The Law of Avoidance states that the more something threatens your identity, the more you will avoid it; this explains why high-functioning individuals often delay addressing their drinking problems because admitting to a problem would threaten their carefully constructed self-image as the 'healthy one,' and the longer they avoid, the more they compound the problem by building a larger identity to protect.
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How I Quit Drinking After 21 Years (I Hid It From Everyone)
Added:A guy who has never been to a single recovery meeting in his life wrote one sentence that explained 21 years of my drinking better than anyone ever has.
His name is Mark Manson. He wrote The Subtle Art of Not Giving a Well, you know the book. And [clears throat] buried in it is this thing he calls the law of avoidance. Here's the whole law.
The more something threatens your identity, the more you will avoid it.
That's it. Read it again because it's about to wreck you a little. The more something threatens who you think you are, the harder you will run from it.
And I need you to sit with what that actually means for a drinker.
It means you are never really avoiding the conversation about your drinking because you loved drinking that much.
You are avoiding it because of what quitting would say about you.
That's not a small thing. That's the whole thing. That's the lock on the door you've been standing in front of for years wondering why you can't get it open.
Here's what I believe and I'm not even a little neutral about it.
High-functioning is a myth and the law of avoidance is exactly why the myth survives.
The more put together you are on the outside, the bigger the identity threat, which means the harder you avoid. So, the people who look the most fine are very often the people who are the least able to look at it. Not because they're weak, because [snorts] they have the most invested in I'm fine.
You don't realize you have a problem until you have a problem.
And the reason it takes so long to realize it is that admitting it would burn down a version of yourself you've spent years building. So, you don't admit it. You avoid it. And the avoiding is the problem. I had lived inside that loop for two decades.
Let me show you how it works, how it kept me drinking, and how I finally got out without rehab, without rock bottom, without a single thing the recovery world told me I needed. Quick context so you know who who's talking.
I'm a binge drinker, not a daily drinker. And that distinction matters more than you think, so hang on to it. I never had the morning shakes. I never hid bottles.
Until towards the end.
I wasn't drinking at 9:00 a.m.
I was the person who could go 4 days stone cold sober and then absolutely demolish a weekend. And on Monday I'd lace up my shoes and go be a personal trainer.
That's right. I sold health. How many of us sell health out there and wreck our bodies?
Fit on the outside, falling apart on the inside. I drank for 21 years, from the time I was 15 to the time I was 36. I quit on July 10th, 2023.
I'm day 45 of a disciplined challenge called 75 Hard.
I'm coming up on 3 years now.
And I want to say that 45 days because I didn't drink for 45 days, but I didn't want to stay sober. On day 45, I realized that I was done drinking.
And the reason I bring Manson into this is that for most of those 21 years, I genuinely could not see the problem. Not because it was hidden, because seeing it would have cost me something I wasn't ready to pay.
My whole self-image was the price tag.
So, let's break it down. Three pillars. Three ways the law of avoidance keeps you drinking and the fix for each one.
So, pillar one.
The threat isn't the drink, it's the mirror. When you imagine quitting, you think the hard part is the drink. The Friday night, the wine with dinner, the thing in your hand.
It's not. The hard part is the sentence you'd have to say about yourself. I have a problem with alcohol.
Say that out loud and feel what your body does.
Feel it flinch. That flinch isn't about wine. That flinch is your identity going, "Whoa. Whoa. No, no, no, no, no.
That's not who we are. That's the law of avoidance doing its job."
The drink doesn't threaten you. The label threatens you. And so, you avoid the label by avoiding the truth and you stay drinking to protect a story.
If you're new to this, I was a fit person in almost every room I walked into.
Everybody wanted "How do you do this? How do you do that?
What do you eat? What's your diet?
What's your workout plan?"
I was a personal trainer.
I could out-train people half my age.
If you'd lined up 100 people and asked which one has a problem, I am the last one you'd point to and I knew that.
I used to that.
Because here's the thing nobody tells you.
Being the healthy one was the perfect hiding spot.
Didn't have to hide a bottle.
How could I have a problem with alcohol?
Look at me. Look at my macros. Look at my deadlift.
