives and strategies that differentiate them from competitors who follow conventional approaches, allowing them to capture market attention and generate opportunities where others cannot.
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Added:Good morning, guys. Morning.
How was the weekend? Is Does everyone watch football or is it just Zara?
Okay.
>> [laughter] >> I'll come into the new strategies that we're planning and why.
But I wanted to talk about something a little different, okay?
I think the world is divided into two, okay?
Two different mindsets.
One is people who control and one is people who want to be controlled, okay? That's it.
>> [gasps] >> So, this was the whole reason why, I mean, if someone asks me why or what is the purpose behind 3X Capital, is that I hated being controlled, okay?
>> [snorts] >> And if you can think of any sort of injustice, discrimination, racism, anything. Maybe I've gone through the full spectrum of crap, you know? And And post that, I'm like, how do you beat the system, right? Because there's always this Let's say top 10% and then there's 90% and then in the 90% there are different levels and then you've got the underdogs, middle class, upper middle class, struggling, fake.
But in for me, it's just two people, control or be controlled.
So, I tried to create a system where everyone could become an entity in themselves, right?
Like over here, the opportunity was not See, because typically in real estate companies, what do you see, you know?
There are targets, things are forced and there's a lot of pressure.
The reason why there was no pressure in this company is because this company runs very differently compared to other companies because there are five people who run the company.
The So, it's like a solar system, you know?
>> [laughter] >> There's there's one power source, okay?
And then all the other planets revolve around it and there are five planets who run the entire system. Cur- And and the system runs, you know, technically with five people this this whole show can run.
But the objective was, "Hey, you know what? We have something phenomenal going.
We can we can maybe teach this or educate this, and you know, and and because once you get that See, money money chases value, value chases knowledge.
Right? So, if you figure out how to get that kind of knowledge, and that's it, you're free, man. I mean, I see But again, another thing after 2 years I've realized is that there's there's a reason why the world is split into two, right? Because even if I want you to be independent, you should want to be independent, right? I can't I can't change that mindset.
And hence, that is why you know, Kamran came up with this fantastic idea where he was like, "Let's hire the best." So, Kamran last week was on a different mode.
But he's like, "You know what? Let's double down. Let's invest more."
Let's uh Let's get more I mean, see, if anyone wants videographers, editors, let's hire it for them.
Let's go to the next level." And I was like, "If I hire more videographers, but no one's giving me commitment, what's the point? I'll just keep hiring videographers." So, somebody So, that's one aspect of it. See, if anybody needs extra support, we are willing.
And so, uh, but circling back to the same concept, right? Yeah, it's about independence.
So, we'll be investing, so anyone, if someone gives a clear plan that, "Hey, you know what? This is the plan.
This is the monthly plan.
We are ready to, uh, invest.
Second, I'll be meeting the top top lead generation, uh, entities in Dubai. Now, I like Now, that is This has been a big challenge over the last few months. I've been hunting them down.
Because 99% are fake and crap, you know?
So, there are there only these 1% people who are genuinely have generated legit leads for like really, really top agencies. So, I'm I'm having meetings with them this week.
So, that's the second source. Third, uh, we'll be hiring some senior directors, you know, who'll bring >> Senior directors.
>> Associate directors.
Who will have who'll who'll bring in their own team as well, you know?
So, and these will be from Again, uh, to I was I was [clears throat] overwhelmed by the responses I got.
I was surprised, you know?
So, I've I've got some phenomenal, uh, CVs, and, uh, so, they will come. So, how that model works is there'll be an associate director program. They'll hire their own team.
They'll have a salary. They'll have a budget. They'll have a marketing budget.
They'll have sales targets. So, that will be a separate entity in itself, you know?
Um, So, yeah, a lot lots of action. Lots of action coming in.
Um, but essentially, like, I I really wished that this team over here, people would have mentally evolved a little more, because I think it's a great opportunity, right? You're not going to get people like me and Kamran who are not here with a whip and targets and work now and you know do do 200 calls a day, do 100 meetings, show me your meetings and you know all you know because I thought I wanted to be amongst a group of phenomenal minds, you know.
Come up with ideas, you know, because I want to dominate the world, right? And so I thought if I have people alongside me with that kind of mindset because it's I realized that it's possible, right?
Because the world is so stupid, you know.
>> [laughter] >> It's filled with a lot filled with a lot of mediocrity.
And and we have such elite mindsets, you know, where and and we've got such a phenom I mean look at the backing we have. [clears throat] And and if I if I want like I said we've got a phenomenal team in the US. We've got a phenomenal group of people in Australia, phenomenal group of people in the UK, in Europe.
