Loon on Floyd Mayweather’s New Lawsuit and the “Money Mayweather” Brand

[00:00:00]When we deal with Floyd, he spent the last 20 years of his life building his brand on money Mayweather.

[00:00:06]How in the [ __ ] he going to be able to come out and say, "I don't know where the money been going." I know it took everything for him to get to this point where he had [ __ ] has hit the fan. He's at his wit's end.

[00:00:17]It's crazy to be a boxer all your life and not really understand who your opponent was. You think your opponent is inside the ring, meanwhile your opponent is really sitting ringside.

[00:00:28]I remember being young and watching Floyd and I was like, "Yo, man, he's inspiring so many people and they they can't take that from him. No matter what the story is and what the money falls and how his financial situation turns out."

[00:00:42]On his rise, he inspired so many black boys cuz they believed the money was flowing.

[00:00:48]See, the money became his identity.

[00:00:51]And I always think that's dangerous.

[00:00:54]Because I believe the people that's really behind the scenes, the oligarchs behind the scenes, they allow you.

[00:01:01]I think they'll lock you into your brand like that. Oh, he's playing the money game. We can really give him a bad contract.

[00:01:08]Because there's no way he can come out and say it. They got that wrong with Lon.

[00:01:13]I understand that if failure happens, embracing it is the only way to learn from it.

[00:01:20]If Floyd would have stopped this 15 years ago, he'll be in a totally different financial situation.

[00:01:28]But the money was rolling in.

[00:01:31]There was no need to stop it in his opinion. He was getting checks according to him. But he didn't just say, "I'm the best boxer."

[00:01:40]He kind of tried to blur it in with the TBE, the best ever [ __ ] Floyd did not just become rich.

[00:01:47]He became commercial for being rich.