What Japan Knows About Health That India Doesn't | GunjanShouts with Masaharu Morita

[00:00:00]When we look at Japan, you not only have highest longevity rate but also lowest obesity rate.

[00:00:05]>> We cannot use car to go company. We have to go to the near the station or sometime bicycle to the station. Every day we are doing exercise. But when I travel to India, food has a lot of oil cholesterol goes up. HBM goes up.

[00:00:22]Viseral fat become more then you will get kidney failure. You now stop to reduce. Don't go up up up up up up up up up up up up up up up up up up up up up up up up up up up up up up up up up up up up up up up up up up up up >> according to you what are the most alarming health conditions you find in younger generation today >> cancer in Japan cancer is a curable disease but in India cancer is death disease because >> what are the childhood habits Japanese teach their kids secretly that the world needs to know >> don't eat much only 80% get food stop >> harahachibu >> harahachi woman >> we all are wearing smart watches tracking our protein going to gym taking supplements but at the same time we are seeing rising cases of fatty liver pre-diabetes gut health issues hormonal challenges why do you think there's a gap >> country become rich so now you can eat more so that's why like lifestyle disease goes up in Japan if we get more sick government have to pay more so government start to protect economic crisis everybody have to go annual health checkup.

[00:01:30]>> What do Japanese people understand about health which rest of the world has started realizing now?

[00:01:37]Ever wondered why Japanese people live longer than rest of the world? What are they teaching their kids differently?

[00:01:44]And despite all the stress and fast food culture, what are they still getting right? In today's podcast, we are diving deep into Japan's health and longevity secrets with Morita, who's the founder of Nura. In today's episode, we have talked about Japanese habits, their culture, and what India can learn from them when it comes to living longer and healthy. And before we start, I would like to remind you that it's our mission to bring most credible health knowledge to your screens every week. So, in order to support us, please subscribe to the channel if you haven't already. And now, let's begin.

[00:02:33]You are coming from Japan and we all really look up to Japan when it comes to health. I've been to Japan myself and I have seen how Japanese take care of their health. I've seen the culture.

[00:02:48]I've seen the lifestyle. I've seen how you manage your portions, how you focus on walking more and all these small little things which are actually contributing to Japanese health span.

[00:03:02]>> So I I think it's a very good opportunity for me to discuss about preventive health care >> with somebody like you. I want to start my conversation right from your childhood secret. Tell me what are the childhood habits Japanese teach their kids secretly that the world needs to know. I think uh one is uh the education also supporting >> so for example um my grandmother grandfather they teach told me always like uh less sugar don't eat much so only 80% get full stop don't be like you know too much eat and even I teach to my kids little less 80% then stop >> harachibu I know that concept eat till you're 80% % full.

[00:03:53]>> Yeah. Exactly.

[00:03:54]>> Should always leave that space for 20%.

[00:03:56]>> Yeah. Yeah. Yeah. And then after eat don't sleep immediately. And also like we take a small portion of portion food.

[00:04:04]It's not like all like in a big plate.

[00:04:07]So portion by portion. So we will take and for example miso soup.

[00:04:12]>> Miso soup is I heard is like reduce a cancer. This is like in evidence basis.

[00:04:18]And green tea it reduce like a heart attack. So this kind of I think health conscious food culture things are integral part of your diet.

[00:04:28]What is the hero ingredient of miso soup?

[00:04:30]>> Yeah, soy beans.

[00:04:31]>> Soy beans.

[00:04:32]>> Soybeans. Now that we're talking about Japanese healthy lifestyle. I was reading about this concept called as ninjen do which is kind of preventive health care. So what is it exactly?

[00:04:43]>> Ning mean human.

[00:04:45]>> Okay.

[00:04:46]>> Dock mean check. For example, dock in like a ship, big ship to go dock. Oh yeah. Oh, it's the same dock.

[00:04:52]>> Same ning human dock.

[00:04:55]>> Human dock.

[00:04:56]>> Yes. To see everything in our body check annually.

[00:05:00]>> Okay. Basically, this concept focuses on preventive health care.

[00:05:03]>> Exactly. Exactly.

[00:05:04]>> Okay. So, checkup, preventive health checkup. You give such fancy names to all these concepts that you know people people like doing these things >> morita I feel that we all are living in a very strange phase right now because externally we have never looked more health consscious we all are wearing smart watches tracking our protein going to gym taking supplements but internally at the same time we are seeing rising cases of fatty liver pre-diabetes stress stress, gut health issues, hormonal challenges. Why do you think there's a gap?

[00:05:43]>> I think uh it's a it depends on the country. For example, in Japan before the war, second war in the world war at that time more communicable disease such as tubercosis >> this kind of disease was more so communicable disease was more and after this lifestyle start >> lifestyle disease start. as much as possible we should find that early stage of the problem and then correction the lifestyle. So this is the way I think in the India is before just maybe till 2000 more like a communicable disease was there like tubacrosis or like maternity problem.