Now we are aiming at Singapore. We've placed seed capital in something in Singapore. I mean can you imagine like what we can do, you know, if we just put our minds together?
Another so there are few few exciting things that are coming up next month.
Um I think there are my god, there's a lot of exciting things. One of course, you know, um I'll be moving into a mansion. So a lot of videos will be like sort of shot from there. I'll give you a serious lifestyle update. See it it is what it is, you know. Uh so it uh it'll be me inviting investors home, you know. Can you imagine the level of videos then that'll go?
Mansion, private pool, you know, and people come in and I'll have a studio in the house and you know and I'll be inviting top-level investors, entrepreneurs to my house. It'll be like welcome to Zoheb's home.
So that'll that'll be like take get a serious upgrade to our social media.
Then um that's one. Two, we are we are starting something with uh with the handsome guy.
>> [laughter] >> With Rocky Handsome.
Uh it's called the Wealth Corridor.
Um so I realized that, you know, I haven't targeted the Indian market enough and and for Indian market is around 60% of the market of investors and why not go hard. So that'll be a regional-based channel where we'll be speaking in Malayalam and we're going to target the South Indian market and it's something that I think South India's not seen before.
And it's phenomenal and they haven't seen people like Rocky Handsome and me before either, you know, so.
>> [laughter] >> So like it's like you know like it's like there's 1% and this it's like the commercial real estate market of Dubai, you know. 3% of the market and in the 3% grade A platinum grade, >> [laughter] >> two people where like so so imagine the discussion. Two investors, two businessmen talking about how to navigate the market, you know, I think that'll it'll be really really phenomenal.
>> [snorts] >> There's another channel that's coming up um it's different but it's going to attract a lot of leads. I'll give more details about that.
Um we will be going with hosting an open house in Chandigarh, Punjab where I'll be meeting uh some very serious political dignitaries.
Uh we had a phenomenal uh Asia organized a phenomenal meeting last week and I'll give more details shortly but that also another level where, you know, we we really hit the elite.
>> [gasps] >> What else? With with Gibran I'm planning something. Oh my god, you know, Gibran opened up my mind. I I say I love this, you know, I say why we are discussing these ideas or that. So, you guys can maybe you know, maybe there's a concept that works out because I was shocked, you know, like when So, so Gibran basically is into So, people who I didn't know this, so people who didn't know this Gibran runs a big subleasing business where he um has a lot of both residential subleasing and industrial subleasing. So, that's his primary source of income. That's why he doesn't care about real estate as much, you know.
>> [laughter] >> And and and I So, he because see I always knew this about Gibran. This guy is a hustler, but I didn't exactly understand what he does, you know.
Then So, about buying and selling businesses exporting cars to Africa. That's a big market over here. So, that'll be like a separate because see I've had a lot of investors come in saying that hey, you know I want to get into some sort of business. So, people are moving to Dubai who want to open up some sort of a business you know, don't know what to do. So, today itself I'm going to give a very big investor to Gibran who wants to run a business. So, this guy has moved in from Africa, originally from Gujarat, fully loaded, doesn't know what to do with his money, but wants to more of run businesses because to for people who don't understand what Gujarat is, Gujarat is probably the richest state in the whole of India. I mean, these guys are let's say the Jews of India, you know, like they they're extremely rich and and and these guys can control They They They understand control, okay?
>> [snorts] >> So, um I'll be connecting Gibran with one of those kind of guys and um and it'll be interesting. So, so that'll be another channel that, you know, So, we try to hit all kinds of markets parallelly. So much fun. And I like it is a lot of work, but see I really enjoy, you know? And and um So, there's there's one more really interesting sentence. Uh probably you guys must have heard it, but slowly is the fastest way to reach success.
Means and and again uh it's again you must have heard this quite often, you know? If you can't run, walk. If you can't walk, crawl, but move, you know?
My problem is when people don't move.
I mean, how can you live with yourself just like being what you were yesterday?
Right? Like another very interesting statement, you know? Because um the top of a mountain is probably the bottom of another mountain. So, that's my mindset, you know? Because for me I've never because a lot of people have asked me, "Oh my god, you can chill now. Why are you working so hard? Relax." And I'm like, "What relax? I don't know.
I'm still at the bottom of the mountain, you know?"
>> [laughter] >> So, I've got miles to go before I sleep.
I'm I've reached nowhere yet, you know?
So, I'm because if you feel like you've reached zero What What's the biggest reason why agents close a big deal and then they start chilling?
Because they've reached the peak in their mind.
But in reality, probably they've not reached anywhere, right? But again, I cannot fix that mindset, you know?