The fitness wasn't sep- separate from the avoidance. The fitness was the avoidance.
It was the evidence I held up so I never have to look in that mirror. Well, there goes Megan flexing in the gym mirror so she didn't have to see what was actually in it. I remember waking up 4:00 in the morning getting ready to go train 10 women and then back-to-back classes and training after that and doing my own fitness in between that.
I would sprint off the alcohol. I would sit in the sauna to sweat it out. I would take a nap in the sauna to try to make myself feel better.
I cannot believe I drove at 4:30 in the morning still drunk from the night before and not even realizing that it was an actual problem because I was training people and people were getting results because they wanted me to be their trainer.
But here's the fix. Separate the two sentences because your brain has welded them together and that weld is what keeps you stuck.
Write it out. I am a person who has a problem with alcohol.
Sentence two.
I am a broken, weak, shameful person.
Those are not the same sentence. Your avoidance treats them like they are. The first one is just a true thing about a substance and your body. The second one is a verdict on your worth and it's not even real. Hey guys, if you're looking for a more intimate sober community, I'd love to invite you into my school community. This is where we go deeper than the videos. We do sobriety challenges, weekly live Q&As, real conversations, support, accountability, and a place to connect with people who actually get it. So, if you're ready to stop doing this alone and start building a stronger sober life, come join us inside the Sober Strong Community on School. The link is in the description.
Alcohol [snorts] is an addictive, destructive drug.
Having a problem with an addictive, destructive drug doesn't make you broken. It makes you a human being who got tangled up with something engineered to tangle you.
Say the first sentence. Refuse that second sentence. The law of avoidance only has power as long as those two stay glued together. Pry them apart and the threat shrinks down to its actual size.
All right, pillar two.
Your competence is camouflage.
So, the problem.
Here's the cruel twist of being high-functioning. The better your life looks, the more ammo you have to avoid the truth.
Every win becomes an alibi. Good job?
Can't have a problem. Kids are fed and happy? Can't have a problem.
Crushing it at work? Marriage intact, or at least it looks like it. House clean, body fit. Look at all this evidence.
You build a courtroom case for your own innocence out of your own achievements.
And the verdict is always the same. Not me, not now. I'm clearly fine.
And the wilder it gets, the more you need the evidence. Cuz deep down, a part of you already knows. So, you achieve harder.
You stack up more proof. You outrun the mirror by being impressive. That's not strength. That's the most sophisticated avoidance there is.
Day 45 of 75 Hard. If you don't know it, 75 Hard is a brutal two workouts a day, strict diet, gallon of water, reading, personal development, a progress photo every single day, zero alcohol, and if you miss anything, you start over at day one.
I was 45 days deep. 45 days of iron discipline.
I was doing the hardest mental toughness program out there and nailing it.
And one day it hit me like a freight train.
I could do all of this. Two workouts a day, the diet, the water, the cold discipline of it. I could control everything except I knew I knew that the one thing I would not actually let go of, the one thing I was quietly counting the days until I could have again, was the drink. That's when the camouflage fell off. All all that discipline, and it had been hiding one simple fact in plain sight. I could run a program built to prove I was unbreakable and still be organized entirely around protecting alcohol. The achievement wasn't proof I was fine. It was the costume I'd been hiding the problem inside.
So, the fix?
Run the audit.
And not the one you want to run.
Your highlight reel is not a verdict.
So, stop submitting it as evidence.
Instead, audit the gap, the distance between how your life looks from the outside and how it feels from the inside at 11:00 p.m. on a Tuesday.
The outside is the brochure. The inside is the truth.
The size of the gap is the size of your problem, and no amount of deadlifts or deadlines closes it.
Get honest about one number for me. Not how much you drink.
Anybody can fudge that. We all do.
Instead how much of your week is quietly organized around drinking?
The looking forward to it.
The earning of it. The planning around it. The recovering from it. Add up those hours. That number doesn't care how impressive you are. the audit that tells the truth.
>> [snorts] >> And this is what I mean when I say it.
10% is putting down the bottle. 90% is working on yourself. Your competence has been doing the 10% job. Looking good while the 90% rotted underneath. Time to flip it. All right. Pillar three.