[00:06:24]>> Yes. Yes.

[00:06:24]>> In Africa for example HIV or malaria but now is a country become rich. So it's a communicable disease getting lesser and lesser and lifestyle disease become more and more because of the richness I think >> yes >> and food change and eat more before couldn't eat maybe like our father your father mother time was not that much rich like now so now you can eat more so that's why like lifestyle disease goes up we have to tackle lifestyle disease then I think it's okay but structure of healthcare is not designed yet for this now it's coming I feel Yeah.

[00:07:00]>> Yeah. You you actually have a point. So communicable disease the root cause of that is scarcity >> and the root cause of lifestyle diseases is abundance. More options.

[00:07:10]>> Yeah.

[00:07:10]>> We are spoiled with the options.

[00:07:12]>> Richness.

[00:07:12]>> Richness.

[00:07:14]>> So more rich the country or the economy becomes >> more lifestyle decisions.

[00:07:20]>> More lifestyle come. Yeah. My father mother age >> that time they eat more and many fat people at that time and then many heart attack came and diabetic came and then government start to realize oh this is too much heart attack and too much cost of you know treatment because Japanese people is everybody under Japanese insurance government insurance.

[00:07:43]>> Yes.

[00:07:44]>> So if we get more sick government have to pay more. So government start to protect like you know the economic crisis. So that's why they said everybody have to go annual health checkup now mandatory everybody go. So they start to correct our lifestyle >> because they wanted to save their money.

[00:08:02]>> Exactly.

[00:08:04]Maybe from economic point I don't see much fat people for example like everybody health conscious. So I think 80 90% people is health conscious. It's good but maybe but we are trying to bring this kind of a culture everywhere.

[00:08:19]Yeah.

[00:08:19]>> I'd like to say that we Indians we have such strong healthc care blessings with us in form of ayurvea breath work pranayam fasting all these concepts we do have but I think what we miss is following it with consistency.

[00:08:37]>> Okay so getting back to Ningan doc you work in preventive healthcare. So according to you what are the most alarming health conditions you find in younger generation today >> in particular in India is uh heart attack is a lot many heart attack happen and many diabetic happen.

[00:08:58]>> Yeah. So these two things in the kidney failure I think this kind of things is a major disease in India but on the same time with the life expectancy become more and more before maybe like a 50 years now 60 70 now 75 it will come with this is a cancer will grows up so the cancer and lifestyle this kind of heart attack diabetic this kind of things is a very important >> but don't you think it's very strange on one hand life expectancy is now going higher earlier it was 50 to now it's 6970.

[00:09:30]At the same time illnesses, problems, diseases, stress, anxiety is also increasing. While all these things are increasing, how is the life expectancy also getting better >> with life? For example, cancer mechanism of the cancer is this cell become elder.

[00:09:47]For example, then people the cell will be die and new cell comes. This is the human body.

[00:09:52]>> But with age become sometime difficult.

[00:09:54]So with age cancer kind of disease will grow. We shouldn't afraid much about cancer. In Japan cancer is a curable disease we think. But in India cancer is death disease.

[00:10:07]>> Yeah.

[00:10:08]>> What's the different?

[00:10:09]>> Yeah. We call it deadly because we don't have a a proper assured you know treatment for cancer.

[00:10:15]>> Yeah. Because Japan can find the cancer at very early stage but in India is very later stage.

[00:10:23]>> This is a different. So for example cancer the character starts from small 1 m 2 mill 1 cm 2 cm and spread. So cancer is not suddenly spread cancer start from small and bigger. We can't find at the very early stage of the cancer.

[00:10:41]>> So if early stage of the cancer just remove the cancer and finish treatable.

[00:10:45]So for example like India is the annual cancer screening is not like much existing. So once become big and spread then people feel oh something wrong then go to hospital it's too late after spread everywhere cannot treat. So annual checkup this kind of concept can find the early stage and remove cancer immediately then survive. If we can find the early stage is curable but if later stage not curable. So this is a different >> what you do to get advanced checkup for cancer because in India even if we talk about annual health checkup it's just your blood work >> or uh if you're going beyond that then uh you go and get your lung capacity and your kidney livers tested but that's it.

[00:11:33]So that doesn't really give you a picture or any hint that you might be developing cancer.

[00:11:39]>> So what kind of tests are these?

[00:11:42]Everybody maybe knows breast cancer how we can find is the mamography. Yeah. If any you go mamography in case like small cancer if can detect and small area is remove finish but after spread and lymph node and so on then it cannot be cured.