So, um this is this is what uh So, I'm discussing all these ideas because if there's anybody, you know? Oh, another very interesting So, we have this uh very interesting um Hungarian investor I told you last week, right?
So, I'll be hiring a team under him as well. So, that's another avenue. So, that's all these avenues are open for us.
Right? So, we've got now very strong sources in all these markets that I've discussed.
And we're constantly building.
Um Now, August could be tricky.
Okay? It's peak summers. A lot of people are traveling.
But I we've always known that September, October, November, December are big, big months. Developers are not launching as frequently as before.
So, there is there is not a lot of stock to sell, but that's a great opportunity to build your brand, right? So, I I like for example, I don't know if you guys have seen my last two videos, but they've been performing really well because it's it's just I I You know what? It generates a lot of leads. It generates lots of inquiries. Yeah. Lots of interesting inquiries because I'm breaking the market, right?
Being a market disruptor is so much fun.
Cuz how do I break other people?
Technically, right? Because in every when when I'm in a market where everyone is talking about a specific product, and then there's this one guy who walks in, moonwalks in, and then he's just like talking about like, what the hell? How did he think about this?
That's how you disrupt the market, right?
And then that's when people are forced to contact you because when everyone's talking about the same thing and one person is talking about something different, something very technical, that's how you disrupt the market.
That's why I told you when I told you yesterday that, hey, you know, the next 4 months, So, what what's different in my YouTube strategy is that the next 4 months I'll be doing solo videos.
Um I'll be um I'll be the the videos with agents we could be in the form of uh will be in the form of podcast, will be in 3X Capital, but but my algorithm has informed me this that, you know what?
Investors want to see you. Investors want to listen to you. So, please, if you want to generate more leads and you want a larger number of views and increase your subscribers, you have to talk. So um um so I'll be doing a lot of solo videos, but every single video is going to be better than the previous one.
Like each one. So like for example, so let's say the trend of my algorithm boosting up. First one is Dubai South Exposed. Again, you know, it was a complete different concept.
Stuck seller.
Stuck seller was a concept. Okay, we took a really bad investment and we reverse engineered it. How to how to protect yourself.
The next one would be is Abu Dhabi over hyped. Yeah.
It's but you know, you'll be shocked on on the on the context, you know.
It'll be at least people will start thinking. And then what's going to happen? They'll start thinking.
And then they'll start connecting because again, everything is based on data and facts, right? So post that so I have a clear strategy on you know, what kind of videos each and every video is going to really hit the spot and I'll climb my way back to the further ahead.
Further ahead.
So that's my plan. I've told you and then of course there are multiple other plans that support the initial plan and um to discuss products, what products are we targeting at? Uh I think everyone's now interested in Lunaya.
Apart from Lunaya, then we Okay, so there's Arjan there's Rawdhat District, there's Lunaya. Huh?
Yeah, they're mostly gone. There's no point of lead generation over there. We could work on the commercial offices avenue.
That's that's that's an interesting. But any other interesting product anyone thinking of and anything?
>> See Iman gone.
>> Is Iman gone?
>> Shiba gone.
>> No.
>> Oh.
>> Don't shoot this in my house.
>> Oh.
Which one?
Imar South, right? But will they launch in August?
>> No, September.
>> September, right? I don't think they launch in August.
Then, yeah, Iman 11 eight could be interesting. Is it 118 or 113? I'm confused and so Uh Nothing else?
I guess you'll get some stock from Zoya.
You know, something uh >> I think Saturday is >> No, no, no, see see excitement is it >> No, no, no, but they are not releasing the buildings.
The developer is going with the community, not anymore. They are giving that PLG waiver 0.25%. That's something exciting.
>> So, in >> But we have a game uh game day from the mag on 29.
>> What about off the day?
>> Which one?
Huh?
>> The phone rang because I was there the day um No, but it's going to be easier days to work around because they're going to be the same video to do.
>> So, no, I'll just So, I'll tell you what I will plan these days. So, so if I want to uh sell something, I'll plan something Khalid on the valley, you know?
I'll go to his house and shoot around the place, you know?
Eat Eat shoot shoot eat, you know?
That's the plan.
Then >> [laughter] >> and then I will go uh I'm shooting with somebody from Union Square House. I'm shooting uh Opal Gardens, you know? So, again, you know, there's lots of much interesting stock over there.
I'm getting a lot of traction on Instagram. So, what I'm doing is uh for example, if there's any interesting deal, so I have a below OP deal in acres. So, I make a reel, I post. Till date, I'm getting leads on the Expo City Townhouse that I have on the Oasis. So, you know, so I'll be um So, that's another lead generation strategy that I have. Like if there's any interesting deal out there, you know, um you can talk about it. You know, if there's any interesting community that you think I mean see Acres, Opal Gardens, Nad Al Sheba Gardens, if there are good deals. The Valley, I think is a is is one of the best stock places selling. So, you know, I'll be um Oasis.