Avoidance has a tab and it compounds.
So, the problem?
Here's the part that should genuinely scare you.
And I mean I mean that with a lot of love.
Avoidance is not free and it's not static. It compounds. Every single day you avoid the identity threat, the threat gets bigger because now there's more to admit.
Now you don't just have to face the drinking, you have to face all the time you spent not facing the drinking. The avoidance becomes its own thing you have to avoid.
So, the longer you wait, the higher the wall gets, the more identity you've stacked on top of I'm fine.
And the more terrifying it becomes to ever say otherwise.
That's why people drink for decades. Not because every year is worth, because every year the cost of admitting it goes up. So, the law of avoidance kicks harder. It's a loop that tightens itself.
21 years, 15 to 36.
Do that math with me for a second because that's 21 years of "I'll deal with it someday." That's 21 years of somebody getting more expensive. At 15, it would have cost me almost nothing to look at it. By 36, looking at it meant admitting I built a marriage, a career, a body, a whole identity as the healthy one on top of something I've been quietly avoiding the entire time.
That's a much bigger thing to admit. So, of course, I avoided it harder at 36 than at 25.
The tab had been compounding the whole time.
And the part that finally broke the loop for me wasn't shame.
It was my kids.
I look at Emma and Calvin and the math changed because the thing I was really avoiding wasn't a label on me. It was the realization that I was building the exact tab they might, one day, inherit.
Generational stuff doesn't skip. It gets handed down.
And it was not about and I was not about to hand them 21 years of avoidance with their name on it.
So, the fix? Play that tape forward.
But, I want you to do it on your identity, not on your night.
Most people play the tape forward on the drink. If I have this one, I'll have six. I'll text my ex. I'll feel like garbage tomorrow. Good.
Useful. Do that, too. But, go bigger.
Play the tape forward 5 years on the avoidance itself.
Who do you become after 5 more years of not looking?
What does that person tell themself?
How much bigger is their wall? How much heavier is their tab?
Then make the only move that stops the compounding. Decide who you are today.
Not I'm trying to quit. Not I'm cutting back. I mean, come on, we've all done that.
Those are all still negotiations, and a negotiation is just avoidance wearing a nicer outfit.
The identity is the whole game. I don't drink.
Repeat after me. I don't drink.
Period. Present tense. The second that becomes who you are instead of what you're attempting, there's nothing left to avoid. The threat is gone because the thing it was threatening, the old identity, you let it go on purpose.
So, here's the thing I didn't understand until I was well out the other side.
And it's not in any of those three pillars. So, stay with me for one more minute.
I spent 21 years thinking I was protecting myself, protecting my image, my reputation, my standing as the healthy one, the together one, the fine one.
I thought the law of avoidance was keeping me safe.
It wasn't protecting me. It was protecting a costume.
That's the part that gets me even now.
The identity I was so terrified to threaten, the impressive, high-functioning, definitely not a problem version of me, that person was never real. She was a thing I built to avoid the actual me underneath.
And the actual me, the one I was so scared the truth would expose, she was fine. She was more than fine. She'd been down there the whole time waiting for me to stop guarding the door.
The law of avoidance tells you that you'll run hardest from whatever threatens your identity. True.
But here's what Manson doesn't say and I will. Sometimes the identity you're protecting is the one that needs to go.
Sometimes the threat isn't the enemy.
Sometimes the threat is the door out.
The worst day sober is still a million times better than the best day drunk.
I'd add one thing to that now. The scariest day of finally looking is still better than another year of refusing to.
If you're standing in front of that door right now feeling the flinch I built you the first step and it's free. My 30-day survival calendar, 30 days mapped out the exact stuff that got me through the first month when the identity threat is loudest.
So, it's in the description below.
Click on it and there you go.
You don't need a rock bottom.
You do not need to hit the worst version of this. You just need to stop avoiding the door and walk through it before the tab gets any bigger. Please comment and tell me where you are in your journey and what we can help you with. We have a community and school that is absolutely helpful. So many people are just stepping those steps and letting go of who their old identity was.
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