[00:12:00]So breast cancer and mamography screening better to go annually. So for example like lung cancer lung cancer is a very aggressive cancer. Once cancer become and like spread very early in one year 2 years time we are doing like CT basis.

[00:12:16]>> So CT scan and then we can find that like less than 1 cm cancer we can find it. So then can go hospital and remove.

[00:12:26]So this kind of like uh imaging device uh we are using uh for example in Japan is this is common everywhere common but in India unfortunately before only like blood test but blood test cannot find a breast cancer for example lung cancer at this stage difficult but we can show as imaging so imaging device is important >> is it okay to get CT scans mamographies done without a real reason because it involves cause a lot of radiations. Do you think it's safe?

[00:12:59]>> Important point is how we can see inside of our body.

[00:13:03]>> We cannot see from outside. Even doctor cannot see from outside. How we can see your lung is we can we have to see from medical equipment, medical device >> and how we can see inside is generally radiation is required. So like CT is a radiation is required but everybody worry about radiation but radiation how much radiation less is important. We are getting radiation from the ground and from space and everywhere we are getting radiation. I was in just a week ago in the Kerala Kerala natural radiation >> is 12 m per year 12 1 month 1 m we are getting from somewhere. Yeah. So this is >> are you talking about the natural radiation >> natural radiation from the space natural radiation 1 month 1 m we are using 1 m only for the city so it's equal same as natural radiation level of radiation we are using it's a safe but normal CT if you go hospital is around 30 m you get 30 okay >> but this this is dangerous little bit yeah in our case we are using only one m >> natural radiation level of we are using. So it's safe.

[00:14:16]>> It's safe. It's safe. Especially you're going for a preventive care >> and you don't need to uh be exposed to high levels of radiations. It's just to figure out if there's anything wrong >> and it's any day better than you know getting a disease and then coming to a point that you have to do it and >> you don't have any other option.

[00:14:36]>> Okay. Your mother your father you can protect them. No, but uh after find like you know cancer spread and then after you found then you neglect a lot disappoint a lot but if you push your parents and your hair checkup then you can save their life. I want to talk about one very important problem that is metabolic health. A lot of studies prove that Indians are having metabolic diseases 10 years earlier than a lot of western population. And it's the metabolic health due to which people suffer from belly fat, visceral fat, obesity and when we look at Japan you don't only you not only have highest longevity rate but also lowest obesity rate. So can you tell us what are the habits you follow to keep your metabolic health in check?

[00:15:24]>> In Japan not much gain the weight >> but when I travel to India I gain the weight.

[00:15:30]>> Why do you think? Okay. One is food because because you end up eating biryani here >> because food has a lot of you know uh oil. I think in Japan is less oil.

[00:15:42]>> Yeah. I think in India food is >> very good. It tastes very good.

[00:15:47]>> It's good. That's one problem. And uh I think we we actually focus a lot on food. Whether it comes to celebration, we eat. We are stressed out, we eat. We go out, we eat.

[00:15:58]>> We're not feeling good, we eat.

[00:16:00]>> The point is everybody understands this thing. Everybody knows for sure that we should control our portions if we want to be healthy. But when it actually comes to executing it, it's not that easy. So how do you execute it? How do you actually implement it? How do you follow Harahiu? How do you uh stop yourself from eating when you're 80% full and not eat more and not do not overeat?

[00:16:24]>> For example, I'm now age 44. Now when get age 30, 38, 30 and then some problem came. problem is what is from annual test annual health checkup cholesterol goes up >> HBM goes up viseral fat become more >> so and then trigger goes up then is a my doctor a lot hey morita >> your trend is before you are here age 20 like but now you become like that they have history all my history because annual health checkup no >> fujif film Japanese company doctor is checking you become here you will be here >> then you will get the kidney failure you now stop to reduce >> then you will be in a healthy mode but if you don't stop I will forced to stop with med medication sometimes >> so that's why like I don't want to take medication so that's why like I have to stop by myself so somebody check my health and somebody is controlling my health or controlling or like educating me to control my health >> so this is happening Yeah.

[00:17:33]>> Do you not get attracted by the fast food and when you go out and when you party and when you do stuff like that and you're when you're exposed to packaged food, junk food, >> they basically prepare it in a way that it really gets difficult to stop at the right time. I think no need to stop.

[00:17:53]Sometime I have to go out always and then like fast food I also have to eat but it's a portion. don't get too much eat and then of course it's like worst and then like if we take a lot of oily food then next day I know it's a bit oily like our feeling we can feel then maybe running for example or like some like you know exercise >> then uh reduce so up and reduce up and reduce it's control don't go up up up so this is >> so if once you have eaten more >> then reduce the next one in this way Yes, yes, yes, yes. It's gone through.

[00:18:30]>> So, Japan is one of the most fast-paced and hardworking countries in the world.