Again, I mean technically there are there's a lot of stock in Oasis. And for me, I can think of a lot of ways to sell Oasis. So, this So, these are the ways which I would think in in in this market.
But, you would have to talk about off-plan, secondary, off-plan secondary.
And then, one more thing that I'll be focusing on uh is um Uh so, in August, all we'll have all the documentation ready for that fund.
You know, so it'll be a proper regulated fund. And then, I will start talking about institutional grade assets.
We're talking about schools, buildings, hospitals. Again, that is not that is not your immediate lead generator, but you know, it'll be very interesting. I just need one lead a month for that.
Yeah.
So, So, that's that's that'll be another lead generation aspect. So, I'm just saying to you again, these um See, these sessions, these even the debates that we're going to start again. So, this week we have Khalid and and Yash, okay? So, a little tweak to that debate is going to be, okay?
That let's suppose I'm going to act like I'm the moderator, okay? I'll be the moderator, okay?
>> Okay, you are a beast.
>> No, no, no, no, I'm not I'm not.
Actually, I like I really like Palm Jumeirah in a funny way, okay? Hear me out.
I have 20 million dirhams. Okay?
I have 20 million dirhams.
You both One of you guys have to convince me where should I put the money in, okay?
Right? So, same structure of the debate the the debate structure will be similar.
But at the end of the debate, I'll decide where I want to put my money in.
Okay? So, so what this is going to See the What is the objective of these debates?
It's It's critical thinking. How to think out of the box. You know, how to push your mind towards realms that it's not been pushed before. You know, if you think the same way every single day, then what's the point? You know, there's no growth there, right? So, we're going to just try and, you know, push thoughts. That's all, right?
>> Sir, >> [clears throat] >> Uh okay, anything anything else? Any any interesting products? Any questions? Any doubts? Any anything?
No?
>> Uh so, like for September to December, what are the some of the big interesting projects that you think you know?
>> See, September >> [sighs] >> I I see for sure See, September my entire my my my love is coming back, you know? Emaar will be back.
>> [laughter] >> Finally, I've been missing her so long for so long, you know? So, I'll be putting her my my entire focus on Emaar then.
And uh like because there will be Emaar South, there'll be Dubai Creek Harbor, you know? So, you know, 6 7 >> [laughter] >> I have a lot of options. Bay Villas The So, the Bay Villas will come with with Nakheel.
Uh then Lunaya might come up with new buildings.
Then uh Meraas might come up with a project called Palm Springs.
Then uh what else? I don't know what beyond Beyond will keep launching, so we'll have this Arancia's situation.
So I um on that um that Dubai land strip is very interesting. You know, I've been studying Dubai land a lot nowadays, you know, so I'm studying the Dubai land strip.
So I'm trying to identify what interesting projects could happen in that Dubai land strip, you know, because Ghafoor's has come up is coming up quite well, you know, so so I'm still ideating on how I can position it and and speak about it, but um yeah.
But I think these but we can we can do a lot of focus on Emaar, Nakheel, Meraas, like the big guys, you know, they'll they'll all come back by end of September. September, October, November, December, my god, we won't have breathing space.
Uh because everyone's going to hit hit it hard, so but yeah.
>> You can't as well as well.
>> Oh, okay.
>> Yeah.
>> Fifth or uh second >> Second to the fifth.
>> Think think see think politicians, you know, you need to think see when we when we go any any destination you want you think how you can target meeting at least a few extremely See now, again, you know the difference between my road shows. Okay.
Uh you see UK's branding, okay? And then and of course yeah, and we're planning something very different for the UK also in the art gallery, okay?
But what I'm excited about with uh the places in India I'm going, I'm meeting at least five to six.
There's one eye hospital owner, there'll be one politician, there are at least two investors minimum. Do you get it?
So try and meet at least one or two like top top level individuals, you know? But for the UK thing, I'll speak to a few people. I I dealt with something in Shobha.
And Shobha, I think, extended, in fact, 1 and 1/2 years.
But, yeah.
Um but it's very it's very uh but they're very aggressive. The collective The collection team is very aggressive.
But, yeah. Liquidating So, that's why that's why like choosing the unit is really, really complicated, right? Like you have to choose the right unit.
Um and that is why a lot of people prefer diversifying their investments, smaller investments, because liquidating them is a lot easier.
Um if you're going for something big, you must have a you know, backup plan and stuff in place.
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