Nobody enshittifies quite like Amazon and they're back at it again!

[00:00:00]Your honor, come in. Sit down. Coffee.

[00:00:01]>> Is it free?

[00:00:02]>> The first tip is after that it's $2.99 a month and cancellation requires a phone call.

[00:00:05]>> You paid the FTC $2.5 billion for that.

[00:00:08]>> Oh, we made it back before this meeting started. Now, you're probably wondering why I called you in. First, our achievement. In 2024, we added ads to Prime Video. People were already paying $139 a year. So, it went the extra mile and made it an extra $2.99 for them to stream adree. Mid contract.

[00:00:22]>> That's good.

[00:00:22]>> February 2025, our Kindle. We removed the ability to download your ebooks over USB. Then, we did our big one this past May. We discontinued support for Kindle e-readers and Kindle Fire tablets released in 2012 or earlier.

[00:00:32]>> Oh yeah, people got real mad about that one.

[00:00:34]>> I know. They even made a whole video about me. Tremendous reach. But anyway, do you remember the Prime Video lawsuit?

[00:00:39]>> I remember. They said that adding ads to something that they already paid for amounted to a price increase and that they wanted their money back.

[00:00:45]>> And you said >> I said it was not a price increase. It was a change in subscription benefits.

[00:00:50]Every subscriber agreed to a contract giving Amazon the ability to alter the services provided.

[00:00:55]>> Price increase, benefit change. I love our lore almost as much as the way that you choose to interpret it.

[00:00:59]>> It is clearly legally distinct.

[00:01:01]>> It's legally beautiful to me, which brings me to why you're here. We sent this on June 2nd.

[00:01:05]>> H ads in Prime Music and no more downloads.

[00:01:08]>> Mhm.

[00:01:08]>> What happens to the music people already downloaded?

[00:01:10]>> Nothing. It stays right there in their device and they can still stream, but only when they're online.

[00:01:14]>> Oh, they can stream their downloads.

[00:01:16]>> Elegant, right?

[00:01:17]>> Well, the entire point of a download was not needing the internet.

[00:01:20]>> Was the entire point was not needing the internet. You are so focused in the past. And why are you stuck in the past?

[00:01:25]Innovation is about looking forward.

[00:01:27]We're transitioning customers to a connectivity forward listening journey.

[00:01:29]>> And what about people on airplanes?

[00:01:31]>> They can enjoy the ads for memory.

[00:01:32]>> HD spatial audio moving to music unlimited.

[00:01:35]>> The premium tier. Look, all 100 million songs are still there. We just took a little bit of the audio out of the audio. They can buy back the rest of the notes whenever they want.

[00:01:41]>> Interesting. So, you're charging people a second time for what they already had.

[00:01:45]>> We're introducing them to our portfolio.

[00:01:46]Watch this. Hey, Alexa, play my favorite zone.

[00:01:49]>> A word from our sponsors.

[00:01:50]>> Every time >> people are calling it greedy and asking for their money back. They say losing downloads and getting ads on the same subscription at the same price is an increase.

[00:01:57]>> Is it though, your honor? Is it?

[00:01:59]>> The price has not changed. The benefits have subscribers agreed to terms granting Amazon the ability to alter the services provided.

[00:02:06]>> I have that embroidered on a pillow.

[00:02:09]>> That's a bingo.

[00:02:10]>> Has any customer actually read that contract?

[00:02:12]>> You read it and that's the only reader that I need.

[00:02:14]>> One problem. What stops someone from stripping the DRM off of their files and keeping their music?

[00:02:18]>> Section 121 of the DMCA. Bypassing a digital lock is a federal offense up to 5 years in federal prison. Doesn't matter that they already paid for the right to download. It doesn't matter that we took it away mid-contract. My favorite law >> even on their own devices.

[00:02:28]>> Especially on their And frankly, what do you mean their own device? That's my device. That's the system that we built.

[00:02:33]You handle the contract. Congress handles the locks. And the best part is I handle the benefits.

[00:02:37]>> So, who does this even affect?

[00:02:38]>> Anybody who's stupid enough to believe that they have the right to own what they bought and paid for in 2026.

[00:02:42]>> Wow. Again, your most loyal customers >> to the terms and conditions and the clauses that say that they can change anytime I want.