[00:18:35]There is hustle culture, urban stress, long working hours, processed food. So, all of these things which usually hampers health yet Japan is known for its longevity and healthy aging. What are you doing differently?

[00:18:49]>> So, for example, I think it depends on the age and depend on the person is totally different. For example, my father and mother now age uh my father 823 and my mother 756. she work always like one one hour every day for in my case I cannot uh you know the running in every day it's not possible of course the time is difficult but at the end of the week for example I will go jogging and then also like I go uh you know hot onen onsen is a Japanese culture I go uh onen >> and then take in the bath >> and then go sa and then like 10 minutes sweat and after that go to the cold water and then I go out and then like relax like three times then it become very fresh. So mind fresh and like body also fresh. So this kind of things I'm doing weekly.

[00:19:42]>> So you guys find pleasure in all these things.

[00:19:45]>> So that is that is the definition of your weekend.

[00:19:47]>> My weekend yes but other people is different more like learning also and somebody go to gym.

[00:19:54]>> I think again it boils down to the culture. It's now it has now become the culture and the same kind of rituals, habits, values you must be passing down to the next generation as well. So they'll also get used to doing all these things on their weekends which is also taking care of their health.

[00:20:13]>> In the nutshell, we we can say that the difference between India and Japan is not the healthcare technology. It's basically healthcare mindset, >> healthare habits >> or healthcare behavior. M >> what does Nura actually do >> in Japan for example we have uh so many health checkup center Ningoc center everywhere available so if I want to go health checkup I can go immediately not like you know one week two weeks later even tomorrow I can go and not in hospital it's like no queue so I can go nice in a kind of spa nice center go take a screening and come back and result immediately will come so it's more accessible but in India for example is not much accessible What we at Nura is doing is like we try to make as much as accessible nice like you know uh center. So people can come and take a screening and go back to the home with report. So this kind of uh accessibility also we are trying to create and then people can come more.

[00:21:12]>> Okay. Once you enter the clinic how exactly does it look like? Can you explain the stepbystep process that follows >> in Europe? Uh people will come uh we we called as guest. So you are healthy individual not a patient will come together with you and you will change the clothes to like Japanese like a kimono >> okay >> and then you go firstly like blood test blood sample and this blood sample takes like 1 hour for the analytics meanwhile you go eye test hearing test oral test and then in the city and lung heart liver kidney pancreatics everything will be seen >> and then for the women uh breast cancer Cervix cancer test >> and then once you go to uh you change the clothes again and then come back and then doctor is waiting already.

[00:22:01]>> So doctor will explain everything imaging basis your body inside you never see the your heart or liver kidney you never see right >> so but doctor will show your lung your heart and then you can bring back this report to the home. So this is everything finished in 2 hours time.

[00:22:19]>> In just 2 hours, you get your >> report from head to toe.

[00:22:23]>> Yeah.

[00:22:23]>> What needs attention and what I where are we doing right? What needs >> improvement?

[00:22:28]>> You've made it like an experience for your health wherein you when you come out from a neura clinic, you have your entire health report.

[00:22:38]>> Yeah.

[00:22:39]>> With you and you are sorted.

[00:22:41]>> Yeah. Actually this is happening in Japan. So I brought this culture to India. We have neura centers in India now. Where all do we have it?

[00:22:48]>> We have in in Delhi Gulam, Mumbai, Wari and Hyderabad, Bangalar uh and Kikat.

[00:22:56]This month we will open in uh uh Chennai.

[00:22:59]>> All right.

[00:23:00]>> And Pune Amed also we are preparing.

[00:23:03]Yeah.

[00:23:04]>> And how frequently do you recommend?

[00:23:06]>> Once a year visit just once a year.

[00:23:08]>> Once a year.

[00:23:10]>> And if I may know, how much does it cost? We offer around 20,000 uh 20,000 rupee.

[00:23:17]>> 20,000 rupee >> but that gets your entire entire health checkup.

[00:23:21]>> Is it covered under insurance policies?

[00:23:24]>> Some insurance is covering some part.

[00:23:26]Some companies are covering everything.

[00:23:28]Some company covering portion. So it's depends on the package of insurance >> depends on where you you have your insurance from.

[00:23:36]>> But as much as possible we made this kind of service payable by individual person. For example, in Japan, the pro price point is like one $1,000 US or some this kind of expense. Okay. But we are trying to reduce as much as possible in India for everyone is accessible.

[00:23:54]>> So like $200. Yeah. In India, >> I would say it's it's an investment. One should look at it as an investment towards their health because >> once a disease hits you, >> it will cost you much more than this.

[00:24:08]And not only money, it will also cost you in terms of the quality of life.

[00:24:13]>> Exactly.

[00:24:14]>> And a lot more.

[00:24:15]>> And cancer cannot survive.

