Why chasing multiple business ideas at once is killing your growth.

[00:00:00][laughter] >> Right. And so, um with this kind of valley of despair, I call it um niche slapping. It's like, don't make me niche slap you.

[00:00:10]Which is like, when you have three things going on, it's like, let me like slap you into just picking one. Because the thing is is that any of them can work, but none of them will work unless you pick only one. Mhm. Because it's actually, in my opinion, an exercise in arrogance to assume that you doing three things is somehow going to beat somebody who's doing one. And I can promise you the competitor who is going to beat you is only doing that one thing. And you think a third of your time is going to beat theirs? No. It's not going to happen. I think it's arrogant. And so, there's actually like an under There's like an underpinning of ego underneath of this. And I say this to somebody who did this. So, like when I had the launch business, I also had my six gyms. I also had a chiropractor agency, and I also had a dental agency.

[00:00:53]And so, I would introduce myself like, oh, I own lots of companies. But, I think one of the biggest misconceptions when you're an entrepreneur is not understanding the difference between being an owner and being the CEO.