[00:24:16]>> Exactly. It may cost you your life as well.

[00:24:19]>> Yeah. What I understand in the India case is that once you get a heart attack, then 50% people can reach to the hospital. But 50% people cannot reach the hospital and die. Even Lman whatever before happening >> we have to know oh I'm dangerous zone.

[00:24:36]>> Exactly. or oh I have to treat now before heart attack happen. This is the beauty. So for example in neuro case it's like your best cell will be clearly seen by the city. So you will get a heart attack or not we can know so it's a dangerous person immediately before he has no symptom but we recommend to go hospital >> after we found and then some people is get a stent before heart attack happened >> before >> this is important. Yeah. So Neura I believe it's AI powered right? It works on AI. So how does it actually work? How does neura work?

[00:25:11]>> Actually AI support doctor. So our radiologist because inside of the body will be seen by radiologist >> but head to tone it's so many images like 1,000 2,000 image because one med sometimes it's difficult to see everything. So AI can assist doctor this is something wrong this area some dot is here some white spot is here. So AI can guide to the doctor to focus your heart is abnormal where is abnormal is here is abnormal. So AI alert to the doctor doctor see here is abnormality. Is it like you have fed a lot of information, lot of data, a lot of patterns to your AI that it easily reads what is wrong, where is wrong.

[00:25:58]>> Exactly. Actually this is technology come from Japan is a I'm working in Fujifilm is a company. Fujifilm is originally photography company but now become medical equipment company and it now now number one in the world. So we are bringing this technology in India to identify the problem early stage and then doctor confirm and doctor will explain without mistakenly to our guest.

[00:26:23]>> How do you decide that what kind of scans are actually needed?

[00:26:27]>> In our case is like one scan only one from here to here one scan >> and then everything can be seen.

[00:26:35]>> Okay. Okay. So it happens in a single scan. single skin. That it >> in India we often see women ignoring their health condition while prioritizing everything else. They'll prioritize their work, family, household chores but they'll never look after their health and which is why they suffer from problems like PCOD, thyroid, pre-diabetes, stress which mostly go unnoticed. So do you think that women's preventive health care is still deeply neglected globally?

[00:27:02]>> In Japan, men and women is same. We go annually. uh for example in Eura for example if you come uh in the screening uh for full body and for example like a lady particular disease like breast or cervix or uh the uter hormone is a thyroid for example is everything checked by scanning and by blood test so it's a h check so and then also like some people the bone mineral density is lesser and then this kind of things also checked by one scan >> so complete hormonal or metabolic or related to bone density or things like that. Everything gets covered.

[00:27:43]>> Yeah.

[00:27:44]>> In this one.

[00:27:45]>> Exactly. You will see your visited fat by yourself. Maybe you don't want to see much >> really. And once I see I'm sure I'm going to quit a lot of things.

[00:27:54]>> Exactly. And for example like recently we I introduced like you know sal of the heart if get a lot of fat vis fat this fat came to the heart as well. Sal of the heart. surround of the heart how much fat you have this is also you can see by yourself by your eye you will surprise then you will change your lifestyle so the heart fat can be reversible viseral reversible >> all these things are reversible >> cancer sometime cannot be reversible but cancer is curable early stage of the finding everything like make course correction >> in fact I guess in one of your videos also you mentioned that cancer is not a deadly disease anymore in India What does it actually mean?

[00:28:36]>> Because uh for example breast cancer everybody afraid right but if we can find that early stage >> 99% is survival rate this is a fact in Japan the cancer institute is publishing >> but if become bigger >> and then like like survival rate is around 80%. But if spread survival rate is like 30%. And everybody knows somehow but everybody bit ignore or like scared or this is cultural things.

[00:29:06]>> So this culture we have to change.

[00:29:08]>> Has there been any case that deeply affected you? It's many for example my my grandfather was u get the stroke and with many smoke and my grandmother also passed away with uh like you know bone weakness and even my mother for example recently find some problem of the pancreatics so I was scared of the cancer but they are checking so once past like 90 years old 95 years 100 years old. Yes, this is sometime difficult to modify. But my mother time is I could modify. So uh it's everything reversible and why I try to make this neura in everywhere in the world. When I was in Dubai and like six years spent time and annually I have to go back to Japan for Ningoku my Indian friend my middle east friend they never get screening yet. Then they said it's it's unfair >> only Japan can Japanese can be like long life we are not.

[00:30:12]>> So I was a bit shocked then I promised them I will bring this kind of technology and culture uh in the countries. I pushed many like uh middle east and Africa many government but government cannot do for everybody. It's difficult. Then I realized okay even small we will make everywhere not only India, Africa, Middle East as much as possible corner by corner everywhere in the world we want to make new. So this become like my you know life mission.

[00:30:40]Yeah that's that's actually a great thing that you're doing. So where all are you present as of today? Now uh we have uh around 12 13 center uh India uh Vietnam, Thai, Mongolia, uh Dubai and uh now we are opening in South Africa, Kenya, Seneagal, KJ, Egypt, Ilak. So and then Philippine, Malaysia, Thai, I don't know how many I can make but uh actually we are touching a lot of lives. For example, once we open many people will take screening and many people will come back to us and with gl and thanks. So we are doing good things. So this is like our motivation >> and apart from doctors who all are there uh in the team like >> yeah we have firstly guest relation executive and the nursing nurses and radiographers and lab technician >> and GP doctors radiologist.

[00:31:43]>> Okay. So it's a many like team is working for the actually I'm I'm working in Japan. So in the daytime I'm working in Fujifilm Japan as like you know product development product head but on the night time I will change my cap to the neura. So so making more and more good service AI from Japan and bringing to India to save the life. So this is yeah >> wow I think that's that's the key role of a founder never doing one single job always switching >> switching ads. What's the biggest misconception you feel people have about their health?

[00:32:17]>> Misconception?

[00:32:18]>> Yeah. They look healthy so they are healthy. Is that one of the misconceptions >> people in healthy time we think like I'm okay >> but it's not okay. Maybe is don't be like too much over confident I'm okay.

[00:32:34]Some people not okay find at early stage and course correct. So Morita, I'm curious to know why did you choose India as your first country to expand Nura?

[00:32:44]>> I consider to Dubai actually because I was in Dubai and I understand clearly it's not existing but uh I have somehow many like Indian friend and then they told me like India is more bigger number of people and more dynamism and more population. Why not start from India? If we open here then more people will be uh sec the life will be secured.

[00:33:11]So this is why we select uh India and also Japanese government is very much like a friend Japanese people and Indian people is much friendship it's very strong this is also supported it's a Japanese government also like request us to support India more and then like you know Japan government India government also will be more bound. So this is also the one of the reason behind. Yeah.

[00:33:36]>> No, I'm I'm glad that happened.

[00:33:40]>> And what what's your future plan with Nura?

[00:33:43]>> I want to make a 100th center by 2030.

[00:33:46]>> Wow.

[00:33:46]>> So this is my dream >> that will actually make a huge huge difference in the entire healthcare industry that happens. So I really wish all the best to you and I really pray that this happens.

[00:33:58]>> Thank you.

[00:33:59]>> First of all, when can I go to your center and get my health analysis done?

[00:34:04]Check yourself please.

[00:34:05]>> Yes, I I I do really want to and after having this conversation with you, I'm really finding it very very exciting, very interesting and I'm the next him thing I'm going to do is to book my appointment then >> and please bring your important person loved one.

[00:34:19]>> Yeah, >> you shouldn't regret it's once sometime happen then people will understand finally but this is too late. No, >> it's a don't be regret. It's a take prior action is important. Yeah, >> it should be treated like a family project >> just like we we plan our outings with family or we plan other things with our family. This should also our health should also be considered or treated as a family project that let's all of us take out time take out one day and let's all of us go together get it done and >> you know be relaxed.

[00:34:52]>> Yeah. You are only only person to save the life for your important person.

[00:34:57]Yeah. So this is a real investment towards your health, towards your present and your future. So worth every penny I would say.

[00:35:04]>> Yeah.

[00:35:04]>> So uh I have some uh interesting questions for you. I'm going to ask these questions not as the founder of Nura >> but as a health conscious citizen of Japan. Is there any habit that even Japanese find boring but is actually secretly improving their health? We cannot use car to go company in Tokyo for example.

[00:35:28]>> Not allowed >> because >> Oh, it's not allowed.

[00:35:32]>> Not allowed. For example, like our company even like Fujifilm or Sony or Panasonic or whoever not allowed to come by car should come by train.

[00:35:43]>> Oh, really?

[00:35:43]>> Yes. It's we don't have a car parking in Tokyo. It's very crowded and very small area. Everybody have to come by train.

[00:35:50]So we have to go and work to the near the station or sometime bicycle to the station. Okay.

[00:35:57]>> And in a train >> very cloudy train sometimes and standing in like 30 minutes sometime 1 hour and after they go and walk into the company.

[00:36:06]So every day we are doing exercise. I think this is also one of the >> one of the boring habits.

[00:36:15]>> That's true. But it's helping the economy, the country, people, their health in so many ways.

[00:36:22]>> First of course, you have to walk for that. So you're physically more active.

[00:36:27]Secondly, you're reducing the pollution.

[00:36:30]>> Yeah. True. True.

[00:36:31]>> Environment is getting saved. Health is getting improved.

[00:36:34]>> And then more and more use of public transport. I think that will also improving the social life of people. M >> you go together, talk to each other, more networking, more conversations, good for mental health. So so many things happening simultaneously with just one boring rule.

[00:36:51]>> Yeah.

[00:36:52]>> One more things.

[00:36:53]>> Yeah.

[00:36:54]>> For example, in a company we have like you know the restaurant. In a restaurant we can select the food >> with like miniature.

[00:37:03]>> You saw many miniature in Japan, right?

[00:37:05]And I mean in in front of restaurant has like that food is like that. Then we select wherever whichever we select is mentioned calorie. This is 200 kilo calorie.

[00:37:18]>> This is 300 kilo calorie. I know calorie. So I have to control the calorie. So this is also like interesting.

[00:37:26]>> Tabs are placed and when you select your food, it shows you the amount of calories.

[00:37:31]>> Yes.

[00:37:32]>> Okay. So you're reminded again and again that if you're going to eat this particular thing, it's high in calories.

[00:37:37]So you will automatically reduce the portion or and select select drink also once we get the drink and package is mentioned kilo calorie so oh this is a very high kilo calorie we change to the tea for example so >> is it again is it again a government norm that it needs to be there calorie mention needs to be there >> yeah I think so >> because I'm sure that companies brands or the food brand would never want that >> but some like you know like sry for example santry is mentioning is like called toka is a green tea this green tea once must drink more green tea >> and then reduce burden of I mean viseral fat this is scientific so this scientific evidence they are showing everywhere even the package this is evidencebased green tea so then in normal green tea or evidence based green tea I will take evidence based green tea >> to take so it's sometime a good marketing as well I think yeah >> that is so true you know even when I eat or when I consume some healthy the food I like to like not every time but let's say if I'm trying something new I like to check its benefits.

[00:38:47]>> So when you read about the health benefits of a particular thing that you're going to have it automatically increases your trust >> and your inclination in having that particular food because you know that what you're going to have is going to help you in so many ways >> be something like it's going to give you great sleep. So if let's say I'm trying a new tea or something like that, if I'm reading its benefits, it gets into the head straight that this is going to help you and it's a psychological game.

[00:39:19]>> Yeah. Yeah. Exactly.

[00:39:20]>> It's a psychological game that when you know it's it's good for you, you also consume it. You you manifest good things out of it.

[00:39:26]>> And did you eat natto in Japan? You know natto? Natto is beans but like and smell bad.

[00:39:35]>> Okay. But we eat from the like young time. So we can eat. This is very good for the health for the heart. I heard inside of this sticky natto.

[00:39:44]>> Mhm.

[00:39:44]>> Has a vitamin K2.

[00:39:46]>> Okay.

[00:39:47]>> This vitamin K2 make a more like a healthy vessel.

[00:39:51]>> The focus of food in Japan is more on health than on the taste.

[00:39:56]>> I personally I personally saw that.

[00:39:59]>> Sushi.

[00:40:01]No oil. No cookie.

[00:40:03]>> Yes. Yes. I mean you you've still tried to make it as delicious as it can be but uh without using extra oil without >> frying it or extra spices you've kept it bland so it's more healthy >> uh >> maybe >> and that's how exactly how it should be because it's very easy to make your food taste good smell good by adding more fat content or >> uh you know adding a lot of spices to it but it's not going to help >> India more strong taste very strong taste.

[00:40:38]>> They have to control the portion.

[00:40:40]>> Yes. Yes. And it becomes more difficult for you to control the portion because the food's so good. Then food when when the food is not that really scrumptuous and you know >> you can easily reduce it.

[00:40:52]>> That is the secret.

[00:40:54]>> Okay. I want to talk about a myth.

[00:40:56]>> People usually believe that eating rice will make them fat. So they avoid eating too much rice or they avoid rice and dinner altogether. But when we look at Japanese food culture, most of your meals are rice based. Beet or bowls or sushi or mochi, all these the key ingredient is rice. Do you also believe that rice can make people fat?

[00:41:16]>> I think uh this is a less oil >> compared to India uh eating rice. I think this is >> more about how you eat rice. on the same time the rice has a lot of sugar inside.

[00:41:29]This is true. So we also reduce little bit is a don't eat much portion. So like you know we have a in in Japan you see like a chawan is like one bowl.

[00:41:40]>> So one two food rice only. So then I eat >> portion only. Okay.

[00:41:46]>> So I think it's a controlled >> portion amount. I think it's like one bowl of rice, one bowl of miso soup.

[00:41:54]>> Okay. one like a chicken or like fish more fish maybe >> and then some portion of vegetable so this is one plate so we don't eat more than that it control the plate yeah I think uh this is also >> so even if you eat rice in your lunch dinner >> in all these meals but the portion is controlled it's more balanced >> uh not too many spices it's boiled >> and uh how you prepare it matters more than >> what you were eating.

[00:42:25]>> Yeah. But in Japan, we have recently several type of the rice. One is called manan rice. Manan lice is very less calorie of life rice.

[00:42:36]>> Okay. How is it different from the regular rice?

[00:42:40]>> Similar taste but different. The material different. It's not real rice.

[00:42:46]>> So the grain is different. It's not basically rice. It looks and tastes like >> tastes nice rice but it's different.

[00:42:53]Just like we have noodles. Just like we have noodles made of refined carbs also and we have shiataki noodles also which is which looks like plastic >> little transparent. So that's basically a different plant altogether which is very low in calorie like >> almost zero calories.

[00:43:12]>> Yes. Yes. Yes. Yes.

[00:43:13]>> What do Japanese people understand about health which rest of the world has started realizing now?

[00:43:20]>> I think especially sugar. So if for them coffee if I put sugar more than one my parents will be angry don't take yeah you'll be like diabetic in future >> wow >> so generally we don't take less sugar this is what we are learning always but when I come to India many people put like a sugar stick like a three four five >> this is I think it's dangerous yeah >> so right from the childhood you are taught not to have too much sugar.

[00:43:53]>> Yeah. Yeah. Yeah.

[00:43:54]>> So your parents they don't treat you with with fancy chocolate bars or candies stuff like that.

[00:44:01]>> They will give but it's a like a control the portion.

[00:44:04]>> What do you usually get as a child? So if you are to appreciate your child for something how would you treat them >> like ice cream or chocolate or they like >> yes >> they eat a lot >> right? But we are not allowed to take always only 3:00 after breakfast >> we shouldn't eat anything till lunch.

[00:44:24]>> Okay.

[00:44:24]>> If I take something my parents angry at that time no chocolate no ice cream not allowed. After 12:00 lunch and till dinner I have only one time can eat something. It's a 3:00 3 p.m. 3 p.m. is a like a snack time.

[00:44:43]Some snack I can get and from parents and eat but after that no not allowed and then till dinner 7 p.m. no food 700 p.m. eat >> after that not allowed some chocolate like know little bit okay as like a dessert >> but after that >> don't no more >> I think I need to I need to have a separate discussion around parenting >> is it like children in Japan they don't cry they don't lie down on floors asking for I I want to have that chocolate buy me that >> not allowed >> not and they stop >> stop >> I have seen children rolling over store >> here just because they want a particular thing and if they want it they will have to get it no matter what no matter how >> kids should listen the parents >> if someone wanted to follow Japanese longevity principles without moving to Japan then what are the top three lifestyle changes they should start with >> annual check is important >> somehow check is required and after check improvement good food >> uh control Portion control. Portion control of the food also is one of the exercise I feel because exercise why you do exercise because of this like to be healthy.

[00:46:00]>> Yes.

[00:46:01]>> Healthy or not we have to check once a year.

[00:46:05]>> And all exercise food exercise portion exercise like oily food reduce exercise don't take that exercise. So this is also like improve I can I can say >> maybe this >> very interestingly you have put it that exercise is not just the physical exercise it's also controlling >> controlling your mind and controlling your emotions and >> uh having a control on your actions is basically >> once you have a goal create goal then you can like know exercise but if you don't know by yourself where you are where you have to go >> in this case like it's blind >> but once you know where you have to go and then how to improve is all exercise I think. Yeah.

[00:46:50]>> And for that you don't have to move to any other country.

[00:46:53]>> Yeah.

[00:46:54]>> Right. And plus now that new new is there >> it's coming to your place you don't have to habit. Yeah.

[00:47:00]>> Yeah.

[00:47:01]>> Okay. So we come to an end and that was very very insightful interesting interesting to know that how you and your community people in Japan they take care of their health. I' I've always been very curious to know more and more about it. So I got a lot of lot of answers. uh and uh great to know the insights of preventive healthcare and uh great to know about Nura and I really wish you all the best in this journey and I really uh wish you all the best for the mission you're on because that's really the need of the R and um not just India I think people really really need something like this so thank you so much >> thank you very much yeah I my message only one is don't be legal in future by yourself. It's a take action now.

[00:47:51]>> Yeah.

[00:47:52]>> And then you know what you have to do and then take action for that. Then it's a long interesting enjoyable life comes.

[00:48:00]>> Exactly. This is my message. Yeah.

[00:48:02]>> Don't just focus on lifespan. Also focus on your health span.

[00:48:05]>> Yeah.

[00:48:06]>> Interesting. Thank you. Thank you so much.

[00:48:08]>> Thank you.

[00:48:09]>> Thank you so much for watching this episode. Now, please tell me in the comments that which of the Japanese health habits you really found helpful and you want to start implementing immediately.